To become the richest man from the beginning of the game

Chapter 1071 Structural Partitioning of Experience Stores
Under the guidance of Liang Qingfan, everyone came to the entrance of the first floor of Jinsheng Plaza, which is the corner of the square, which is also directly below the main part of Tengda's new experience store.

The mall has a total of four floors, and the height of each floor is about 5.5 meters visually, and the height of the entire mall is just no more than 24 meters.

In terms of building codes, more than 24 meters will be defined as a high-rise, and the requirements for fire protection facilities and other aspects will be correspondingly increased, which will lead to a substantial increase in the construction cost of the entire shopping mall, which is not cost-effective.

Increasing the floor height and reducing the number of floors as much as possible is to prevent customers from climbing the stairs as much as possible and bring a better shopping experience.

The lower the floor height, the easier it is to give people a feeling of depression. On the contrary, the higher the floor height, the more open the whole scene is, and the mood of customers will be improved accordingly, which is more conducive to stimulating consumption.

Frequent climbing will consume the patience of customers. Most customers would rather walk a few more steps on the same floor than climb to the fifth and sixth floors.

As a relatively new plaza, Jinsheng Plaza has obviously fully considered these aspects in the design, and improved the shopping experience of customers in details.

Entering the first floor, you are faced with a huge atrium space, which runs from the ground floor to the top floor, like a small indoor plaza with an iconic modern sculpture.

The overall feel of this mall is quite modern and atmospheric.

After coming to the atrium, you can go directly to the Tengda experience store on the second floor through the escalator.

At the beginning of the design, this semi-circular area with a large number of glass curtain walls was the core location of the entire shopping mall, so many designs were carried out around it, including the escalators in the shopping mall, and this area was also given priority.

After arriving on the second floor, Liang Qingfan raised his hand and introduced, "Mr. Pei, from here to the top floor, it's all within the scope of the Tenda Experience Store. Of course, it's limited to the direction behind me."

"There are three floors in total. According to your previous requirements, it is divided into six areas."

"Each floor is divided into a 'regular area' and a 'core area'. The so-called core area is actually the area where the semi-circular glass curtain wall is located. This area is well-lit, spacious and bright. Apart from this part , the surrounding shops in the mall are used as regular areas.”

"In this way, the regular area and the core area of ​​the three floors are added together, which can meet your previous requirements and be divided into six different functional areas."

"The core area on the second floor is the digital area, and the regular area is the game experience area."

"The core area of ​​the third floor is the surrounding commodity area, and the regular area is the home living area."

"The core area on the top floor is the dining area, and the regular area is the movie viewing area."

Liang Qingfan introduced the three of them patiently while walking around with them.

This partition is clearly well thought out.

The floor allocation in shopping malls actually has certain unspoken rules, the most important one of which is that the products that are just needed should be arranged on the upper floor as much as possible, and the high-profit products that are prone to impulse consumption should be arranged on the lower floor as much as possible.

For example, catering and home appliances are generally on the upper floor, while cosmetics and jewelry are generally on the bottom layer.

This is because as the number of layers increases, the flow of people will decrease accordingly.

Consumers' demand for home appliances is fixed. Generally, they only come to shop when there is a demand. It is impossible to suddenly want to buy a refrigerator while shopping.Therefore, even if it is placed at the upper level, consumers will definitely see it.

The same is true for food and beverages. You have to eat when you are tired from shopping, and it is impossible to stop eating on a whim.

Putting these on the upper floor will not reduce the consumer's desire to consume, but it can also allow them to visit a few more floors as much as possible, and guide the flow of people upwards.

Cosmetics, jewelry, etc. are often purchased on impulse, and their profits are relatively high, so they are placed at the bottom, which can not only bear higher rents, but also obtain good profits through huge traffic.

Liang Qingfan's plan obviously followed this rule.

The dining area is placed on the top floor, and customers stroll from the bottom to the top.The digital products and game experience area are placed on the lower level, which can make full use of the flow of people and increase the turnover.

As for the difference between the "regular area" and the "core area", the main difference is the environment.

The core area has a huge glass curtain wall, with excellent lighting, spacious, bright and broad vision. The entire area will not be separated and is highly integrated.

Many digital product stores will use a lot of glass design, and the storey height is very high, just to create a high-end atmosphere for consumers and enhance their shopping experience.

Therefore, the digital area where mobile phones and other digital products are sold, the surrounding commodity area where some furniture and smart home appliances are placed, and the dining area where consumers can dine have high requirements on the environment, and are selected in the core surrounded by a semi-circular glass curtain wall Area.

