To become the richest man from the beginning of the game

Chapter 1389 The teaching of Pei's propaganda method!
Meng Chang felt a little helpless, and nodded: "Okay, then I'll try the normal driving mode."

Fortunately, this is a DEMO, not an official version of the game.

Otherwise, the collision, medical expenses and car repair money may make Meng Chang feel heartbroken.

Meng Chang entered the regular driving mode experience again.

With the previous tragic lessons, Meng Chang drove more carefully this time, driving completely according to the feeling in reality.

Not to mention, after changing the gameplay, the game looks much more normal!
Carefully keep a safe distance from the car in front, brake when it is time to brake, stop when you see a red light, and be careful not to speed when there is no car on the road...

Meng Chang drove it for a few minutes, and he experienced the fun of this set of equipment.

The sense of reality is really strong!
Needless to say, the steering wheel can not only simulate different road feelings, but also has a strong force feedback, which can be used to judge the grip status of the wheels; there is a slight vibration feeling from the pedals under the feet, and the foot feel when stepping on it is also similar to that of a real car. Very close; the most exciting thing is this G-force seat. When stepping on the accelerator, braking and turning, you can feel the force coming from the corresponding direction. Combined with the screen picture, the sense of immersion is soaring.

It is quite miraculous that you can feel the feeling of pushing your back while sitting in place.

It's just that the more you drive, the more something is wrong with Meng Chang.

With such an awesome direct-drive steering wheel and G-force seats, but you can only drive boringly in the city, isn't this a waste of money?

Although the scenes in the game seem to be set in Jingzhou City, Meng Changkai has seen many landmark buildings in Jingzhou City, and the whole game picture is quite beautiful, but...

Anyway, it's hard to compare what's on the screen with reality!
If you want to drive directly to the real world, it’s fine. Many domestic cars are not expensive.

Now the penetration rate of private cars in China is already very high. Those who are willing to spend thousands of dollars to buy a complete set of simulators, who doesn't have a car at home?

Buying such a set of equipment but not being able to drive, can only drive the same as in reality, what kind of person would do this...

Of course, to be precise, it's not that this set of equipment cannot be used, but the consequences of failure are very serious.

It doesn't matter if the car is damaged or injured, but it is really unbearable to be ridiculed by the onlookers.

Meng Chang was a little aggrieved, but he was not angry.

Because he always remembers why he came here.

I didn't come here this time to play games, but to make a publicity plan!
The more aggrieved I feel now, doesn't it mean that the promotion plan is easier to do?
It still meets the requirements of Pei's Propaganda Law!

Meng Chang regretted it a little bit. When he heard that it was a project of Shangyang Games and Tenda Games, he subconsciously felt that the attention was too high and Pei's propaganda method would be difficult to succeed, so he didn't want to take it.

But now it seems that although this game was produced by Shangyang Games, it seems that under the framework of Pei's propaganda method, there is still room for manipulation!
Obviously, no matter how difficult the task assigned by President Pei seems, there must be a way to complete it, but the difficulty varies from high to low.

As soon as I heard that it was a game project, I thought it was very difficult, and then rejected it, which was obviously hasty.

Next time, we will have to fully investigate before we have the right to speak.

Of course, there is no regret.

Because this game is released in the middle of the month, how can we ensure that the popularity will not explode until next month?The difficulty is actually very high.

In comparison, hedging "Successor" is more fragrant.

Now Meng Chang has confirmed that this game is actually very suitable for Pei's propaganda method. As long as the popularity is not pushed to the next month and the commission is not considered, it will be easy to handle.

Seeing Meng Chang standing up, Ye Zhizhou asked with great anticipation: "How about it, when will the publicity plan be released?"

Meng Chang coughed twice: "Ahem, this month I'm only in charge of the publicity plan for "Successor", and I don't have time for other projects' publicity plans, so you have to figure it out yourself."

Ye Zhizhou froze for a moment: "Huh?"

He was a little bewildered.

Why don't you come over with a promotional plan for me?Came here to amuse me?
Could it be that you just crashed and lost someone, so you have a grudge against me?

Ye Zhizhou looked at Meng Chang with a suspicious expression on his face.

Meng Chang hurriedly explained: "Listen to me first."

"The publicity funds are given as usual, you can rest assured."

"As for the publicity plan, it's actually very simple. I can give you a brief introduction to the publicity method that Mr. Pei personally passed on. You can follow this way to give a general direction, and then hand over the plan to the people in the advertising and marketing department to do it. gone."

"Because the promotion difficulty of the game department is much lower than that of "Successor", so I won't do it myself, and I have to focus on that."

Ye Zhizhou nodded, so that's the case, I misunderstood Meng Chang, just provide the promotional resources.

But after thinking about it, he felt something was wrong again: "Wait, I'm here to make a publicity plan? I don't understand this at all!"

Meng Chang smiled slightly: "It's okay, this is actually very simple."

"Mr. Pei personally passed on this set of publicity methods to me, which I call 'Pei's Publicity Method'. Its basic principle is to arouse everyone's attention by pre-rendering the unreasonable and unnatural aspects of the entire project at first glance. and discussion, so as to gain better publicity effect..."

