When will I have a long tassel?

After listening to Han Weichang's introduction, Zhou Heng said to everyone: "Let's discuss and see how we should respond to this new situation."

As soon as he finished speaking, everyone turned their heads to Tang Zifeng, and his movements were so neat that everyone felt it. Everyone looked at each other and couldn't help laughing.

"As everyone expects, Xiao Tang, just tell me first." Zhou Heng pointed at Tang Zifeng and said.

Over the past year or so, the factory leaders of Linyi Machinery have formed a habit. If it is something ordinary, everyone can express their opinions, but when encountering difficult things, they must first listen to Tang Zifeng. ideas and then discuss based on his ideas. Tang Zifeng himself once joked that Lin Yiji's leader now asks Xiao Tang when it comes to foreign affairs and Zifeng when it comes to internal matters. He can be regarded as a combination of Du Niang and Google.

The competition from Korean machine tool companies is a new situation, and everyone is somewhat mentally unprepared, so they all hope that Tang Zifeng will speak first to provide some inspiration for themselves.

Tang Zifeng was not pretentious. He smiled and said: "I don't think this matter is serious. Didn't Chief Engineer Qin say that the level of Korean machine tools is slightly higher than ours, but the level is very limited. We Now that we can’t deal with Japanese and German machine tool companies, we might as well use Korean machine tools as monsters to beat them and practice leveling up.”

"What is a little monster?" Qin Zhongnian asked in confusion.

Tang Zifeng said: "This is an analogy. We will eventually compete with the big-name machine tool companies in Japan and Germany, but before that, we need to find a weak one to fight and accumulate some experience. We will compete with Japan and Germany." , Germany is regarded as a big monster, and South Korea is a little monster, who came to our door to practice our skills."

Wu Weiqin said: "Xiao Tang, your idea is a bit too optimistic, isn't it? The current situation is that Korean machine tool companies are aggressively entering the Chinese market. According to Minister Han's estimate, 30% of our business will be taken away by Korean companies this year. This is equivalent to others hitting us, so what should we use to hit them?"

"Director Wu said it well!" Tang Zifeng said, "This is what we have to consider. The technical level and quality of Korean machine tools are not much better than ours. With a little effort, we can surpass them, at least be on par with them. To the same extent. Their prices are slightly higher than ours, so we have an advantage. If we focus on their products and ensure that we are better than them in every product, who do you think customers will choose in the end?"

"It's... hard to say." Han Weichang shook his head slowly. Although he regards Tang Zifeng as his idol, he cannot agree with Tang Zifeng's point of view on this issue. If his subordinates had said this, he would have directly refuted it, but Tang Zifeng was his superior, so he could only express his opinion by saying "it's hard to say."

"What Lao Han means is that we have to take into account the customer's mentality of admiring foreign things. It doesn't mean that customers will accept our products if they are good." Zhang Jianyang took advantage of Han Weichang to speak out. He is also considered a die-hard fan of Tang Zifeng. He is where he is today thanks to Tang Zifeng's encouragement to him and Tang Zifeng's many ideas for the labor service company. He knew that Tang Zifeng was a cheerful person. There was no need to be too tactful when speaking in front of Tang Zifeng. Being too tactful would make Tang Zifeng unhappy.

Tang Zifeng said: "In the short term, it is difficult to change customers' foreign-favoring mentality. We should allow them to purchase Korean machine tools. In fact, even if we do not allow it, they will still purchase it, right?

"I believe that after comparison, they will eventually find that foreign moons are not that round, and our Chinese moon is close to the water, with more benefits. The performance of our machine tools is no worse than that of imported machine tools, and the price is cheaper. After comparing the service advantages and overall supporting facilities, they will come back to us.”

"Isn't this too passive?" Zhu Yachao, deputy director of the factory, questioned, "Xiao Tang, your opinion is basically to give up the market. Even if the customers come back in the end, the losses during this period will be huge. We Linyiji has just made some improvements, but if the Koreans interfere with it like this, the situation may get worse again."

Tang Zifeng said: "A blessing in disguise is a blessing in disguise? Our domestic admiration for foreigners cannot be changed by doing one or two ideological work, nor can it be changed by the country issuing an administrative order. It must be made truly felt by everyone. Foreign products are not that good, so they will change their ideas.

"The performance and quality of Japanese and German machine tools are much better than ours. In a short period of time, we will not be able to surpass them. And their existence will continue to strengthen the foreign-worshipping mentality of domestic enterprises, which is very detrimental to us.

