Siheyuan: After being robbed of marriage, the traveling frog returns

Originally, when Yan's Restaurant was still a small workshop, Chen Fen thought about opening another private restaurant to compete with his low-end market.

Unexpectedly, Yan Jiecheng shut down the small workshop directly, so his strategy would naturally be useless.

Now that Yan's restaurant has expanded in scale, Chen Fen has a new method.

First of all, South Beauty is taking the high-end route, and has no direct competition with the original Yan's restaurant.

But it's different now, Yan Jiecheng obviously wants to go to the high-end market.

Then the two have a competitive relationship.

But what we can know is that Yan Jiecheng must have invested a lot of capital in opening such a large restaurant.

If the capital chain is broken, I am afraid that we will have to close down.

There are too many ways to break Yan Jiecheng's funds.

Now Chen Fen is not ready to do anything, after all, there has been no direct conflict between the two restaurants.

When Yan Jiecheng couldn't hold back anymore, it would not be too late to do it himself.

……

Yan's restaurant opened today, only the second shareholder, Liu Haizhong's family, came.

But business is really, really good.

Because Yan Jiecheng played the gimmick of a famous Chinese chef.

The so-called Huaxia famous chef is that he invited a chef who won the National Special Chef Medal to be his chef here.

What is a nationally certified chef but a famous Chinese chef?
In future generations, this method will definitely not work, because no one will buy it.

But now the news is blocked, and everyone doesn't know how healthy this famous Chinese chef is.

Looking at the medals displayed in the lobby of the restaurant, I feel that it is worth coming here to eat.

It was this famous Chinese chef who made Yan's restaurant's business boom.

Because it is door-to-door, the booming business of Yan's Restaurant will naturally affect South Beauty.

Even though he is a regular customer of South Beauty, he is planning to go to Yan's Restaurant to try something new.

Take a look at the difference between the dishes made by this famous Chinese chef and those made by South Beauty chefs.

This made Sha Zhu and Wang Xin anxious enough, they were like ants on a hot pot.

"Brother Chen, what should we do? The Yan's Restaurant across the street is obviously targeting us." Wang Xin gritted his teeth as he looked at the Yan's Restaurant across the way.

Looking at his dismal business again, he sighed helplessly.

Silly Zhu patted his head and turned around, "Chen Fen, if we keep sitting like this, the business will probably be snatched away by the other side!"

Only Chen Fen was very calm, "What's the rush? They just opened their doors. It's normal that the business is good. Once the heat passes, the customer flow will stabilize."

"Really?" Silly Zhu was dubious.

"Unless their food is so delicious that it makes people linger, otherwise the guests who should come to our place should come to us."

Of course, Chen Fen wasn't completely helpless.

As the saying goes, if you know yourself and your enemy, you will never be imperiled in a hundred battles.

After Yan's Restaurant officially opened, Chen Fen sent someone to pretend to be a guest to taste the dishes.

Take a look at what dishes are on the opposite menu, and what the price positioning is.

The key is how it tastes.

Not long after, a little girl walked into South Beauty.

The girl was the person Chen Fen sent to inquire about the news, and she began to report to Chen Fen as soon as she entered the door.

"Brother Chen, the menu on the opposite side is exactly the same as ours. The key is that the price is much lower than ours."

"How about the taste?" Chen Fen asked quickly.

"To be honest, the taste is pretty good. Although it's a bit different from ours, the difference is not that big. The cheap price is enough to attract people."

Chen Fen had long thought that Yan Jiecheng would come to this move, and I have to say that it was a lore for South Beauty.

First of all, the dishes on the menu are all the same, which proves that Yan Jiecheng has investigated South Beauty.

Furthermore, the price is cheaper, which has formed a price advantage for South Beauty.

There is not much difference in taste, it seems that the other cook is still a little bit stronger.

Wang Xin panicked when he heard the little girl's report, "What should I do, Brother Chen, Yan's restaurant is forcing us to a dead end?"

"Why don't we lower the price too." Sha Zhu immediately thought of a way, "Let's lower the price than them."

"No!" Chen Fen shook his head, "We can't lower the price!"

"Can't lower the price?" Silly Zhu was a little puzzled, "What time is it, if the price is not lowered, wouldn't all the customers be snatched up by the other side?"

Those who can still come to South Beauty for dinner are regular customers who have been here since the opening.

They were all Chen Fen's acquaintances, and he was too embarrassed to go to the opposite side for dinner.

But how long can a favor last?

Silly Zhu felt that only by lowering the price can he win back all the customers.

Wang Xin on the side also thought so, "Brother Chen, I think Brother He Yuzhu is right, we have to lower the price."

But Chen Fen still shook his head, "A simple price war is meaningless, we have to use smarter methods."

"A smarter way?" Wang Xin tilted his head and looked at Chen Fen curiously, "What is called a smarter way?"

"First of all, let me ask you, what are the characteristics of South Beauty?"

Chen Fen's question stunned the two of them.

Sha Zhu and Wang Xin looked at each other, but didn't quite understand.

"Isn't it the taste?" Silly Zhu was very confident in the dishes he cooked.

"There are also southern dishes." Wang Xin expressed his understanding.

"No." Chen Fen shook his head and said neither, "These are not our characteristics, our characteristics are high-end."

When it comes to high-end, both of them understood.

Their prices are indeed much higher than ordinary restaurants, but customers agree.

Firstly, their restaurant is quite grand, and customers feel that it is okay to be more expensive.

Furthermore, the food is really delicious and worth the price.

This is why, many people in the capital are proud to eat South Beauty once.

The current South Beauty is similar to Quanjude and Moscow restaurants in the past.

If you go to eat once, you can talk to others for a long time.

Quanjude and Moscow restaurants require a ticket to enter, while South Beauty only needs money and the threshold is much lower.

Rather than saying that South Beauty is doing what a restaurant should do, it is better to say that South Beauty is doing something for people to brag about.

Just like in later generations, some people like to take pictures and send them to Moments when they go to some high-end restaurants.

Now everyone comes to South Beauty with this mentality.

It is precisely by firmly grasping this psychology that South Beauty can do high-end products.

But Shazhu didn't quite understand, "What does it have to do with not being able to lower the price if we are doing high-end?"

"Yes, Brother Chen!" Wang Xin didn't quite understand, "Isn't our price reduction affecting the continuation of South Beauty's high-end products?"

Chen Fen smiled, "You may not have heard that it is better to buy the expensive one than the right one. Do you think that everyone comes here for the taste? They come here for our environment, for us Here comes the price!"

"What do you mean?" Wang Xin asked.

"The meaning is very simple..."