What’s Wrong With Me Being a Rich Man?

Chapter 89 Senior Brother

"Yu Xing, your company, is really good. You want to build the number one workplace social networking website in China!"

"Well, our goal is first, this is a segmented area, and we have a great chance."

Song Yufeng ate two buns in the morning, and then squatted downstairs of the company before he could go to work to call his girlfriend Kong Huilin. As for the boss’s goal he published publicly yesterday…

It is indeed the first, but he thinks that his real goal should be - China's No. 1 workplace paparazzi platform.

If you are the chairman of yourself, the website can put on a slogan, "Everyone in the workplace can be a paparazzi for five minutes."

There are no paparazzi in the workplace because we can be anonymous.

Because we can be anonymous, everyone is a paparazzi.

Of course, paparazzi don’t sound nice and social, we focus on socializing.

Song Yufeng just thought so in his heart, and what he said was the meaning of the first opening of the website. No matter what happens in the future, it can still help a group of people.

Kong Huilin chatted for a while and suddenly said, "If the job opportunities are fixed, isn't there a group of students who have not been on the website slowing down because of this?"

Song Yufeng was immediately stumped, you...

Just so happened that Yu Xing also came to work at this time, and passed by and said casually: "It's time to work."

Song Yufeng quickly ended the phone and finished the phone.

He also threw his girlfriend's problem to his boss in the elevator.

"The more transparent the information, the better." Yu Xing replied without hesitation, "I am not an omniscient and omnipotent saint. If I have to say, I can only care about what I see and what I see, or when, Let all college students know about our website, and the problem will be solved."

He glanced at Song Yufeng with a strange look and said with a smile: "Who do you think you are? Who do you think we are? It would be great if you can do what you have, don't think too far."

Song Yufeng thought this answer was good, but then he found that he couldn't seem to be as confident as his boss...

He smiled and said, "I'm just thinking about it when I eat buns."

"Then you try to make us stronger." Yu Xing said with a smile.

Song Yufeng really has good news: "Brother Xing, my girlfriend wrote a manuscript about us providing information for college students' employment, and strive to report it before leaving! But she still has to let her colleagues interview our company!"

Yu Xing was quite happy and asked, "Can you report it? Are you sure?"

Song Yufeng answered confidently: "You are sure! Brother Xing, this kind of news is in line with the orientation. The relevant news treatment for college students is different. We have no problem with this."

Yu Xing nodded and said, "Okay, since that's the case, then you can accept the interview."

Song Yufeng was stunned: "Ah? I'll accept an interview?"

"Yes, you are the chairman of the company and one of the founders. You used to be a reporter. Is this kind of scene okay?" Yu Xing said.

Song Yufeng said hesitantly: "If you ask me about some company strategy or something..."

He is afraid that he will delay the important matter and weaken the publicity effect.

"You all say it's a direction, but your reports are stable." Yu Xing thought for a while and gave an additional small suggestion, "If you want to make sense, then pull another company on the market to the public Come out, Skynet is also a competitor in a sense. It is a workplace social networking, but they don’t care much about the college student group and they have to strictly control the proportion among customers.”

He said as he walked: "Although the business perception and strategy are different, you can also talk, you can search before you accept the interview."

Song Yufeng's eyes lit up, and he was so tactful. What kind of business cognition and strategy are different? Isn't it just a step-by-step!

He focused heavily: "Brother Xing, I understand!"

"You can do it right now, and try to make this report come out before our wave ends." Yu Xing said, "I'm also busy recently. The company has to keep adjusting. I think I have to spend more money this month."

Song Yufeng immediately said, "Okay, Brother Xing, don't worry."

Yu Xing nodded slightly and walked into his office.

After discussion with Liu Wanying and repeated thinking about the current situation and future of the website, the focus of the future will be more clearly defined in the "Internet industry" and "Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou".

The good feedback from the initial stage is indeed good, but we cannot lose our position and we must take the opportunity to develop more appropriate strategies.

Yu Xing repeatedly considered and wrote on the whiteboard in his office, but because of the poor sound insulation, he could hear the voices of the new employees today.

