Heroes of the Restricted Zone

Chapter 481 The Chinese Market (Second Update)

I have to say that the news that Chen Yingxiong signed with Nike for 300 million euros a year for four years is quite sensational.First of all, the signing price is not low, and secondly, it is naturally Chen Yingxiong's status as a Chinese player.

Chinese players all have the backing of the Chinese market, and it is this backing that can bring them countless benefits.For example, some players may not be able to join those European teams with their own strength, but there are still some European teams willing to take them. Why is this?It is impossible to say that they have no strength at all, they must have their own strength, otherwise, can any cat or dog go to study abroad?But I am more likely to be interested in the Chinese market behind this player. There is an extra Chinese player in his team. The attention of the Chinese media alone is already a huge free publicity.With Chinese players, the team also has a chance to make money when they go to China to play.

But these Europeans also obviously see the Chinese market too well.Because the Chinese market is not as good as they imagined. The simplest point is that you can’t sell a few jerseys, because a genuine jersey costs a few hundred dollars, while a pirated one costs only a few tens of dollars. It only costs more than 100.Of course, Chinese fans buy cheap ones, and they are not big money. A few hundred yuan for an autumn jacket would be a pain in the ass for a while.Besides, many Chinese fans buy jerseys not for collection, but for playing football.Who wears a jersey that costs hundreds of dollars a piece to play football, and it is torn apart, and who is to blame?

Therefore, the biggest benefit of those teams signing a Chinese player is that they have expanded their popularity and influence in the eyes of Chinese fans, but it is limited to this.

For Asian players, including players from China, Japan, and South Korea, the market can only be used as a stepping stone, and it must not be used as a life-saving talisman.Commercial factors may make it easier for you to enter the opponent's team than players from other places. Maybe you can't stay because of your ability.If you have the strength, then you can take advantage of the trend and go straight up.

In addition, really capable people can also land in European teams without relying on commercial factors.

Such as Chen Yingxiong.

Therefore, strength is the decisive factor.

Naples with Chen Yingxiong has been asked more than once whether they would consider leading the team to play commercial games in China.In the past few years, it has become a common practice for European teams to go to the East Asian market to seek gold.Naples has the gimmick of "ball king Maradona", and now there is a Chen Yingxiong who is very popular in China. It stands to reason that it should be a matter of course to come to China to seek gold.In fact, some Chinese media spread rumors on behalf of some domestic companies, saying that they are willing to bear the cost of Naples coming to China, and invite Naples to China to play a few friendly matches or something.

But these proposals were rejected by Napoli boss Aurelio De Laurentiis.This is what he said to Chinese reporters: "Maybe I will seriously consider this proposal in the future. But it is not the time yet. Naples still has a long way to go, and it is unwise to be distracted overseas at this time..." To put it bluntly , that is, we are not yet qualified to go to China to pan for gold, let's try to become a wealthy family...

Just such a sentence broke the thoughts of many Chinese Naples fans and Chen Yingxiong fans.

It's off the mark, let's talk about it.Chen Yingxiong signed a contract with Nike and became the spokesperson of Nike. The news did not even need to spread to China through the media, because many Chinese people can see huge advertisements in the busiest commercial centers of their cities.

On the advertising poster, Chen Yingxiong stepped on a football, folded his arms around his chest, held his head up, and glanced down.Since these advertising posters are generally placed on high places like the walls of buildings, it really feels like Chen Yingxiong is aloof, looking down on all living beings.

Next to it is the Nike logo.

Other than that, there was not a word, but Chen Yingxiong was full of arrogance and arrogance, exactly the same as Chen Yingxiong in reality.But what most of his fans like is his unruly style!

This advertisement appeared in all large and medium-sized cities in China, as well as Nike flagship stores, franchise stores, chain stores... all kinds of stores.It seems that Nike has really spared no effort to promote this hero in the eyes of Chinese fans.

After so many years, Chinese football has finally produced a player who can be played, and of course it has to be praised.

For a while, the media reported that "Chen Yingxiong signed with Nike at a sky-high price", and his reputation has risen to a higher level.

Taking advantage of this momentum, Chen Yingxiong returned to China with his agent team.

This time it's not just a trip home.Even going home has been brought down to the end of all his affairs.He has a lot of business activities to attend. In addition to Nike's business activities, he also had some endorsement brands in China before. Now that his fame has increased, other companies want to use his fame to promote themselves.

In addition, it is the new signing endorsement.

And this time he wants to sign a contract with a Chinese company that has a lot to do with football and is also well-known in China. It can be said that it is a household name. Their company's products can be seen everywhere in life, and they are often used.

※ ※ ※

"Golden voice?" Chen Yingxiong looked at Dracula in shock. "But the golden throat that makes the golden throat lozenges?"

Dracula nodded: "The golden voice of Liuzhou, Guangxi."

Chen Yingxiong's mouth twitched twice.

He thought of that ad - Ronaldo, who had obviously gained weight, slowly raised his head in front of the camera, and then held the package of Golden Throat Lozenges in one hand, grinning silly at the camera...

He thought of another ad - the Brazilian golden boy Kaka held a golden throat lozenge in one hand, grinning silly at the camera...

Then he thought of another ad—the hero of Naples, Chen Yingxiong, holding a golden throat lozenge in one hand, grinning silly at the camera...

He couldn't imagine it any longer, and he shivered. "Can you not sign it?"

"We've already made a deal." Dracula shook his head, wondering why Chen Yingxiong resisted.

He had asked Chen Yingxiong about this before, and he said that a Chinese company wanted to sign a contract with him, and the price was not low.At that time, Chen Yingxiong didn't ask which company it was, but let him decide after hearing the quotation.He thought Chen Yingxiong liked it very much...

