Chapter 482 What is Shock Therapy?

Pei Qian smiled slightly, took the teapot next to him, poured a cup of tea himself, and pushed it to Rui Yuchen's hand.

"Your answer is good."

Rui Yuchen hurriedly took the teacup with both hands, and at the same time began to mutter in her heart.

Nice answer?

What do you mean?

I said "don't know"!

Boss Pei doesn't often praise people!

Do you think I am telling the truth and being more honest?

I can't!

Although the quality of honesty is very precious, Mr. Pei won't boast just because of it!

Or, Mr. Pei saw that I was pretending to be stupid?Do you think I have taken care of his face by answering this way, so you are more satisfied with my answer?

No, it's not possible.

Mr. Pei is not that kind of superficial person.

Or, did my answer catch the deep meaning of Mr. Pei's question by mistake?

After ruling out two wrong answers, Rui Yuchen's brain began to spin rapidly, and he realized that there must be a lot of very important information hidden behind Mr. Pei's simple compliment.

Could it be that Mr. Pei has set up a seemingly wrong business model for Moyu Takeaway, but it actually has other meanings?

And the reason why he asks this is to test me, can I see the deep meaning behind this?

If I honestly answer "This model doesn't make money", then Mr. Pei will know: I only saw the first layer, but I didn't realize the existence of the second layer at all;

And now I answer "I don't know", which just proves that I not only saw the first layer, but also realized the existence of the second layer.

Although not able to get the correct answer.At least it is correct in terms of problem-solving ideas.

There is no full score, but there are at least 60 steps.

And President Pei's praise for me is mostly because of this...

A series of thoughts flashed through Rui Yuchen's mind instantly.

Seeing Rui Yuchen's serious face, Pei Qian thought he was nervous, so he couldn't help but smile.

"Don't be nervous, it's not that important whether you make money from fish takeaway, understand?"

Rui Yuchen's heart skipped a beat.

Sure enough, for Mr. Pei, the second goal of Moyu delivery is to make a profit, and the first goal is something else!

What is it?

Is it to provide benefits to employees?

Is it linked with other industries so that Tenda's tentacles can penetrate into all aspects of life?

Is it to provide consumers with healthier dishes and change their eating habits?Guide everyone to live a healthy life?

Not sure which one, but definitely one of the three!

Rui Yuchen was a little lucky, she answered "don't know" just now, and indeed happened to hit the right answer!

Although there was a big deviation in the process of solving the problem, the result was right.

He hurriedly cheered up and continued to listen carefully.

Pei Qian continued: "I called you here today to give you a few tasks."

"First, starting today, the Moyu takeaway business will be independent from Moyu Internet Café. You will no longer report to Xiao Peng, but will report directly to me."

"The independent Moyu Food Delivery has built its own store, expanded spontaneously, and is no longer attached to Moyu Internet Cafe."

"I know you want to ask where the money comes from."

"The money is directly asked of me."

"Second, hire some nutritionists and experts at a high price, and set up a 'food laboratory' to develop various healthy meals suitable for fish takeaway, including the selection and procurement of tableware and various ingredients, etc., are also managed by' Gourmet Lab' is responsible for improving the taste of Moyu takeaway."

"Third, develop a set of fitness meals as a ration in the gym."

Pei Qian has been thinking about the arrangement of Moyu takeaway for a long time.

It has been more than a year since the establishment of the Moyu food delivery business. Not only has it solved the problem of food for the employees, but it has also been working hard to lose money. Although it is a drop in the bucket compared to other profitable projects, this effort, Mr. Pei also saw it all.

However, Moyu Food Delivery is currently attached to Internet cafes. If you want to lose more money with food delivery, you have to open more Internet cafes, and the money earned by Internet cafes is already much more than the money lost by Moyu Food Delivery... …

This is in an infinite loop.

Therefore, Pei Qian felt that it was time to make takeout independent.

Allowing Moyu Food Delivery to open some stores can save an extra rent, and at the same time, after leaving Moyu Internet Cafe, it can expand more freely.

