To become the richest man from the beginning of the game

Chapter 1333 The intimate butler business of the home group

Unlike Ding Xiyao and Cai Jiadong who were slightly impatient, Meng Chang can be said to be sitting firmly on the Diaoyutai now, not panicking at all.

Because he had already arranged for a follow-up, including the video recorded in the name of "Tian Gongzi", and all of them were completed.

The reason why he didn't make a move was not because he felt pity for Jujia Group - Meng Chang basically didn't have that kind of emotion, let alone for a big company like Jujia Group.

Meng Chang wished that such a big company would die quickly, so that he could have a big bite of meat before he died.

Waiting for these two days is mainly because the commission has not been received yet.

Meng Chang looked at the date. Today is the 28th, so wait till the Friday of the 30th. When he goes to Mr. Pei's pair in the afternoon to finish the commission, he will be able to make a move.

On weekends, you can happily count your money at home while watching how Jujia Group struggles to deal with negative public opinion.

Of course, Meng Chang didn't just wait blindly. He also kept an eye on the news and public opinion trends on the Internet, whether it was from the game "Real Estate Agency Simulator" or from the Jujia Group.

Because he knows that the key to "Pei's Propaganda Method" lies in the precise grasp of heat and public opinion. , this is a science.

Early or late, or blunt movements, will greatly reduce the effect of publicity.

Meng Chang is a perfectionist, and he must strive to be the best in everything he does. A subtle move like the "Pei's Propaganda Method" must of course be perfect.

"Everything is going fine with Real Estate Agent Simulator."

"Sure enough, the content of this game is relatively rich. Although some things are buried, players are unlikely to dig them all up within two or three days."

"Let the players realize that there is a problem, but they can't tell where the problem is. This state is the best, and it is most conducive to 'Tian Gongzi' to play."

"Look at Jujia Group, they probably haven't made any big moves recently..."

"Huh? What is this?!"

Meng Chang briefly searched the Internet for the latest news from the Jujia Group. He originally thought that the Jujia Group would probably continue to stir up those old topics as before.

However, he was surprised to find that Jujia Group released a new official announcement and promotional video this morning!
Meng Chang immediately keenly realized that there was a problem, so he quickly clicked in to check.

"Intimate butler business?"

"The Zhujia Group actually launched a new business at this juncture?"

After watching the official announcement and promotional video of Jujia Group, Meng Chang couldn't help frowning slightly, which was beyond his expectation.

This so-called caring butler business is obviously the focus of Jujia Group's publicity in the future, and it is also a new business launched to further consolidate its market position and suppress other intermediary companies.

In Jujia Group’s own words, this caring butler business is to “further strengthen the mutual trust between intermediaries and tenants”, “establish a long-term and stable cooperative relationship”, “customize considerate services according to the needs of tenants”, “enhance the professionalism of the team sex", "implementation of accountability services" and so on.

Putting aside these official clichés, and understanding it in a more popular way, Jujia Group hopes to start with the promotion of the intermediary team to open up new breakthroughs for its business.

According to the publicity of Jujia Group, the "intimate butler business" is a transformation and upgrade of the traditional intermediary model.

The first is to screen, eliminate, and train the existing intermediary team to improve the business ability and quality of the intermediary team;

Secondly, after the business ability of the intermediary team is improved, it can select more suitable housing sources for tenants, comprehensively analyze the needs, and find the best rental options;

Finally, the intermediary team will provide one-on-one service to customers, and the responsibility is assigned to the individual. The intermediary (now called the housekeeper) is responsible for the tenant before and after signing the contract. Irresponsible situations arise.

Meng Chang couldn't help but suddenly realized.

Why is the Jujia Group so eager to catch the popularity of "Real Estate Agency Simulator"?Even spared no effort to make promotional videos locally and create momentum online?

Obviously, it's all on purpose!

If Jujia Group had no related business to promote, it would not be in such a hurry even if it was just a matter of hype.

Apparently, Jujia Group's "intimate butler business" has been planned for a long time, and the online promotional video of "Real Estate Agency Simulator" sparked heated discussions, which can be said to be exactly what Jujia wanted and fully met the needs of Jujia Group.

They just took advantage of this wave of enthusiasm to promote their new business!

Meng Chang speculates that Jujia Group has launched such a new business for two main purposes.

The first is to recover the losses during the "Anxinfang" period and enhance the company's image and reputation.

The second is to explore new models to further enhance the competitiveness of Jujia Group in the intermediary market.

In fact, when the business of "Anxinfang" was first launched, it was also for this purpose.