At 11:00 a.m., Zhong Zhiling and Lu Haiying knocked on the door and walked into the office.

"Xiaoying, we can try our own recruitment from the website in the future, which is also considered close to the water."

"Zhiling, from now until the end of the year, we need to do one more job, which is very important."

Yu Xing did not exchange any greetings. The online recruitment of his own company is just a small matter. What Zhong Zhiling needs to do is to implement the strategy of promoting the Internet industry in first-tier cities.

He didn't speak too high, pointing to the ideas that have been clarified on the whiteboard to explain the advantages and limitations of the company's vertical segmentation, as well as why these two key points and how to do these two items.

Since the strategy is certain, no matter whether it is imagined to be correct or not, it must be implemented.

"Online and offline advertising are relatively expensive, and we cannot target website advertising to employees of those big companies."

"I thought about it all the time, and the effective method now is to go directly to their company to promote it."

"Online advertising cannot be pushed, and offline advertising is too wide. We personally put the introduction of our company in their hands. This is the stupidest and most effective."

“So, we need a small team of ground promotion.”

"And you, Zhong Zhiling, you need to be responsible for forming and leading this team to achieve results."

Yu Xing pointed to Zhong Zhiling who was listening carefully, and wrote the word "ground push" on the whiteboard. Then, he thought about it and added two "directions" in front.

—Targeted ground push.

Online advertising is like pop-up windows, pop-up bottoms, banners, text links, search engine marketing, and offline advertising is like newspapers, radio, street signs, subways, and bus bodies. These are not something that cannot be done, but they are not suitable for Bai Xiaosheng to do now. First, it is expensive, and second, it is impossible to accurately reach priority customers.

Directional ground push is different.

Just like Yu Xing counting screens in Pengcheng, although the method is stupid, it is only effective.

As long as Bai Xiaosheng can save 50,000 real users, he will dare to find investors to raise funds, and then do online and offline advertising to further snowball.

Zhong Zhiling followed his senior brother's strategic thinking and understood the importance of Internet company employees. Now, when he heard that this task was handed over to himself, he felt nervous, but he was not afraid of difficulties, but instead he thought about it with his existing experience.

The identity of a college student is easy to use.

Whether it is the development of Guiai.com or Bai Xiaosheng's start, it has proved this. Can the ground promotion of Internet companies be used again?

Zhong Zhiling thought about it carefully for a while and asked, "Brother Xing, you said, if I came to the Internet company employee and said to him, 'Brother, I am a college student, please register a website member', this will be effective Is it?”

Yu Xing laughed loudly when he heard this: "Maybe effective, but since it is a benchmark for the workplace, one point we need to consider is what we can provide."

Lu Haiying tried to think from the perspective of others and said, "Well, senior brother, the workplace is too different from the campus. Is the workplace more profitable?"

Yu Xing glanced at the second in command in surprise and exclaimed: "Yes, I'm already very tired from work. Who can do the things that are not good? This is different from college students, although we are now providing information for college students. ”

Bai Xiaosheng can become a place to leak information in the future, but before becoming a person, it still needs to attract potential users.

No mistakes, one song, one content, one in 6, one book, one bar, one reading!

So, after the strategy was clear, Yu Xing thought of a setting of "Maimai" company in the office alone this morning, his connections.

This is an important publicity for "Maimai" company in addition to anonymity, expanding user connections and achieving professional dreams.

Yu Xing reached out and wrote a line of words on the whiteboard - rely on friends when you go out.

He smiled and said, "This is our saying. In addition to the emotional value we expect, the material aspects of the workplace social platform can provide employees."

Yu Xing reached out and wrote two more words - Noble Man.

He continued: "I think these two words are more effective or more impressing to the workplace users. When it is converted into our work, we need to try our best to get started, at least to develop a group of customers."

When Zhong Zhiling heard this, he suddenly said, "Your immediate boss, your higher boss, and other companies' leaders, if such a group of people can become registered users, it can attract employees."

He added: "More realistic appeal!"

