Chapter 386
Continue to spend on middle and bottom authors?
The group of horses felt slightly confused and lost.
In his opinion, the benefits provided by Dingdian Chinese.com to middle-level and low-level authors are good enough, basically on par with big sites like Unlimited Chinese.com.
However, it is difficult to further improve the income brought to the website by middle-level and bottom-level authors.
Because writing is a kind of literary and artistic creation, it is a very subjective thing in itself.
Some authors, even after ten years of writing, still can’t write blockbusters;
And some great masters, just write a million words and immediately grasp the essence of the Internet, and aspire to the top.
So, the key still depends on the person.
Even if the website tries its best to dig and cultivate, but the author base is here, and a great master is like buying a lottery ticket.
What if the person digging is not that piece of material at all?
In comparison, it is obviously more reliable to poach people directly from other websites.
But since Boss Pei had already said it, the horses had no choice but to obey.
"Alright Mr. Pei, I'll do it now."
……
Going upstairs and returning to the Chinese website of the terminal, Ma Yiqun sat down in his office and began to think about what kind of plan to come up with.
President Pei's guidelines have been determined, that is, this money cannot be used to poach people, but can only continue to be spent on the middle and low-level authors of the website.
Of course, the standard is unified, and the high-level authors of the website must also enjoy this benefit.
But for high-level authors, Dingdian Chinese.com has not yet developed to the stage where copyright can be operated, and their main source of income is subscriptions. For them, this kind of benefit can only be regarded as icing on the cake, and will not be a decisive factor.
A group of horses thought about it.
For middle and low-level authors, Unlimited Chinese Network provides benefits, such as full attendance, and the final Chinese Network also gives them, and the standard is a little higher than Unlimited Chinese Network.
If you want to continue to give benefits, you must have worked hard on those benefits that other web sites are reluctant to give.
Moreover, it is said that it is a benefit for middle- and low-level authors, and it must be mainly considered for middle-level authors.
Because there are too many bottom-level authors, it is impossible to consider it.
Some people apply for a pseudonym on a whim and write thousands of words, and they can barely be low-level authors.
If you want to consider giving benefits to such people, then the website will become a charity, and no matter how much money you make, it will not be enough to spend. After all, this is a purely loss-making business.
The key is the middle-level author.
They stand out from the bottom, which proves that they have the perseverance and ability to continue to create. They are relatively reliable and will not suddenly release readers or pigeons on the website; with the accumulation of experience and rich experience, plus a little bit of luck, among them Some of them may be able to grow into top authors.
So, the money still has to be spent on them.
A group of horses fell into deep thought.
"So, for these middle-level authors, besides the things that Unlimited Chinese Network can also provide, such as manuscript fees, readers, and popularity, what do they need most?"
"It's... a guarantee."
"Career Development Planning and Guidance."
"A light social connection."
"And ... a more regular, healthier lifestyle."
"In this way, this guarantee can only be given to some people, and they must go through strict screening."
A group of horses felt that they had found the right direction and began to write a plan.
Boss Pei is right, you can't compete with Unlimited Chinese Network for money, even if you can poach some authors, it's not a long-term solution after all.
Because Infinity Chinese website has a wide readership and a large base of authors, its hematopoietic ability is much higher than that of End Chinese website.
Therefore, no matter how you think about it, in terms of the development prospects of middle-level authors, Infinity Chinese Network is crushing End Chinese Network.
Then, if you want to attract more middle-level authors, you need to maximize your strengths and avoid your weaknesses. Don't pay too much attention to the aspects that everyone can see, such as manuscript fees, readers, and exposure, but work hard on aspects that everyone can't see.
For example, the most basic living security.
The author has no basic salary, no five insurances and one housing fund, and the success of every book is full of risks. The income of middle-level authors may not be low, but the ability to resist risks is far from matching the income.
It is not impossible to pay five social insurances and one housing fund by yourself, but you have to pay the company's share as well, which is equivalent to paying two shares.
Another example is career development planning and guidance.
Most of the authors are basically freed, with many authors and few editors, and many middle-level authors can't speak a few words with editors a year.
Of course, many conscientious editors will discuss writing issues with authors, but the current situation of too many monks and too few eaters determines that this can only be enjoyed by a small number of authors.
