When will I have a long tassel?
Chapter 182 Suppressing their profit margins
"You are very sensitive."
In the capital, Xie Tiancheng, director of the Second Bureau, met in his office with Zhou Heng and Tang Zifeng who came to report the situation. After listening to the report made by Tang Zifeng, Xie Tiancheng immediately gave them a high evaluation.
"A few days ago, the ministry conveyed a report submitted by a central think tank, which comprehensively reviewed the trade development between China and South Korea and the investment of Korean companies in China in the four years since the establishment of diplomatic relations. The report believes that while my country is actively attracting South Korean investment, , we should also pay special attention to South Korea's economic invasion of our country. I feel that the insights put forward by think tank experts are not as profound as yours. At least, the experts have not proposed the method of promoting economic penetration through cultural penetration." Xie Tiancheng said.
"This may be because the experts have not been exposed to Korean fans." Tang Zifeng joked with a smile.
Xie Tiancheng said: "Essentially, it is still a problem of insufficient sensitivity. In fact, the phenomenon of worshiping Korean culture is very common around us, but we turn a blind eye, or even if we see it, we think it is just some cultural phenomenon and not enough For trouble. Now listening to what you say, I also realize that culture is not just culture. Once it forms a universal..."
Speaking of this, he hesitated, not knowing what words to use. Tang Zifeng spoke up for him: "This phenomenon can be called Hahan."
"Hahan?" Xie Tiancheng was a little confused.
Tang Zifeng explained: "It means liking or admiring South Korea. In addition, Hari and Hari have the same meaning. By the way, this is mainly said by young people. Director Xie may not have heard of it."
In fact, Tang Zifeng himself is not sure whether the term "Hahan" has appeared nowadays. He said this based on the memory of later generations. In his impression, the mid-to-late 1990s were not the most prosperous time for the Kazakhs, but the first ten years of the new century were a period of madness.
Xie Tiancheng didn't bother to investigate the origin of the vocabulary. He nodded and said, "Well, as Xiao Tang said, when this kind of Korean-Korean phenomenon occurs, everyone will unconsciously think that Korean technology is more advanced than ours. The products are superior to ours, which is equivalent to a big image advertisement for all Korean products, which is very detrimental to the competition between Chinese companies and Korean companies."
Zhou Heng said: "That's right. After Xiao Tang talked about this matter with me, I felt that it would be very difficult for us as one unit to compete with the other party for the right to speak. This matter should be raised to Do it at the national level.”
Tang Zifeng said: "I think it is not an exaggeration to raise this issue to the level of national security."
"Is the country safe?" Xie Tiancheng thought for a while and said: "There is some truth in what Xiao Tang said. We haven't thought about it this way in the past. Let me report your opinions to the ministry and ask the ministry to report it to the central government as soon as possible. Report. As for our second bureau, all we can do is in the electromechanical field. Regarding this, Lao Zhou, what do you think?"
Zhou Heng said: "This matter should be done at several levels. The national level must take action. Specific to our electromechanical field, and even the machine tool industry, we should also take our own actions. When we return to the bureau to report this time, it is also I would like to ask the bureau to help coordinate and unite all machine tool companies to jointly respond to the impact of Korean-owned machine tools on us."
"This is totally fine." Xie Tiancheng agreed happily. This was originally within his scope of authority. He asked, "What are your plans?"
He looked at Zhou Heng and asked, but Zhou Heng pointed at Tang Zifeng and said, "Let Xiao Tang talk about this matter. His thinking is clearer than mine."
Hearing what Zhou Heng said, Xie Tiancheng was slightly startled. He exchanged glances with Zhou Heng, and seemed to understand something from Zhou Heng's eyes. In front of Tang Zifeng, he couldn't say anything more. He just turned his head to Tang Zifeng and said, "In that case, Xiao Tang, just tell me. Be bold. You are now also the leader of a large state-owned factory. Feel free to put forward any ideas you have.”
The appointment of Tang Zifeng as the deputy director of Linyi Machinery is a kind of "front-line promotion." With Tang Zifeng's qualifications, if he stayed in the bureau, it would be relatively fast to be appointed as a chief clerk at this time, but because he was brought to Linyiji by name by Zhou Heng, and after he went there, he was indeed He did indeed achieve some shocking results, so he was promoted to the deputy director of Linyiji.
Tang Zifeng had a very high status in Linyiji. Except for the leaders of the first factory, the middle-level cadres and ordinary employees were all subordinates to him. If he said something casually, everyone would have to implement it. But when he returned to the bureau, his position was not enough. Even in front of a division chief, he had to be respectful and call himself "Xiao Tang". This is due to the difference between the enterprise level and the agency level, as well as the factors of his junior qualifications and young age.
