To become the richest man from the beginning of the game

Chapter 1029 Promotion Plan of Smart Fitness Clothes Rack

Back at the company, Meng Chang sat down at his workstation, drank a little water and took a rest, before he began to consider the publicity plan of "Smart Fitness Drying Rack".

This month, Tengda has two relatively new products, one is the G1 mobile phone, and the other is this smart fitness drying rack, and the promotion plan of the former has been cancelled.

In other words, if Meng Chang does nothing this month, he still gets a basic salary; in the worst case, he gets a basic salary when he makes a promotional plan for a smart fitness drying rack.

That being the case, Meng Chang felt no pressure, because even if he failed, he had nothing to lose.

"But having said that, this product is really stupid, it seems that I have a good chance this time!"

After seeing the real thing of the smart fitness drying rack and experiencing it himself, Meng Chang suddenly felt that this publicity plan was very promising.

Because this product is really not a serious product.

As an entrepreneur, Meng Chang is obviously well versed in the work process of a product manager. For such a product, one must first determine the target audience it is targeting and its unique advantages compared with competing products. characteristics, formulate corresponding publicity programs.

Of course, for Meng Chang, in order to achieve the worst effect of the publicity plan, the advantages of the product should be avoided as much as possible, and the disadvantages of the product should be hinted at instead.

Meng Chang created a new document and started to analyze it.

"What is the biggest advantage of this product?"

"First of all, it can be linked with the game, and can develop the characters in the game through fitness training. Moreover, it also has a built-in artificial intelligence module, which can carry out some simple communication."

"These are advantages over traditional fitness equipment, so they must not be mentioned in the publicity."

"Secondly, its training programs are relatively comprehensive, basically the core muscles of the whole body can be trained, and there are games as teaching, it is very easy to get started, and there are also very comprehensive after-sales services for door-to-door delivery, assembly and even moving. "

"Well, these are also its unique advantages, so it must not be mentioned a word in the promotion."

"Finally, it has another advantage that is not an advantage, that is, it takes into account the function of drying clothes."

"When this fitness equipment is not in use, there are many places above it that can be used to hang clothes. Although it occupies a space, if it is used to dry clothes, this space can still be barely used."

"Although other fitness equipment can also be used to hang clothes and dry sheets, it is inconvenient to use. There is no special design for hanging clothes on the equipment."

"Well, so I should start with that and hype it up in the promo!"

Meng Chang quickly found an excellent promotional direction: ignore the two biggest advantages of the smart fitness drying rack, never mention it in the promotional video, and devote all the space to the most nonsensical and marginalized part of this device. functionally.

"The next step is the style of the promotional film."

"To emphasize the product's 'drying clothes' function, no matter the style is serious or humorous, it will eventually become a nonsensical and funny style."

"But as long as everyone laughs it off after reading it and doesn't have the urge to buy it, then it's fine."

"This promotional film needs to find a star."

"Hmm... who are you looking for?"

Meng Chang fell into deep thought.

If you follow the normal way of thinking, you must find a popular young actor, regardless of gender, you must have a good figure.

For fitness equipment, it is convincing to find someone with a good figure to endorse.It's like looking for a spokesperson for a shampoo advertisement, but no one is looking for a bald star, right?

But Meng Chang didn't want to engage in positive publicity, he wanted to make this thing unsold as much as possible.

Therefore, Meng Chang immediately decided to find a celebrity with a bad figure!

But if you think about it carefully, this kind of star is really hard to find.

Because most celebrities attach great importance to body management, if you want to find a celebrity with a bloated figure, you have to look for that kind of "gold medal actor" and "special actor", and the number of such actors is relatively rare.

What's more, this kind of people who do not rely on their appearance and figure to mix in the film industry are often really powerful actors with excellent acting skills, and there is a certain danger in finding endorsements.

It would be better to find a supporting actor who is bloated and not popular.

Meng Chang thought about it for a long time, and suddenly his eyes lit up, and he thought of a candidate.

Lin Jiaqiang!

This name is very unfamiliar to many people, but as long as it is mentioned, everyone will know: he is one of Zhang Zuting's best friends.

As a former film star, Zhang Zuting had several good brothers who used supporting roles when he was making movies. For example, A Jian, A Xiong, and Jia Qiang were all good friends of Zhang Zuting.

After these people gradually passed away, except for Zhang Zuting who was able to receive some movies with his handsome image as a middle-aged uncle, the other supporting roles were more miserable, and some were even reduced to performing when the real estate opened.

Among them, Lin Jiaqiang was the worst one. Because he couldn't get the show, he fell into a contract dispute with the brokerage company, so his life was difficult, and he could only rely on Zhang Zuting and other friends to help him.

