Meet the Brand Officer

This familiar tipping point.
Lin Xiyou and Zhuo Yue looked at each other clearly, and as expected, Liu Shuangquan began to sue the false advertiser again.

"Why is the current market so messy and smoky? It's not the advertisers who open their eyes and talk nonsense. They are so hyped that a wooden stick can be packaged into a golden hoop, which makes consumers dizzy. There is no standard at all. !"

"Yes, that's true." Zhao Letong responded, and explained with a strong desire to survive: "Mr. Liu, the consulting industry is still slightly different from the advertising industry. After comprehensive diagnosis and research, we will Problems, give corresponding solutions, through brand building..."

Another step into the minefield.

Seeing the veins on Liu Shuangquan's neck gradually bulge, Lin Xiyou quickly took over the conversation and brought up a thought that had flashed before.

"Mr. Liu, I remember you mentioned before that the domestic high-end market is dominated by imported brands from Europe and the United States, so if Quanqiang takes the high-end route and builds a national brand that ranks first among the people..."

Liu Shuangquan's anger dissipated in an instant, and his dull eyes were full of complicated emotions.

He sighed a long time, "Say it, I'm not afraid of your jokes. When I first stepped into this industry and was still a young man, I thought that one day I would make our own power tools for our country, and I would also make the best quality tools. Good No. [-] brand, let those foreign brands also see our level. Later, we founded Quanqiang, step by step to today, more and more powerless.”

Liu Shuangquan was full of emotion, "No matter which industry, if you take a little profit, there will be a large number of people pouring in, wanting to get a piece of the pie and make quick money. The result of fast entry and fast exit is more and more pursuit of sales, which leads to The quality is getting worse and worse. They are desperately lowering the price, forcing the companies that we want to improve quality to die."

"Mr. Liu, have you considered using brand premiums to increase profit margins, maintain good quality, give consumers a good consumption experience, stimulate a virtuous cycle of the brand, and even use the influence of the brand to force the entire The industry is developing in a healthy manner." Zhao Letong cut in accordingly, and drew a key mark on the notepad.

Liu Shuangquan pursed his lips tightly, and said helplessly, "It is the responsibility of a company to make money, but sometimes I am also very conflicted. I just came up with an electric drill all the way, and I know very well the hardships of grassroots blue-collar workers..."

"When I founded Quanqiang, I also wanted more blue-collar people to use the tools at their fingertips, instead of paying high prices to buy easy-to-use imported brands. I want them to know that among our domestic brands, there are good products with higher cost performance ..."

Liu Shuangquan's eyes were flushed, and his sudden distraction touched them.

Lin Xiyou suggested emotionally: "Compare your heart to your heart. If consumers feel this kind of heart, will it be easier to touch the sympathy?"

"Yes, at this point, it is easier to establish emotional communication with consumers." Zhao Letong commented pertinently.

Liu Shuangquan was a little embarrassed when he recovered from his emotions, "It's all old and old things, and it seems to be complaining when I talk about it, so let's not mention it."

Zhao Letong maintained professional wisdom and calmly asked: "Mr. Liu, what is the most memorable thing since you stepped into this business?"

Liu Shuangquan dug out old memories and murmured: "Those hardships I have suffered have long been forgotten, but I will always remember the first electric drill I owned, with a red handle and a blue body..."

He slowly described, Zhao Letong recorded carefully, Lin Xiyou and Zhuo Yue participated in the discussion from time to time, and they communicated in depth for a long time, colliding with many different sparks.

An interview lasted for several hours, and everyone in the room benefited a lot from the brainstorming.

Towards the end, Zhao Letong concluded: "Mr. Liu, the expectations and appeals of the brand, we have almost learned from the interviews here. We will give a specific plan after comprehensive diagnosis and research and in-depth analysis in the near future, including brand positioning and brand strategy. , logo slogan, super symbol design, etc., and will communicate with your contact person in the future.”

"Okay, no problem. You young people are good, and I have changed my view of the gentle scum in your profession." Liu Shuangquan was as straightforward as ever.

Zhao Letong smiled, "Mr. Liu, the summary is in place, and the comments are incisive."

Liu Shuangquan laughed heartily, and asked someone to bring up three home packs of power tools as a reception gift. The enthusiasm was so strong that people couldn't resist it.

Lin Xiyou and Zhuo Yue looked at each other in blank dismay, but even though they said they had one, they were forced to accept the new one.

Zhao Letong, who had just arrived for the first time, was stunned. After trying to evade in every possible way, he suddenly had a flash of inspiration, "Mr. Liu, is your home decoration a new product? I didn't seem to see this point of information when I was researching the information on Quanqiang."

"Yeah, it's not long after the new launch, you should be the trial users, remember to give more feedback on your experience, so that you can continue to improve and improve." Liu Shuangquan said with a smile.

"Is it because of the blue-collar feelings you talked about just now that you made this mini portable family dress?" Zhao Letong asked.

Liu Shuangquan waved his hands embarrassingly, "What kind of sentimentality is not sentimental? I just want more blue-collar families to use our high-quality tools."

Zhao Letong nodded in understanding. After saying goodbye to Liu Shuangquan, they returned to the company to sort out today's results, report on the progress of the project, discuss targeted solutions, and formulate plans for in-depth consumer market research.

For several days in a row, they devoted themselves wholeheartedly to the Quanqiang case, instead of doing research in the market, they just held meetings in the conference room and were so busy.

Lin Xiyou was so tired that she fell asleep every day when she got home, and even Song Ziyuan's several dinner invitations could only be postponed infinitely.

It was another overtime night. Lin Xiyou had just finished a report when she received a call from Song Ziyuan.

"Ah, you are free to answer my phone call. I almost thought I was left in limbo."

That unique, out-of-key voice is very refreshing.

Lin Xiyou couldn't help smiling, stretched her waist in a relaxed way, and said with a smile, "Could it be Guanghan Palace?"

"Then I should be roasting baby rabbits now." Song Ziyuan, in the name of playing haha, was concerned about things: "I'm already hungry, are you hungry?"

"I..." Lin Xiyou was suddenly in a trance. Has she had dinner yet?It seems that the takeaway ordered at night has not arrived?It's been three hours
She quickly turned on her mobile phone, and thumped her forehead dumbfounded. She was so busy that she lost her mind and submitted the order and forgot to pay.
"Hi, hello, where's the person?"

"Could you have passed out from hunger?"

"I'm here to save you!"

A series of soliloquies came from the receiver, and there seemed to be a hint of excitement hidden in the tone.
Could it be that her fainting from hunger was something to celebrate?

Before she could answer, she heard the busy signal of being hung up.

Within 3 minutes, the office door rang.