To become the richest man from the beginning of the game

Chapter 1075 Li Shi decides to invest in a gym

Xue Zhebin also nodded in agreement: "In this way, having Lin Jiaqiang as an endorsement will make a lot of money!"

"The promotional video at the press conference was very well shot. This kind of humorous style with a bit of nonsense made Lin Jiaqiang's acting skills come into full play and left a deep impression at once."

"And Lin Jiaqiang's personal experience after the product was released has also reassured more people."

"The most important thing is that Lin Jiaqiang's business cooperation costs are very low, but his popularity is not low. It can be said that every penny is spent on the edge, it's worth it!"

"I was complacent about the marketing activities I did before. Compared with President Pei, it's too far behind!"

Li Shi smiled: "This is normal. Anyone who has dealt with President Pei will have similar ideas."

"That's what President Pei is like. One link is linked to the other. Every choice you think is common and common may have a series of back moves behind it!"

"If you invite Lu Zhiyao or Zhang Zuting, you can definitely invite them, but their figures are so good that they are not convincing to endorse this product at all. Everyone will think that their figures are originally trained in the gym, and they are not the same as smart fitness. The drying rack is fine."

"And Lin Jiaqiang himself has fitness needs, and President Pei is very confident in his products, so he can make the weight loss effect remarkable!"

"I have to say that this product, which sounds very strange and outrageous, has once again subverted my cognition."

"Sometimes I also sigh with emotion, why is Mr. Pei so young, and all kinds of ideas and wisdom are emerging one after another? It can only be said that there are still geniuses in this world..."

While reviewing the series of showy operations of the smart fitness clothes drying rack from publicity to sale, everyone sighed at President Pei's foresight.

Chatting and chatting, Yao Bo suddenly remembered something.

"By the way, there is news, have you heard about Mr. Li?"

"Tengda's first experience store is located in Jinsheng Plaza."

Li Shi was stunned for a moment: "Jinsheng Plaza? Isn't that the mall where you have a stake?"

Jinsheng Plaza and Jinding Group have similar names, but they are actually related.Jinding Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.

It's just that Jinding Group is only one of the shareholders behind Jinsheng Plaza. Although it has a certain right to speak, it is not in absolute control. Usually, it basically does not ask about the daily operation of this mall.

So Yao Bo didn't know about it for the first time.

Yao Bo said: "I also just found out about this matter not long ago, because Tengda seems to be relatively secretive this time, and the shopping mall has also carried out some confidential work. It may take a while to publicize it with great fanfare."

Li Shi was refreshed: "Thank you! This news is too important to me!"

"I'm going to buy a few more shops and storefronts nearby!"

"By the way, did the mall give Tengda a discount?"

Yao Bo replied: "Of course it's a discount! I heard that the rent is [-]% off, half a year's rent is waived, and a total of [-] square meters of space have been squeezed out, all of which are rented to Tengda."

Li Shi nodded approvingly: "Well, although the discount is not a lot, it's okay."

"Remember, when dealing with President Pei, you must have enough sincerity! The greater the sincerity, the greater the reward for President Pei!"

"Speak to the person in charge of the mall and ask them to give as many preferential conditions as possible in the future. Don't be stingy. President Pei will definitely use ten times or a hundred times the profits to return."

Yao Bo hurriedly said: "Okay, I'll call the shopping mall when I go back to remind them!"

……

After the dinner, Li Shi sent Yao Bo and Xue Zhebin away, and took another half-hour drive to a shopping mall.

This is an inconspicuous small shopping mall, which is not ranked in the local area of ​​Jingzhou.

After coming to the mall, Li Shi went directly to the negative floor, which is the head office of the Star Bird Fitness Chain Store.

After talking to the front desk, it didn't take long to see a middle-aged man in his forties walking out quickly.

"Mr. Li! Come in quickly."

The middle-aged man is Che Rong, the owner of the Star Bird fitness chain.

