Heroes of the Restricted Zone

Chapter 480 Signing with Nike
After the end of Serie A, the final of the UEFA Champions League staged the ultimate showdown between Inter Milan and Bayern Munich at the Bernabéu.

In the end, Mourinho's team defeated Bayern Munich with two goals in a very easy way at the Bernabeu Stadium, and won the European Champions Cup, which symbolizes the highest honor of European clubs, after a lapse of 45 years.

At that time, many Inter Milan fans couldn't help but burst into tears, and an old captain like Zanetti couldn't help himself.Even Chairman Moratti had tears in his eyes because he fulfilled his childhood dream.

That day was the most glorious moment for Inter Milan. They won the European Champions Cup and they also achieved their own treble.Many people exclaimed that European football has returned to the era of big internationals.

Mourinho, who won the Champions League, stood tall at the Bernabeu Stadium, his expression of arrogance and domineering attracted someone in the VIP table.This person is the current chairman of the Real Madrid Club, Florentino Perez.He feels that only such a head coach is worthy of the noble and great white giant Real Madrid, and is worthy of being the helm of the Galacticos.

So he couldn't even wait for Mourinho to follow the team to celebrate the victory. Just after the game, he asked someone to keep Mourinho, and the two had a secret talk.

Of course, none of this had anything to do with Chen Yingxiong.He didn't even watch the Champions League final, either at the stadium or on TV.

The only news that has something to do with him is that the Champions League top scorer is confirmed to be himself.As Olic, who scored seven goals, failed to perform a hat-trick in the final, he could only rank third in the end. What about Messi?Scored eight goals and ranked second.Therefore, Chen Yingxiong will exclusively enjoy the honor of being the top scorer in the Champions League this season.This means that this summer, he will go to the UEFA headquarters to accept Platini's award.

At that time, I'm afraid... there will be more and more!

I don't know what expression Platini will have when he presents him the award?

Some people with malicious intentions have already started to wait and see the fun.

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Chen Yingxiong’s vacation was spent in a busy way at the beginning. First, he treated Christine Cabrera to a meal, and gave her an extra 27 months’ salary, which made Cabrera very happy. Surprised, Chen Yingxiong said lightly that it was a bonus for taking good care of her this year, so that she would not have to be overly sensitive.

What else can Cabrera say?I had no choice but to accept it honestly.Everyone has done this, it would be too heartbreaking for me not to do it anymore.Besides, her family really needs money, and she is not a noble person.

After receiving the money, Chen Yingxiong told her to extend the contract.Next season, I want her to be my bodyguard and...nanny.

Cabrera didn't object, just nodded.

After sending Cabrera away, he went north to Milan non-stop, where he met Vian and Dracula, as well as his own agent team.Now it can finally be called a team. In addition to Vian and Dracula, this team also has a full-time lawyer and an accountant.

This accountant is not just for the team, but for Chen Yingxiong. Those contracts can maximize Chen Yingxiong's income.In addition, part of Chen Yingxiong's income must be handed over to the team, and the team will operate it. How to turn this money into more money is the main task of the brokerage team.

If everyone in this team was in charge of accounts, would they still have to pay so much money?

After seeing his agent team, Chen Yingxiong had to sign the contract.

The company that signed him this time has a lot of background.

Speak out to scare people to death!

Well... Actually it's nothing, this brand is rotten now.However, in the sports world, he is still a well-deserved overlord.

NIKE, Nike.

Some people may find it strange that Chen Yingxiong, a Serie A striker, has won it twice, so why did he sign with Nike?It stands to reason that such a player, Nike or Adidas has long been scrambling for it, will you wait until this time?
But in fact it is.Because the prices of several sports brands were not high at the beginning, of course, at that time, Chen Yingxiong's own reputation and strength were not as good.At the very beginning, he was still playing in the Russian Super League. Although Nike, Adidas, Puma, Reebok and other companies have heard of Chen Yingxiong, they are only limited to local branches in Russia.The headquarters is still unclear about Chen Yingxiong.

At that time, Chen Yingxiong was at best a promising new star, and many such new stars appeared in world football every year.It's really nothing, you must know that the descendants of Maradona and Pele are already rotten.

So these companies are not interested in Chen Yingxiong. Big companies like Nike and Adidas don't even look at him. They won't sign a player like this to become a spokesperson.Athletes who can be the spokespersons of these two brands must be superstars, unless the spokespersons are limited to a specific area...

And what about other brands?The asking price is not very high.

