You don't understand the happiness of the director

Chapter 652 ① Although I don't understand, I am shocked ② Various versions of the promotional songs ③ Pre-sale exceeded 100 million ④ Official release ⑤ Must watch

There are still seven days before the release of "Xiao Yao You". The film company will release new materials every day, which will make the audience ecstatic.

After all, it is a huge production with many actors and many topics. Any revelation is enough to make a big fuss online.

Everyone thinks that this movie will definitely hit the November schedule. The only suspense is whether it can surpass "Wolf Warrior 2".

At this time, the film has begun to pre-schedule and pre-sell. The pre-sale on the first day of the day reached 20 million. Nearly 600,000 viewers bought the first day's movie tickets as soon as possible, just for a good theater and a good seat.

And you can buy relatively cheap tickets in advance. When you buy on the day, you can only buy the original price tickets.

However, even for the original price tickets, the ticket price of "Xiao Yao You" is basically within 40 yuan, and it did not increase the ticket price by relying on its length of two films.

Wu Ershan bought an IMAX giant screen ticket for the first day and spent only more than 60 yuan.

Because he also wants to shoot a trilogy, Wu Ershan is very concerned about the trilogy series that Wang Quan completed in such a short time. He can be said to be the most concerned director in the industry.

He hopes to get some inspiration from it, learn from each other's strengths and weaknesses, and stand on the shoulders of Wang Quan, the giant, to reap rich fruits.

However, he is not sure whether he will be invited to the premiere of "Happy Journey", so he bought a ticket first, hoping to see it as soon as possible.

However, "Happy Journey" did not have a grand global premiere.

This thing costs a lot of money, but the publicity effect is so-so, and the cost-effectiveness is not high.

Even if the first part of "Happy Journey" has a publicity and distribution cost of 120 million US dollars, it should be saved, because it is really not enough.

The final cost of the first part is about 110 million US dollars, which is about 700 million yuan.

The publicity and promotion costs are higher than the production costs. Of course, the $120 million is the global publicity and promotion costs, most of which are spent on China and the United States, followed by Japan, South Korea, Britain, France and Germany, followed by other European and Asian countries and Latin American countries.

Only a few Chinese-language films in China can spend 100 million on publicity and promotion. Even in Hollywood, even if the publicity and promotion costs are not as high as the top ones, the difference is not too big.

The global publicity and promotion costs of superhero movies such as "Wonder Woman", "Thor 3" and "Guardians of the Galaxy" are basically more than 150 million dollars, and "Despicable Me 3" is 140 million dollars.

Although there is no global premiere, "Happy Journey" has a national tour preview meeting, just like a singer's tour.

Every time, in addition to serious audiences, there will be some local celebrities and stars who are invited at the right time.

Then their comments after watching the movie and their shocked and hilarious expressions during the viewing process will be photographed and posted on Douyin and Kuaishou.

This kind of publicity method has become commonplace in later generations, and even disgusting, but it is still fresh now.

By then, Douyin and Kuaishou will be full of publicity for this movie, and it will be difficult not to see it.

When the pre-sale started, the national tour preview also began. Even Jiang Wen, a person from all walks of life, had to attend every issue.

After all, a salary of 100 million is not so easy to get.

In the crew of "Xiaoyaoyou", only Mr. You Benchang could choose not to participate in this kind of activity, after all, he is old, but he still participated in the first show in Beijing.

The scale of the preview of "Xiaoyaoyou" is not large, but the topic is very hot, which directly suppressed the current theater movies.

Two new movies were released this week, one is "Thor 3" and the other is "Secret War" starring Guo Fucheng and Zhao Liying.

"Secret War" was suppressed and had no sense of existence. The box office on the first day was only 10 million, and it is estimated that the total box office will be difficult to break 100 million. The pay of the two leading actors is not low, so this time it is considered a loss.

Thor: Ragnarok earned 100 million yuan on the first day thanks to the influence of the Avengers and the effect of overseas word-of-mouth, but its popularity on the Internet is still not as good as that of Happy Journey.

Other films released in theaters at the same time include The Shameful Iron Fist, which is expected to hit 2 billion yuan, Global Storm, produced by Warner and starring Daniel Wu, Always Be With You, directed by Qiu Litao and starring Louis Koo, the Thai dark horse film Bad Genius, and the sequel to the classic science fiction film Blade Runner 2049.