The lighting in the regular area is much worse, and there are some divisions between the areas, not a whole piece.

This is because the gaming experience area, home living area and movie viewing area do not have high requirements for lighting, and even exclude lighting.

Whether you are playing games or watching movies, you need a relatively dark environment.

Strictly speaking, the home living area is not a store, but simulates the situation where the home is placed at home, and some scenes also show the warm environment of living in the living room at night.

Moreover, the viewing area, game experience area and home living area can be divided into several different exhibition halls, showing different styles and contents, which need to be separated.

So these are placed in the regular area.

In addition, there is a certain connection between the regular area and the core area of ​​each floor.

For example, on the second floor, the digital area and the game experience area are put together. After players experience the game and the latest game equipment, they can directly come to the digital area to buy the equipment they like.

On the third floor, the same is true for the home living area and the surrounding commodity area.

On the fourth floor, the dining area and the movie viewing area together form a comfortable rest area. When customers are tired, they can eat, drink something, or sit down and watch a movie.

每一层的核心区都是大约700平，三层加在一起一共2100平左右；而每一层的常规区则是从1000平到1300平不等，加在一起大约3600平。

In addition, there are several shops on the first floor, with a total of more than 1200 square meters, which are also leased to Tenda.

This was originally used by the shopping mall to make up for Liang Qingfan, and it forcibly made up [-] square meters.

It just so happens that these shops on the first floor can be used as display areas for physical industries such as Moyu Internet Cafe and Headwind Logistics. Profit is not the first goal, but mainly for display.

In short, Liang Qingfan's arrangement is quite scientific.

At present, the overall decoration has been completed, the floors and walls are all spotless, and the first batch of furniture and equipment, including long tables and shelves in the digital area, have been delivered.

As long as a few more days of preparation, the entire experience store can be opened to the public.

The reason for the speed is that the shopping mall was originally designed by well-known architects, especially in the window area of ​​the glass curtain wall, which has spent a lot of thought and has been revised several times, so Liang Qingfan does not need to make major changes, only some details. It's enough to make small repairs on it.

This saved Liang Qingfan a lot of time, and it was also a key reason why he finally made up his mind to choose the location of the experience store here.

The first to come is the regular area on the second floor, which is the game experience area.

According to the plan, there will be computers, mobile phones, TVs, smart fitness drying racks, VR glasses and other equipment for players to experience, but these things are not yet in place, so it is hard to imagine these areas after they are officially opened. scene.

Going further is the core area of ​​this layer, that is, the digital area.

As the core area, the decoration styles of the digital area, the surrounding commodity area and the dining area are very similar, but the layout is slightly different.

When Liang Qingfan came to the glass curtain wall, he could clearly see the vast world on the opposite side, with a very wide field of vision.

"It is not uncommon for buildings to be designed with glass curtain walls, but whether the final effect is good or not depends on the details."

"The size, color, reflectivity, transmittance, structural system, frame material size, connection method of the glass divisions...every detail can cause the final result to be far from the intended effect."

"I saw this glass curtain wall as soon as I saw it. The designer has put a lot of effort into the selection of materials and design. The cost of the entire glass curtain wall must be very high, so I took a fancy to this place. ."

"And the final effect is that whether you look from the outside to the inside or the inside out, it will give people a feeling of transparency, brightness and purity, with a sense of modernity and simplicity, as well as a kind of Zen beauty."

"In addition, I made a little modification to the original ceiling. The original ceiling is actually very good, but the lamp is too small, I deliberately purchased a large area of ​​embedded frosted white lamp, plus dark black metal Lines are used as embellishments to ensure that there is no blind spot in the store, and it can be bright but not dazzling at night.”

Although the entire experience store has not been fully laid out, the contents introduced by Liang Qingfan can already feel full of details.

Zhuang Dong's whole person was about to faint. Although he didn't fully understand what Liang Qingfan meant, he could still sense the word "Niubi" in capital letters.

Tian Mo was a little worried.

Because this experience store is really awesome!
It covers such a large area in the most prosperous business district in Jingzhou, and the details inside are made by first-class architects with ingenuity. Even the details of lighting are full of sincerity.

It can be said that this experience store is not inferior to the stores of many international first-class technology companies, and in many places it is still better than that!
If you compare it with the store of the real estate agency where I worked before, it is simply the difference between clouds and mud.

And when he thought that he was about to become the manager of such a big store, Tian Mo felt very flustered in addition to his excitement, because he had no idea whether he was competent or not.

If there is any flaw in your work, wouldn't it not only live up to President Pei's expectations, but also waste Architect Liang's efforts?

(End of this chapter)