Meet the Brand Officer

Lin Xiyou sat at her desk, thinking about Bai Rui's words for a long time.

In front of the elevator entrance, when she heard the phrase "I changed it", her brain went crazy, and she hurriedly asked, "Is it because of the rumors?"

"It is." Bai Rui replied lightly.

"I'm not..." Her face was pale, hiding indescribable grievances.

"A person who is determined and capable of reaching the top by himself doesn't bother to be attached to others. Only himself is the most reliable." Bai Rui left these words and left with his head held high.

Lin Xiyou thought about it for a long time, and always felt that Bai Rui was in the wrong mood when she said this. There seemed to be a story hidden in those deep eyes, but her tone was as calm as water, without any waves.

What exactly do these words mean, does she believe in herself or not, and why did she temporarily lower her score?
"Preparing for a meeting, Quanqiang Brand Research." Zhuo Yue knocked on the table again.

"Okay, right away." Lin Xiyou collected her thoughts and was about to get up when she saw Duan Teng walking towards them.

"Zhuo Yue is indeed Zhuo Yue, this time she is firmly in first place, and she deserves it!" He casually put it on Zhuo Yue's shoulder.

Zhuo Yue smiled politely, moved away calmly, and signaled Lin Xiyou to go with his eyes.

As soon as they got up to leave, Duan Teng said gloatingly: "Lin Xiyou, your ranking has fallen a bit. You have fallen behind me. Have you exposed your true level?"

"That's right." Lin Xiyou's face was calm, leaving him nowhere to satirize.

"Don't tell me you're not the little honeydew that everyone is talking about?" Duan Teng leaned closer, gossiping mysteriously: "Otherwise, why did your ranking drop so suddenly that they are guessing again?"

Lin Xiyou was stunned for a few seconds, and suddenly realized that her heart was soaked in the warm current, and those seemingly ordinary water waves silently protected her.

The gloom between her brows disappeared, she couldn't help but smiled knowingly, raised her eyes to glance at Duan Teng, who was full of gossip, and asked calmly, "Are you wanting to drink again?"

Duan Teng froze, smiled and waved his hands, "No, I'm going to warn them not to guess randomly!"

As soon as he ran away, Zhuo Yue asked in confusion: "What's going on?"

"They make a fuss out of a molehill." Lin Xiyou shrugged indifferently.

"I don't participate in those pretentious rumors. I'm asking about the rankings. During this period of time, we are working together as partners. According to my observation, the difference in scores shouldn't be that big." Zhuo Yue's attitude was very serious, and he suggested: "Would you like to go to the people?" The Ministry of Resources needs to know the details of the scores? See if there are any mistakes."

Lin Xiyou shook her head and smiled happily: "I believe, there is nothing wrong. It just motivates me, and I must go all out!"

"I don't want to lose a strong competitor. Winning is meaningless."

"Don't worry, I won't be eliminated easily. Let's go to a meeting."

Lin Xiyou had the bright and warm sun in her heart, and even her steps were extraordinarily light. While walking, she sent a message to Bai Rui: Brother Rui, I love you! ! !
After the impulse was sent out, I was afraid that something might be wrong, and as soon as I withdrew it, the other party replied in seconds: "Don't be obsessed with brother."

Concise and concise, sharp and cold.

Lin Xiyou bit her lower lip and couldn't hold back her smile. It turned out that Brother Rui was also very pleased with the way young people expressed themselves.

She was laughing happily when she heard Chen Feng's voice behind her, which made her tremble all over.

"Xiyou, what are you looking at, so happy?"

The cheerful voice made people feel cold, she quickly turned off the screen, "No, it's just a joke."

After blurting out, she realized that she could lie without blushing.

Chen Feng didn't start a conversation, and asked carefully: "Xiyou, I am very optimistic about you. Your assessment score this time is quite special, because the department was transferred midway, so the two departments scored separately, and then the scores were taken according to the proportion. .”

He paused, and said meaningfully: "It stands to reason that it shouldn't be so low."