Mr. Pei asked them to shoot a set of commercials for "The Power of the Bloody Battle Song", "I am a fried pig's trotter, and if I am a brother, come and eat me" became a golden saying on the Internet at that time, and then these buddies also filmed it. The advertisement was jokingly called "Five Tiger Generals of "Blood Song" by netizens.

It is said that the price paid by Mr. Pei at that time should be quite high, and it should be able to greatly improve the living conditions of these people.

The more Meng Chang thought about it, the more he felt that this buddy was very reliable.

Because Lin Jiaqiang is a big fat man who weighs more than 200 kilograms, and the kind who walks with panting, asking him to shoot this fitness equipment advertisement is simply in line with Meng Chang's requirements!

Thinking of this, Meng Chang immediately arranged for his staff to contact him.

There is no shortage of publicity funds for Tengda, and Lin Jiaqiang is short of money. Coupled with Zhang Zuting's relationship, people will definitely be able to invite them.

After finalizing the lead actor of the promotional film, Meng Chang's thoughts suddenly flowed like a spring, and the general outline of the entire promotional film emerged in his mind.

He immediately tapped the keyboard quickly and wrote it in the document.

……

At the beginning of the video, there is a narration first.

"Strong pecs."

"Strong lats."

"Eight-pack abs that are clearly visible."

"Powerful biceps."

"They symbolize the strong male hormones and are the dream of every man!"

At the same time, Lin Jiaqiang appeared in the camera, following the narration, showing the fat on his chest, back, abdomen and arms.

Of course, he will wear a loose sports vest to prevent the commercial from being too eye-catching.

"But most people don't have well-developed muscles, only fat that can't get rid of anyway."

After posing a few poses, Lin Jiaqiang stopped helplessly and squeezed the flesh on his belly.

"Is there a kind of fitness equipment that allows you to have these handsome muscles at home without going out?"

"Of course there is!"

A fully automatic fitness drying rack appeared on the screen, and Lin Jiaqiang looked at it with a very happy and expectant expression.

"The Smart Fitness Clothes Rack supports up to 350 pounds of counterweight—a weight you'll never use. Because you're likely to find out after a try or two that you really hate working out."

As soon as the camera turned, Lin Jiaqiang was exercising on a smart fitness drying rack, but soon he lost interest and stood up from it with his tongue out.

"But if you think it's going to eat ashes, you're dead wrong."

"This latest device not only allows you to exercise at home, but also gives you what you really want - a place to hang your clothes!"

As soon as the camera turns, Lin Jiaqiang holds a pile of freshly washed clothes, puts them on the seat of the smart fitness drying rack, then picks up the clothes hanger, and hangs them one by one on the horizontal bar above the smart fitness drying rack.

"Smart fitness drying rack, tailored for the needs of urban white-collar workers, it can dry up to ten pieces of clothing at the same time, and is also equipped with an automatic blower function to speed up the drying of clothes!"

The smart fitness drying rack is already full of clothes, and the ribbons at the air outlet are floating up, and the clothes are all bathed in the breeze. Lin Jiaqiang feels the breeze and shows a satisfied smile.

"Moreover, you don't need to worry about it taking up too much space at all. Its seat is a very user-friendly folding design. As long as you fold it up, you can get an exclusive drying space."

"There is also a cup holder on it for beer or wine, with a hidden design, so you can use it for occasional drinks. Of course, you can also use it to hold water glasses or energy drinks when you resume training , even though I know that scene will never happen."

Lin Jiaqiang took out a can of beer from the smart fitness drying rack, raised his head and drank a few sips, and gave a thumbs up.

"With every customer who orders, we're also giving away a free tracksuit that's so comfortable it can be worn as pajamas."

"With such a feature-rich smart fitness drying rack, what are you waiting for? Order now!"

……

After writing the general outline of the promotional video, Meng Chang watched it again and nodded with great satisfaction.

Well, very good!

If this ad is broadcast, no one will buy it, right?

This advertisement first gave the audience a very bad psychological hint through the image of Lin Jiaqiang, and then nakedly revealed the fact that "even if you buy home fitness equipment, you can dry clothes smartly, and you will never use it." .

In short, it completely runs counter to the purchase desire of the target user!

Not only that, this advertisement does not reflect the game "Fitness Battle" that is matched with the smart fitness clothes hanger, nor does it mention the smart system on it, and its fitness function is even more vague and briefly mentioned.

The more Meng Chang thought about it, the more perfect he felt.

As long as this promotional video is shot and released, combined with the already shady product positioning of the smart fitness drying rack, customers will definitely laugh it off, right?

Of course, some people will definitely buy it out of curiosity, but this thing is very expensive, and it takes up a lot of space, so there will not be many people who buy it.

As long as the publicity doesn't have the desired effect and the smart fitness drying rack doesn't sell much, won't the commission be stable?

The more Meng Chang thought about it, the more optimistic he became, and suddenly his passion for work burst out again!

(End of this chapter)