That's why many authors build author groups, where they exchange ideas and grow together.
Compared with the "old with new" model of general companies, the career development planning and guidance of the online literature industry can basically be said to be close to zero, and it all depends on the author's own enlightenment.
Also, a healthier lifestyle.
Internet writers are freelancers, and there are many common problems of freelancers, that is, irregular life.
Irregular life will directly bring about physical effects, such as cervical spine and lumbar spine diseases, or problems such as high blood pressure and obesity, and news of sudden death also occurs from time to time.
After all, self-control is only one aspect of maintaining a healthy lifestyle.
Everyone's self-control is different, and another key factor is the environment.
Many people only think about playing at home and have no efficiency, but when they go to the company or school study room, their efficiency will increase. This is the impact of the environment.
From this point of view, it is difficult to say that those full-time authors who are more updated have self-control in other aspects, but they must have strong self-control in terms of work.
Therefore, a group of horses considered for a long time and finally decided.
Endpoint Chinese website, we need to hold a class!
It's not the kind of study class that only talks about theory, but an experience class that provides protection, career planning and guidance, and cultivates a healthy lifestyle for middle-level authors!
Ma Yiqun's preliminary plan is to select 30 authors from the current middle-level authors of the Dianlin Chinese website through the method of voluntary application of authors + screening by website editors.
This is the first batch, just experiment and see how it goes.
Reimbursement for their expenses. After arriving in Jingzhou, board and lodging are all arranged in a unified way. Anyway, there are takeaways for food and fish, and the rent does not cost much.
Give these people a basic salary of 3000 yuan, and pay five social insurances and one housing fund based on this standard.
Find an office building near their residence, rent 30 relatively cheap workstations, and ask them to clock in and go to get off work according to Tenda's working hours every day.
In addition, some seminars and experience sharing meetings are held regularly, so that some authors with good grades can talk about their experience.
Each author wants to open a new book, or writes a key point of the plot that cannot be advanced, he can discuss it with other authors and fully listen to their opinions.
In such an environment, the relationships of these authors are less like colleagues and more like classmates and friends.
Of course, not all authors are interested in such an experience class.
Many authors, especially older and more experienced authors, are not interested in a basic salary, moving to Jingzhou to manage food and housing, and writing like other authors commuting to get off work.
They will think that web writing is a freelance job, and the advantage of freelance work is that you don’t have to go out at home. If you let me go to work in Jingzhou, isn’t that a reverse?
For this kind of author, obviously it will not be forced.
Therefore, this study class is mainly aimed at those young authors who have no family.
These authors are aggressive, have great potential, and make rapid progress, but have poor self-management awareness and have certain social needs and career development demands.
This study class will be opened for a month to test the water and see how it works.
If it does work, then scale up and extend the time later.
……
After seeing off the horses, Pei Qian read the notes for less than half an hour.
"Ding!"
Received a message on the phone.
Pei Qian picked it up and saw that it was from Chef Lin.
"Mr. Pei, there seems to be a new high-end restaurant in the city. It looks like it's aimed at Mingyun's private chef. It's called Mingfu Family Banquet, and it's also a high-end restaurant route!"
"It seems that it has been opened in the past two days. It can be felt that Mingyun Private Kitchen has significantly fewer appointments recently. What should I do?"
Seeing this message, Pei Qian froze for a moment.
Ming House banquet?
For high-end catering marked with cloud private kitchen?
Could it be the one invested by Mr. Li and the others?
Pei Qian remembered that Mr. Li did mention this matter last month, saying that he, Xue Zhebin, and Wang Peng couldn't get a seat in Mingyun's private chef, and it was very painful, so he wanted to cooperate with Pei Qian and open an unknown restaurant. A chain of restaurants, but Pei Qian refused.
So, the three of them could only fiddle with opening a shop by themselves.
Calculating the time, this matter should have been in preparation before Li Shi and Pei Qian officially explained, and it just opened two days ago.
Pei Qian replied "Understood" to Chef Lin, and then dialed Li Shi's number.
"Mr. Li, is the family banquet in the Ming Mansion a high-end restaurant opened by you?"
