To become the richest man from the beginning of the game

Chapter 437 Ordinary people are not worthy of playing this game

"The biggest highlight of "BE QUIET" is that it is a horror game played by multiple players online. There is no similar game type on the market so far, so I think the early publicity should highlight this point as much as possible."

"Propaganda still mainly adopts traditional methods, such as buying videos and web advertisements, asking video authors to help promote, etc."

"I have already talked with Qiao Laoshi, he will play our game for the first time, and then release a video to help promote it."

"At the same time, let's cut out a cool promotional video to stir up the heat in advance..."

Lin Wan explained in detail the publicity strategy she had thought up before.

After finishing speaking, she looked at Pei Qian a little nervously.

Although it took her several days to finalize these publicity strategies, and they are very safe and definitely effective publicity methods, she still felt a little nervous when she said them in front of Mr. Pei.

After all, Boss Pei's skills in promoting games have been considered perfect, and this kind of small-scale publicity method may not be able to catch the attention of Boss Pei at all.

After listening to Lin Wan's propaganda, Pei Qian sighed silently.

Especially when I heard the words "Qiao Laoshi", my body couldn't help shaking, and I had some stress reactions similar to PTSD.

The employees under him seem to be growing rapidly, and Boss Pei will soon be unable to control them...

Lin Wan was still a newcomer when he first started, and he had been working silently in the project team. As a result, after some experience, he has become more and more like a department leader.

Take this publicity plan as an example, just one word, steady!

Pei Qian was very sure that if the publicity was really carried out according to Lin Wan's method, many people would buy "BE QUIET" without thinking when it first came up, and the sales volume would not be low from the very beginning.

So definitely not doing that!

But how exactly...

Pei Qian was a little melancholy.

He knew in his heart that Tengda had too many successful games in its hands now, and had a large number of fans across the country, and it was also a key focus on the official platform.

"Game Producer", "Return to the Shore" and "Blood Song" are all official games. "BE QUIET" is on the official platform. After a little publicity, many people will buy it.

The old good thing that you don't have to worry about being famous if you don't promote it is gone now.

Therefore, the current publicity is not enough just to spend money for nothing, it has to have the opposite effect!

It sounds difficult, but after careful consideration, Pei Qian is already prepared for it.

The ultimate goal is to persuade players to leave before paying!

In the past, Pei Qian mainly persuaded players to quit the game by extending the refund time and increasing the difficulty of the game.

But it turns out that it doesn't seem to be very effective.

There is no way, I can only say that the current players are too rebellious. After buying the game, the more you ask him to refund, the less he will refund.

Now Pei Qian has a better idea, which is to persuade players to quit before buying the game!

Do you want to buy games?

Sorry, I'm not selling it to you at all!

Who stipulates that all games can be bought casually?

Conventional things are not necessarily reasonable!

"BE QUIET" is a game that can only be purchased after trying hard to prove yourself.

Ordinary people don't deserve to play this game!

Whoever has an opinion, send him the six-character mantra directly.

Pei Qian decided to make a lot of problems in the early stage of promotion. Only players who have passed many tests can be qualified to buy the game!

In this way, ordinary players can't buy it even if they have money, and they have to be qualified first.

Obtaining the qualification is not that simple, you have to pass many tests.

People are lazy. If players find that they have to go through 81 difficulties first if they want to buy a game, most of them may give up.

Moreover, as long as the puzzles are more complicated and it takes everyone a month to solve the puzzles successfully, there will be no income in this billing cycle.

In the worst case, it is better to defer income to the next cycle than to make money in this cycle!

This is the publicity strategy of Tengda in the new era: persuasion-style publicity!

Of course, this must not be said to Lin Wan, it must be changed to a more foolish way of saying it.

Pei Qian tapped the table lightly, and said in a deep voice, "There is nothing wrong with your publicity plan, it's just too conservative."

Lin Wan's eyes lit up.

Sure enough, Mr. Pei has a better plan!

She hastened to listen carefully.

Pei Qian continued: "I will do this promotional activity myself, and none of you should interfere. Advertisements are still the same, but I will decide what to advertise."

"We want to play a simple ARG game with all "BE QUIET" players."

Lin Wan froze for a moment: "Huh?"

She was ready to write down Mr. Pei's suggestion, and then implemented it seriously.

As a result, Mr. Pei planned to do it himself this time, and he didn't seem to tell her his plan.

But thinking about it, this also means that Mr. Pei's publicity this time must be a big deal!

On the contrary, Lin Wan was very happy: "Okay President Pei, then I'll wait and see!"

……

After dismissing Lin Wan, Pei Qian saw that there was still some time before he got off work, and immediately set about arranging the "BE QUIET" persuasion promotion.

Pei Qian did not disclose any information to Lin Wan at all, because this activity is a puzzle-solving activity and must be kept as secret as possible.

Pei Qian found the programmer who was in charge of the Tenda Spiritual Fit Test on the TPDb website and asked him to be in charge of all the programming work.

The Tenda Spiritual Fit Test has not leaked any questions so far. It can be seen that this programmer is very reliable, so Pei Qian also entrusted him with this task.