"Now that the Koreans are here, they are actually helping us. As Lao Han just said, South Korea is also a foreign country. For companies like Luji, which cannot afford Japanese and German machine tools, they can buy a few Korean machine tools. They can also satisfy their desire to use imported goods. And when they buy Korean machine tools, they will find that foreign machine tools are nothing more than that, and domestic machine tools can even be stronger than foreign machine tools.

"In this way, their admiration for foreign countries will weaken and they will accept our machine tools as substitutes for Korean machine tools. In the future, when we have the strength to challenge Japan and Germany, it will be easier for these companies to side with us."

"What Director Tang said makes sense!" Han Weichang is indeed a salesman and is extremely market sensitive. He was the first to understand what Tang Zifeng meant, and praised enthusiastically: "Does Director Tang mean to let Korean machine tools squeeze out Japanese and German machine tools, and then we will squeeze out Korean machine tools? This is more direct than ours." It’s much easier to compete with Japan and Germany.”

"That's right." Tang Zifeng said.

Everyone frowned and thought about it. What Tang Zifeng said was a bit logically complicated, but after careful consideration, it seemed to make some sense.

What Tang Zifeng said is a bit like vaccination. The human body lacks resistance to certain germs, and people will get sick if they are in direct contact with these germs. However, if some germs are inactivated and turned into a vaccine, and then injected into people, the people will produce antibodies in the process of fighting these inactivated germs. In this way, people will not easily get sick when exposed to real germs in the future.

Japanese and German machine tools have high technical level and can easily make domestic users feel admired. It is very difficult for domestic machine tools to compete with them for domestic users. However, the technical level of Korean machine tools is low, and they have a "foreign" halo, but they do not have the high quality that people imagine foreign products have. After users come into contact with it, they will have the feeling that "foreign countries are just like this". When domestic machine tools have to compete with them, it will be easy to gain an advantage.

In this sense, the entry of Korean machine tools into the Chinese market has a positive effect.

"Xiao Tang's point of view has some inspiration for us." Zhou Heng said, "But how to grasp this proportion is very important. We can use Korean machine tools to eliminate customers' superstition of imported machine tools, but we must prevent this market We were really robbed by Korean companies, and in the end we had nothing.”

"Director Zhou is right," Tang Zifeng said, "It is indeed very important to have this right. This requires the cooperation of all our departments. Chief Engineer Qin of the Technology Department needs to technically target Korean machine tools and adopt Benchmarking strategy ensures that our machine tools are not inferior to Korean machine tools in any aspect. In terms of production, we must reduce costs as much as possible to ensure price advantages. As for sales..."

Speaking of this, he turned his attention to Han Weichang. Han Weichang had a clear understanding and quickly expressed his position: "We are going to adopt a man-to-man strategy and fight for every inch of land with Korean companies. Even if we cannot win back the market, we must let customers know about our products and let them know that our products are no worse than Korean products. They You will definitely regret buying Korean products in the end.”

"You can ask the salesmen to chat with customers whenever they have nothing to do, and constantly strengthen customers' awareness. In this way, once they find some flaws in Korean machine tools, they will think of us." Tang Zifeng said with a smile.

Han Weichang obeyed the advice and responded: "No problem, I will ask the salesman to talk to the customers about these things every day."

"Should we take some price reduction measures? In fact, there is still room for price reduction of our products. If our prices are lowered further, the advantage over Korean machine tools will be more obvious." Wu Weiqin reminded.

Tang Zifeng shook his head and said, "It's not the right time yet."

"Not before the time?" Wu Weiqin was startled, "Is there any point in this?"

Tang Zifeng smiled slightly and wrote: "The secret of heaven must not be leaked."

Wu Weiqin was also used to Tang Zifeng's pretense, so he smiled and said, "Why do I feel that Xiao Tang is going to do something bad again?"

"It's possible that it's a mystery." Zhou Heng commented, but he didn't go into details. Price reduction is a very common competition method, and Tang Zifeng would not have thought of it. Since he said that the time has not come yet, he may have some plans. Sometimes this kind of calculation is just a business intuition, and it is inappropriate for Tang Zifeng to explain it clearly.

Anyway, competing with Korean companies will not happen overnight. The method of price reduction and promotion can also be used in the future, so it doesn't hurt to put it aside now.

Of course he didn't know that what Tang Zifeng was worried about was something that the leaders present had never thought of, and that was the Asian financial crisis a year later. In his impression, China was not greatly affected by the crisis that time, while South Korea and Japan were deeply affected. Since Tang Zifeng wants to plot against a Korean company, he must of course find a time when a Korean company is at its weakest to strike, to ensure that he can defeat the enemy with one move and make the other party no longer have any hope of turning around.

There are only two updates today, so please go to bed after reading them. Medical research shows that if you vote for oranges before going to bed, you will be less likely to have nightmares...