Among them, although Blade Runner 2049 has a very good reputation, it did not have a good box office and could not even get 100 million yuan.

However, the heroine of the film, Ana de Armas, Wang Quan’s first assistant, came to China and participated in the preview promotion activities.

Ana is also a stupid beauty. After so many years in Hollywood, she can only speak English almost well, and Chinese is useless.

And there are no English subtitles, so she can only say that although I don’t understand it, I am shocked.

This is not a polite remark. Even if she doesn’t understand what the story is about, she has conquered her with the pictures and scenes alone.

Even in Hollywood, it has been a long time since there have been such visual blockbusters full of visual wonders. It gave her a sense of novelty as when she watched "The Lord of the Rings". This movie truly created a whole new world.

As for those superhero movies, she has already been sick of them. Basically, they are all about the charm of people.

Of course, if Marvel wants her to play the leading role in a superhero movie, she will definitely agree without hesitation.

Wang Quan told her: "You can watch the English version once you return to Los Angeles. This movie will have two versions in North America, English and Chinese, and the English version is more common."

The Chinese version is mainly to satisfy those overseas Chinese. Although some second- and third-generation people can no longer speak Chinese, there are still some nostalgic old people who refuse to accept the integration with the English world and stubbornly live in Chinatown and Chinese communities.

If these millions of people can be fully mobilized, it will also be a great box office force.

After the preview promotion, Wang Quan took Anna home and prepared to tell her the story.

Five days before the official release, "Xiao Yao You" released the theme song sung by Yao Beina and Liu Yifei.

At the same time, Japan and South Korea also released their own versions of the "Xiao Yao You" promotional song.

The singer of the Japanese version is Kenshi Yonezu, and it is also Wang Quan's fault that he did not have a deep relationship with female singers in Japan.

The singer of the Korean version is solo singer IU.

The main reason for not choosing Girls' Generation is that Yoona's main job is now an actor, and the most promising young actress in Chungmuro ​​doesn't sing much, while IU is currently the most popular and singing female singer in Korea.

As for the United States, Taylor Swift herself wrote songs for the film and successfully ignited the Internet.

Musicians from several countries worked together to make "Easy Journey" a big hit before its release.

Hollywood box office agencies have adjusted their box office expectations for "Easy Journey" from 150 million to 250 million.

As for China, 3 billion is definitely no problem, but 5 billion is hard to say. Domestic peers, whether it is Huayi, Bona, or Guangguang, Wanda, all hope that "Easy Journey" can sell more than 5 billion.

After all, they all bought "Easy Journey" for market share, which is more expensive than the 1 billion cost, but 4 billion box office can also make back the money, and more is profit.

And they don't have any big movies in November, so Guangguang's media and Wanda's theaters are ready to fully support "Easy Journey".

As for China Film, Mishi and Qiankun, they are the producers of "Xiaoyaoyou" second only to Wangdao, and can be placed in the "production company" column, while Wanda and Huayi can only be regarded as "co-producers".

And this film has a different meaning for Qiankun.

Since Maoyan was established, Wangdao's films have never been handed over to Qiankun for distribution.

But this time, in order to maximize the nationwide distribution of "Xiaoyaoyou" and maximize the publicity, this is a rare joint release by Maoyan and Qiankun.

So four days before the official release of the movie, "Xiaoyaoyou" has received more than 200,000 screenings on the first day, and the pre-sale box office has officially exceeded 100 million!

And the closer to the release date, the faster the pre-sale grows.

The current situation is that if you are quick, you will get it. If a couple wants to watch this movie together, they may not be able to buy a seat ticket later.

These days, Jiang Wen is busy with Wang Quan to promote the film, and he also brought his wife Zhou Yun, who did not participate in the film.

Jiang Wen was very annoyed. He felt that this was too market-oriented and too mercenary. He was an artist.

However, his wife Zhou Yun saw the benefits of this model. It was a bit tiring, but it could guarantee that there would be several hot topics on the search every day. It felt that their "Evil Never Suppresses Righteousness" could also be promoted in this way in the future.

After the release period of "Happy Journey" was over, "Evil Never Suppresses Righteousness" would start filming, starring Zhu Yawen and Zhou Yun. This time Jiang Wen wanted to make back all the money lost in "One Step Away".

On October 8, there were still two days before the official release of the movie.

Wang Dao suddenly received a notice that President Donald, who was conducting a state interview in Beijing, wanted to watch "Happy Journey".

