Football giants

Chapter 432 It's too close

James? Murdoch quite helpless.

Originally, he followed his father's arrangement and planned to go to Southampton from London to visit Yang Huan and learn about the International Champions Cup and the European Youth Champions League by the way.

He could tell that his father was interested in both events.

Sky TV also has high expectations for these two events, and believes that once the operation is successful and the promotion spreads, the two events will be very entertaining.

The International Champions Cup is a dialogue between the strong and the strong, so needless to say, it is the biggest attraction in itself.

The European Youth Champions League mainly focuses on future rookies. Although young players are generally poor in body and weak in tactical awareness, they are more technical than adults, and they also pay more attention to free play.

To some extent, high-level youth team games will be more unrestrained and more attractive than adult teams.

Unexpectedly, James Murdoch's schedule was delayed again and again because of the company's affairs.

He didn't think of it again until Sky TV received the invitation letter from Miracle Media.

But when he went south to Southampton, Yang Huan had already arrived in the United States.

As a last resort, he can only chase him to the United States!

Unexpectedly, after one night, the whole situation changed completely.

Early this morning, the major newspapers and TV stations in the United States were reporting the news of the International Champions Cup. They were all paying attention to the theme song sung by Lin Yuner. It was said that in less than a day, it had already occupied the top spot of the YouTube and Apple stores.

The Internet is full of news about this event.

This is the case in the United States, this is the case in Europe, and the whole world!

No matter from which angle you look at it, the International Champions Cup is on fire!
It's completely on fire!
What Miracle Media will do next is to launch high-level events.

As long as you don't screw up during the competition, then this event will be considered a success!

At the very least, it's off to an almost fantastic start.

People in the industry know how important an event is.

At this very moment, James Murdoch is sitting in the conference room of the Ritz-Carlton Hotel on the South Coast in Miami, flipping through the newspaper in front of him, bored.

What happened last night appeared on the important pages of every newspaper.

Although it is not the headlines on the front page, it is amazing enough!

And the person who personally planned all this, Sun Yue, the CEO of Miracle Media, was sitting in front of him, talking on the phone.

"What? Master Huan, are you here as a guest? What a coincidence? Oh, okay, then I apologize to him, and you come here as soon as possible!"

Saying that, Sun Yue put down the phone, accompanied by a smile, full of apologies.

"I'm sorry, James, we have a guest from Mr. Huan, and we are busy talking about something, so..."

This Sun Yue and Yang Huan are absolutely congenial, and they don't even bat an eye when they tell a lie.

Yang Huan hung up on the phone just now, but he insisted on breaking it.

No wonder, if Mr. Murdoch knows that Master Huan would rather sleep in his room than come to meet him, then the successor of News Corp. will be mad at him?

What about the deal?
But what Sun Yue said casually, in James Murdoch's ears, he heard another meaning.

Could it be that someone has come to talk about it so early?

There is absolutely such a possibility!
No, I heard that Gavin Patterson, CEO of British Telecom, has a very close relationship with Yang Huan.

And British Telecom also attaches great importance to the copyright of football games. This time, it even united with a number of pay TVs including ESPN, and started a high-priced competition for several Premier League live broadcast packages that Sky TV is determined to win.

This more or less gave Sky TV a sense of crisis!

British Telecom mainly promotes broadband. The broadband TV business is just a means to attract customers. It seems that there is not much competition with Sky TV, but once they are allowed to do it, it will definitely affect Sky TV's revenue from pay TV.

So, this time, James Murdoch has also been ordered to win the best Premier League live broadcast packages anyway, including several duels between Southampton and the Premier League giants.

In addition to British Telecom, I heard that NBC TV station in the United States is also interested in the International Champions Cup.

This TV station has almost negotiated with the Premier League on the North American broadcast rights of the Premier League. Once they become big, the Fox TV station of News Corporation will definitely be affected.

You should know that the main audience of Fox TV is the younger generation of urban audiences. For example, the most popular American Idol is the program of Fox TV.

In recent years, the younger generation in the United States has become more and more fond of football, and the copyright competition of football games has become very critical, especially for Murdoch, who has benefited a lot from the copyright of football games, absolutely does not allow competitors to use the way he won in the past to deal with him!
Thinking of this, James Murdoch knew what he should do.

After waiting in the meeting room for nearly an hour and changing three cups of coffee, Yang Huan finally arrived late.

James Murdoch had seen Yang Huan several times on TV, but it was the first time for him to meet him face to face.

The first impression is that you are too young!

But soon, he realized that this is not a simple character.

"I'm so sorry, James, for keeping you waiting!" Yang Huan smiled apologetically as soon as he entered the door.

This smile is very sincere, and it makes people let go of the original resentment caused by waiting and feel very comfortable.

"It's okay, I took the liberty!" James Murdoch also apologized.

In fact, before he came, he didn't call in advance at all, and it would not be too presumptuous to say that.

Yang Huan smiled and said a few polite words to him, and sat down separately.

"James, I didn't know you were looking for me. What's the matter?" Yang Huan said straightforwardly.

He never liked to beat around the bush when he spoke and acted.

James Murdoch didn't expect that Yang Huan was really quick to talk.

