When will I have a long tassel?

"Hegeman and Tarrant suddenly reduced the supply of spare parts to us, which directly affected our export machine tool production."

In the conference room of Linhe Machine Tool Group, Zhang Jianyang reported to the group executives with a solemn expression.

The Hegman and Tarrant he was talking about are two old European machine tool parts manufacturers, and they have long occupied the top two positions in the global sales of some major machine tool parts. Many of Linji's high-end machine tools use these two companies to produce spindles, screws, guide rails and other accessories. The two companies suddenly announced at the same time that they would reduce the supply of spare parts to Linji, which had a huge impact on Linji.

Machine tools are not very price-sensitive products. Under normal circumstances, there is a 10% difference in price, which will not affect the user's choice. Of course, if the price difference is particularly obvious, users still have to weigh it.

Machine tool users have high brand loyalty. A familiar brand means predictable quality and performance, which can reduce production risks, which is very important to users. The machine tools produced on-site are more than 30% cheaper than some big brands in Europe and Japan, which can impress some users. However, these users also require that the machine tools they use must use accessories from big brands they are familiar with to ensure the quality of the machine tools.

In recent years, with the development of domestic machine tools, the domestic machine tool accessories industry has also reached a certain scale. In the Gaotan Machine Tool Industrial Park near Linhe alone, there are already seven or eight well-known machine tool accessories companies, producing spindles, Lead screws, etc., the quality is comparable to international brands such as Hegemann and Tarrant.

Some domestic machine tool users were initially superstitious about international brand accessories. After using domestic brand accessories, they gradually accepted them. The prices of domestic brand accessories are relatively low and the after-sales service is more convenient, so they are still very competitive in the domestic market.

But for foreign machine tool users, especially those in developed countries, accepting Chinese brand machine tools is already a conceptual challenge. It is even more difficult to get them to accept Chinese brand machine tool accessories.

The cost of a lead screw is very inconspicuous compared to the cost of machine tools. Foreign machine tool users will not accept Chinese brand accessories for this price difference. In order to win the acceptance of foreign users, imported machine tools have to use all imported parts. This is already a common practice.

Now, two of the largest machine tool accessories suppliers have joined forces to tie up Linji's neck, and Linji was really caught off guard.

"What is the reason? Have you ever understood it?" Tang Zifeng asked.

Zhang Jianyang said: "We contacted the sales departments of the two companies as soon as possible. They claimed that there were some changes in the factory, which led to a decrease in production capacity. However, we learned about it through other channels and found that what they said The reason is untenable.”

"So, what is the real reason?" Tang Zifeng sneered. He had actually guessed something.

Zhang Jianyang said: "The real reason is that some European machine tool companies, led by PATEO, reached a secret agreement with these two companies, requiring these two companies to reduce shipments to China. In addition to us, Dan Zhang, Bailiu and Qianyan have also been affected. Some of them directly reduced their supplies, while others required them not to use these accessories for export-oriented machine tools and to only sell them in China."

"Isn't this just being a hooligan?"

After hearing what Zhang Jianyang said, all the senior executives understood. Chinese machine tool companies have just held an exhibition in the United States and received a large number of American machine tool orders, many of which were obtained from European machine tool companies.

Subsequently, these two European machine tool parts companies reduced their supplies to China, and it is also certain that European machine tool companies are involved behind this matter. What is the motive? Is it necessary to say?

It was really eye-opening for everyone to use this method to stumble their opponents despite not being able to compete. In the past, Tang Zifeng brainwashed everyone, saying that Western companies are not white lotuses. Some people were still skeptical, thinking that Mr. Tang was not too extreme. Europeans are all gentlemen. "Si Qiu Si Mi", how could he engage in such dirty deeds?

Now I have some experience, I have been making trouble for a long time, what a gentleman, what a demeanor, but it is not the time to be impatient. Mr. Tang is right, Europeans have been pirates for three generations, so there is no moral integrity at all.

"This is what we expected." Tang Zifeng said lightly, "How can it be so easy for us to go out and grab food from other people's bowls? How could Hegman and Tarrant do this? It’s just an appetizer. However, fortunately, the machine tool industry in the United States is basically finished, and we have no competition with the United States, otherwise..."

"Otherwise, how dare they come in a warship?" Zhan Keqin said with eyes wide open.

"That's not possible." Tang Zifeng laughed, and after saying that, he quickly waved his hand and said: "I'm just saying casually, it won't reach this level for the time being, but if the United States wants to attack us, it will do it more directly than the Europeans. More ferocious. After all, Hegman and Tarrant have not publicly broken up with us, but only coyly proposed to reduce supply. Alas, the old Europeans are still more shameless after all."

