The door-to-door son-in-law of the stunning female president

I didn't have much contact with Zhuo Ran, and it was only a few short hours together, but Zhuo Ran gave Yan Yuxing the feeling that he was the kind of calm and meticulous person who handled things, and he was definitely not a rash person.

"Han Dong, sit down first, it's not too late to see the result!" Yan Yuxing said while pressing his hand towards Han Dong.

Han Dong glanced at Yan Yuxing and sat down, but his anger was still lingering.

This posture is completely because Zhuo Ran does not give a satisfactory answer, and Han Dong will never let it go.

Zhuo Ran picked up the last project proposal, and put it on the table at the same speed as flipping through the book.

Han Dong's last bit of patience with Zhuo Ran has disappeared!

Just as he was about to challenge Zhuo Ran, Zhuo Ran said, "The first few plans are really not very good, but the last one is not bad. I think we can try it, but we need to change the future plan!"

"Have you looked carefully?" Han Dong asked back, sneering.

The words are full of dissatisfaction with Zhuo Ran!
Every plan is like his own child, of course Han Dong will not change anything.

In addition, he himself is always at a disadvantage when investing, so he will have some stubborn beliefs that what he does is correct.

This kind of problem doesn't only happen to Han Dongde, almost everyone will make such a mistake. To put it bluntly, it is pride.

But this is the most deadly thing for a superior, so it is not a good thing to say that sometimes everything goes smoothly.

Now Zhuo Ran almost understood why Han Dong's investment failed this time.

Probably guessed that it was because Han Dong only paid attention to the project itself, while ignoring the more important and objective factors from the outside world.

"I feel very good about the idea of ​​the large supermarket you proposed. There are several in Bohai now, but there is no expansion of operations, so the feasibility of this project is very good.

But you mentioned in it that you want to annex the Bohai market within one year, and enter other large cities!I think this should be fixed! "

Compared with Han Dong, Zhuo Ran looked very peaceful now, looking at Han Dong with a smile on his face.

But Zhuo Ran's words, or a proposal, made Han Dong a little dissatisfied, even very disgusted.

"Then what do you propose?"

Han Dong still asked a rhetorical question, and said angrily, "Do you know what a market prospect is? The market share of large supermarkets is only a small amount. If you want to become bigger and stronger, you must compete for the market in other big cities. Otherwise, it is absolutely impossible to become bigger and stronger!"

Hearing this, Yan Yuxing couldn't help saying: "Han Dong, don't look at things from the perspective of your investment. What you are talking about now is what you are doing here. Who will tell you later!"

"If you do a business without looking at the prospects, then what's the point of doing it?" Han Dong asked immediately.

Yan Yuxing who asked one sentence was speechless!He didn't know what to say, he regretted introducing Han Dong to Zhuo Ran, and Zhuo Ran couldn't help casting a kind look.

However, Zhuo Ran didn't pay much attention to it. He and Han Dong had the same idea on this point.

Since you want to do this, of course you have to do your best, otherwise don't do it!

"If you follow your plan, how can we compete with those large supermarkets for the market?" Zhuo Ran began to ask questions. Since Han Dong thought his plan was okay, Zhuo Ran had to use questions to prove the loopholes.

For this kind of person, the best way is to come up with real evidence to make him change his mind.

Before he finished speaking, Zhuo Ran paused and continued: "As far as I know, there are many large supermarkets, and there are almost a few in Bohai Sea. The market share in the city center is only that much, and we are just a newly established company. What do you use to compete with others?
Even if it is to fight for market share, they are all national chains. Even if they are not national chains, they have spent several years or even ten years to build their reputation. How do you fight for it?
I guess you will definitely want to say, price war, but Chinese people have a habit, that is, they like to go to familiar places, even if it is a little more expensive, they will be willing to buy one and rest assured, because they know there will be no problems.

Therefore, it is definitely not easy and almost impossible to compete with these large supermarkets who have already occupied the market and are deeply rooted in the market! "

Han Dong's face began to turn ugly. It is true that what Zhuo Ran said was something beyond his consideration.

The most important thing that Chinese people pay attention to is reputation, and what they want to attract a lot of buyers is trust, and this kind of trust is slowly accumulated over time.

"There is still a very important issue. A price war will inevitably lower profits, and the cost is clearly marked there. If we can get the final price, others will only get a lower price than us. Therefore, it is not necessary to fight a price war. May win!"

This point is also very important. The cost price is also the purchase price. Suppliers are forced to lower the purchase price. If they want to make money, they must sell the quantity. However, how much demand does a newly established large supermarket have? I'm sure, but there will definitely not be as much demand as those established large supermarkets.

So people will be willing to give lower prices to those established large supermarkets.

Therefore, if you want to win the price war, you are losing money!

"But……"

Han Dong was told by Zhuo Ran that he wanted to explain but didn't know how to explain it. What Zhuo Ran said was a loophole in the plan, an absolutely fatal mistake.

"The plan is actually very good, but it made a common mistake!" Zhuo Ran continued.

Upon hearing Zhuoran's words, Han Dong immediately asked, "What do you mean? What's the common problem?"

"The common problem of investors' eyes!"

Yan Yuxing also looked at Zhuo Ran curiously, but he didn't understand what he said.

"Investors' vision analysis is based on some habits left over when investing in the company, because you need to understand how their company will develop in the future, and make judgments based on the market, profits, and many other things in the past, and finally invest.

So your way of thinking is probably similar to those of the company bosses, so the planning of some businesses will be biased towards the development prospects of those existing case plans. " Zhuo Ran explained.

Listening to Zhuo Ran's words, Han Dong began to nod his head, "It is true that my plan was formulated after thinking about the current development direction of those existing large supermarkets!"

"Doing things that are similar to others will almost always fail, because there will be pioneers in every market, and those who do it first will often succeed, while those who follow suit will eventually fail because the market has already been occupied by the pioneers!" Zhuo Ran couldn't help saying .

This is all Zhuoran's own experience. For example, in a certain type of business, you will always think of those successful people, and those successful people are the first movers, while other later ones are often not able to reach their heights.