Lin Xiyou's heart turned a few turns, and she vaguely understood what Chen Feng meant by saying this. He was clearing things up, in a disguised form to show that he didn't maliciously give a low score.

But, why did he show his affection to an ordinary rookie for no reason?
Lin Xiyou concealed her doubts, smiled and exchanged some pleasantries, and then went to the meeting.

As soon as the meeting ended, members of their project team went straight to Quanqiang Company and had an interview with several middle and senior executives of the other company for the brand diagnosis and research meeting.

After several discussions and understanding the general situation, the team leader Zhao Letong assigned tasks and asked everyone to split up. He himself went to meet with the general manager Liu Shuangquan to conduct further in-depth interviews and dig out the deep connotation of the brand.

Liu Shuangquan's temper was still the same, and he reprimanded mercilessly: "Didn't I specifically tell you that you want those two young people to come together?"

Zhao Letong was in a cloud of mist, "I'm sorry Mr. Liu, wait a moment, I'll check."

He turned around and went out to call Chen Feng. After confirming, he realized that the people Liu Shuangquan was referring to were Lin Xiyou and Zhuo Yue.

It wasn't until the two of them rushed from the workshop to the general manager's office that Liu Shuangquan's face softened and he smiled warmly: "Come on, sit down and try my new tea."

This is like a transformation of two people
Zhao Letong twitched the corners of his mouth, resumed his professional working status, and officially devoted himself to the interview work.

It's just that his questions were always dismissed with a few perfunctory sentences. When the interns asked questions, Liu Shuangquan was very talkative.

Lin Xiyou also couldn't laugh or cry, and found a suitable time to introduce: "Mr. Liu, this is our senior, a very professional consultant who taught us a lot."

With Lin Xiyou's credit endorsement, Liu Shuangquan also put aside her inherent prejudices and answered questions cooperatively.

After unimpeded communication, the interview went very smoothly. When talking about Liu Shuangquan's thoughts or expectations for the future development of the brand as the founder, the atmosphere froze.

Liu Shuangquan was silent for a long time before slowly opening his mouth: "Actually, after talking with you two last time, I have been thinking about this issue, but... I can't figure it out!"

"Mr. Liu, you can bring up any ideas you have. We will discuss and analyze them one by one, and then combine the results of professional research and analysis to finally position the brand and create a brand strategy that penetrates into the minds of consumers." Zhao Letong said, seeing that Liu Shuangquan was silent again, he turned to The head asked Lin Xiyou: "What was the idea you mentioned before?"

Lin Xiyou mentioned it embarrassingly, and added in a low voice: "At that time we also improvised."

Zhao Letong nodded, pondered for a moment, and analyzed and commented: "Patented technology and professional advantages are one point, and they are also the common interests of many well-known electric tool brands."

"Isn't patent a unique advantage?" Lin Xiyou asked.

"Many companies have different patented technologies to some extent. Even if those patents do not have much innovation, they are enough to put on a facade and fool the layman. In addition, there is not much difference in the functionality of power tools." Zhao Letong analyzed and gave examples.

"For consumers, they will only use 'professional' and 'unprofessional' to judge simply and rudely, but they will not delve into how professional you are and what is the difference from other people's professionalism, so this point does not cause strong The consumer emotional resonance is not the best interest point."

Lin Xiyou understood, and nodded frequently to write it down.

Zhao Letong turned around and analyzed Zhuo Yue's proposal.

"As for professional-grade electric tools, it is a good entry point to create a high-end professional brand image. But it is precisely because they are good that they have been widely used in the past two years, and brands of all sizes are promoting themselves as professional-grade. Electric tools have confused the water in the market. The fish and eyes are mixed and difficult to identify, and consumers are numb to this word."

Both of their entry points were vetoed by Zhao Letong.

But Liu Shuangquan, who had been silent for a long time, became irritable again, and he slammed the table hard.

Zhao Letong was taken aback by the unexpected rage, and the atmosphere in the office froze instantly.