"Uh……"

"Golden Voice has already signed contracts with two world-class stars, Ronaldo and Kaka. I think this should be an increase in your social status..." Dracula explained his reason for choosing Golden Voice.

"No, this is a kind of reduction!" Chen Yingxiong didn't know how to explain the reason to Dracula.When he thinks that he is going to do the kind of ad where he is holding a product and grinning silly, and then being ridiculed, he wants to cry...but wait?
advertise?

By the way, advertising!
The problem is all in the ads!

Why do the advertisements made by Ronaldo and Kaka make people shudder and feel particularly stupid?Isn't it because of that advertisement?

You have a golden throat lozenge, and it is indeed related to football. For example, many fans actually always keep throat lozenges, because watching football is a very throat-consuming thing.But if you don’t write an article on this aspect, you insist on making the whole star show a product with a grin and a silly routine. It’s no wonder that the audience doesn’t accept it...

If he was the endorser of the golden voice... absolutely can't do this kind of smirk advertisement!

He thought for a while, and said to Dracula: "It's fine to sign the contract, but I've changed the conditions. I have to add a filming advertisement idea to the contract and let me think about it, otherwise I won't sign it!"

Dracula froze for a moment: "You are not satisfied with their advertisement?"

"Have you seen their commercials?"

"I've seen it..."

Chen Yingxiong's eyes widened: "Have you seen it? You've seen it and you still feel like it!"

"I think it's pretty good..." Dracula was aggrieved.A celebrity holds a product and then smiles at the camera. Isn’t this a normal, common and common way for a celebrity to endorse a product?Although it is a bit rigid, there is no problem, right?

"It's so weak, okay!" Chen Yingxiong said angrily. "Creativity is not creative, but production is not produced!" Since Chen Yingxiong followed the panda cheese in Egypt and was extremely favored by the commercial director, he also has his own ideas for commercials.

He thinks creative ideas like panda cheese ads are very good.

"Anyway, go and tell them that it's easy for me to sign. I'll be responsible for changing the contract and advertising creativity. Otherwise, I won't sign it, even if I pay liquidated damages!"

Chen Yingxiong's stubborn temper came up.

Dracula didn't say much, just obeyed, so he ran to find the person with the golden voice.

Hearing Dracula's words from the golden voice, I suddenly felt that this matter was difficult-the publicity cost is so much, I signed you Chen Yingxiong, and I still have to shoot commercials. Don’t you need money for props, makeup, drama management, and actors?

But Chen Yingxiong doesn't care, anyway, he just can't bear the advertisement of his product smirking at the camera to appear in front of hundreds of millions of TV viewers across the country, and his image will probably drop in value by then.

This is a matter of money, and it cannot be sloppy.

In the end, the two sides saw each other for a long time, and finally reached an agreement. Golden Throat made concessions, increased funds, and agreed to the terms that the advertising creativity should follow Chen Yingxiong's opinion.

But the premise is that Chen Yingxiong must first take out the creative book of the advertisement.

Chen Yingxiong thought it was too simple, and he handed over his idea to the other party in just one night.

The advertising idea is actually very simple, which is to use the relationship between throat lozenges and football games to make a fuss.Describe a fierce football match, the fans shouted loudly in the stands, and then broke their voices. At this time, Chen Yingxiong appeared and gave the golden throat lozenge to the fan who had broken his voice and couldn't make a sound.

It's as simple as that, but it's much better than the previous advertisements that foolishly hold the product at the camera, and it's easier to impress people.

The other party took a look and handed it over to a professional advertising company for an evaluation. If there is no problem with the operability, then everything is fine.

The two parties held a press conference titled "Chen Yingxiong loves Golden Throat" in the Great Hall of the People, announcing that Chen Yingxiong officially signed the contract with Golden Throat to be the endorsement of Golden Throat Lozenge, and the contract lasted for two years.During these two years, Golden Voice can use the image of Chen Yingxiong on specific occasions, but after two years it will not work.

After signing the contract with Golden Throat, Chen Yingxiong's job is to shoot commercials for Golden Throat...

But this time it will take some time, after all, they also need to prepare for this advertisement.This is an advertisement by the plot, not like before.It is said that the golden voice approached Ronaldo to shoot commercials in the past. During the first phase of the Galaxy Battleship’s visit to China, Ronaldo took a special car directly from the hotel where the team stayed to the place where the commercial was shot, and then put on Yellow-green Golden Throat jersey, holding the Golden Throat, looking up at the camera, smiling, and calling it a day.Wearing the rewards, I took the car back to the hotel where I stayed, and the team was still resting...

While waiting for the shooting of the commercial, Chen Yingxiong participated in a commercial event organized by Pulse Beverage for him.However, this is also the last time he will attend Pulse's commercial events.The cooperation between the two parties will end this summer.But it doesn't matter, Dracula has already found him a next home, which is Pepsi, which is more famous than Pulse.

Pepsi has the habit of looking for football stars as endorsements, and Chen Yingxiong, who has the huge Chinese market as his backing, is naturally their target.

Now that Chen Yingxiong has defended his title as the top scorer in Serie A and also the top scorer in the Champions League, his worth, popularity, and commercial value have soared.Small brands naturally look down on them.

If you want to sign, you are all world-class brands.

Nike and Pepsi are just the first step.

Chen Yingxiong also has another ambition, which is to help his father and let him travel in the business world.

I think my father gave up his dream and tried his best to help his son realize his dream.Now that the son has money, it's time for his father to realize his dream.

(End of this chapter)