Who are you calling powerful?

Since becoming the richest man, Boss Wei has chosen to keep a low profile as much as possible, at least he rarely appears in public in the entertainment industry.

Zhao, Liu, and Fan, who have already returned, have become active accordingly.

Although due to some concerns, the frequency and momentum have been restrained, they are indeed no longer in the posture of complete retirement last year.

Zhao Liying is not in a hurry to film for the time being, but has become the producer of "Longing for Life".

Although she is not the biggest contributor to the success of "Go Fighting", she has also made a lot of efforts, especially the coordination and resource allocation behind the scenes, which mostly rely on her coordination.

The outside world may not feel deeply about this, but the program group and the company still recognize it.

Yan Min, the director of "Go Fighting", even said in an interview that without Boss Zhao, many exciting plots of the program would not exist.

Even if some black fans criticize Zhao Liying for being gilded, her resume and achievements are real. If "Longing for Life" explodes again this time, she will have another title of "Ace Variety Show Producer".

With a gap of one year, Zhao Liying does not want to force her way to the top position, so as not to affect the company's atmosphere and personal reputation.

So she needs to make some achievements and reduce some resistance and voices as much as possible.

Not only "Longing for Life", if she can spare time later, she also plans to participate in one or two film and television crews as a producer.

Of course, it is better to personally set up a group and star in a play. She has completely established her foothold in Blue Whale by producing and carrying the dramas "Flower Journey" and "Ming Palace Raiders".

No matter how many other projects she participates in, after all, she is behind the scenes, and her contributions are not obvious. In addition to her identity, it is inevitable that there are some sour words.

But the dramas she starred in are different.

If the project is popular, she is the one in front of and behind the scenes. The biggest credit is real and no one can take it away. The effect of praising credit to enhance prestige is the most significant.

However, with children as a tie, no matter how many ideas she has, she can only take it slowly and wait for the right opportunity.

Zhao Liying prefers to be behind the scenes, and Liu Shishi focuses on business after her comeback.

There is no news about the "Witch" that she was going to shoot before retiring. If you ask, she is just preparing or waiting for other actors' schedules. Everyone is waiting for good news.

In addition to "Witch", Liu Shishi has no other film and television project plans now.

Of course, there are many rumors. The most popular one is the tribute film "My Motherland and Me", and the other is Hollywood's "Mulan".

To be honest, this is not groundless. These two crews have indeed contacted Liu Shishi's team.

However, "Mulan" was rejected by Liu Shishi right away. It's not that the project is not good, nor is it that she is afraid of someone.

It's because the crew is too big, and they are selecting actors all over the world. There are several rounds of selection, and they have to go abroad for interviews. It is said that they have to test physical fitness and closed training. If it is an original voice, they have to learn English.

As a new mother, Liu Shishi really doesn't have the time and energy to do so.

"My Motherland and Me" was accepted, but it was not an important role, just a simple guest appearance.

After all, it is a tribute film, and one of the main producers behind the film is Blue Whale, so it is reasonable for them to help support it.

There are actually many other invitations, including TV movies and even variety shows. After all, Liu Shishi's status and popularity are here, and she can even get the gimmick of "returning to a new work".

But Liu Shishi, who was also tripped by her children, chose to decline. She is not sure when she will pay back the debt for "Witch", and she will talk about other things later.

So at this stage, most of Liu Shishi's work is business activities. Not to mention, although she has retired for more than a year, Liu Shishi is still favored by many brands.

As soon as she came back, several brands contacted her. After picking and choosing, she accepted the endorsement of skin care products and electrical appliances, and a food brand was in contact.

The most outrageous thing is that several maternal and infant products found Liu Shishi, and the price offered was quite high.

In fact, maternal and infant product endorsements are not that sensitive. There are many examples of single female stars endorsing, such as Zhao Liying who endorsed a brand before.

There are even male stars who endorse maternal and infant products, some of whom are "good fathers" and some of whom are artists with many female fans.

After all, brand celebrity endorsements are for advertising, and the target of maternal and infant products is mainly women, so male stars endorsing maternal and infant products, makeup, and cosmetics is not only not inconsistent, but also a reflection of the market trend.

In the era of large traffic, female stars not only have to fight internally, but also compete with male stars.

The most terrifying thing is that many times female stars cannot compete with male stars, and it is a recognized fact in the industry that male stars are better at bringing goods than female stars.

In Wei Yang's impression, in his previous life, there were only a few female stars who could barely compete with these top male stars with countless girlfriend fans, sister fans, and mother fans in major shopping festivals for a long time, such as Da Mimi, Rouba, and Zhao Liying.

