To become the richest man from the beginning of the game

Chapter 1390 Separate publicity!

"Propaganda around these points..."

"Well, I'll think about it carefully."

Ye Zhizhou frowned slightly, falling into a state of deep thought.

For him, it is really difficult to study these publicity programs, because he has basically never touched them before.

Fortunately, Meng Chang has given a relatively clear direction, just like Mr. Pei gave a clear direction when designing the game.

Making a publicity plan according to the direction given by Meng Chang is like designing a game according to the direction given by Mr. Pei. The two have some things in common.

"I think the slogan can be defined as 'you can enjoy the fun of driving without leaving home', and this slogan can be used throughout."

"This statement sounds a bit stupid, but in fact, after you really experience the whole set of peripherals and play the game, you will know that this slogan is actually quite appropriate."

"In addition, you can promote 'everyone can become a car god'. When you see this slogan, the first reaction may be that this is a racing game, but in fact it is a game that requires driving skills. A very demanding simulation game."

"Players can indeed become car gods, but it just takes a lot of hard practice. Although the car repair and safety are much better than reality, the actual amount of training is not much less."

"The slogan about the equipment is not easy to think about. I think it is possible to emphasize the price and gray attributes of some of these equipment. It’s actually a very cost-effective long-term investment.”

Meng Chang patiently listened to Ye Zhizhou's words, and at the same time gave a simple evaluation of the methods Ye Zhizhou said in his heart.

The direction is right, but the details are too poor, and there are some conflicts between publicity strategies.

But after all, it is the first time to use Pei's propaganda method, and it is not easy to find the direction and achieve this level.

It’s like doing creation. The things you create are rubbish.

If you create garbage, you can improve it a little bit through criticism and absorption, but if you can’t create anything and your mind is empty, how can you improve?

Like Ye Zhizhou's current situation, although the few ideas he came up with are very immature and have a lot of room for improvement, he finally came up with something and followed the correct path of Pei's propaganda method.

Meng Chang thought about it and reminded Ye Zhizhou to think about some details.

"It's great that you can think of these things in a short period of time. However, the few ideas you mentioned are too scattered, and there is no way to form a complete and coordinated marketing plan."

"Even some content is still in conflict with each other."

"For example, if you want to use 'you can enjoy the fun of driving without leaving home' and 'everyone can become a car god' to promote, this means that you have to use the 'one-sided' in Pei's propaganda method. ', which is to emphasize the one-sided attributes of a certain product, thereby misleading consumers and making them feel fooled after discovering the whole picture."

"But then, after consumers think about the whole picture carefully, they will find that the shortcomings that we deliberately did not mention before have turned into advantages, or in other words, have unique advantages."

"The 'emphasis on the price of equipment and the property of eating dust' is actually the 'persuasion method' in Pei's propaganda method, or it can also be called the 'honesty method'."

"That is to deliberately be frank and even emphasize the shortcomings of the product, and dissuade players at the first time, but in fact, after in-depth experience, players will find that this kind of shortcoming is often accompanied by benefits, or sometimes it is not the product. shortcomings, but the shortcomings of the users themselves.”

"In this way, many people will have a rebellious psychology instead. The more they persuade them to quit, the more they want to buy."

"But the problem is that these two approaches are actually in conflict with each other, because the former emphasizes the advantages, guides consumers to discover the disadvantages, and then reverses them; while the latter emphasizes the disadvantages and allows consumers to discover the advantages themselves."

"If you mix them together, it's easy to interfere with each other. Either use one or separate."

Ye Zhizhou: "Separate?"

Meng Chang nodded: "Well, let's separate."

"For example, the part of the game is promoted by Shangyang Games, and the part of the device is promoted by Outu Technology."

"The time of the two promotions can be slightly staggered, with a time difference, and the way of publicity can also be different."

"Games can use game-specific promotional methods, such as promotional materials on the game platform, details page introduction; and equipment can use unique promotional methods for technology products, such as development conferences."

Ye Zhizhou suddenly said: "So that's the case, I understand!"

"In other words, the game is actually more suitable for publicity with the 'one-sided method', just like the promotion plan of "Struggle" at the time; and these peripherals can be promoted by the 'persuasion method', just like the original Outu The phone is the same as the smart gym drying rack."

Meng Chang was very happy: "Huh? It's great that you can think of these cases, which saves me a lot of explaining work. That's right, this is a classic case of Pei's propaganda method!"

