When will I have a long tassel?

Once Huang Liting understood this truth, she immediately put it into action.

She reported the situation here to Tang Zifeng over the phone, and especially introduced the plan proposed by Liang Zile to remove salary from the bottom of the cauldron. Tang Zifeng was a person who was good at conspiracy. He immediately heard the beauty of this plan and agreed immediately.

Two days later, an acquisition team including technical experts and financial experts arrived in Europe, joined Huang Liting and Liang Zile, and began to acquire European machine tool accessories companies that had a certain brand awareness but were not large in scale.

Not all machine tool accessories companies are willing to be acquired, but in the current crisis situation, there are still many small businesses that cannot sustain themselves, and their quotations are not high. Tang Zifeng also deceived several other private capitalists from China. They teamed up with Huang Liting to acquire more than a dozen European accessories companies in one go, and obtained the technology and brands accumulated by these companies over one or two hundred years.

The acquisition of machine tool accessories companies by Chinese businessmen in Europe did not attract the attention of Hegman, Tarrant and those machine tool companies. These acquired companies do not have high market shares and have very narrow product lines. Some companies even only make certain types of products and are in an extremely niche market. Whether these companies go bankrupt or are acquired is not really a matter of concern in the industry.

"Mr. Cork, I heard that Cork Company was founded by your great-grandfather. Can you tell me a story about him?"

In a small cafe on the banks of the Rhine River, Bao Nana was holding a recording pen and was interviewing an old German man with little hair left. This person is Cork, the former owner of Cork Company. Perhaps it is more appropriate to call him Little Cork, because Cork Company is his family business, which was passed down from the old Cork. A generation later, the company was sold to a supermarket chain from China.

"My great-grandfather? Yes, our company was founded by my great-grandfather in 1882, when he was only 25 years old and apprenticed in a blacksmith shop in Thuringia. He founded this company and completely It was an accident," said the old man Kirk.

"What kind of accident is it?"

"I heard from my grandfather that my great-grandfather had a fight with the owner of the blacksmith shop and was fired. So he returned to his hometown and opened a blacksmith shop by himself to make some farm tools for the people in the village. Because he was very good at craftsmanship, he was in the farm tools business. It got bigger and bigger, and later I accumulated some capital, opened a workshop, and started processing guide rails for machine tool factories, until now.”

“What a bumpy story.”

"Really? This kind of thing doesn't seem to be very unusual."

"No, no, no, I think it's still very strange. Mr. Kirk, did your great-grandfather get married only after he returned to his hometown?"

"Yes."

"I think the purpose of his return to his hometown was to marry your great-grandmother. They must have been childhood sweethearts, growing up together and privately engaged for life. Later, because your great-grandfather went out to be an apprentice, your great-grandmother's family forced her to marry another Marry a scoundrel. When your great-grandfather heard the news, he went back without hesitation."

"I'm sorry, beautiful lady, I think that's not the case. My great-grandfather did leave after a conflict with the owner of the blacksmith shop where he was an apprentice."

"No, no, he had a conflict with his boss because he wanted to leave. Think about it, your great-grandfather was a rare craftsman in the world. He invented many products during his apprenticeship. His boss admired him very much and wanted to hire him. Marry your daughter to him and let him inherit your family business..."

"He rejected the boss's daughter, so the boss was very angry..."

"Look, isn't this a proof?"

"I just guessed what you meant."

"So, does Mr. Coker think this conjecture is reasonable?"

"I don't understand, why would you make up such a story?"

"This is very important." Bao Nana chuckled, "Mr. Keke, don't you hope that the screws marked with the Keke company logo will sell well in the Chinese market? If we want Chinese users to accept the Keke brand, we will They need to form a strong impression of the brand. Nothing is more impressive than a love story, and if that’s not enough, let’s write about two, say, the boss’s daughter…”

"No, no, no, Ms. Bao, I think one is enough. My great-grandfather was a very loyal person in love. He only needed a childhood sweetheart as his fiancée." Kirk's face turned pale with fright. . Is it unfilial to arrange one's ancestors in this way?

"Well, I have great admiration for old Mr. Coker's loyalty to love. Mr. Coker, next, can you tell me about your grandfather, the second generation head of Coker Company? …”

"He doesn't have any love story. He served as a soldier and participated in World War I..."

"..."