Under normal circumstances, Liu Shishi has no problem accepting the endorsement of maternal and infant brands, but it is obviously not a normal situation now.

There is no way to avoid it, so how can Liu Shishi rush to hype up topics for others.

What, you said the endorsement fee is high?

Do you want me to show you the value of our trust industry? Just 1% of PPTV shares alone is worth more than 1 billion.

Now Liu Shishi accepts endorsements, making money is really only secondary. She doesn't want to lie down and be a housewife. Finding something to do is the most important thing.

The endorsement fee is just to earn some snacks for her son...

Compared with Liu and Zhao, Fan Xiaopang is the most active of the three.

Liu Shishi retired for more than a year, and Zhao Liying made a lot of noise when she gave birth, so everyone suspected or even tacitly accepted that the two were pregnant and had a child.

Fan Xiaopang is different. With Liu and Zhao attracting attention in front, she got pregnant a little later, and made public appearances for a period of time before retiring. She also entered the cosmetics industry with great fanfare as a cover, so it is still early for her to return after giving birth.

In addition, Boss Wei learned relevant lessons from Liu and Zhao, and his defense is tighter, as well as other miscellaneous reasons.

Although Fan Xiaopang was also suspected, she was the best hidden among the three.

Especially Liu and Zhao had no new works, but Fan Xiaopang took out a new drama "All Is Well". Those who knew the inside story knew that the drama had been filmed a long time ago, and most people who didn't know the truth thought that she disappeared for a few months to start a business + film a drama.

Therefore, Fan Xiaopang is not as reserved and low-key as Liu and Zhao, and she made a generous comeback.

While promoting "All Is Well", she also supported Perfect Diary and did not forget to help her unlucky brother.

In January, "Idol Producer" officially started broadcasting. Although it has just been online for a short time, it has already had a good influence, and a few contestants have begun to enter the public eye.

To be honest, in the first episode, the C position was well-deserved Fan Chengcheng, and even the program group had the intention of using him as the highlight of the program.

There is no way, there is a sister who can compete for the first female star in Chinese entertainment, which has super high traffic.

Because most of the trainees have companies, "Idol Producer" played many videos of seniors or good friends from the same company of the trainees encouraging the platform in the first episode, post-interview and program surroundings.

Trainees with backgrounds can basically pull two or three, and even more than a dozen clips of blessings.

And Fan Chengcheng, who is known to have the biggest background, has only one cheering video, and it is not his sister, but Boss Wei who speaks in a familiar and intimate tone.

Just say whether this lineup is awesome or not!

The videos of hundreds of stars of other trainees are overwhelmed by Fan Chengcheng's cheering video of less than 2 minutes.

Almost as soon as he appeared on the stage, Fan Chengcheng was labeled as a "royal family".

The so-called "royal family" of talent shows is a term used in the fan circle, that is, people who are valued and supported by capital. Regardless of their popularity, they will be loved by the program team, have the best resources, the most shots, and will eventually debut.

However, Fan Chengcheng is not an ordinary "royal family". Apart from his strength, his popularity is very high.

It is even more exaggerated to say that "Idol Producer" was initially popular because of Fan Chengcheng and the top-tier mentor Zhang Yixing. Nearly 60% to 70% of the hot searches in the first two episodes of the program were contributed by these two people.

As the influence of the program "Idol Producer" continues to expand, Fan Chengcheng's fame has also increased.

Although the biggest label for the time being is still "Fan Xiaopang's younger brother", it is difficult to escape the bad impression of being a relative.

But in the entertainment industry, people are not afraid of unpleasant labels and bad impressions, but they are afraid of having no labels and no impressions.

From a certain perspective, Fan Chengcheng has become popular because of this label and impression.

As long as you are popular and famous, you can use various means to get rid of the label and change the impression. If you are not popular, even if you have a good reputation, you will soon be forgotten by everyone.

There are many second-generation stars who cannot be promoted, not to mention their younger brothers. Compared with these people, Fan Chengcheng is already very lucky.

Fan Xiaopang seems to be not very interested in his younger brother's participation in "Idol Trainee" on the surface, and even expresses "indifference", emphasizing that he will work hard for his own career.

In fact, this is actually a kind of protection, and this cold attitude is exactly what Fan Chengcheng needs.

If Fan Xiaopang really cheers for his younger brother and praises him in various ways, it is easy to arouse the disgust of the outside world.

Nepotism has always been hated by people, especially when you don't have it.

When Fan Xiaopang turned into a villain, Fan Chengcheng changed from a relative who relied on his sister to get promoted to a dream-chasing boy who was not recognized, and worked hard to get the recognition of his family and sister.

