To become the richest man from the beginning of the game

Chapter 1080 Countermeasures of traditional express delivery companies
October 5th, Thursday.

Magic Capital, the headquarters of Shengyun Express Group.

Shengyun Express Group is currently the leader of the domestic express delivery industry, occupying half of the express delivery business.

It basically covers cities at the prefecture level and above and cities at or above the county level in developed regions, especially in the surrounding areas of Modu, basically achieving the goal of no blind spots in delivery, and has even started the internal testing of overseas shopping transshipment business.

However, the reputation of Shengyun Express is not very good.

This company has a history of nearly 20 years since its establishment. Its rapid development and growth is mainly due to the strategy of the franchise system. When the growth rate of the entire express delivery industry is maintained at a high level, this has a great impact on quickly gaining market share. Advantage.

However, with the slowdown of the industry growth rate and the advancement of the company's development stage, after the era of extensive growth has ended, and the era of refined management has arrived, the drawbacks of this franchise system have gradually become prominent.

On the one hand, there are many network levels and management is difficult. Many franchisees are strong, and it is difficult to effectively implement the headquarters' orders. The service evaluation of the terminal may be affected by the uneven services;

On the other hand, the proportion of self-operated transshipment centers is relatively low, which will also reduce efficiency to a certain extent and prolong express delivery time.

Shengyun Express Group is a behemoth. Even within the company, it is divided into three or four different express delivery business brands, and there is a certain competitive relationship between them.

And how to solve these problems is the most troublesome thing for Shengyun Express in recent years.

At this time, several senior executives of Shengyun Express are having a meeting to discuss some problems of Shengyun Express in terms of development planning.

The chairman of Shengyun Express is Nie Yunsheng, but he does not have complete control over the entire group. Although several major shareholders and several company executives who are fellows and friends with him will support him in most cases, But there are often differences of opinion.

Therefore, if you want the entire group company to develop in the direction you envision, you need a lot of meetings to unify the internal thinking.

At this time, the meeting has entered the final stage, and the major proposals have basically been discussed.

A company vice president said: "Mr. Nie, everyone, regarding the fact that Tenda's headwind logistics is preparing to build an air transport route, I have compiled a document and distributed it to everyone."

"Mr. Nie, how should we deal with this?"

Although it will be two months before Headwind Logistics officially prepares the air transport route, Lu Mingliang is already carrying out some simple foreshadowing and publicity.

For example, sending out a few flyers when delivering couriers, setting up some display boards for publicity at the headwind station, and so on.

Because the express delivery business is not like other businesses, time waits for no one.If we wait for the air transport business to be fully prepared before publicizing and guiding customers to use it, it will be too late, and the first few flights will definitely not be able to pull much cargo.

It must be advertised in advance in the places covered by the headwind station, and when the cross-city express service starts, a large number of orders can be received.

Therefore, the news naturally reached Shengyun Express.

The vice president has summed up all the relevant situations into a report.

Headwind Logistics currently aims to undertake the "last mile" express delivery business, and Shengyun Express has always maintained a close cooperative relationship with it.

At present, the four cities of Jingzhou, Didu, Modu, and Yangcheng and their surrounding areas are rapidly expanding, and the number of stores is growing rapidly.

Although in terms of overall scale, it is still unable to compare with the industry leader of Shengyun Express, but after the opening of the cross-city express business of Headwind Logistics, it will inevitably pose a certain threat to Shengyun Express.

Therefore, Shengyun Express has to respond as soon as possible and consider countermeasures.

Nie Yunsheng has read the report, and his expression is a little solemn: "This is completely within our expectations. Headwind Logistics has been making huge losses, helping us with dirty work, it is impossible to say that there is nothing to do. "

"Now it is reasonable for them to do cross-city logistics."

"Backed by Tengda Group, their goal must be centered on these four cities. Through the advantages of the headwind station, they will first open up the market with high-quality services from the high-end crowd in big cities, and form a dislocation competition with us."

"I have to say that this business model still poses a certain threat to us."

"And we don't have many options. The density of these cities is already very high, and the delivery experience is completely better than ours. This is burned with real money, and we are unlikely to adopt a similar model."

"What do you guys think?"

A vice president said: "Would you like to join other express companies to block it? Just like Chilu Express at the beginning."

Obviously, this is the simplest and most effective way.

This kind of thing has been done by Shengyun Express for a long time, and it has been successful.

A year ago, a courier company called "Chilu Express" developed rapidly and aimed at the sinking market in the central and western regions. With its good relationship with e-commerce platforms and each order, it was 1 cheaper than Shengyun Express. The price of ~1.5 yuan has become a spoiler backed by a big tree.

Chilu Express attaches great importance to the sinking market, and prints the earthy slogan similar to "the mountains are high and the road is far, and Chilu Express is not perfunctory" on the walls of thousands of townships, and boasted that it has made two consecutive losses. The preparations for the year are coming.

As a result, Shengyun Express issued the "Notice on the Prohibition of Agent Chilu Business on the Whole Network" and the "Punishment Notice on Agency Chilu Business", requiring the group company not to represent Chilu Express for any reason or in any form at both ends of Lanpai. business, and fined the branch of the offending agent.