The task is not big, just changing some small details in the website and the game.

"Hmm... It seems that this invitation letter still lacks the signature of the inviter."

"It seems a bit too late to arrange for someone to redraw a logo now."

"Use ready-made ones."

Pei Qian rummaged through the computer and found the logo of the Horror Hostel that he had made before.

……

……

March 3, Thursday, "BE QUIET" will be officially released!

Qiao Liang had already been in front of the computer early in the morning, and even prepared snacks and drinks. He waited for the game to be released and started working on it, and then released the video as soon as possible!

This time, he was not invited by Mr. Pei like "Return to the Shore".

But it doesn't matter, Boss Pei didn't invite, and Boss Lin's invitation is the same!

Before the promotion of the game started, Lin Wan had already found Qiao Laoshi and asked him to help make a video promotion after the new game was launched.

As Boss Pei's confidant, Qiao Liang is of course obliged!

Although "BE QUIET" was produced by Shangyang Games, the TPDb website clearly stated that Shangyang Games is now a subsidiary of Tenda Games.

Considering that the mobile game "Blood War Song" is also a conscientious mobile game, and it has been recommended by the official platform, Qiao Liang has reason to believe that the game released by Shangyang Games should also be completed under the supervision of Mr. Pei, with quality and creativity. Absolutely not bad.

All in all, in one sentence, it is worth playing!

There are obviously not a few players who hold the same idea as Qiao Laoshi, as can be seen from the situation in his fan base.

Everyone is talking about this game, waiting to buy it the first time.

At 2 pm, the game is officially open for purchase!

Qiao Liang directly clicked on it with the speed of being single for more than 20 years!

However, the imaginary deduction interface did not appear.

Qiao Liang was taken aback.

"What's the situation, the game has a bug right after it's released?"

"No way, how could Tenda make such a low-level mistake?"

Qiao Liang was very confused. He found that after he clicked on it, the buy button turned gray.

On the game details page, there was originally a slightly scary original game painting. After clicking the button, a line of small words appeared below.

"The invitation letter was left behind on the previous journey."

There is also a bloody handprint on the back, and a red logo.

The upper part of the red sign is the spire of an obtuse triangle, and below it are two English words: PalpitationHotel, which seems to be a sign of a hotel.

It's just that the lower part of these words has a blood dripping effect, which looks a little hairy.

Qiao Liang was a little confused.

Which one is this?

He observed the original painting carefully, and felt that this should be a scene in "BE QUIET", it seemed to be a country hotel.

Under the dark night, the dilapidated hotel is completely hidden in the darkness, like a monster with its bloody mouth wide open, eagerly waiting for its prey to fall into the net.

After carefully looking at it for a long time, I found that this original painting does not seem to have much useful information.

That small line, "The invitation letter was left behind in the previous journey", looks more like a real clue.

Of course, it is not ruled out that special information may be hidden after downloading the picture and opening it in txt or other formats.

Qiao Liang glanced at his fan base. Obviously, his situation is not unique, and everyone else has encountered this problem as well.

The game that has already been released cannot be bought!

After a short moment of bewilderment, Qiao Liang became excited in an instant.

This game actually needs to solve puzzles before you buy it!

"Mr. Pei, Mr. Pei, why do you always come up with so many new tricks? It's really surprising!"

Although he was full of expectations and couldn't play the new game, Qiao Liang was not angry, but found it very interesting.

And the group is already discussing what is going on.

"What do you mean, is there a hidden mystery in this picture?"

"I don't know, there is no response after clicking!"

"I also saw this picture on the web advertisement, this should be a puzzle!"

"The pictures on the web page can be downloaded. I changed the format a lot, but I didn't find any useful clues."

"I think you all think too much, the clue should be this sentence."

"Does 'invitation letter' refer to the qualification to buy games? What is 'once journey'?"

"Is it somewhere that exists in reality? Is anyone in the group in Jingzhou? Go out and look for it?"

""Once Upon a Journey" is an independent game on the official platform, maybe it is a linkage?"

"Don't make trouble, when did you see Tenda's game linked with other games, it's definitely a coincidence!"

Qiao Liang's fan base used to have a lot of people, but now the news is so frenzied that they can't even read it.

Not only that, Qiao Liang looked at several other player groups, and it seemed that many people were discussing this matter.

Just looking through the discussions of these people, Qiao Liang felt that they obviously didn't understand Mr. Pei at all.

To solve the riddle, the key is to look at me, Boss Pei's confidant!

Qiao Liang thinks that this puzzle is not that complicated at all. For a game producer, isn't the previous journey the game you have developed before?

Qiao Liang thought for a while, and first opened "Return to the Shore" to look for clues in it.

After looking for this one, the next one is "Sea Fortress".

Because in his opinion, since Mr. Pei wants to link with the game, he must also link with his own game, and "Return to the Shore" and "Sea Fortress" are currently two relatively successful games.

Linking these two games can further enhance the brand value of Tenda Games, and by the way, increase the sales of these two games, why not do it?

(End of this chapter)