On the other side of the phone, Li Shi smiled and said, "Yes, Mr. Pei. Why, you say you don't care, but you have been paying attention to it?"
Pei Qian: "..."
I've been keeping an eye out for a ghost.
If Chef Lin hadn't sent me a message, I wouldn't have known that your high-end restaurants were officially open.
Pei Qian didn't bother to say anything anymore. The matter became darker and darker, and he went straight to the point: "Mr. Li, didn't I say that I will eat the first meal after your restaurant opens? Why didn't you notify me?"
Li Shi coughed twice: "Ahem, Mr. Pei, I'm really sorry, I've been a little busy recently, and it's easy to forget things when I'm busy. Besides, I thought you were just talking casually."
"My fault. In this way, when you come to eat someday, I'll ask the restaurant to give you a [-]% discount! It's a compensation."
[-]% off?Not free?
Mr. Li is also picky enough.
But Pei Qian thought about it again, even if Mr. Li really gave the waiver, he couldn't accept it.
[-]% off is [-]% off.
"Okay, it's better to hit the sun than choose a day, just today! Reserve a seat for me at night, and I will reserve the venue." Pei Qian was quite casual.
"Pack... private? Tonight?" On the other side of the phone, Li Shi was obviously taken aback. "Uh, it's a bit difficult to book tonight. Many people have made reservations at 7 o'clock in the evening."
"I don't eat after seven o'clock. I arrive at four o'clock, and I can finish eating after five o'clock. You pack up and welcome the next wave of guests without delay."
"Are there enough ingredients for your dishes?"
Pei Qian looked at his watch, the time is now 3:40 pm.
Mingfu Family Banquet is not very far from here, it takes about 20 minutes by taxi.
Li Shi was silent for a long time: "Individual ingredients may not be enough, but most of them are enough. Okay, Mr. Pei, it would be great if you can really come now, welcome."
Pei Qian: "Okay, see you later."
After hanging up the phone, Pei Qian got up immediately and put away the notes.
What to study and study, go to eat!
Arrive at four o'clock, and eat until after five o'clock. This time is just right, and it will not delay everyone's return home from get off work to rest.
(End of this chapter)
Continue to spend on middle and bottom authors?
The group of horses felt slightly confused and lost.
In his opinion, the benefits provided by Dingdian Chinese.com to middle-level and low-level authors are good enough, basically on par with big sites like Unlimited Chinese.com.
However, it is difficult to further improve the income brought to the website by middle-level and bottom-level authors.
Because writing is a kind of literary and artistic creation, it is a very subjective thing in itself.
Some authors, even after ten years of writing, still can’t write blockbusters;
And some great masters, just write a million words and immediately grasp the essence of the Internet, and aspire to the top.
So, the key still depends on the person.
Even if the website tries its best to dig and cultivate, but the author base is here, and a great master is like buying a lottery ticket.
What if the person digging is not that piece of material at all?
In comparison, it is obviously more reliable to poach people directly from other websites.
But since Boss Pei had already said it, the horses had no choice but to obey.
"Alright Mr. Pei, I'll do it now."
……
Going upstairs and returning to the Chinese website of the terminal, Ma Yiqun sat down in his office and began to think about what kind of plan to come up with.
President Pei's guidelines have been determined, that is, this money cannot be used to poach people, but can only continue to be spent on the middle and low-level authors of the website.
Of course, the standard is unified, and the high-level authors of the website must also enjoy this benefit.
But for high-level authors, Dingdian Chinese.com has not yet developed to the stage where copyright can be operated, and their main source of income is subscriptions. For them, this kind of benefit can only be regarded as icing on the cake, and will not be a decisive factor.
A group of horses thought about it.
For middle and low-level authors, Unlimited Chinese Network provides benefits, such as full attendance, and the final Chinese Network also gives them, and the standard is a little higher than Unlimited Chinese Network.
If you want to continue to give benefits, you must have worked hard on those benefits that other web sites are reluctant to give.
Moreover, it is said that it is a benefit for middle- and low-level authors, and it must be mainly considered for middle-level authors.
Because there are too many bottom-level authors, it is impossible to consider it.
Some people apply for a pseudonym on a whim and write thousands of words, and they can barely be low-level authors.