Before that, he returned to Beijing to report to Xie Tiancheng many times, but he was usually in a subordinate position with a huge gap. In addition to reporting, he also asked for instructions and received various instructions. It was difficult to be like him. Zhou Heng discussed issues with Xie Tiancheng on an equal footing.
What Xie Tiancheng said just now was telling Tang Zifeng that he now has the qualifications to discuss issues with him, to express his own opinions, and even to question Xie Tiancheng's views. This is a big change, which means that the bureau leaders are already paying attention to his voice and no longer regard him as a young man who is ignorant of the world.
Of course Tang Zifeng could hear what Xie Tiancheng meant. He was not a person who would be frightened in front of leaders. At this time, he puffed up his chest and said:
"Currently, Korean machine tool companies are coming fiercely and are competing with us in almost all machine tool categories. To be honest, this kind of competition is a disadvantage for us, because these markets originally belong to us, and Korean companies If we win, it means our loss; if Korean companies don't win, we won't get any advantage.
"In the past few years, the growth of the domestic machine tool market has been slow, and machine tool companies have generally had a hard time. For example, our Linyi Machinery even suffered serious losses and was almost on the verge of bankruptcy. Starting this year, the domestic machine tool market has picked up, and we are preparing to take advantage of this opportunity to vigorously develop . If the market is taken away by Korean machine tools, we will be unable to develop, but they can draw nutrients from the Chinese market and continue to grow. It will be even more difficult for us to compete with them in the future."
"You are right, then, what should we do?" Xie Tiancheng asked.
Tang Zifeng said: "We have several considerations. First, we cannot allow Korean machine tool companies to easily obtain profits. We must suppress their profit margins so that even if they gain access to the market, they will not be able to profit from the market. To put it simply The only way is to start a price war with them and force them to ship at cost price.”
"You mean, unite machine tool companies across the country to lower prices?" Xie Tiancheng asked, his eyebrows slightly furrowed, obviously disapproving of this strategy.
Tang Zifeng shook his head and said: "That's not necessary. If a big factory like ours, Linyi Machinery, starts a price war with Korean machine tool companies, it will eventually become a second-rate company. Our goal is to deal with Japan, Germany, and only South Korea. , it’s not worth lowering our status.”
Xie Tiancheng smiled. Tang Zifeng's words were really arrogant. In fact, within the Second Bureau, some cadres are Korean-phobic and feel that Korean technology is very strong. There are really not many people who can say "just one Korea" like Tang Zifeng.
"So, what's going on with the price war you're talking about?" Xie Tiancheng asked.
Tang Zifeng said: "Leave this job to private enterprises. They are small businesses with low technical levels and have always relied on price wars to survive. Let them engage in a war of attrition with Korean companies to force Korean machine tool prices to drop. "
"But can private companies pose a threat to Korean companies?" Xie Tiancheng asked.
Tang Zifeng smiled and said: "It depends on whether we can help or not."
Xie Tiancheng understood something: "You mean... that our large state-owned enterprises should help them?"
"That's right." Tang Zifeng said, "We have learned that most domestic private machine tool companies are relatively small in scale and have unsystematic technology. They mainly make low-precision machine tools and are almost blank in CNC. Their target market is, Mainly small machining companies along the coast. These companies mainly produce some metal products with low precision. They have low requirements for machine tool precision and are more concerned about price.
“Our idea is to join forces with these private companies, and let our large state-owned manufacturers provide them with technical guidance, including providing some key components, improving their technical level, upgrading their products, and being able to compete with Korean machine tool companies. level.
"These companies have much greater ability to control costs than we do, so the machine tools they produce can have a greater price advantage. If Korean machine tools want to gain more market share, they have to reduce prices to compete with them."
"But in this case, these private companies will also steal your market." Xie Tiancheng reminded.
Tang Zifeng said: "Our goal is the sea of stars..., uh, I mean, our target market should be mid-to-high-end machine tools. In fact, private machine tool companies have now turned the low-end machine tool market into a quagmire. For an ordinary horizontal machine tool, the price quoted by these companies is less than 5,000 yuan, which we cannot do anyway.
"The machine tools produced by these private companies are no different from our machine tools when they are first used. After two years of use, the accuracy will drop significantly and they can only be scrapped. However, some customer companies originally purchased them for a short-term order. As for machine tools, it is enough for a machine tool to last for two years, so I will only buy the cheapest machine tool.
"It's okay for private companies to do this. If we do the same, we will end up destroying our own brand. Therefore, we feel that instead of competing with private companies for this low-end market, it is better to let this market go. We specialize in mid-to-high-end machine tools." market and form a strategic division of labor with them.”
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