Chapter 375 The first stab in 2011!

12 month 31 day.

Zhang Yuan came to the Handong University store of Moyu Internet Cafe early in the morning, ordered a cup of coffee, and drank it leisurely while browsing the post bar, wanting to see if the sand sculpture netizens had posted any interesting new posts recently.

Yesterday, he had arranged for his employees to return and send all the faulty parts for repair, and used all the remaining funds in the account to buy parts with a high failure rate, especially memory sticks.

Although there are certain risks in hoarding goods like this, Zhang Yuan cares more about the reputation of the ROF brand.

At the beginning of the brand's birth, Mr. Pei posted so much money for the 1024 Digital Festival, which finally gained a good reputation.

If this reputation is ruined because of the quality of the assembly machine, wouldn't it be a waste of all the hard work of President Pei?

Therefore, we must ensure the quality!

Efforts are made to ensure that every assembled computer does not fail, to provide customers with the best after-sales service, and to ensure adequate stocking. Customers in Jingzhou can deliver the goods to their door on the same day whenever they place an order.

After finishing all these tasks, Zhang Yuan can finally relax for a while.

Tomorrow is the New Year's Day holiday in 2011, and the New Year's Day holiday will be three days, so you should be able to have a good rest.

Zhang Yuan drank his coffee slowly and scrolled through the posts.

Suddenly, a post on Tieba caught his attention.

"MSC's factory is on fire again? ? ? "

"Grass! The price of memory is going to increase again?"

"Trickster!"

"Damn, it seems that the price has increased!"

"I also said to wait for any activities on the shopping site during the New Year's Day, and then install it at that time! It's all right now, blood loss!!!"

"It's over, the profiteers have already heard the news!"

"What the hell do you mean? Why are fires happening twice in three days? Can't wait to go from last year's Double Eleven to this year's 618?"

"Whether there is a real fire or not, everyone knows, most of the fire is lit by the manufacturer."

"Indeed, these manufacturers are on fire, and not only fires, but also floods, power outages... In short, wouldn't it be good if you just said that you want to reduce production and increase prices?!"

"This time the fire seems to be quite serious, and the wafer production capacity has been greatly affected. I am afraid that not only the memory, but also the flash memory will also increase..."

Seeing the discussion of netizens, Zhang Yuan was stunned at first, and then fell into a kind of unexpected joy.

He hurriedly opened the shopping website and checked the price of the memory stick he bought before. It had already increased by more than 30!

Moreover, this is probably just the beginning, and I am afraid it will continue to rise in the coming week...

After all, Zhang Yuan has been on the post bar all year round, and he is very clear about this kind of routine. Anyway, every time the price of memory sticks is at a low point, these manufacturers will suddenly catch fire or cut off the power, and then news reports say that these manufacturers have lost more than one billion. , and then profiteers from all walks of life started to catch the wind and started frantically speculating on memory sticks...

But that being said, one never knows when such an accident might happen.

If you know, you can definitely make a lot of money by stocking up on a batch of memory sticks in advance.

This news was originally bad news for Zhang Yuan.

Because ROF's installed machine business is similar to the pricing strategy of those branded machines, according to Mr. Pei's guidelines, the brand premium and after-sales value have been fully considered at the beginning of pricing, and the price cannot be changed frequently.

If you want to increase the price, you need to update the configuration; you can't engage in more price reduction and promotional activities.

Such a strategy is mainly to eliminate customers' worries and give all consumers the impression that "this brand is very conscientious, reliable, and value-preserving".

When the price of memory increases, the price of the whole machine also increases. It feels a bit like a profiteer, which is not good for the ROF brand.

Therefore, the original memory price increase is definitely bad news for Zhang Yuan. The increase in purchase price while the selling price of the whole machine remains unchanged will greatly reduce profits.

But now it's different.

Zhang Yuan has already purchased a batch of accessories before, especially the memory. According to the standard of four high-end models with more than 1 yuan, he stocked up a lot!

In this way, these high-end models are cost-effective for consumers, which is much cheaper than their own configuration!

As far as Zhang Yuan is concerned, the current inventory continues to be sold at the original price, and he can still make a huge profit.

Of course, he can also consider raising the price.

However, the price increase is obviously not in line with the spirit of Tenda, and it is not conducive to further market development.

Therefore, Zhang Yuan decided after consideration that this batch of inventory should still be sold at the previous price!

Taking into account factors such as memory price increases, the next batch of computer configurations can be considered to make certain adjustments, improve configurations, increase prices, and re-set prices based on new cost prices.

Of course, that's something that needs to be considered after a while.

Because there are really a lot of stockpiling this time...

Thinking of this, Zhang Yuan couldn't sit still.

He immediately called his staff and asked them to customize a batch of brand new posters and display them at the entrances of Moyu Internet Cafes. At the same time, the promotional pages of the online stores were also updated.

The content of the promotion is also very simple, there is no discount or promotion, but the price will never be increased!

……

Saturday, January 2011, 1.

The three-day holiday of New Year's Day is from the 1st to the 3rd, and Pei Qian is also happy to give himself a holiday to take a good rest.

Thinking that Li Yada, Lin Wan and others on the 4th would be returning from the country of America, Pei Qian felt a little headache.

How did a week go by so quickly?

Hey, happy times are always short.