This small change is crucial to Fan Chengcheng, and even became a tool for fans.

Fan Xiaopang is not the only one who plays similar tricks. There are still many examples of second-generation stars who are suffering under the domineering and authoritarian power of strict fathers and mothers in the circle.

Some may be really suffering, while some are just parents who pave the way for their children as villains, weakening the halo of second-generation stars and gaining sympathy.

The actual situation is only known by the parties involved.

In fact, a careful study will show that Fan Xiaopang said that he didn't care about Fan Chengcheng, but every time he encountered a similar interview, he would be "forced" to talk about Fan Chengcheng under the questioning of reporters.

Regardless of whether Fan Xiaopang praised or criticized, with her influence, the exposure and popularity brought to Fan Chengcheng were extremely optimistic.

It can be said that Fan Chengcheng held a good hand at this time. He had gimmicks, popularity, and background. He looked like the biggest winner of "Idol Producer".

However, the royal family could not resist the cheating!

In the third episode of "Idol Producer", the situation changed. The boy in overalls who liked singing, dancing, basketball and rap rose strongly.

No matter how people ridicule Brother Kun later, Brother Kun, who has practiced for two and a half years, is invincible on the stage of "Idol Producer".

Compared with other contestants, this guy is simply a hexagonal warrior.

Those who are good at singing can't dance as well as him

Those who are good at dancing can't rap as well as him

Those who are good at rap can't create as well as him

There was a person with good overall ability, but he was too ugly, so he was eliminated in the first round and became the object of contrasting with Brother Kun.

Although Brother Kun's delicate and feminine appearance was sneered by male compatriots, he is indeed the type that is most favored by female fans nowadays.

Therefore, with his own ability being decent and comprehensive, and the fact that his competitors were all falling behind, Brother Kun stood out from the crowd and killed like crazy in "Idol Producer".

At least Fan Chengcheng, the "uncle of the king" of the royal family, was instantly crushed into scum.

Even Fan's father and mother, who don't know much about singing and dancing, can see that their son's level is not as good as that little white-haired boy.

Brother Kun quickly broke through the circle with his strength and became the most popular player in "Idol Producer".

And because of the conflict with the host, he, who called himself a personal trainee, faced many artists from big companies and royal players, and even had a hint of grassroots counterattack, and received support from a large number of viewers and passers-by.

When it came to the fourth episode, because of some controversial operations, it was suspected that the program team suppressed Brother Kun, and the outside world was even more excited.

Fans increased their support, and even many passers-by joined in, helping this "kind boy" break through the ugly shackles of capital.

At this time, the culprit, Boss Wei, who was scolded, was smiling and listening to his subordinates reporting the data of "Idol Producer".

This wave of "fighting against capital" drama has greatly increased the influence of the program and various data, and paid members, advertising revenue and related ranking revenue have also been beneficial. What's even better is that it has also promoted the market value of PPTV.

The opening dramas "The Great River" and "Three Lives Three Worlds: The Pillow Book" performed well, and now there is an out-of-the-box "Idol Producer".

If all goes well, PPTV may be able to hit the 20 billion US dollar mark before the Spring Festival.

The value has increased by billions in one breath, so what does it matter if you are scolded a few times?

The program group and PPTV, who have tasted the sweetness, have even begun to deliberately guide in this direction, actively become villains, and "suppress" Brother Kun.

Then find a way to make Brother Kun explode, and the ugly capital will be slapped in the face, suppressed, and slapped in the face again. The plot will be more ups and downs, which will enhance the audience's emotions and sense of substitution, and the popularity and data will take off.

Well, let's go back and give the brother-in-law some plot.

The support object of the ugly capital is a mortal enemy of Brother Kun, so exposure is inevitable.

Of course, the brother-in-law still has to debut. He can't always be a villain, so he will be whitewashed later.

Make a love-hate script, slowly be moved and infected by Brother Kun, help to intercede and bear pressure, and even do not hesitate to fight against a certain ugly capital. Tsk, tsk, it's a bit good.

The final ending is naturally that Brother Kun has gone through untold hardships and finally debuted in the C position, and the Warriors defeated the big devil.

Of course, what the outside world doesn't need to know is that the Warriors defeating the big devil is not only a script. After the Warriors debut, they will work for the big devil.

The show is popular, money is earned, the brother-in-law is praised, and the final Warriors are also under his command.

Boss Wei definitely won.

The audience cursed, vented their emotions, enjoyed the variety show, and the person they supported made his debut, so they also won.

Win-win!