Seeing that most of the rented houses on the market are old, dilapidated and in disrepair, young people don’t like to live in them, so they use the “safe house” model for long-term rental, and rent the houses to tenants after simple decoration. , which not only improves the living conditions of the house, but also makes profits from it. This is a good business model.

Originally, the word-of-mouth of "Anxinfang" was also good, but in order to pursue profits, Jujia Group turned "Anxinfang" into a "formaldehyde room", which caused the collapse of word-of-mouth.

But in any case, if the business model of "Anxinfang" does not deteriorate, it can be regarded as a commercial innovation and breakthrough in the field of rental housing, and it can be successful.

Now, Anxinfang's reputation is already rotten, and the Jujia Group is planning to change its name, so it must not be used as a key publicity.

That's why Jujia Group came up with the new promotional point of "caring butler".

You can't make a fuss about a house, so you can only make a fuss about people!
The Jujia Group's small calculations are very shrewd. The house does have formaldehyde. If it is picked up, you can only consider yourself unlucky. That person will never have formaldehyde, right?

Moreover, this "caring butler" business model can be regarded as a solution to a major pain point in the current rental market.

Due to the existence of many small intermediaries and black intermediaries, the identity of real estate intermediaries is indeed not so honorable.If Jujia Group can reverse people's perception and make tenants feel that Jujia Group's intermediary is not an intermediary, but a serious and responsible housekeeper with strong professional capabilities, then it will definitely be a huge advantage for Jujia Group.

That's why Jujia Group has been showing the hard work of intermediary work and not being understood in the promotional videos, just to create momentum for this new business.

Of course, shouting slogans loudly does not mean that they can actually be done.

Meng Chang didn't know much about this familiar marketing smell.

Meng Chang knew very well that it was impossible for Jujia Group to fundamentally change the working status of the intermediary profession, at most it was just superficial.

Maybe it's a change of uniform, maybe it's an emphasis on polite language, maybe it's an adjustment to the personnel structure.

The best result is nothing more than the implementation of a superficial accountability system.

What is the "surface responsibility system"?
That is to say, if there is a problem with the house, you can indeed find an intermediary, and the intermediary will find a way to help solve it, but this kind of solution can only be superficial, and it is impossible to touch the real content.

For example, after signing the rent contract, the tenant found out that the window was leaking, so he went to find his housekeeper.

The housekeeper will definitely apologize to you sincerely and promise to solve the problem, but the best way is to ask someone to come to you and find some materials for you to simply seal the window.

Change windows?Even changing houses and refunding the rent?

That's definitely not possible.

Because the root of this matter is not with the intermediary, but with the live-in group.

As a listed company, Jujia Group pursues profits, so no matter what method the intermediaries use to sign the contract with the tenant, the money has already been obtained, so don't let Jujia Group spit it out again.

The Jujia Group will inevitably find ways to transfer the conflict to the tenants and the intermediary, for example, increase the rent, sell "responsible service" to the tenant, tell the tenant that you have great rights, and if you are not satisfied with the housekeeper, you can complain. We must take it seriously.

When something goes wrong and the tenant complains, the Jujia Group will deduct the money from the intermediary (housekeeper).But the intermediary has no way to fully satisfy the tenant's requirements, so they can only partially solve this problem for the tenant by themselves, or beg hard.

Although the problem of the house has not been solved fundamentally, for example, most of the air leaks are blocked, but there is still a small area of ​​air leaks, but the tenant sees the agent's misery, and considering that it is difficult to get a better result if the trouble continues, so they can only Compromise and make do with it.

With this improvisation, the Jujia Group's goal was achieved.

Not only did he show his selflessness and put customers first in front of the tenants, but he also preserved the reputation of "caring butler service", and finally made a profit.

Meng Chang was very clear about these routines, and even as soon as the business was launched, he had already thought of the possible development in the future.

But Meng Chang also knew very well that not everyone was as thieves as he was.

The "intimate butler business" of Zhujia Group is indeed very confusing, especially compared with other rental companies, it is very competitive.

What's more, Jujia Group has done enough preparation and publicity before, and many people's impressions of intermediaries have indeed changed.

If nothing else, as soon as the news is announced, the stock of Jujia Group will soar.

Meng Chang couldn't sit still.

More than two days does not seem to be a long time, but Pei's propaganda method has its most suitable node, and it may not achieve the best effect if it is too early or too late.

If Meng Chang did not come out until long after the Jujia Group's activities, would the Jujia Group bite back and say that it was an organized smear against the "intimate butler business"?
Will the original unilateral massacre turn into a war of words where both sides are covered in mud?

Meng Chang stood up and took a few quick steps around the room.

"It can't be delayed any longer, and changes will happen if it is too late."

(End of this chapter)