At the same time, Pei Qian felt that it was a good idea to spend money on R&D for Moyu Takeaway.

Of course, it's definitely not the kind of fast food research and development, which is too profitable. Pei Qian doesn't want to suddenly come up with a fast food brand such as Kendaji and Silver Arch one day, and there will be big problems.

What Pei Qian thinks is to make some not-so-tasty healthy meals, fitness meals, fat-reducing meals and other foods, and at the same time use relatively high prices to dissuade mainstream diners.

Speaking of takeaway, there is a joke.

Why are many takeaways such as healthy vegetable salads not selling well?

A netizen replied: I already eat takeaway, why do I still care about my health?

Of course, this certainly cannot represent everyone's thoughts, but it does have some truth.

Most people order takeaway just because of the oily and salty taste. Eating green vegetable leaves is really not delicious, and most people can't stick to it.

Therefore, Pei Qian felt that engaging in this so-called healthy meal should be the option with the lowest risk. Even if some urban white-collar workers ordered this meal to lose weight, there would not be many of them.

The characteristics of Moyu takeaway (recycling of tableware) determine that it is impossible to be profitable until the scale does not reach a certain level.

This set of fitness meals can be bundled and sold with gym members, and at the same time dissuade gym customers and fish takeaway customers, killing two birds with one stone!

Pei Qian was a little impressed by his wit.

After hearing Mr. Pei's words, Rui Yuchen fell into silence, not knowing what to say for a while.

I have been losing money, but instead of being criticized, I was even promoted!

Now Moyu Takeaway and Moyu Internet Cafe are at the same level. Not only that, but I can also report directly to Mr. Pei.

Anyone who has watched court dramas knows that being able to speak in front of the emperor is a great power in itself!

This means that Moyu Food Delivery finally no longer needs to be inferior to Moyu Internet Cafe, and can only cooperate with Moyu Internet Cafe, but can jump out of this framework and develop better!

As for "Gourmet Laboratory" and "Fitness Meal", they are even more meaningful.

The former means that Mr. Pei attaches great importance to the prospect of Moyu takeaway, while the latter means that Mr. Pei is willing to use other industries to help Moyu takeaway!

These three points exude a strong hint.

You can flex your muscles as much as you can, and I will support you unconditionally!

Rui Yuchen couldn't help being inexplicably moved in his heart, and became more certain of his previous thoughts!

Mr. Pei's initial question does have a second meaning!

Moyu takeaway does not make money, it is a problem with the operating model.

Healthy meals do not pay attention to taste, which is not pleasing in the first place;

The damage, cleaning, disinfection, recycling and other steps of tableware pile up the cost, and it is possible to recover the cost only when it reaches a certain scale;

In Mr. Pei's view, making money is only secondary to Moyu takeaway.

So, what is number one?

Originally, Rui Yuchen was just guessing, but now he is completely sure.

The first goal of Moyu Takeaway is to guide consumers, so that everyone can start with diet and live a healthy lifestyle!At the same time, Tenda Group will also plan ahead in this process to lay a solid foundation for the development of various related industries in the future!

This goal was most likely determined by Mr. Pei from the very beginning of Moyu Food Delivery, but the conditions were not mature due to funding problems and related industry problems before, so naturally there was no need to mention it to the person in charge of Moyu Food Delivery.

But now, the conditions appear to be ripe.

Now Moyu Takeaway has a considerable scale and has a certain reputation among consumers.

Continue to expand, and when everyone establishes the concept of "healthy eating", isn't it easy to make money?

Sure enough, the losses from Moyu's takeaway before were all in Mr. Pei's calculations!

Rui Yuchen wanted to say loudly: Mr. Pei, I understand!I understand why Moyu Internet Cafe has been losing money, and I understand the true meaning of this business model!

But seeing the faint smile on Mr. Pei's mouth, Rui Yuchen felt that it was unnecessary to do so.

Obviously, Mr. Pei already knew that I would guess this, it's just a matter of whether it's earlier or later.

Now yelling about this, it seems that I have no city.