I saw him smile slightly, "I'm here mainly to learn about the investment in the broadcasting rights of the International Champions Cup."

Yang Huan smiled faintly and nodded slightly, "Oh?"

James Murdoch knew very well that it would be difficult to impress Yang Huan with just one sentence, you have to come up with something real.

"As we all know, among the four major television networks in the United States, News Corp. is known for its live broadcast of sports events. In the past ten years, other categories such as news have gradually caught up, but we still firmly occupy the sports program with the highest ratings."

Yang Huan curled her lips secretly in her heart, whether it is the four major TV networks or the three major TV networks, this may be controversial.

ABC, NBC, and ABS are known as the three traditional American TV networks, while Fox was founded by News Corporation in [-]. In recent years, there has been a faint momentum of catching up from behind.

As James Murdoch said, Fox's biggest advantage in the near-fierce competition among the major TV stations in the United States is sports, including live events and sports-related programs.

For example, Fox does not have live broadcasts of the NFL, but they do produce post-game commentary programs, which always rank first in ratings among related programs. Even the most popular sports commentary program in the United States, Fox has a clear advantage.

As for Fox News, although it is very popular now, it actually rose in the new century, especially after the [-]/[-] incident.

This is a bit like Al Jazeera in the Middle East, which developed rapidly with the help of the [-]/[-] incident.

"In addition, our Sky TV station is also very interested in broadcasting the International Champions Cup."

It is very interesting that the schedule of the International Champions Cup is arranged just after the end of the European Cup and before the start of the Olympic Games!
This is obviously also deliberately arranged by the organizers.

Yang Huan kept nodding his head, which made James Murdoch a little confused. What do you mean?
"James, to tell you the truth, there are currently many TV stations contacting us, including NBC, ESPN, British Telecom and Jazeera Sports, but we are still in the evaluation stage."

"If it's about broadcast fees..."

"No, no, you misunderstood!" Yang Huan raised his hand and interrupted James Murdoch's words.

"It's not just about broadcasting fees. That's not what we value most. What we value most is the resources that broadcasters are willing to invest in operation and promotion!"

James Murdoch suddenly understood.

So, the rich second generation still understands the rich second generation!

With Yang Huan's status, is he short of money?
Obviously impossible!

In the early days of this event, Miracle Media did not value making money, but promotion.

As long as this event is successful, isn't it just a business of sitting and counting money?
Of course, it's not hard to hear from Yang Huan's tone that the rebroadcast fee is also one of the considerations.

After all, it costs money to organize such an event.

Besides, the International Champions Cup and the European Youth Champions League have just started. This is the first time. Can the broadcast fee be high?
It is obvious that Miracle Media will definitely not set up obstacles in terms of rebroadcast fees. What really matters is the operation and promotion capabilities of the other party, as well as the importance they attach to this event.

This is no longer something that can be explained clearly in a few words, and a specific plan has to be negotiated.

Yang Huan had been paying attention to James Murdoch's expression all the time, smiled slightly, and raised his fingers towards Sun Yue, who immediately pulled out a document from the table, Yang Huan took it, and handed it to James Murdoch.

"This is our company's event management and promotion plan, you can take it back and have a look!"

James Murdoch took it, opened it and read it.

It was nothing at first, it was probably about the publicity and promotion for the next month or so, and there was an opening ceremony, and many superstars including Lin Yuner and Uncle Psy would be invited to perform at the scene.

Before the game, at halftime and after the game, Miracle Media will arrange lively performances and activities, because they can get a lot of profits from the operation of the stadium on the game day.

This can also somewhat make up for some of their stadium rental costs.

But as he read it gradually, he couldn't help but find that this plan was very detailed, and he was very familiar with the American sports market. It must have been suggested by Tagliab.

At the very least, if you are not very familiar with and understand the American sports market, you will not be able to think of many projects at all.

This also indirectly quoted a rumor from the outside media.

It is said that Yang Huan had already started conspiring to plan this event more than a year ago.

Now it seems that it is really true!

Thinking of this, James Murdoch closed the file, and the way he looked at Yang Huan also changed.

It has become more important!
"Okay, Mr. Yang Huan, I will take this copy back as a reference. We will definitely give you an answer within a week!"

Yang Huan was very satisfied with James Murdoch's attitude, so he nodded in agreement.

There is only more than a month before the start of the competition. It is neither long nor short. If you decide early, you can prepare early.

"Okay, I also hope that we can have the opportunity to cooperate!"

Yang Huan didn't hesitate, stood up and shook hands with James Murdoch to say goodbye.

"Please also convey my regards to the old Mr. Murdoch!"

He still remembers Sky TV's cooperation at the beginning, it was so tacit!
"Okay, definitely!"

After shaking hands, Yang Huan sent James Murdoch out of the reception room with a smile, but he was in a great mood.

Especially when he looked at Sun Yue, his smile was indescribably comfortable.

But for some reason, Sun Yue laughed so hard that his hair shuddered.

It's over, it's over, I'm so handsome, Master Huan may have taken a fancy to me, right?

If so, what should I do?
reject?

I don't have the guts!
promise?

Hmm, how about you just grit your teeth, stomp your feet, and give away the cabinet?

(End of this chapter)