Football giants

Chapter 433 Just Eat This Set!
If Yang Huan knew about Sun Yue's thoughts at this moment, he would be so angry that he would directly ask Long Wu to throw this bastard from the top floor into the Atlantic Ocean to feed the fish.

Damn it, this young master will fall in love with you if you don't want all the beautiful beauties in the world?

Don't piss and take care of your own virtue!
Sun Yue was embarrassed by Yang Huan's laugh, and immediately smiled, "Master Huan, it can be seen that they are quite sincere."

"I know!" Yang Huan said very reassuringly.

"Then what do you mean..." Sun Yue always obeyed Master Huan.

Yang Huan clicked his tongue twice, "Fox's live broadcast and promotion capabilities in the United States are still very strong, but we can't give them all the broadcast rights."

Sun Yue understood what Yang Huan meant. The competition had only just been established, and the most important thing was to rely on promotion.

What kind of lottery ceremony, opening ceremony, or a lot of lace gimmicks are you doing, it's useless!

The key to football games is to rely on high-level games to be attractive, and these have to be operated and reflected by live broadcast platforms.

Therefore, even if BT and other companies join forces and pay more money, the Premier League will still consider selling to Sky TV, at least in the next few years.

There is no other reason. Sky TV's ability to broadcast and promote events is awesome!
This is a win-win deal!

"We can relax the broadcasting fee, even as long as we don't owe money, we can accept it, but we must try our best to sell the broadcasting rights of the event in every region, such as North America, the Middle East, Asia, Europe and Africa, etc., sell as much as possible!"

It's only the first time now, and it's in the most critical promotion period of the event. It's meaningless to say that you want to make a lot of money now.

It's better to let go of your body to cultivate the market, and wait until the competition has established a firm foothold and established a brand, fearing that you will not make money?

Besides, the International Champions Cup has also attracted the attention of many sponsors. If it can be broadcast on the largest scale in the world, it will be even more attractive to sponsors.

In this way, the broadcasting rights can't be sold for money, but the sponsorship fee can earn more, which is not bad.

"When it comes to North America, the competition must be fierce. ESPN has an advantage in the Spanish-speaking region, and Al Jazeera is in the Middle East..."

Yang Huan waved his hand, and didn't let Sun Yue continue. He found these things annoying.

"You make up your own mind about these things, don't ask me about everything."

Sun Yue nodded immediately, "Understood, I know what to do!"

"By the way, there is one more thing!" Yang Huan suddenly thought of another question.

"I've talked to both Peter Kenyon and Ron Gourley. Recently, several companies have contacted us, wanting to sponsor Southampton. My opinion on this matter is that it is better to lack than to overuse!"

Sun Yue nodded, but he silently remembered the words of Young Master Huan in his heart.

"Manchester United's commercial development has stagnated in the past few years. In addition to the lack of entertainment superstars, another important reason is the confusion of the club's image."

Regardless of the fact that Manchester United's sponsors are very systematic, they are divided into main sponsors, first-level sponsors and second-level sponsors, which seem to be very standardized.

As everyone knows, Manchester United has a hungry attitude towards sponsors.

It can even be said that as long as you have money, are willing to spend money, and do not conflict with Manchester United's existing sponsors, then you can sponsor Manchester United.

What kind of consequences will this evolve into?
That is, cats and dogs can come to sponsor, and can hook up with the team.

So what does your team look like?
What kind of brand do you want to establish in the hearts of your fans and your sponsor partners?
It can be seen that Manchester United is very confused in this regard.

"In the past few years, the commercial development of professional football can be said to be rapid and rapid. The income of the rich teams is also rising, but the image chaos is not a long-term solution."

Sun Yue didn't expect that Master Huan even thought of this level?

But in my heart, I have to agree with it, even admire it!

Apple will never make that kind of low-end and cheap mobile phone, because the brand image does not allow it!
No matter what type of car Aston Martin makes, it will only make the highest end, because this is determined by the brand image!
I still remember that in the first phase of the Galacticos, Calderon took over after Florentino stepped down in disgrace.

It was in that short period of three years that Calderon and Mijatovic made Real Madrid, known as the most valuable football brand in the world, so miserable that no one cared about it.

what is the reason?
The brand image is too confusing. Anyone who gives money can obtain brand authorization and become a sponsor of the team.

After Florentino returned to the chairmanship of Real Madrid, he only said a word at the members' meeting and got all Real Madrid members to agree that he bought Cristiano Ronaldo and Kaka at an astonishingly high price in [-].

He said that without the introduction of these two players, the image of Real Madrid would go bankrupt, and the whole of Real Madrid would be over!
After that, he cleaned up the entire sponsorship and licensing system, and rebuilt the glory of the second phase of the Galaxy Warship.

After all, the business world is too big and vast, and you can't let everything revolve around you.

then what should we do?

It is in this vast ocean that I can show my value and image, so that all like-minded people can see me, notice me, and cooperate with me!

"The most fans of our club are young people. Therefore, our sponsors should make a fuss around this point and establish our brand image and value. We would rather be short than excessive!"