Under such heavy pressure, Chilu Express quickly collapsed due to its low profit margin and chaotic internal management, lost the trust of investors, and quickly left the market, currently in a state of half-death.

Therefore, when faced with the threat of headwind logistics, the first response of the executive of Shengyun Express was to block it.

But another vice president immediately objected.

"This is not very good. There are still some differences between the nature of the headwind logistics and the original Chilu Express."

"Chilu Express has a complete competitor relationship with us, and Upwind Logistics has maintained close cooperation with us before this. Even in the four regions of Jingzhou, Didu, Modu, and Yangcheng, Nifeng Station has actually become our The last link of delivery.”

"Although we will distribute some profits to the headwind station for each express, but because we no longer need to deliver the express to the door, we have saved a lot of labor costs, and the delivery efficiency and revenue have increased significantly."

"If we completely block Headwind Logistics, then Headwind Logistics will inevitably block our express shipments in turn. Once the two sides are torn apart, it will also be a huge loss to our daily business."

"What's more, the cross-city express business of Headwind Logistics has not yet been fully developed. Even if it is carried out, it is mainly based on the high-end market of cross-city air transportation, which has a certain dislocation with our business."

"It's a bit overreacting to block it now, and I don't think it's appropriate."

Another executive agreed: "I think so too."

"It's also important to note that Headwind Logistics is different from Chilu Express, and their actual risk tolerance is completely different."

"The rise of Chilu Express is favored by some big capitals, but after we blocked their express business development, these big capitals lost confidence in Chilu Express, so Chilu Express quickly declined."

"But Headwind Logistics is completely dependent on Tengda. It has lost money for more than a year since its establishment, but the stores are still open. This shows that the top management of Tengda Group attaches great importance to the business of Headwind Station."

"It was originally a loss, but being blocked is just a continued loss. Coupled with the support of Tengda's top management, this is unlikely to hurt the headwind logistics."

"On the contrary, they will let them put all their energy into their express delivery business. With the advantages of a large number of stores, it is really worth the loss."

"In layman's terms, those who are barefoot are not afraid of wearing shoes."

"It's not a wise move to use a ban."

Everyone was talking, and their opinions could not be unified at all.

Because after such a long period of development, Headwind Logistics is not in an absolute competitive relationship with these traditional express delivery companies, but a dual relationship of cooperation and competition.

In many areas, the couriers of Shengyun Express have become accustomed to throwing the express mail to the headwind station and leaving, and the delivery efficiency has increased many times. Many outlets have made personnel adjustments in order to save costs. Some unnecessary couriers were removed.

If the headwind logistics is rashly blocked, then these express items will either be delivered directly to the door, or a large number of new collection points will be found.

The former is obviously unrealistic in the case of insufficient staff, and the latter cannot be accomplished in a short period of time.

Seeing that the discussion was almost over, Nie Yunsheng tapped on the table lightly.

"Okay, let me say a few words."

"Headwind Logistics has started to do its own express business, which is within our expectations, and there is no fuss."

"Of course, as a potential competitor, headwind logistics is a new model that cannot be avoided."

"But if you want to block it immediately, it's obviously an overreaction. Even if you want to block it, we will have to find an alternative to the dead wind station before we can tear our face."

"It seems that the solution to the 'last mile' that we have been planning before has to be implemented as soon as possible."

"Especially in several areas covered by the headwind station, we must get rid of the dependence on the headwind station as soon as possible!"

As the leader of the express delivery industry, Shengyun Express has obviously already thought about how to solve the problem of the last mile.

No matter how you think about it, in the end, there are only two more economical solutions: either a courier cabinet or a store-style post.

But they can't do door-to-door express delivery like the headwind station, because the labor cost required is too high.

It's not that you can't afford this cost, but you must guarantee profits.

This kind of unprofitable and even losing money, let alone the senior management of Shengyun Express disagrees, those big franchisees will definitely try to oppose it on the contrary, and will not cooperate fully.

In the end, the plan of forcibly learning the headwind station is probably not going to be implemented.

As for express cabinets and non-delivery stations, these two solutions are definitely not as good as the headwind station in terms of experience, but Shengyun Express also has its own advantages: cheap express fees, and the site covers many cities.

The cheap express fee means that many e-commerce merchants will send Shengyun Express by default in order to reduce costs, and many customers who are more sensitive to price will choose Shengyun Express at the expense of some experience.

Moreover, the express cabinet solution is profitable, and the progress will be very fast if a large amount of money is invested.

After these two plans are completed, Shengyun Express can gradually get rid of the dependence on the headwind station in some specific cities, and then take measures according to the situation, and it will be more confident.

Most of the senior executives present basically agreed with this view.

Nie Yunsheng finally made a decision: "Okay, let's do it like this. Don't alert the headwind logistics side, and carry out business cooperation as normal."

"At the same time, we also need to invest in a large number of express cabinets all over the country, especially in areas with high coverage of headwind stations, and gradually establish our own 'last mile' solution."

"Of course, in the early stage, we can establish some pilots first, and observe and observe the places with and without the headwind station to see how customers actually react."

"We must attach great importance to this matter!"

(End of this chapter)