Dracula felt that since the asking price was not high, there was no need for us to put on others' cold buttocks. Your asking price is not high, and we don't want to sign a contract with you, so forget it.

Anyway, we are not short of that little money.

This endorsement of other brands can be changed at will, every year.In the sports world, one must be cautious when endorsing a sports brand.Of course, try to find a big brand, sign a big contract, and make a lot of money.

Dracula is not in a hurry, nor is Chen Yingxiong.He felt that Dracula's strategy was right.

Later, as he gradually became famous, those small brands became more active in finding him, and the prices they offered began to rise.And big companies like Nike and Adidas have finally begun to notice a rising star in the Russian Super League.

Then, taking into account the factors of the Chinese market, Nike and Adidas got involved, which pushed those small brands to offer some high-priced contracts in order to snatch Chen Yingxiong.Dracula never signed, thinking that the offer was too low.

Later, Chen Yingxiong went to ask Dracula, and found out that Dracula had such an idea - if the signing price is not high, the other party will naturally not pay attention to you, and don't care about promotion, how to reflect your personal reputation and commercial value, How to improve?

Only when you are signed by the other party at a high price will they push you desperately. , Kaka and others are on par with superstars.

And if you sign the contract casually, it will be difficult to change it later.Because those companies gave very low prices and long-term contracts at the beginning.For those young players who are eager to find more income for themselves, it is easy to sign, so that if those young players become famous in the future, they will earn money.Even if the mix is ​​average in the future, sports brands will not suffer.

Dracula only focused on Nike and Adidas from the beginning. As for Reebok, Puma, Umbro... these brands, he didn't even look at them.

But Adidas and Nike are both big companies. When a company is big, it naturally has a big air. How can they be polite and corporal?How about offering a sky-high contract to Chen Yingxiong, a player who is only a little famous?This is not in line with the laws of business. They all think that Chen Yingxiong's agent is too bad. He only cares about making money for himself and completely ignores the wishes of the players.

Dracula's response was: Since you are not willing to pay the money now, then we will wait and see if you still have to pay more to sign Chen Yingxiong in the future.

Dracula is very optimistic about Chen Yingxiong's future.

He believes that Chen Yingxiong will soon be able to demonstrate the value that makes big companies flock to him.

Sure enough, when Chen Yingxiong won the top scorer in the first season of his transfer to Serie A, the attitude of the two major brands finally loosened.The two sides restarted negotiations.

Dracula was up for grabs, and he would sign with whoever had the highest bid and who could give him a promotional plan that satisfied him.

As Chen Yingxiong's performance in the Champions League became more and more outstanding, as he led the Serie A scorer list, as his various controversies and news outside the field increased, his social value and commercial value also began to soar.

And big brands such as Nike and Adidas have also begun to realize that Chen Yingxiong may become a great player in the future, and his own personality will definitely help promote his commercial image...

But Adidas is a little hesitant, because Chen Yingxiong was banned by the Chinese Football Association, and all national team competitions have nothing to do with him.If you sign him, you won't be able to represent the Chinese national team. It's a waste of commercial value...

With such a hesitation, Nike took the lead.

Nike already has a tradition of signing controversial stars. From the very beginning of its establishment, the brand has been looking for athletes who are unique, strong in personality, grumpy, and aggressive.Nike's first signing star, Steve Prefontaine, is a very powerful long-distance running star, and he embodies the characteristics of a Nike star.Since then, Nike always likes to find those rebellious athletes to be their endorsements, which has a lot to do with their brand culture and temperament.Nike has always appeared as a challenger to Adidas, the leader in the sports world. Adidas represents orthodoxy, prudence, and the rigor and rigidity of Germany. An ordinary road, a maverick athlete can always become the focus of public discussion. You don't care whether this kind of person has mixed reputation or not, no matter how many people like him or how many people hate him, at least he will not be unknown. The Nike they endorsed was naturally gradually accepted by everyone.Just like Nike's famous slogan "JUST_DO_IT" (just do it).

The current endorsement stars range from Kobe Bryant, LeBron James to Cristiano Ronaldo. These stars are all top in their respective fields. At the same time, they are also the favorites of the media, and they all have controversial topics.The images of good boys and gentlemen like Messi and Kaka are the spokespersons of Adidas.

So if they promote Chen Yingxiong's image, they will be handy and have rich experience.

Chen Yingxiong's personal image promotion plan is naturally more convincing.

Plus the asking price is really not low.After Dracula asked Chen Yingxiong, he nodded.

