To become the richest man from the beginning of the game

Chapter 476 Managed Fitness

After listening to Assistant Xin's explanation, Pei Qian was even happier.

Sure enough, I knew that entering the fitness industry was a promising decision!

There are so many successful experiences of failed gyms, all combined, why not worry about big things?

Pei Qian nodded: "Well, let me think about it again."

"By the way, is there any newly opened gym near here? Or a ready-made venue and some equipment that can be put into use directly? Go find it, and add some money to get it directly, saving the time for decoration."

What Pei Qian is considering is to open the first gym as soon as possible to see the situation.

If everything goes well, then hurry up and open a few more, and you can make some money during this cycle.

If you accidentally make money, you can stop the loss in time and think of other ways.

Assistant Xin thought for a moment: "Nearby high-end gyms... I know a few of them, but I'm not necessarily willing to sell them. I'll ask someone to ask."

After Assistant Xin left, Pei Qian began to think about the specific plan of his gym.

According to the content of this survey report, integrate the "failure experience of gyms" summed up by Assistant Xin, digest and absorb as much as possible, and integrate the characteristics of all failed gyms into one!

Pei Qian is very clear that now the scale of Tenda Group is getting bigger and bigger, the funds are abundant, and his purpose is to lose money, so no matter which industry he enters, he will definitely invest a lot.

The large initial investment, although increasing the revenue pressure, is also easier to attract customers, especially high-quality customers with high assets.

The difficulty of losing money is getting higher and higher.

Therefore, if you want to lose money, you have to have a correct attitude and not muddle through!

You can't think that "others can lose by doing this, so I can lose too." If you really think this way, you will probably make a dogmatic mistake.

According to the analysis of the report, the fundamental reason why many gyms do not make money is that the investment in the gym itself is relatively large, whether it is venues, equipment, labor or other expenses, it is not a small amount.

If it is in some developed countries, people generally have the habit of exercising, then you can get good benefits just by selling membership cards, which has entered a virtuous circle.

However, in China, due to the level of economic development and public perceptions, most people do not have the habit of exercising, and they are not willing to spend more money. It is difficult to make money by selling memberships alone, so they must sell private lessons.

This way of thinking is the same as the krypton gold online games in China, first use the low price to attract people to the gym as much as possible, and then pick those fatter leeks.

To put it bluntly, there are three types of people in the gym:

Xiaobai, who got a fitness card in a moment of heat, stopped coming after 3 minutes of heat;

People who are not short of money want to have a good body, and they are afraid that they will be hot for 3 minutes, so they hold private lessons and let them supervise themselves;

A big guy who can persist on his own.

The gym likes the first two types of people, but it is the third type of person who can really avoid being picked up by the gym.

It's just that there are too few people of the third type.

Gyms mainly earn money from the membership cards of the first type of people and private education lessons from the second type of people, and the poor and the rich get together.

So Pei Qian thought about it and decided to do the opposite.

It is still the same as the previous idea, open up the flow and save the source, on the one hand, increase the daily expenditure as much as possible, on the other hand, narrow down your target user group as much as possible, and make less money.

First of all, Xiaobai doesn't earn much money!

Other gyms sell semi-annual and annual memberships, and the longer the time, the more discounts they get. This is to take advantage of the hot-headed characteristics of Xiaobai and use discounts to encourage them to apply for long-term membership cards.

And these noobs are often unable to persist, the longer they do it, the more they lose.

Pei Qian decided to directly accurate the price to the sky!

Other gyms sell half-year or one-year memberships, regardless of whether you come or not, the gym that Pei Qian wants to open will deduct the fee if you come today, and will not deduct the fee if you don’t come.

It is absolutely impossible for other gyms to get their cards back. They can only find a receiver to transfer their cards, and it is very troublesome. However, the gym that Pei Qian wants to open can refund the balance on the account at any time.

In this way, even if Xiaobai's mind is impulsive, he can't give more money to the gym!

Secondly, the local tyrants don't earn much money!

Other gyms are crazy about selling private lessons, providing better services and greater profits for high-net-worth users.

