To become the richest man from the beginning of the game

Chapter 1028 Unique lottery mode

Pei Qian's brain was working fast, and the professional knowledge about game design that he had learned before came in handy at this time.

The secret to making money from krypton gold games is to first use the game body to lure players in for free, so that players become sticky to the game, and then slowly use some means to force the liver and krypton, so that the rich can make money , those who have no money to hold personal games, eventually turn the game into a cash cow.

Basically, all krypton gold games cannot escape this core: players want to obtain a complete and optimal gaming experience, either by paying time, money, or both.

Therefore, for krypton gold games, all players cannot be classified into the same type in general.

Krypton gold has krypton gold, and there is no krypton gold. Those local tyrants who spend tens of thousands of dollars wanting to krypton through the game ceiling, and those middle-level players who plan carefully and only charge tens of hundreds of dollars, And those pure free players who don't charge a penny no matter how much you tempt me, they have never been the same game group.

Therefore, for game manufacturers, they have to be regarded as three types of people and formulate different strategies.

The secret to making money in krypton gold games is: let free players run with them relatively comfortably, induce middle-level players to spend as much money as possible, and let rich players feel a sense of accomplishment.

There will be a lot of time-consuming gameplay in the game. To a certain extent, as long as free players spend enough time, they can also get some tokens, and even get relatively rich returns, so that they can spend money even if they don’t recharge. Can persist with his strong liver.

Of course, things from free players will never be more delicious than those from local tyrants, otherwise the game will become the studio's world.

If these free players can achieve results, they will feel that the game is more conscientious, and then they will continue to play. Whether they become friends with local tyrants in the game or are beaten by local tyrants like sandbags, in short, they all become local tyrants. gaming experience.

As for middle-level players, the game company knows that these people have oil and water, but they don't have much oil and water, and their consumption is relatively rational.This group of people is often a combination of liver and krypton. If some games are more cost-effective, then go for the liver;

Therefore, game companies will regularly conduct discounts and promotions. The local tyrants originally bought good things at the original price, and they hold discounts on gift packages or lottery draws, in order to encourage these middle-level players to continue to consume.

Although it is a middle-level player, each person spends tens of yuan or 100 yuan a month, which is also a non-negligible income for game companies.

Finally, there are local rich players. Although these people account for less than 1% of the player base, they account for the majority of the game company's revenue.It is the mission of most game companies to serve local rich players well.

If you want to satisfy local rich players, the depth of krypton gold in the game must be deep enough. If local rich players smash through tens of thousands of dollars, they will soon lose interest.

Game companies will continue to introduce better characters, weapons and equipment, and continue to upgrade the goods purchased with money.

And the eliminated equipment can be sold to middle-level players at a discount.

If local tyrants want to remain the strongest, they must continue to spend money.

Fortunately, the local tyrants are very rich, and they are often not short of the money.Those local tyrants who are willing to spend tens of thousands of dollars on games probably don't mind spending tens of thousands more.

As a result, the entire game forms a perfect closed loop. Free players, middle-level players and rich players all have their own ways of playing, and they can all get their own fun from the game.

Game vendors can also continue to take money from everyone, and everyone is happy.

Those krypton gold games that make money and get soft hands are basically such a routine.

If you want to make less money, you have to jump out of this routine.

Of course, "Ghost General" can be regarded as jumping out of this routine, but it is a bit overkill and has embarked on another evil path.

"Ghost General" only has a threshold consumption and a lifetime card for purchasing the game, which is actually equivalent to turning the mobile game of drawing cards with krypton gold into a buyout system.

The buyout system itself is nothing unusual, but it is very unique among the crowd of mobile games that are compelling, so it stands out.

The reason is that "Ghost General" does not actually distinguish these three types of players very well, but it proposes a solution that is particularly friendly to most player groups, which is really cost-effective, so it was achieved The effect of "small profits but quick turnover".

Of course, the key lies in the limitations of the system.

Pei Qian can't directly set the game as "completely free", but to make it theoretically profitable, so if there is no in-app purchase, the buyout system threshold must be set higher; if there is no threshold and free entry, The pit of in-app purchase has to be deeper.

This undoubtedly greatly increases the difficulty of losing money.

Pei Qian felt that in order to avoid the tragedy of "Ghost General" from happening again, two points must be paid attention to this time.

First of all, the buyout threshold cannot be set. If it is free, it must be really free, and ordinary players must be able to play all the content without spending a penny.In this way, all those who can go whoring for nothing are doing it for nothing, and there is no such thing as "small profits but quick turnover".