Although he could see it immediately after returning to China, the old man was willful.

"No, no, I want to watch it now."

This was his first visit to China after taking office as President, and the discussions were all national affairs.

Unexpectedly, he made such a request before leaving.

The person in charge of foreign affairs asked this weird American president whether he knew Chinese.

The other party replied, "I know a little bit, awesome."

There was no other way, the relevant personnel could only contact Wang Dao and ask them for the English version.

This was not a difficult task for Wang Dao.

So on the 9th, before the movie was officially released, director Wang Quan, starring Jiang Wen, Liu Yifei and others, as well as special guests, international superstars, and Oscar Lifetime Achievement Award holder Cheng Long accompanied the world's most powerful golden retriever to watch the English version of "Xiao Yao You".

This was also the first time that Jiang Wen, Fan Wei and other starring actors watched the English version.

They thought that the English version was to find someone to dub them. Jiang Wen even suggested that he could dub it himself, after all, he had lived in the United States for a long time, but Wang Quan refused, saying that it was unnecessary.

At that time, Jiang Wen also mocked him for not being meticulous, "Using my original voice can definitely enhance the texture of the character."

However, after the movie was shown, he was shocked to find that the voice of the dubbing was so similar to his own!

Not only himself, but also the dubbing of Gong Li, Sun Honglei and others who he was more familiar with also perfectly simulated their own voices, as if, as if the actors dubbed it in English personally.

Not only that, many people at the scene also found that the dubbing was too good, how come the lip movements matched.

Jiang Wen, Fan Wei and others who had watched the Mandarin version several times also realized that something was wrong.

They looked at Wang Quan and had a lot to say.

Cheng Long was the same. He had participated in many Hollywood blockbusters and was well-informed.

He quickly found that the dubbing was wrong, and the actors' lip movements seemed to be made with technology.

He knows this, as he has been a voice actor in the Kung Fu Panda series, and he has dubbed both the Chinese and English versions.

In the production of the latest Kung Fu Panda, the lip shapes of the main characters were made separately for the Chinese and English versions, in line with their respective pronunciation habits, so that they can match their lip shapes whether they are dubbing in Chinese or English.

But that is an animation, this is a live-action movie, which is much more difficult than an animation.

The nearly three-hour movie does not feel long at all. Rhythm control has always been Wang Quan's strong point. Even though it is his first time to challenge such a long movie, it still makes people addicted to it. After watching it, they find that their bladders are about to explode.

After watching it, Donald had to catch a plane back to Washington. He winked at Wang Quan and left.

Cheng Long pestered Wang Quan to ask about the new technology used in the English version, and Jiang Wen and others listened on the side.

Wang Quan smiled and said, "Brother, you are an expert. This movie uses the latest AI technology. The English spoken by the actors is simulated by AI based on their own voice characteristics, including the mouth shape, which is also modified with the help of AI technology. This saves time, effort and money compared to using traditional CG technology."

This is the first time many people at the scene have heard the word AI. Although they don't understand it, they are shocked.

At this moment, they are more confident about the film's overseas box office performance.

With such technology, the only difference between "Easy Journey" and Hollywood blockbusters is the Asian faces of the leading actors, but this movie also has Hollywood big names like Will Smith.

And Cheng Long thought by analogy, "Then can this technology make my face younger, so that I can act with my young face?"

Wang Quan said, "This is a very simple function of AI. Of course, if you want people to completely not see it, you need more advanced AI technology."

The US President has given an assist to "Easy Journey". Not only in China, but also in the United States, the media all over the world are reporting it.

Donald came to China, and the main purpose was to get a sneak peek at "Easy Journey".

Therefore, one day before the movie was officially released, "Xiao Yao You" quickly occupied the front page headlines of major Internet media around the world, and this wave was worth at least 20 million dollars.

On the evening of November 9, the midnight show of "Xiao Yao You" in mainland China was officially launched, which was also the earliest large-scale release in the world.

Audiences across the country were crying.

Because there was no midnight show in Hong Kong, many Hong Kong audiences went to Shenzhen to watch movies.

At this time, the number of screens in the country had exceeded 60,000, and at least 50,000 screens participated in the midnight show premiere. Whether it was first-tier cities or fourth- and fifth-tier cities, they all responded actively.

At midnight, cinemas across the country were filled with long queues, and the bustle was comparable to the Chinese New Year...