And Pei Qian decided not to sell any private lessons at all.

All coaches have the same benefits and salary, and do not earn a commission.

The coaches are on call at any time, just like the network administrators. If customers have questions, they will go up to answer them. When they see customers making mistakes, they will remind them. They will never talk too much, let alone sell any courses.

Looking for an exclusive personal trainer?Want to pay for private lessons?

Sorry, we don't have that kind of one-on-one service.

The more Pei Qian thought about it, the more satisfied he became.

This plan shuts out most of the customers' money.

Xiaobai was first persuaded by the high price, even if he applied for a card on a whim, the balance can be refunded at will;

Those who are rich and want to find one-on-one private tutors do not provide services here;

Those who really understand fitness can practice as long as they have equipment, and they will definitely choose those gyms that are cheaper. There is no need to pay a lot of extra money to come here.

The only people who are interested in this model are those who are a little richer, want to keep fit, but don't want to be cheated by personal trainers.

However, since my country's economic development level has not yet reached, and Jingzhou is a second-tier city that is not so developed, the number of this group of people is very small, and it is unlikely that the gym will be profitable.

In this way, the gym is in a state of pure loss, and the more you open, the more you lose!

Of course, the system is not so easy to fool.

The requirement of the system is that the industry must have a theoretical possibility of profit. If it can earn a lot of word of mouth, the profit requirement can be reduced to a certain extent.

Pei Qian provided a better fitness environment, so naturally he had to set a higher price.

After thinking about it, Pei Qian decided to set the price much higher than the minimum price allowed by the system.

Because setting the price according to the lowest price allowed by the system is likely to leave a conscience impression on the players, resulting in the result of small profits but quick turnover.

And if you continue to increase the price to a level that most ordinary people can't bear, you can persuade the target group directly from the price!

At present, the annual gym card in Jingzhou is about 2000 yuan, and all Tengda employees run it.

And this is a relatively high-end gym, cheaper, even less than 1000 yuan.

According to the mid-to-high-end standard of 2000 yuan for the annual card, it is about five yuan a day.

But it is obviously impossible to go to the gym every day. Most people go to the gym twice a week.

Calculated according to this frequency, the real price per day is about 20 yuan per day.

The more you go, the more you earn.

Since Pei Qian decided to use better equipment, create a better environment, hire better coaches, and use the price to further persuade consumers, the daily price is set at 40 yuan!

Considering that other gyms cost money to enjoy personal training guidance, you can also enjoy it for free here, and you have to pay more.

Of course, private lessons in other places are all one-to-one tutoring, but the private lessons in this gym are one-to-many. If you see someone who doesn't understand, you can teach them. The price is definitely not so high.

Pei Qian thought about it, then raise the price to 50 yuan each time!

This price should be able to dissuade most people, right?

Calculated in this way, if you come to the gym twice a week, it will cost 400 yuan a month, and 4800 yuan a year.

If you go to the extreme and go to the gym four times a week, the price will double, and it will cost 9600 yuan a year.

For the local consumption level in Jingzhou in 2011, this is already very outrageous.

Compared with other gym prices, this should be a rather unaffordable figure.

"Well... it seems that it is still not enough."

"Is this the only way I can do it in order to lose money?"

"Think again."

Pei Qian felt that with the current setting alone, it is indeed the opposite of those gyms that make money, and there is a certain chance of failure, but it is still unstable.

What if some people feel that this gym has a conscience, and for the purpose of experience, they apply for a membership card as a "secondary card"?

Or if a fitness boss comes to Jingzhou temporarily, what should I do if I don’t want to apply for a long-term fitness card, but come to apply for a short-term card?

If there are enough people who come once in a while, and the daily flow of people is guaranteed, it seems that they will still make money...

Therefore, we have to think of a way to persuade these experience-based people as much as possible!

Mandatory long-term card is definitely not an option, because it is contrary to the previous rules, so we have to think of other ways.

Pei Qian thought about it, and decided to implement the "check-in system" and use a special method to achieve this effect of persuading quitting!