Meng Chang briefly explained the essence of Pei's propaganda method.

Of course, instead of explaining various details in detail, it focuses on the core and essence of this propaganda method.

Because Meng Chang felt that it was easy for these responsible persons to find specific measures as long as they mastered the core and relied on their deep understanding of Mr. Pei, Tengda Group and the project at hand.

Going into too much detail can mislead them.

Ye Zhizhou's expression changed from astonishment, to contemplation, to approval, and finally to admiration.

"Is this the propaganda method that Mr. Pei passed on to you?"

"Indeed, if you compare it with the publicity plans of those previous projects, it really matches."

"But you told me about such a precious thing, isn't it good?"

When Ye Zhizhou first heard the term "Pei's Propaganda Method", he thought it was quite nonsensical, and thought that Meng Chang might not have made up something in his head, and made up a term himself, so let it be to deceive me?
He was too lazy to make a publicity plan, and then asked me to make a publicity plan by myself, pushing my own work to me, and then pretending to teach me something?
If this is the case, that would be too bad!

But with Meng Chang's in-depth revelation, Ye Zhizhou completely dispelled this idea, and the more he listened, the more he felt it made sense!
The name "Pei's Propaganda Method" may have been created by Meng Changsheng. It sounds a bit earthy and does not fit Mr. Pei's temperament, but I have to admit that most of the publicity programs of Tenda Group's projects from the past to the present are really the same. Follow this path!

Pei always did this, and so did Meng Chang.

And Meng Chang followed this method and succeeded, which is enough to show that Pei's propaganda method has withstood the test.

So, Meng Chang shared Pei's propaganda method with himself or other responsible persons. Not only is this not lazy, but it is also a very generous act!

But such a precious propaganda method must not be spread outside the public. Once it is spread out, the consequences will be very serious.

Meng Chang nodded: "So the matter of Pei's propaganda method must only be known to the responsible people, and it must be kept highly confidential!"

"If it was an outsider, I would never reveal a word."

"But since Mr. Pei is willing to teach me Pei's propaganda method, he definitely hopes that Pei's propaganda method can be carried forward in Tenda. As long as it can be spread among Tenda's internal leaders, it can bring enthusiasm to Tenda's various projects, then It'll be fine."

Ye Zhizhou nodded: "Don't worry about this, the people in charge of Tengda must be trustworthy in terms of confidentiality!"

This is not the only thing that needs to be kept secret. Like the previous Tengda Spirit Manual, it is actually kept secret by all the responsible persons, and the secrecy effect is very good.

This time is of course no exception.

"Okay, then let me briefly talk about my thoughts on the promotion of this game."

After the prerequisites are finished, it will be the specific guidance on Pei's propaganda method.

Although Meng Chang has finished explaining the core and principles of Pei's propaganda method, considering that Ye Zhizhou really has no experience in publicity and marketing work, it is obviously wrong to ask him to start studying calculus just after teaching 1+1=2. too realistic.

Therefore, Meng Chang specially came to experience the game, just to get a deeper understanding of this project, roughly come up with a publicity plan, and then use a more ingenious way to guide Ye Zhizhou and give him a head start, so as to help Ye Zhizhou get started better advertising.

"The essence of Pei's propaganda method is to start from the most unacceptable point on the surface of a project."

"Just now I had a brief experience of this game. For me, the point that I didn't accept at first reaction should be the best starting point for publicity."

"You are a game designer, you should know better than me about this."

Ye Zhizhou thought about it: "If you put it this way... I think there should be three points that are not acceptable to the game "Safe and Civilized Driving", which have been discussed before when the project was developed."

"First, many players play games hoping to vent their emotions and do something different from reality. Therefore, some games that can rampage, grab cars and smash cars in the game came into being."

"Even if you can't grab a car and smash it, most racing games will try to reduce or close the car damage as much as possible, and reduce the price that players need to pay after a collision."

"And "Safe and Civilized Driving" is just like his name. Everyone in this game must abide by the traffic rules. In the event of a scratch or a car accident, the car needs to be repaired and hospitalized. Players also receive in the game similar to reality. Limitations, which obviously make it difficult for some players."

"Second, in order to allow players to drift better, many racing games will make certain adjustments to the driving experience, so that keyboard and controller players can also simply drift. This greatly reduces the threshold for players to get started."

"The difficulty of "Safe and Civilized Driving" in this regard is the same as that of some realistic racing simulation games. Not only that, but its threshold is even higher, because strict training levels must be completed, and vehicle failures must be repaired."

"Third, peripherals are very expensive for ordinary players."

"For knowledgeable players, our equipment is cheap compared to foreign direct-drive steering wheels, handbrakes, and G-force seats, but for players who have never been exposed to the price of these equipment before, the cost is high."

Meng Chang nodded. Ye Zhizhou, as the person in charge of the project, obviously has a very deep and clear understanding of the project.

"Then the publicity plan should also be carried out around these points, that's fine."

(End of this chapter)