Siheyuan: After being robbed of marriage, the traveling frog returns

Chen Fen explained to the two of them.

Usually, everyone eats out for a meal, and it only costs one or two yuan.

The better ones cost only five or six yuan, and the more expensive ones only cost more than ten yuan.

A table in South Beauty costs more than a dozen yuan, which is definitely beyond the reach of ordinary people.

But there are many rich people, and everyone lacks a place to spend.

South Beauty just happens to be able to provide such a place for them to consume.

After the consumption is over, they have to have bragging capital.

If you say how much it costs to go to South Beauty for a meal, everyone will only think it is very ordinary.

After all, where to eat without spending a dollar or two?

But if you go to South Beauty to have a casual meal, you will spend more than ten or twenty yuan.

Everyone will think that if you eat here, you are very rich.

This is why South Beauty cannot cut prices.

It is not only necessary to give customers a high-end consumption experience, but also to give them the capital to brag to their friends after eating.

The two suddenly realized after hearing this, no wonder they said they couldn't lower the price.

"However, if South Beauty has not lowered the price, won't all the customers be snatched away by the other party?" Wang Xin expressed his anxiety.

"Yeah, if everyone gets used to eating at Yan's restaurant, no matter how high-end we are, it's useless." Silly Zhu followed suit.

"I didn't say that the price can't be lowered." Chen Fen spread his hands, "I just said that the price should be lowered in a smarter way."

"What method is it?" Wang Xin couldn't wait.

"Voucher!" Chen Fen said three words.

The two were puzzled again, what is a voucher?

Knowing that the two of them didn't understand, Chen Fen didn't hold back anymore, "The so-called cash coupon refers to a bill that can be used instead of money. For example, if you have a five-yuan cash coupon, you can offset it by spending ten yuan with us. Consumption of five dollars."

With such an explanation, the two of them understood again.

If vouchers are issued, that can also have the effect of reducing prices.

"But obviously they are all price reductions. What's the difference between directly reducing prices and issuing vouchers?" Wang Xin expressed his doubts again.

Sha Zhu also nodded, "That's right, why do we have to spend a lot of time to issue vouchers instead of just changing the price?"

"We rely on the price to maintain high-end, so the price of the dishes can only be increased but not reduced. If the price is directly reduced, consumers will have the idea that we are no longer high-end. There is no such problem when issuing vouchers. The price of our dishes remains the same. For consumers, we are still high-end, and the vouchers can also make consumers feel cheap. If you have a voucher of [-] yuan in your hand, do you think it is a pity if you don’t use it? ?”

Wang Xin thought about it, and felt that it was very reasonable, "Indeed, if I have a five-yuan voucher in my hand, it would be a pity if I don't need it, it's five dollars!"

"Yes, the voucher cannot be discounted, but it is about the same as five yuan in the minds of consumers."

Today's five dollars may not sound attractive, but if it is exchanged for thousands of dollars in future generations, it will be attractive.

And there is no threshold for this voucher. If you are given a voucher of 1000 yuan, you can use it to buy things worth [-] yuan.

In other words, I bought more than 1000 things for one dollar.

The attractiveness can be described as very sufficient.

"Brother Chen, you still have a way. I have studied abroad for so many years and haven't learned this knowledge. I didn't expect to come to South Beauty to work for a few days, and I learned more than I studied abroad." Wang Xin was very educated. , admired Chen Fen even more.

Silly Zhu also admired Chen Fen, and he slapped his forehead and laughed, "Why can't I think of such a good way?"

Only Chen Fen felt that it was nothing, after all, this method was used badly by all major merchants in later generations.

I just borrowed the method of later generations.

As long as the vouchers are issued, South Beauty and Yan's Restaurant will start a price war.

It depends on who has more funds.

Needless to say, with Yan Xiecheng's small amount of money, he would definitely not be able to last for one round.

While the three of them were discussing the voucher, suddenly an unexpected guest walked in from South Beauty.

"Hey, they're all here!" I saw Yan Jiecheng walking in with staggering steps, his cheeks were a little flushed, it seemed that he had drunk a lot.

Silly Zhu naturally did not welcome Yan Jiecheng's arrival, "Why are you here?"

"Look at what you said." Yan Jiecheng was very proud now, "Isn't this my restaurant reopening, I thought we are all neighbors, so I invite you to have dinner!"

"No need." Chen Fen stood up, "We still need to do business."

"Business?" Yan Jiecheng glanced at the empty South Beauty, and sneered, "You don't have any guests here, I think it's better to close the door early and follow me to dinner!"

"You kid, don't you want to smoke?" Shazhu is not used to him, how can someone close the door when opening the door for business?
Yan Jiecheng took two steps back in fright, "I said we are all businessmen and civilized people now, if you get rough, it will look a little ugly."

"If you don't leave, I'll beat you right now!"

"Heh..." Yan Jiecheng came here originally to mock Chen Fen and Sha Zhu, but now he has torn his face, "Si Zhu, don't be complacent, boy, I will buy all of South Beauty in a short time, and let you be in my place." Working in a restaurant."

"Dream, even if I starve to death, I won't go to work with you!"

"Hey, you're still stubborn. Take a look at your current business. Let me tell you that this will be the norm. It won't be long before our Yan's restaurant will be the only one on this street."

"You kid, why don't you get out soon?" Silly Zhu made a gesture and was about to hit him.

Yan Jiecheng quickly slipped out, not forgetting to turn his head and sneer, "You are treating me like this now, and you are begging me from now on, I will not let you come to my Yan's restaurant to be a chef!"

"roll!"

After Yan Jiecheng got out, Shazhu was so angry that he could hardly breathe.

Pointing at the Yan's restaurant across the street, he cursed, "Yan Xiecheng is such a bad boy, he will cry one day."

"Okay, okay!" Chen Fen pursed his lips, "You can be angry with this kind of person. If you have the time, you might as well prepare a voucher, and then think about how to send it out."

"Yes, I almost forgot about this!"

"I'll get someone to print the voucher!" Wang Xin was still efficient, "Brother Chen, do you have any requirements for the voucher?"

"In addition to using it within the specified time, there are no requirements except that it cannot be discounted."

"Okay, I'll contact the printing house right away."

"By the way, the voucher cannot be printed too tacky, but should be simple and bright, so that people can notice it at a glance."

"Don't worry, I understand this!"