This is the second time that Yang Huan mentioned Ning Que Don't Abuse.

Sun Yue knew very well that Young Master Huan was very determined. He would rather earn less money than destroy the image Southampton had spent two years building in the minds of young fans.

"Apple has contacted us in Southampton before. I think it is very good to cooperate with Apple and it is very beneficial to us."

Apple is now the world's leading consumer electronics company and the favorite brand of young people.

Such companies have come to sponsor Southampton, which is a huge improvement to the brand image of the Saints.

Of course, Apple's sponsorship fee is not high, only 2000 million euros in five years, and only 400 million a year.

Every time Apple launches a new product in the future, a batch will be given away to Southampton for free.

This can be regarded as an additional gain!

At present, the two parties have negotiated, and the specific contract will be signed when Southampton comes to participate in the International Champions Cup.

Another reason for Yang Huan to do this is to promote the International Champions Cup.

He just wants to let all the rich teams see clearly, don't keep staring at those appearance fees and bonuses, those are just small heads.

The biggest advantage and benefit of participating in the International Champions Cup is to allow sponsors in the United States, Asia, and the Middle East to see your influence and value, and then help the team increase commercial income.

At that time, when this group of wealthy teams tasted the sweetness, even if they begged, they would all ask to come to the competition.

Isn't the current Champions League like this?

…………

…………

When Yang Huan and Sun Yue were discussing how to choose a team sponsor in Miami, far away in Manhattan, New York, in the office of RSE Venture Capital Company, there was a deathly silence.

On the round desk, there was a stack of newspapers just printed today, three mobile phones, an IPAD and an ultrabook computer, which obviously belonged to the three people sitting around the round table.

"They must have come prepared, even Tagliab was invited to be a consultant!"

It was the shrewd Charlie Stillitano who spoke.

As a veteran of the American sports world, he certainly knows Tagliab's abilities and resources.

"The show last night must have been suggested by Tagliab!"

The other two listened and didn't know how to answer.

Perhaps it was the show last night that left a deep impression on them.

Fatty Matt Higgins smiled wryly, reached out and pressed the middle button of the Apple 4S, turned on the screen, and messages on WeChat, Twitter and Facebook appeared in the notification bar.

"Early this morning, I was woken up by the news on the social network. Everyone was talking about this matter, and we were one step behind!" Speaking of this matter, Matt Higgins was full of helplessness.

It can be said to be slow step by step, slow step by step!

"Who would have thought that they would invite Lin Yuner and Uncle Psy? And the theme song is so viral, the MV has already hit the homepage of Youtubie, and the song has also occupied the top position in the Apple Store. It's amazing!"

Charlie Stillitano was also very helpless.

He has never seen a person who can play so many tricks on the basis of football!
However, young people in the United States and all over the world eat this set!
"Then let's have a show!" Stephen Ross, who had been silent all this time, said suddenly.

"us?"

"Now?"

Both of his subordinates were taken aback.

"The strength of the teams we invited this time is not bad. Chelsea, Everton, AC Milan and Inter Milan are also rich teams. Why can't we if they can?"

Stephen Ross almost asked questions directly at the end.

So far, almost all the strong teams in Europe have confirmed the schedule of the summer warm-up match.

Therefore, on the basis of the original four teams, the North American Invitational Tournament of RS company invited top teams such as Chelsea and Milan duo to participate. These three teams also have a lot of influence in the United States.

The only one that is a bit of a fake is Everton.

But there is no way, there are eight teams, so we have to make up eight teams, right?

Otherwise, how to fight against Taiwan?
Charlie Stillitano was a little moved, but after thinking about it again, he shook his head again.

"No."

"Why?" Stephen Ross was depressed.

"We're starting preparations now. It's not hard to find performers, but it takes at least a week to prepare, or even a little more preparation, which takes two weeks. By that time, the European Cup has already started, and no one will pay attention to us!"

Thinking of this, Charlie Stillitano became depressed.

The opponent must have been carefully selected, otherwise they would not have chosen the time so well.

"Then why don't we do nothing?" Stephen Rose was furious.

Charlie Stillitano was also in awe of him, shaking his head and said, "That's not okay, I think we should focus on the preparations for the event. We have already rented the New York Red Bull Stadium in New Jersey, which is very close to their Metropolitan Stadium."

Hearing what he said, Stephen Roston's eyes lit up.

"You mean, we compete with them for fans?"

"That's right!" Charlie Stillitano grinned, "It's a match, of course it's up to you to compete for it. They rent a big stadium, and the cost is high. If no one buys a ticket to enter the stadium, the rental fee and the team's appearance fee alone will be enough for them to drink a pot!"

"Okay, well said!" Stephen Rose praised loudly.

Matt Higgins on the side also chuckled, "Charlie, what can you do?"

Charlie Stillitano smiled confidently, "The online ticketing company they contacted has worked closely with our company for many years, as long as I tell them..."

Stephen Ross and Matt Higgins immediately burst out laughing.

In the laughter, there seemed to be a strong confidence in the counterattack!
(End of this chapter)