A large number of "industrial history stories" quietly appeared in domestic newspapers and the Internet, vividly telling people the history of each old European machine tool accessories brand. In these stories, there are often outstanding engineers, ingenious craftsmen, marketing masters, wars, love, joys and sorrows, etc.

Behind every story, there is this description:

"...In this way, certain brand accessories have become the most famous accessories in Europe. It is said that the best machine tools in Europe only use this brand."

As a soft-text advertisement, this kind of description of violating advertising laws is not investigated by the public, and the relevant departments pretend not to see it and let it go. Professionals in the industry certainly know that these brands are not the most well-known brands, and there is no reason why the best machine tools only use this brand. However, three people make a tiger. When such stories are repeated in the media, even machine tool experts will doubt whether their past knowledge is valid. Maybe these brands are really good?

While publicizing and building momentum, the work of digesting the acquired European accessories brands is also in full swing.

In recent years, the domestic machine tool accessories industry has developed very prosperously. Domestic manufacturers can be found for every kind of machine tool accessories, and the technical level is not much different from that of foreign countries.

After Huang Liting and others acquired those European companies, they found corresponding companies in China to OEM for European brands. Since they have fully mastered the technical know-how of European companies, the products produced by OEM companies are almost the same quality as those of European original manufacturers and can be completely substituted.

Companies like Cork originally had stronger technology than Hegman and Tarrant. The domestic ball screws produced using Cork's technology have better performance than Hegman's screws. Cork is also an old brand. Even though it had little influence in the country in the past, it has become a "well-known brand" after Bao Nana's team packaged it.

The use of Cocker screws on domestic machine tools gives people the impression that they are even more upscale than the use of Hegman screws. However, the price of the screws is 20% lower than that of Hegman. Is there any reason why various machine tool companies would not like it? .

In terms of production capacity, as Liang Zile said, it is not a problem at all. Domestic OEM companies have sufficient production capacity, and their daily output is higher than the monthly output of those European companies in the past.

"What's going on? Why did the orders in the Chinese market drop so much last month? Is there also an economic crisis in China?"

In the office of the chairman of Hegeman Company, DeGraff was questioning sales director Lou Otto.

"Mr. De Graaf, I am about to report to you that there is a problem in the Chinese market, a big problem." Luoto wiped the sweat from his forehead and said to De Graaf.

"What went wrong?" DeGraff asked.

"Many of our traditional customers have switched to other brands of accessories," Luotto said.

"What brand? Tarrant?" DeGraff asked.

"No, but some small brands from the past. For example, the most popular ball screws in the Chinese market are from Cork."

"Cork? When did they go to China? Also, Cork's screws are several percent more expensive than ours. Why would the Chinese give up our screws and switch to Cork's screws?"

"I didn't know about this at first. Later, I specially arranged for someone to investigate, and then I found out that Cork is no longer a German company. It was fully acquired by the Chinese."

"What? The Chinese bought Cork, why?"

"The company that acquired Cork is the Lijia Supermarket."

"Lijia Supermarket?" DeGraaf suddenly felt something was wrong. "You mean, the woman named Huang made an acquisition offer to us but failed, so she went to acquire Cork?"

“Not only that, the companies acquired by the Chinese during this period also include Dudok Brothers, Newcastle Company, and Skelton Company. Their products all overlap with ours. The market share we have lost in China has all been lost. It fell into their hands," Luoto said.

There are changes in the Chinese market, and Luoto will certainly not be unaware of them. He immediately arranged for the sales department in China to understand the situation, but the news that came back scared him. He is also a salesperson and an old elf who has been practicing for thousands of years. How could he not guess Huang Liting's purpose of acquiring Cork? He asked people to learn more about the measures taken by Chinese companies after acquiring European brands, and they couldn't help but sweat.

"The Chinese have found OEMs for these brands in China, which can reduce production costs by more than half. This makes these accessories that were originally more expensive than us now cheaper than us. Chinese users have always trusted European brands, and they The mid-to-high-end machine tools have a tradition of using European brand accessories. In the past, they mainly used our and Tarant accessories, but now they use European brand products that are OEMed in China." Luotto Xiangde Graff reports.

"This is a shameless act! This is deceiving users! This is disrupting the market order!"

DeGraff was so angry that his face turned purple, and he found several charges against the Chinese in one go.

"But, what should we do?" Luoto asked expressionlessly.

Chengzi wishes all book friends in Beijing a prosperous Year of the Ox and great wealth.