When will I have a long tassel?
Chapter 197 The Taste of Carrots
"Twenty to thirty million?" Zhao Zhaoxin was a little disappointed. He asked, "Why, you think the business is too small and don't want to do it. Do you want us to do it in Qingji?"
Tang Zifeng shook his head: "How could this happen? We still owe more than 10 million yuan in loans to the bank at the last opportunity. How dare we not do it because the business is small? This small product is developed by the independent research institute I mentioned this morning. Director Zhou said that this research institute will be jointly funded and supported by various companies in the future. Therefore, the products developed cannot be eaten by Linyi Machinery alone. Instead, we need to ask our brother units if they are interested in working together. participate."
"Have you already built a research institute?" Zhao Zhaoxin was stunned.
Tang Zifeng said: "Yes, time waits for no one. Factory Director Zhou sent me out to contact various companies, and at the same time he has arranged for people to build the research institute. The current shareholders of the research institute include our Linyi Machinery, 432 Factory, and Jingcheng New Jingwei Software Technology Co., Ltd. specializes in CAD software. In the future, we will conduct research on five-axis linkage, and they will provide support for the software part.
"Director Zhao, don't worry. Our research institute is open. If Qingji wants to participate, he can invest in shares at any time or withdraw at any time. What we do is free to come and go. The funding for the research institute comes from patent licensing income. For example, if Qingji intends to produce the small household machine tools I just mentioned, it will need to pay a patent licensing fee to the institute for each unit produced, and this fee will be the funds for future research activities of the institute."
"So, if other factories are willing to join, you will also authorize them to produce this kind of machine tools?" Zhao Zhaoxin asked.
Tang Zifeng nodded and said, "That's exactly it."
Zhao Zhaoxin said: "This is a bit tasteless. The total business is only 20 to 30 million yuan. A dozen companies get one share, and one company is only one to two million yuan. It doesn't mean much."
Tang Zifeng said: "Director Zhao, I am only talking about the business from now to before Christmas in the West. The sales of this kind of machine tools will definitely not end after a gust of wind passes, and the market size will only become larger and larger in the future. Big. We estimate that the total sales volume is expected to exceed 100 million next year. Isn’t Factory Director Zhao also interested?”
"If one hundred million is divided among a dozen factories, each one would be worth six to seven million. For us, it's still a drop in the bucket." Zhao Zhaoxin said.
As if he remembered something, Tang Zifeng patted his head and said, "Oh, I'm confused. In fact, the amount I told Director Zhao was in US dollars."
"U.S. dollars?" Zhao Zhaoxin's eyes widened, "You mean, twenty to thirty million U.S. dollars?"
"Yes. Didn't I say that this kind of machine tool is mainly for export, so it must be talking about US dollars." Tang Zifeng pretended to be innocent. Little did he know that he had deliberately misunderstood Zhao Zhaoxin just now. He wanted to use this strong contrast to stun Zhao Zhaoxin.
"If it's 20 to 30 million US dollars, one family would be..." Zhao Zhaoxin calculated quickly in his mind.
Tang Zifeng smiled and said: "Director Zhao, you don't need to count more than a dozen factories. At least within this year, we can authorize up to five or six factories to do it. Maybe some factories really think the business is too small. , I’m not happy to do it.”
"How is this possible? Who would think that the business is small now?" Zhao Zhaoxin said. He seemed to have forgotten that he just disliked the business of several million a year. Of course, this was when the unit of measurement was RMB. If it was a few hundred Ten thousand dollars, that's a different story.
He Wenjing sat next to him and calculated the result for Zhao Zhaoxin: "If there are five or six companies, each of which is almost 5 million US dollars, that is more than 40 million yuan. Director Zhao, this business is worth doing."
As the office director, He Wenjing not only serves tea and water, she also usually attends factory affairs meetings and is a member of Qingji's decision-making team. She interrupted at this time, not because she was ignorant or garrulous, but because she wanted to finalize Tang Zifeng's promise of "only authorizing five or six companies" for Zhao Zhaoxin. In this case, Zhao Zhaoxin is not suitable to say it, but He Wenjing can.
Sure enough, after hearing what He Wenjing said, Zhao Zhaoxin looked at Tang Zifeng and asked: "Director Tang, you mean that in the next two months, our factory can get more than 40 million yuan in sales from this business. Forehead?"
"I can't guarantee it." Tang Zifeng said with a smile, "It doesn't matter what I say about the market. However, this new product developed by our research institute does have some unique features. I will let people in the U.S. market I read about it online, and the response from consumers is very good. I think it should be easy to sell 20 to 30 million US dollars before Christmas.”
"So far, how many companies have decided to make this product?"
"If Qingji is willing to accept it, it will be the second one. The first one is naturally our Linyiji. To be honest, Director Zhao said that between two and thirty million US dollars, our Linyiji family alone cannot afford it. .”
"Otherwise, let's just do it between the two of us! It's so troublesome to split the business between us." He Wenjing suggested with a smile.