If you want to consider giving benefits to such people, then the website will become a charity, and no matter how much money you make, it will not be enough to spend. After all, this is a purely loss-making business.
The key is the middle-level author.
They stand out from the bottom, which proves that they have the perseverance and ability to continue to create. They are relatively reliable and will not suddenly release readers or pigeons on the website; with the accumulation of experience and rich experience, plus a little bit of luck, among them Some of them may be able to grow into top authors.
So, the money still has to be spent on them.
A group of horses fell into deep thought.
"So, for these middle-level authors, besides the things that Unlimited Chinese Network can also provide, such as manuscript fees, readers, and popularity, what do they need most?"
"It's... a guarantee."
"Career Development Planning and Guidance."
"A light social connection."
"And ... a more regular, healthier lifestyle."
"In this way, this guarantee can only be given to some people, and they must go through strict screening."
A group of horses felt that they had found the right direction and began to write a plan.
Boss Pei is right, you can't compete with Unlimited Chinese Network for money, even if you can poach some authors, it's not a long-term solution after all.
Because Infinity Chinese website has a wide readership and a large base of authors, its hematopoietic ability is much higher than that of End Chinese website.
Therefore, no matter how you think about it, in terms of the development prospects of middle-level authors, Infinity Chinese Network is crushing End Chinese Network.
Then, if you want to attract more middle-level authors, you need to maximize your strengths and avoid your weaknesses. Don't pay too much attention to the aspects that everyone can see, such as manuscript fees, readers, and exposure, but work hard on aspects that everyone can't see.
For example, the most basic living security.
The author has no basic salary, no five insurances and one housing fund, and the success of every book is full of risks. The income of middle-level authors may not be low, but the ability to resist risks is far from matching the income.
It is not impossible to pay five social insurances and one housing fund by yourself, but you have to pay the company's share as well, which is equivalent to paying two shares.
Another example is career development planning and guidance.
Most of the authors are basically freed, with many authors and few editors, and many middle-level authors can't speak a few words with editors a year.
Of course, many conscientious editors will discuss writing issues with authors, but the current situation of too many monks and too few eaters determines that this can only be enjoyed by a small number of authors.
That's why many authors build author groups, where they exchange ideas and grow together.
Compared with the "old with new" model of general companies, the career development planning and guidance of the online literature industry can basically be said to be close to zero, and it all depends on the author's own enlightenment.
Also, a healthier lifestyle.
Internet writers are freelancers, and there are many common problems of freelancers, that is, irregular life.
Irregular life will directly bring about physical effects, such as cervical spine and lumbar spine diseases, or problems such as high blood pressure and obesity, and news of sudden death also occurs from time to time.
After all, self-control is only one aspect of maintaining a healthy lifestyle.
Everyone's self-control is different, and another key factor is the environment.
Many people only think about playing at home and have no efficiency, but when they go to the company or school study room, their efficiency will increase. This is the impact of the environment.
From this point of view, it is difficult to say that those full-time authors who are more updated have self-control in other aspects, but they must have strong self-control in terms of work.
Therefore, a group of horses considered for a long time and finally decided.
Endpoint Chinese website, we need to hold a class!
It's not the kind of study class that only talks about theory, but an experience class that provides protection, career planning and guidance, and cultivates a healthy lifestyle for middle-level authors!
Ma Yiqun's preliminary plan is to select 30 authors from the current middle-level authors of the Dianlin Chinese website through the method of voluntary application of authors + screening by website editors.
This is the first batch, just experiment and see how it goes.
Reimbursement for their expenses. After arriving in Jingzhou, board and lodging are all arranged in a unified way. Anyway, there are takeaways for food and fish, and the rent does not cost much.
Give these people a basic salary of 3000 yuan, and pay five social insurances and one housing fund based on this standard.
Find an office building near their residence, rent 30 relatively cheap workstations, and ask them to clock in and go to get off work according to Tenda's working hours every day.
In addition, some seminars and experience sharing meetings are held regularly, so that some authors with good grades can talk about their experience.
Each author wants to open a new book, or writes a key point of the plot that cannot be advanced, he can discuss it with other authors and fully listen to their opinions.
In such an environment, the relationships of these authors are less like colleagues and more like classmates and friends.