Pei Qian went out for a stroll, going to Moyu Internet Cafe Handong University to sit down, drink a cup of coffee, play games, and relax.

As a result, as soon as he walked to the door of the Internet cafe, he suddenly realized that something was wrong.

Why so many people? !

There was a long line at the entrance of the Internet cafe, and the line went all the way to the side of the road!

Of course, there is a clear gap with the long queues at sales offices and train stations. It seems that there are only a dozen people in the queue.

But this kind of phenomenon is very rare in Moyu Internet Cafe!

Because Moyu Internet Cafe itself has a lot of space, although there are not many seats in Moyu Internet Cafe 1.0, you can rest in the coffee area, movie viewing area or library area when waiting for a seat, so as not to line up on the street.

Moreover, it stands to reason that the number of frequent visitors to the Internet has been fixed. Even if today is the New Year's Day holiday, there will not be so many people coming to the Internet?

Pei Qian looked inside again and keenly found that the problem seemed to be more serious than he imagined!

The coffee area in Moyu Internet Cafe is not full, and the seats in the Internet area are also vacant.

And this long line is just from the counter to the outside, and a certain amount of space is deliberately left for other customers to come and go freely.

The few people at the front just filled out a form at the counter, paid, turned around and left, without going online at all!

The more Pei Qian looked at it, the more puzzled he became, what's going on?

At this time, a waiter maintained order and said loudly: "Everyone, don't worry, line up in an orderly manner. Ordering from our online store is also valid! The address of the online store is on the poster outside the door!"

Pei Qian glanced at the poster outside, feeling a little confused.

There is indeed the address of the ROF installation online store, and there are also installation configuration lists at various prices.

But the question is, is this the regular price?

The configuration has not changed, and the price has not changed.

Then why do these people come here in the early morning to fill in the form and buy the ROF host?

Pei Qian vaguely felt that something was wrong with this matter, and there might be some hidden secrets that he didn't know about!

The waiter said loudly again: "I would like to remind everyone again that the ROF mainframe provides on-site warranty service and on-site update and configuration service. The charging standards are written on the leaflet."

"But please pay special attention to the special terms on the leaflet. If you want to change the mainframe configuration, you must keep the original accessories. Don't resell these accessories, otherwise you will no longer be able to enjoy the after-sales service we provide..."

Pei Qian felt even more confused, why should I be reminded of this?

He came to Moyu Internet Cafe suspiciously, and happened to see Zhang Yuan, who was drinking coffee with pride written all over his face.

"What's the situation?" Pei Qian was at a loss.

Zhang Yuan smiled and said, "Mr. Pei, MSC's factory is on fire, and memory prices have increased!"

"Ah?" Pei Qian was stunned for a moment, unable to understand the meaning behind this matter for a while.

Zhang Yuan said: "The original price of the memory stick was more than 200 yuan, but now it has increased to more than 300 yuan!"

"In the future, I'm afraid it will continue to rise!"

"Our high-end mainframe was originally filled with four memory sticks, but now each memory stick has increased by more than 100 yuan, and the price of hard drives has also fluctuated, and the price of pure accessories for each mainframe has increased by at least 500 yuan. many!"

"Now, not only are our complete machines extremely valuable to those who are new to installing them, but even those who know how to install them themselves think they are extremely valuable!"

"Combined with the ROF brand advantage that you have been trying to play before, our computers are selling like crazy!"

"Pei, don't worry, I will always keep your request in mind, and I will never raise prices like those profiteers!"

"After I released the news yesterday that the price of the ROF machine will remain unchanged, many people have come from all over Jingzhou to order computers today, and dozens of them have already been sold on the online store!"

"Conservatively, it's no problem to sell thousands of units during New Year's Day!"

Pei Qian's face turned pale instantly, he was subconsciously thinking of countermeasures, but he couldn't come up with anything.

Price hike?

No way, I just said before that I want to keep the price stable. Isn't the price increase a slap in the face?Moreover, even if the price of the whole machine is raised now, some people will still buy it. After the price increase, the profit of each computer has become higher!

Price cut?

What's more, everyone is crazy about buying now, and if the price is lowered, even if the profit drops, but the reputation of ROF is even greater, what should we do in the future?

Pei Qian was dizzy, and he realized that he was at a loss what to do at this moment, there was no solution to this problem at all!

Zhang Yuan showed rejoicing: "In the final analysis, this matter is a blessing in disguise!"

"Mr. Pei, you let us rent a warehouse and stock up a lot, and now it comes in handy!"

"If there is not enough stock, maybe it will be sold out today. If you buy accessories at that time, the price will rise, and the profit will be greatly reduced!"

"Moreover, a batch of faulty hardware happened to appear the day before yesterday, and all of them have been returned or repaired. I was worried that there would be problems with the remaining accessories, so I pre-purchased another batch, especially memory sticks, and bought a lot."

"According to the current situation, the memory sticks in our inventory can last for a long time. The next goal is to make the ROF host brand completely Jingzhou's desktop market!"

"Now we can start grabbing those DIY hosting and brand hosting customers!"

Pei Qian sat on a chair in the coffee area, feeling a little hypoxic.

"It's not right, is there something wrong..."

Pei Qian began to doubt life.

Today is January 1st, and 1 has just begun!

He never expected that the first heavy blow of the new year would come so quickly!

(End of this chapter)

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