"Actually, it's not shameful, it's just that Europe is really in trouble." Han Weichang said, "This financial crisis has hit Europe much harder than the United States. Our sales staff in Europe have reported that many European companies They are almost bankrupt, and many private companies in Jingnan have gone to Europe to pick up leaks. Many companies that sounded great in the past can now be bought for thousands of eight million."

"What does Lao Han mean, let's buy Hegeman? Let's turn it into a Chinese company?" Tang Zifeng asked.

"That's not..." Han Weichang casually denied it, then stared at Tang Zifeng with his eyes rounded and asked, "Mr. Tang, you don't really have this idea, do you?"

Tang Zifeng asked: "Is this idea feasible?"

Han Weichang thought for a few seconds, shook his head and said, "This is really difficult. Hegeman's finances seem to be in some trouble, but a skinny camel is bigger than a horse. To buy it, it doesn't cost billions." I'm afraid not. When companies in Jinnan go to Europe to engage in mergers and acquisitions, they buy bankrupt companies, which can be bought with just a little money. Hegeman still has business, and its shareholders will not intend to sell it unless The price we offered is high enough.”

Shu Xin, the group's chief accountant, quickly said: "The group cannot afford several billions now. If we seek a bank loan, the interest alone will make us poor in a year. This merger and acquisition is definitely not feasible."

"Sister Shu, please relax, I'm just saying." Tang Zifeng quickly comforted Shu Xin, fearing that this rigorous young lady would become anxious again.

Shu Xin only replaced Ning Suyun as the group's chief accountant two years ago, and there was still a lack of familiarity with Tang Zifeng. She didn't understand Tang Zifeng's habit of talking nonsense, and often took Tang Zifeng's jokes as truth, causing trouble. A lot of surprising things. However, having such a highly sensitive chief accountant can prevent Tang Zifeng from making arbitrary decisions in a hot-headed manner.

"Jianyang, arrange for the purchasing department to negotiate with Hegman and Tarrant, ask them to fulfill their past agreements with us, and also warn them not to go too far. China is the largest machine tool market. If they Going his own way has offended the entire Chinese machine tool industry, and everyone has joined forces to block them, and they have no good harvest." Tang Zifeng ordered.

Zhang Jianyang nodded and wrote down Tang Zifeng's instructions one by one. After Tang Zifeng finished speaking, he said timidly: "Mr. Tang, it is still a bit difficult for us to join forces to block Hegman and Tarrant. Many domestic machine tool companies use their accessories, including our own. Quite a few.

"They are only restricting us from using their accessories on export machine tools. Domestic machine tools can still be used. If we refuse their accessories, our own production will also be affected."

"Can we use domestic parts for domestically sold machine tools?" Tang Zifeng asked.

Zhang Jianyang glanced at Han Weichang, and Han Weichang said: "Domestic parts can also be used, but some customers have requested imported parts. If we change to domestic ones, I'm afraid we will have to spend more time. In addition, other companies must also change. With domestically produced parts, the persuasion work will be even more difficult, and I’m afraid I’ll have to do it in person, Mr. Tang.”

"Isn't it okay for me to come forward in person?" Tang Zifeng heard the subtext in Han Weichang's words and asked with a smile.

Han Weichang laughed along with him and said: "If Mr. Tang takes action, all companies will definitely give Mr. Tang some face. However, it's a bit worth it, isn't it? Mr. Tang, your face is much more valuable than Hegeman."

Han Weichang's words were very artistic, but Tang Zifeng still understood. In fact, what Han Weichang meant was that even if Tang Zifeng took action, it would be basically impossible to get so many machine tool companies to give up Hegemann accessories. Hegemann's accessories are very famous among customers, because they have made things difficult for several machine tool companies such as Linji when it comes to exporting machine tools. It is really difficult for Linji to force so many customers to give up Hegemann parts.

It is true that Tang Zifeng has some influence in the industry, but this influence is also limited. If what he proposes to do is beneficial to everyone, of course everyone will respond. If it is something that harms others but does not benefit oneself, everyone should hesitate. After all, he is just the person in charge of a company and is on the same level as other company leaders.

"I know this." Tang Zifeng said, "I asked Jianyang to tell Hegeman and the others this, just to threaten them. Regarding this matter, let's make some preparations and continue to talk to Hegeman and Taran. Special negotiation is one aspect. Finding alternative brands is also another aspect. Even if the domestic brands are not good, there are not only two international brands, Hegman and Tarrant, right?"