When registering as a member, different training programs are formulated according to each person's physical fitness, work and living conditions.

For example, it is required to come to practice three times or more a week, eat according to the prescribed content, and only eat healthy meals launched by Moyu Takeaway, and it is mandatory.

This way, consumers are not only paying for gym use, but also for healthy meals, and it's mandatory!

There are even fewer people who are willing to spend so much money!

If you fail to complete the check-in goal, you will be punished. First, you will be warned, then you will be refunded, and then you will not be able to register again for a period of time.

In this way, those "experience parties" who thought about coming to practice once in a while were also brushed out, which reduced a large amount of income.

Mmm, perfect!

After several considerations, Pei Qian finally finalized the specific rules for the gym:

After becoming a member, you can recharge as much as you want without any discount.

Conduct a physical test immediately and make a training plan, including how many times a week you come to the gym, what to train, and what to eat. All the content is formulated after consultation with the customer. Once formulated, it becomes mandatory and must be followed.

To sum it up, the cost of each visit to the gym is 50 yuan. The healthy meals delivered by Moyu are compulsory, and the price is calculated separately. The data exchange between the takeaway order system and the gym APP.

Of course, you still have to lose money when you take out the fish, and the healthy meal will only set the cost price, but this kind of compulsory purchase is very discouraging to consumers.

It not only loses money but also increases the threshold for customers, which is the best of both worlds.

Those who don’t eat healthy meals, or don’t come to the gym enough times a week, will be interviewed. The first two warnings, the third direct refund, and no more acceptance within one month.

Of course, if you correct it immediately after the first warning, you can eliminate this warning after two weeks of persistence.

Pei Qian thought about it and decided to name this gym "Managed Fitness".

The superficial meaning is that as long as the body is entrusted here, it will be fine!

But the actual meaning is that after the trusteeship, the mentally retarded AI will beat out four 2s and two kings!

Like this kind of insane gym, at most, local tyrants are willing to come, right?

However, there are not many local tyrants in Jingzhou, and it is the same for real local tyrants to go to the gym to find a personal trainer. Hosted fitness does not seem to have too much competitiveness.

At that time, many stores will be opened and no one will care about them, so they can all be used to distribute employee benefits, which is simply flattering!

Of course, Pei Qian also thought of some other methods, such as giving discounts for successful weight loss, but after careful consideration, he still gave them no.

Although these operations seem to be able to lose money on the surface, they also seem to make users full of motivation and spontaneous promotion, which can easily be counterproductive.

Therefore, after careful consideration, Pei Qian decided to give up these beautiful-looking operations and be more on the safe side.

After all, the matter of losing money also pays attention to the steady flow of water.

Then, Pei Qian briefly considered the equipment in the gym.

All fitness equipment must be of the highest end.

Every piece of equipment for aerobic exercise, including treadmills, ellipticals, etc., is equipped with a small TV in front of it, and you can adjust what you want to watch.

Showers, changing rooms, lounges, etc. are also all done according to the highest standards. Anyway, you can spend money, and all kinds of high-end shampoos, shower gels, hair dryers, etc. are all included.

Moreover, you need to prepare a wristband in the gym. When you enter the gym, you wear the wristband. After you come out, you take off the wristband and upload the exercise data. Only when the amount of exercise reaches the standard can you count as completing the check-in.

……

After everything was finalized, Pei Qian looked at the plan and nodded with satisfaction.

Try to make this gym the exclusive gym for Tenda employees, so that no one else is interested in it!

The gym loses money every day, and it also loses money when giving benefits to employees, which is double the happiness.

At that time, make a fitness plan for all Tenda employees, so that they will be tired of exercising and not interested in work, and at the same time, Mr. Pei will happily lose money, the best of both worlds!

　It's really difficult to draw an outline, because you have to think about all the hundreds of thousands of words in advance, so you need a lot of time to collect materials and consider the details of the plot.I try to get a rough idea before Friday, and then continue to add more.At present, there are two chapters of about 7000 words per day.

　　

　

(End of this chapter)