"In the future, you can take a little time to study these cases, imitate the specific process of these cases, and combine the characteristics of this game and peripheral products to come up with a new publicity plan."

Ye Zhizhou nodded: "Understood! Thank you very much!"

"Now I understand Mr. Pei's good intentions. Let the heads of all departments master the promotion and marketing techniques and formulate their own promotion plans. It will indeed achieve better results!"

He originally thought that Meng Chang did not make a publicity plan for "Safe and Civilized Driving" because he wanted to be lazy, but now it seems that he is not.

If Meng Chang wanted to be lazy, he would be done perfunctorily. Why did he come here and teach him Pei's propaganda method?
Ye Zhizhou didn't feel that the work of publicity had nothing to do with him, after all, Mr. Pei always hoped that the people in charge could become all-rounders.

Publicity and marketing are actually part of the product. As a project leader, it is definitely not appropriate to rely on the advertising and marketing department to make arrangements without knowing anything about it.

Firstly, the manpower of the advertising and marketing department is also limited. It is impossible to cover every aspect of every project, and it is inevitable that there are places that are not in place; The solution is not necessarily the best.

The person in charge of the project knows the product best. As long as he masters the correct method, the solution he made must be the most appropriate and suitable.

Meng Chang smiled slightly: "Indeed, and if I were to do the publicity plan, I would not be able to use some methods, and there would be some restrictions, but you guys in charge don't care."

Ye Zhizhou froze for a moment: "Huh? What exactly does this mean?"

Meng Chang shook his head: "Nothing."

What he meant was that if he was asked to make a publicity plan, he would definitely consider the issue of the commission. In this way, many publicity techniques that are particularly effective and those that are suppressed and that have a particularly fast effect cannot be used.

Meng Chang's current publicity method is still mainly based on channels with high investment and low efficiency, such as buying advertisements for "Successor" on the Internet.

Of course, this is not Mr. Pei's problem, because Mr. Pei taught Meng Chang to use the "Pei's Propaganda Method" through the method of reverse commission, mainly because it is easier to get started.

After Meng Chang's initial setbacks and obstacles, he could gain a deeper understanding of the strength of Pei's propaganda method through such huge differences and contrasts.

But for those in charge, there is no such restriction at all, and the use of Pei's propaganda method will be more free.

These publicity funds can naturally choose the most efficient publicity plan while using Pei's publicity method.

……

After leaving Shangyang Games, Meng Chang couldn't help thinking about his entire experience of coming to Tengda.

I didn't feel it before, but now the more I think about it, the more I feel that something is wrong. There are many coincidences.

It really looks like President Pei planned the whole process!
During the period of the cold noodle girl, Mr. Pei should have noticed that he was very talented in publicity and marketing, but his path was completely wrong, paying too much attention to marketing and completely ignoring products. The ugly point is to cheat money.

So Mr. Pei stared at him silently.

After many twists and turns, the cold-noodle girl did succeed in deceiving some investors, but Boss Pei has seen through everything long ago, and has been watching Meng Chang's performance with a smile. When he couldn't hold on, he pulled gently again to keep him hopeful.

Later, the cold-faced girl turned yellow, and Meng Chang was in debt. Boss Pei generously transferred the debt to himself, and logically brought Meng Chang to Tenda to be responsible for the promotion and marketing of Tenda.

On the surface, it looks very strenuous, but in fact, it may be just a matter of passing by Mr. Pei.

Moreover, through the fall of the cold noodle girl, it has given many entrepreneurs a kind of inspiration, and by the way, it has also warned those who want to defraud investors from Yuanmeng Venture Capital.

Of course, this is far from the truth. The key point is that Mr. Pei wants to take Meng Chang back to Tengda and let him be the head of Tengda's promotion and marketing department.

Meng Chang realized in retrospect that Mr. Pei must have had a headache with Tengda's promotion and marketing work, so he called him.

Because judging from the situation at the time, although Tengda seemed to be full of talents, but only in terms of marketing and publicity, no one could be Mr. Pei's successor!
Pei's propaganda method is unreasonable and anti-logic, and requires extremely strong reverse thinking. This requires not only a very smart mind, but also a very special brain circuit to control it.

Most of Tenda's excellent marketing plans before were done by Mr. Pei himself.

But Mr. Pei, as the helm of the entire Tengda Group, you can't always do this kind of thing by yourself.

Because there are more and more projects in the future, even if Boss Pei simply gives a few pointers on each project, it will take a lot of time.

(End of this chapter)