Yu Xing nodded and put down his pen: "Yes, the reality is like this. We need to talk about reality. If we come to work, if we can have a platform to know more leaders and more elites in the industry, who would not be willing to?"

This is a set of starting strategies from middle to bottom that combine reality.

Zhong Zhiling looked at the two words "workplace" and "campus" on the whiteboard and rubbed his hands: "This is really different!"

He thought about it and said, "But we can use our current situation to invite the middle and upper-level members of those Internet companies. I will take a few students to visit shamelessly, and invite them to give messages or encouragement," he said. As long as they have an account, no matter whether there are actual activities or not, they will at least have a halo!”

What is the current situation of Bai Xiaosheng?

According to Song Yufeng's experience, it is a kind of orientation to concern college students. News reports have special treatment, and the same is true in real affairs.

Lu Haiying continued this idea and said: "Although it is a halo, as long as there are more grassroots employees coming in, those middle and senior management will also notice this situation and will likely turn back and become our users instead. ”

Due to the guidance and shameless visits, middle and senior management will give routine messages and encouragement, but they will also have their own interests. As long as real users roll snowballs, these people will be truly activated.

Yu Xing used a pen to mark the arrow on the whiteboard, and finally drew a large circle to circle all the characters inside.

He put down his pen: "This is the complete starting strategy for our website."

From strategy to strategy, the confusion of college students, information about customers before Bai Xiaosheng’s return visits, targeted promotions in five cities, the profit-seeking position of working people, the considerations of middle and senior management of the company, from top to bottom, and the system above...

These are all the resources that Bai Xiaosheng can currently use and borrow.

Zhong Zhiling and Lu Haiying looked at their senior brother's actions and the information on the whiteboard, and looked at each other and felt that they gained a lot.

After a while, Zhong Zhiling said immediately: "Okay, Brother Xing, then I'll recruit people. Well, I have to recruit formal employees. In addition, I will spend more money to find two part-time jobs at a prestigious school, and take two Fudan or Jiaotong University students to visit. , I guess the effect is better.”

Yu Xing smiled, it was pretty good.

He thought about it and said, "You try it, well, I will follow the practice and see what the specific situation can be. In addition to letting them send a message, we can also let them share their success. Who doesn't want to talk about this Woolen cloth."

Yu Xing remembered a video-making mode in Douyin, where luxury cars, first-class cabins and other occasions are prone to encounter successful people. The blogger came forward to ask about their success and their messages to young people.

This is somewhat similar.

It can only be said that although the times and forms are different, the inner world is close.

"The last time I attended an Internet conference in Jinling, I went back to my hometown at the end of the month, and went to Jinling again in the middle to see the teacher, and by the way, I looked for the organizing committee at that time to see if I could get more contacts from senior management Way."

"As long as we have a certain foundation, we can only achieve the best results by blasting Internet marriage and love, otherwise users will be directly diverted by reports."

Yu Xing smiled and said, "Do everything we can do, and I believe that you will gain the interest of venture capital."

Zhong Zhiling nodded: "Brother Xing, I am very confident now."

"Well, the more you communicate, the more you gain. The development of the company requires us to think and communicate more. If you encounter any incidents in practice, then you can feedback it. The company can do it." Yu Xing said, "You think about it again, I'll call me." Telephone."

Zhong Zhiling and Lu Haiying walked out of the office, and it was lunch time.

The two went downstairs.

Zhong Zhiling couldn't help but say to his girlfriend, "Senior brother really teaches things. I think the more I think this direction and strategy are getting more correct."

"Yes, my senior brother is of course really teaching. I see the posts on the development stage of the Internet industry that our website is now on. There are also many discussions from college students below." Lu Haiying said with a smile, "The senior brother is not only our senior brother, he wants to be a senior brother. Many senior brothers from college students!”

The thinking and predictions of the industry are not self-recognized. The workplace information after the financial crisis is free to be shared. We will be looking for middle and senior management of the company to encourage college students. As well, Bai Xiaosheng plans to have similar actions every year.

Zhong Zhiling stopped, slapped his hands, and suddenly said, "It's true, if this continues, the eldest brother will really become the eldest brother!"

(End of this chapter)