Tang Zifeng also smiled and said: "Director He's idea is also my idea. However, the next step for us to hold a joint meeting is to invite all large enterprises to participate. If now we two will share all the benefits. , if other companies are to participate in the joint meeting in the future, they should have something to say."
Zhao Zhaoxin smiled bitterly, the implication of Tang Zifeng's words was too obvious. He said that because other companies were invited to participate in the joint meeting, the benefits must be distributed to these companies. On the other hand, if Qingji wanted to take advantage of this, he had to agree to participate in the joint meeting. This is the so-called carrot policy.
"Director Tang, what exactly is this home machine tool you are talking about? There have been home machine tools abroad for a long time, and we also have domestic machine tools that are OEMs for foreign countries. Why do you say that this one you designed can be sold? Twenty to thirty million US dollars?" Zhao Zhaoxin asked.
Tang Zifeng took out a drawing from his bag, handed it to Zhao Zhaoxin, and said, "This is our concept drawing. Director Zhao, please take a look."
What Tang Zifeng showed to Zhao Zhaoxin was the toolbox-type household mini machine tool designed by Xiao Wenjun.
Previously, Xiao Wenjun proposed to strengthen the stiffness of machine tools to adapt to the processing of steel workpieces. Tang Zifeng agreed with her idea, but at the same time asked her to complete the design of machine tools suitable for wood and aluminum processing first, so as to seize the opportunity for Western Christmas shopping market in front of.
After obtaining Zhou Heng's permission, Tang Zifeng joined forces with Linyi Machinery, 432 Factory and New Jingwei Software Company to register a machine tool technology research institute in Beijing, named Canglong Research Institute. Tang Zifeng's explanation of the name is that China has always been called the Eastern Dragon, and the name Canglong actually means China. The name sounds very domineering and fits everyone’s positioning of this institute.
Linyi Machinery is the main funder of the institute. When Linyi Machinery proposed this name, Factory 432 and New Jingwei Company would naturally not object. However, everyone knows in their hearts that the name is not so much to represent China, but to echo the machine tool brand of Linyiji.
Linyi's machine tool is called "Changying Pai". The sage once said: If you have Changying in your hand today, when will you be able to bind the blue dragon? After all, tying Changying and tying Canglong are all about Lin Yiji.
Before Canglong Research Institute's business license was obtained, Tang Zifeng started recruiting troops in the name of the research institute. Xiao Wenjun's two roommates, Liu Yidan and Dong Xiao, were recruited as part-time researchers at the first opportunity and were assigned to work on the optimization design of machine tools under Xiao Wenjun's name. They receive wages from the institute, which are calculated based on the number of days they work. The daily salary is 100 yuan, which is much higher than the current salary standard for civil servants. This is a great benefit for graduate students whose monthly allowance is only more than 300 yuan. To this end, the two even treated Xiao Wenjun to a meal to thank her for introducing them to this part-time job.
The institute could not find a suitable manager for a while, so Tang Zifeng invited Li Kejia to make a temporary guest appearance. Li Kejia has experience as a senior executive in a foreign company, and there is no shortage of management experience. She comes from a prestigious university and has something in common with the graduate students from universities hired by the institute. As for her background in liberal arts and lack of technical knowledge, Xiao Wenjun can make up for this flaw for her. Xiao Wenjun and Li Kejia have known each other for a long time, and with Tang Zifeng as the middleman, the relationship between the two is very harmonious and they can cooperate well.
With sufficient manpower, the design work will naturally speed up. After more than half a month of hard work, the first two models of the "Canglong brand" toolbox-type household mini machine tool have been designed. Among them, type I is suitable for wood processing, with a planned price of US$800 each, and type II is suitable for wood and aluminum. Processing, the proposed price is US$1,500 per unit.
The institute is also intensively developing Type III, which can process ordinary steel. The proposed price is US$3,000 per unit. This price is a bit high for home use, but according to Tang Zifeng, this model is prepared for rich players in the West. If people choose to only buy expensive ones and not the right ones, your price is too low. People are not willing to buy it yet.
From the perspective of consumer psychology, having a high-priced product also helps to improve the grade of the entire product series, making people feel that this is a very high-end product, but they are too short of money to buy the highest grade. , buy a mid-range one and use it when you go back, and you can feel good about yourself.
After two years of training by Zhou Heng and Tang Zifeng, Linyiji now has the ability to quickly respond to the market. After the institute came up with the drawings, Qin Zhongnian and Wu Weiqin immediately organized the workshop to conduct trial production. Based on the problems that arose during the trial of the prototype, they made several rounds of modifications to the design. Finally, the design was finalized. As long as the order is received, it can be transferred. Entered mass production.
What Tang Zifeng showed Zhao Zhaoxin now was the finalized product concept drawing, including the shape of the outer packaging and what it would look like when unfolded into a lathe, milling machine, and drilling machine. He believes that with Zhao Zhaoxin’s many years of experience in the machine tool industry, he can understand the subtleties of this design at a glance.
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