Che Rong diligently led the way, took Li Shi to the VIP room in the gym, and made tea himself.

"Mr. Li, what kind of wind blows you here today? Let your brother know when you come next time, so I can entertain you in advance."

Li Shi smiled: "Mr. Che, don't be so polite. Today, I also had a sudden whim, and I remembered something, so I came to see it."

"About the investment you asked for...I thought about it and decided to invest."

Che Rong's face instantly showed a surprised expression: "Really? President Li, thank you so much!"

Li Shiyi raised his hand: "Don't rush to thank you, I have the conditions."

Che Rong hurriedly nodded: "You said."

Li Shi took a sip of tea and thought about where to start.

Star Bird Fitness is a local chain gym in Jingzhou. Although there are more than a dozen stores, whether it is scale, market share or word of mouth, it is enough to rank in the top ten in Handong Province, let alone in the whole country. Not on the number.

In the past two years, the fitness industry has had a very difficult time.

The domestic fitness industry began to develop rapidly around 2000. After the successful bid for the Olympic Games in 01, the topic of national fitness began to receive attention. Many fitness cards in gyms were hyped, and even thousands of cards were hyped.

This craze has naturally spawned a large number of gyms. Around 04, there were more than 500 gyms in the imperial capital alone, which can be said to be developing rapidly.

However, with more gyms, the competition is fierce, and the homogeneity of the fitness industry is very serious. If you want to attract more customers, you can only rely on price reduction, so you gradually fall into a vicious circle.

The annual card for large gyms has dropped from the original tens of thousands to about 3000 yuan, and the price of small clubs has even dropped to seven or eight hundred, only lower and not the lowest.

Although this allows customers to go to the gym at a more favorable price, it has also led to a series of chaos due to low profits, such as trying to sell personal training classes, running the gym with money, and so on.

The gross profit margin of many gyms has dropped from 40% to less than 3%, so a crazy wave of closures has begun in the past two years. Last year alone, that is, in 2011, more than 40 gyms closed in the imperial capital.

As a second-tier city, Jingzhou has fewer young people and worse fitness habits than first-tier cities, so the situation is naturally even less optimistic.

To make matters worse, after the managed gym opened on a large scale, it provided a brand-new fitness model, quickly snatching away a large number of customers belonging to traditional gyms.

This makes it even more difficult for a small gym in Jingzhou similar to Starbird Fitness.

Therefore, Che Rong, the owner of Starbird Fitness, had to invest everywhere, hoping to survive this difficulty.

Li Shi's Fuhui Capital is very famous in Jingzhou. Of course, Che Rong went to look for it, but Li Shi never gave him a clear answer.

Because Li Shi is an investor, investment is about return.

There is nothing special about Star Bird Fitness, and you may not make money if you vote, so why should you vote?

Li Shi had already wanted to reject Cha Rong, but today he suddenly changed his mind.

"Investment is possible, but I have a condition: the money I invested will be used to purchase smart fitness clothes drying racks and put them in various stores of Star Bird Fitness."

Che Rong was stunned for a moment: "Ah? President Li, what does this mean?"

"I also looked at that clothes drying rack. Although it is very popular now, it seems to be a home fitness equipment, right?"

"All the professional fitness equipment in our gym is better than this drying rack. Why should you change it?"

Li Shi shook his head: "At first glance, you haven't experienced this thing yourself."

"Smart fitness drying racks are indeed home fitness equipment, and they are not as good as professional fitness equipment in certain movements."

"But it also has its own advantages, which are unmatched by traditional fitness equipment! Combining games and equipment makes fitness no longer boring, but full of fun, making it easier for people to persevere, which traditional fitness equipment cannot do. of!"

"And at present, most gyms are still late and unaware of this. This is a very good opportunity for us!"

"Although the basic mode of hosting a gym cannot be learned, the new fitness form of smart fitness clothes drying rack can still be learned!"

(End of this chapter)