Secondly, while the pits of in-app purchases are relatively deep, it is necessary to dispel players' desire to consume as much as possible.

The reason why other games like lottery draws so much is that they are actually using the randomness of lottery draws to deceive players, making players pay far more than their actual value for some rare heroes and rare items.

In order to curb the players' desire to spend, the lottery system also needs to be fussed about.

Pei Qian quickly had an idea, and said to Chang You: "The in-app purchase consumption of "Fitness Fighter" is not only a mall, but also a lottery."

"All the products are clearly marked in the mall. At the same time, the corresponding probability is determined according to the rarity in the lottery system, allowing players to choose freely."

"The price-to-performance ratio of the lottery is about 0.8, which means that players who spend 100 yuan to draw a lottery can only get about 80 yuan on average."

"Of course, for some European emperors, it definitely does not meet this expectation."

"When the player recharges to get the token lottery, the background will record the amount of each recharge, the result of the lottery and the total value of these prizes. Every day from 0:24 to [-]:[-] is a cycle. If the player is interested in the lottery within this cycle If you are not satisfied with the result, you can directly apply for a refund through the refund button, and the system will automatically deduct the prize and refund, but the price is that the player cannot make any recharge within the next three days."

"In addition, all props in the game can be obtained with game tokens."

"The way to get game tokens is to do fitness exercises every day, and the number of calories consumed is the number of tokens. The more calories you consume every day, the more tokens you get."

"These tokens can be exchanged for all props in the game at will, but they cannot be used for lottery."

Pei Qian's design is all about suppressing the players' consumption desire as much as possible.

According to the requirements of the system, the consumption pattern of the game must match the input of the game.To put it simply, Pei Qian can't directly set this game as completely free, there must be moderate in-app purchases.If there is no in-app purchase, then a relatively high buyout price must be set.

As for the bitter fruit of krypton gold game buyout fees, Pei Qian has already tasted it during the period of "Ghost General".

Therefore, Pei Qian wants to persuade players to quit on the premise that the pool for in-app purchase fees is deep enough!

Relatively speaking, the mall is definitely more cost-effective than the lottery.

The reason why many krypton gold games put all rare characters and props into the lottery is because the lottery is a bottomless pit. When the probability of shipment is relatively low, the value paid by local tyrants to obtain a specific character has actually far exceeded its actual value.

Of course, many game companies make the lottery look worthwhile. If the actual value of the items drawn by the lottery is higher than that of direct purchase, the problem is that the lottery will add a lot of garbage items that are actually useless, so the players still suffer.

Pei Qian's routine is to add a lottery system to increase the theoretical consumption limit of the game, so that the game can be set as free.But this lottery system is completely different from the lottery systems of other games, and it is an absolutely uneconomical lottery system.

This lottery system is very cost-effective for lottery draws, and players will be notified of the drawn items and their value.The key is that if the player feels dissatisfied, they can go back on their word and get a refund, and then give the player a cooling-off period, and they cannot recharge within three days.

In this way, everyone has no interest in lottery draws, and local tyrants will only spend a few hundred yuan to buy items they are interested in; even if middle-level players spend money to draw prizes, they will not regret it until they are satisfied. Refunds can be made at any time, so it doesn’t cost much; let alone free players, they must always spend their money to buy props by consuming calories, and they will never spend a penny.

None of the three player groups will cost a lot, how perfect!

Pei Qian admired himself a little, it was a genius plan!

Chang You nodded frequently while carefully recording.

He doesn't particularly understand these methods of krypton gold games, but seeing Mr. Pei's strategizing and everything under control, it is obvious that he still has to trust Mr. Pei unconditionally.

Anyway, no matter how complicated a system Boss Pei designs, it will definitely succeed, as long as he shouts 666 from the sidelines!

After deciding on the charging mode of the game, Pei Qian looked at Meng Chang who was still exercising: "How about the publicity plan? Do you have any clues?"

Meng Chang got off the smart fitness drying rack, fine beads of sweat had already oozed from his forehead: "There is a little eye!"

He didn't dare to say that there was no clue. What if Boss Pei asked him to continue practicing after he said it?

I feel that Mr. Pei can do this kind of "torture to extract a confession".

"Okay, then I'll be here today, call it a day!" Satisfied, Pei Qian left with Meng Chang.

(End of this chapter)