At that time, Chen Yingxiong was in a fierce competition with Di Natale for the league's top scorer, and there was no time to sign a contract, so the two parties agreed to let Chen Yingxiong go to the headquarters of Nike in the United States to sign the contract after the end of the season.

The four-year contract will give Chen Yingxiong an endorsement fee of 300 million euros per year.

This is the largest endorsement contract signed by Chen Yingxiong so far.

You know, the current actual football, the highest endorsement contract is signed by Cristiano Ronaldo and Nike, 600 million euros per year, which can be called sky-high.Chen Yingxiong is half as small as the other party, but considering Chen Yingxiong's current popularity all over the world, it is reasonable.

And considering that Chen Yingxiong is particularly good at scoring goals, Dracula also asked that if Chen Yingxiong scored more than 25 goals per season, Nike would give an additional bonus of 100 million euros that year. There are awards, the top scorer in the league is 100 million, and the top scorer in the Champions League is 150 million.

It's a pity that the contract was signed late, otherwise Chen Yingxiong would have been able to get a bonus of 350 million euros for the top scorer...

Nike's willingness to give Chen Yingxiong this contract obviously also took a fancy to Chen Yingxiong's development prospects.

In a team like Naples, he can be the top scorer in the league for two consecutive seasons, which shows his strength.Not to mention the first time he participated in the UEFA Champions League, he won the UEFA Champions League Golden Boot with ten goals.

Such a shooter must have a bright future in the future!
Moreover, there is a huge Chinese market behind him?
For this reason, Nike signed Chen Yingxiong at a price of 300 million euros a year, and they will never lose money.

Nike has signed many famous sports stars in China. Yao Ming, Liu Xiang and Li Na are all leaders in their respective fields.But in the football world, there is always nothing to show for it.This is of course related to the image of Chinese football and the abilities of Chinese players.What influence do you want if you don't have the ability?

At this time, Chen Yingxiong was born.Now in China, almost more than 80.00% of fans are supporters of Chen Yingxiong.Nike once commissioned an authoritative investigation agency to conduct a survey in mainland China. The results of the investigation showed that Chen Yingxiong’s influence was comparable to that of Liu Xiang and Yao Ming. It's gone downhill.Chen Yingxiong is a thriving Chaoyang and a potential stock. Of course, such a person must be firmly in his hands.

Therefore, signing Chen Yingxiong became the decision of Nike headquarters.

Accompanied by Wei'an and Dracula, Chen Yingxiong flew to Portland, Oregon, USA, and rushed to the Nike headquarters in Beaverton "World Campus" near Portland.Then he completed the signing under the city-wide filming and interviews of multiple media arranged by Nike.

Judging from this specification, Nike headquarters really attaches great importance to Chen Yingxiong.

Among the media that came to interview and report Chen Yingxiong's signing with Nike, there are several Chinese media. Nike is using the media to promote Chen Yingxiong to the world, especially in front of the Chinese market.

Tell the Chinese that the idol you admire has become our contracted star of Nike. If you like Chen Yingxiong, follow Nike and come and buy our Nike products!Don't you want to wear the shoes of your idols?running shoes?Walking shoes, T-shirts, sweatpants or something?Do you want to get your idol's autograph?Do you want to get close to your idol?Do you want to compete with your idols?

Such activities Nike really want to arrange as much as they want, as long as they want.And Chen Yingxiong has now been sold to them, and Chen Yingxiong must come to the scene to attend and help in their business activities, which are all written in the contract.If he plays big cards and doesn't go... sorry, lose money!
However, for Chen Yingxiong, attending various business events held by Nike and frequently appearing in front of the media and the public are also important means to increase his exposure and enhance his reputation.

If he wants to enhance his reputation and make himself a world-class star, it is not enough to keep scoring goals on the court. He must cooperate with such commercial promotion.

The signing ceremony is considered complete when the two parties signed the papers under the cameras and flashlights of many media.

Then Chen Yingxiong shook hands with the representative of the other party's headquarters to show that the cooperation has been reached.

"We are very optimistic about you, hero." Now that we have cooperated, of course we have to say something nice.The other party held Chen Yingxiong and praised him.

"Thank you." Chen Yingxiong said with a smile. In front of the media, he still had enough of this appearance, but he still accidentally ran out of his own nature in the next sentence. "You will not regret today's decision!"

How could anyone say that about himself?

The representative of the other party froze on the spot, the smile on his face was unnatural.But Chen Yingxiong smiled brighter and brighter, all of which were frozen by the cameras of the reporters...

(End of this chapter)