Of course, not all authors are interested in such an experience class.
Many authors, especially older and more experienced authors, are not interested in a basic salary, moving to Jingzhou to manage food and housing, and writing like other authors commuting to get off work.
They will think that web writing is a freelance job, and the advantage of freelance work is that you don’t have to go out at home. If you let me go to work in Jingzhou, isn’t that a reverse?
For this kind of author, obviously it will not be forced.
Therefore, this study class is mainly aimed at those young authors who have no family.
These authors are aggressive, have great potential, and make rapid progress, but have poor self-management awareness and have certain social needs and career development demands.
This study class will be opened for a month to test the water and see how it works.
If it does work, then scale up and extend the time later.
……
After seeing off the horses, Pei Qian read the notes for less than half an hour.
"Ding!"
Received a message on the phone.
Pei Qian picked it up and saw that it was from Chef Lin.
"Mr. Pei, there seems to be a new high-end restaurant in the city. It looks like it's aimed at Mingyun's private chef. It's called Mingfu Family Banquet, and it's also a high-end restaurant route!"
"It seems that it has been opened in the past two days. It can be felt that Mingyun Private Kitchen has significantly fewer appointments recently. What should I do?"
Seeing this message, Pei Qian froze for a moment.
Ming House banquet?
For high-end catering marked with cloud private kitchen?
Could it be the one invested by Mr. Li and the others?
Pei Qian remembered that Mr. Li did mention this matter last month, saying that he, Xue Zhebin, and Wang Peng couldn't get a seat in Mingyun's private chef, and it was very painful, so he wanted to cooperate with Pei Qian and open an unknown restaurant. A chain of restaurants, but Pei Qian refused.
So, the three of them could only fiddle with opening a shop by themselves.
Calculating the time, this matter should have been in preparation before Li Shi and Pei Qian officially explained, and it just opened two days ago.
Pei Qian replied "Understood" to Chef Lin, and then dialed Li Shi's number.
"Mr. Li, is the family banquet in the Ming Mansion a high-end restaurant opened by you?"
On the other side of the phone, Li Shi smiled and said, "Yes, Mr. Pei. Why, you say you don't care, but you have been paying attention to it?"
Pei Qian: "..."
I've been keeping an eye out for a ghost.
If Chef Lin hadn't sent me a message, I wouldn't have known that your high-end restaurants were officially open.
Pei Qian didn't bother to say anything anymore. The matter became darker and darker, and he went straight to the point: "Mr. Li, didn't I say that I will eat the first meal after your restaurant opens? Why didn't you notify me?"
Li Shi coughed twice: "Ahem, Mr. Pei, I'm really sorry, I've been a little busy recently, and it's easy to forget things when I'm busy. Besides, I thought you were just talking casually."
"My fault. In this way, when you come to eat someday, I'll ask the restaurant to give you a [-]% discount! It's a compensation."
[-]% off?Not free?
Mr. Li is also picky enough.
But Pei Qian thought about it again, even if Mr. Li really gave the waiver, he couldn't accept it.
[-]% off is [-]% off.
"Okay, it's better to hit the sun than choose a day, just today! Reserve a seat for me at night, and I will reserve the venue." Pei Qian was quite casual.
"Pack... private? Tonight?" On the other side of the phone, Li Shi was obviously taken aback. "Uh, it's a bit difficult to book tonight. Many people have made reservations at 7 o'clock in the evening."
"I don't eat after seven o'clock. I arrive at four o'clock, and I can finish eating after five o'clock. You pack up and welcome the next wave of guests without delay."
"Are there enough ingredients for your dishes?"
Pei Qian looked at his watch, the time is now 3:40 pm.
Mingfu Family Banquet is not very far from here, it takes about 20 minutes by taxi.
Li Shi was silent for a long time: "Individual ingredients may not be enough, but most of them are enough. Okay, Mr. Pei, it would be great if you can really come now, welcome."
Pei Qian: "Okay, see you later."
After hanging up the phone, Pei Qian got up immediately and put away the notes.
What to study and study, go to eat!
Arrive at four o'clock, and eat until after five o'clock. This time is just right, and it will not delay everyone's return home from get off work to rest.
(End of this chapter)
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