As we all know, Mr. Pei doesn't like subordinates who often talk about their achievements, but prefers those subordinates who only talk about problems, not achievements, and work hard.

Rui Yuchen thought about it, thousands of words finally merged into one sentence.

"Don't worry, Mr. Pei, I will definitely complete the task beautifully, and I will never disappoint your expectations!"

Pei Qian nodded in satisfaction.

Well, children can be taught!

……

at the same time.

Huang Sibo was lying on the sofa in his residence. After watching a foreign movie, he suddenly felt a little bored.

Looking at the date, it has been more than a week since Feihuang Studio officially went into shock.

The overseas release of "Beautiful Tomorrow" is still being arranged, and the domestic box office repayment should soon arrive.

Mr. Pei arranged four full months of "shock" for Fei Huang's studio. It's only been a week, and Huang Sibo can't stand it anymore.

"It's too busy at home..."

Although paid vacation sounds cool, staying at home with nothing to do but watch movies every day is also suffocating!

Huang Sibo wanted to go to work very much, but dared not.

Mr. Pei said that if you let Feihuang's studio go into shock, then it must go into shock.

If Mr. Pei was caught secretly going to work, the consequences would be unimaginable.

Can maintain the current state for four months?

That would be worse than death!

Huang Sibo took out his mobile phone and sent a message in the Feihuang studio group: "It's boring!!!"

Soon, everyone responded.

"Yes!"

"I watched four movies a day, and I almost threw up."

"I miss the time when I made "A Better Tomorrow"."

"I also miss it. Although filming is tiring, it's fun and has a sense of accomplishment. Now that I'm on paid leave, I feel like I'm going to be raised and disabled."

Everyone complained.

Huang Sibo sighed silently, it seems that it is not his problem, everyone thinks so!

Zhu Xiaoce: "Everyone, don't rush to complain. I have been thinking hard these days, and suddenly realized a problem."

Huang Sibo was taken aback, and hurriedly typed and asked, "What's the problem?"

Zhu Xiaoce: "What Mr. Pei told us was not 'paid vacation', but 'shock'."

Huang Sibo was a little confused: "Is there any difference? We are actually on paid leave now."

Zhu Xiaoce sent a "contemplative" expression: "No, no, of course there is a difference."

"Paid vacation means that the work is very tiring, and a little time to rest is enough, at most one week is enough."

"But Mr. Pei gave us four crazy months."

"It's clearly timed out badly for the break."

"So, the word Mr. Pei used was 'shock'."

Huang Sibo was a little puzzled: "How to explain the shock?"

Zhu Xiaoce: "'Shock Therapy' is an economic concept, to the effect that in the face of a severely unbalanced economic situation, some harsh measures are used to achieve a balance between social demand and supply, and may even prevent the normal operation of social mechanisms in the short term. But if used well, it can quickly restore order after labor pains."

"Our Feihuang studio is currently facing such a situation."

Huang Sibo was a little confused: "No, right? We are not 'seriously unbalanced', nor are we facing any serious problems..."

Zhu Xiaoce: "You think about it again?"

"Is everyone's mentality really not out of balance?"

"I, a graduate of the directing department who has just graduated two years ago; Brother Huang, you have just transferred from the game industry not long ago; as for the others, even though many of them are from majors, who of you has participated in the competition? Such a successful movie?"

"Our studio has been making short dramas. The first time we made a movie, we got a box office of more than 2 million yuan, which was well received and well received."

"Who dares to say that he is not floating? Who dares to say that his mentality is not out of balance at all?"

"Do you think that [-] million at the box office doesn't seem so difficult, and it's easy to grab?"

Everyone fell silent.

Huang Sibo calmed down and asked himself, director Zhu Xiaoce seemed to be right on this point.

Indeed, everyone is a little drifting!

But this is also human nature. The first time I made a movie, I cut more than 2 million in the box office, and it was hard for normal people not to be flustered by fancy tricks.

Huang Sibo thought for a while, then typed and asked, "Then what does this have to do with shock therapy?"

Zhu Xiaoce quickly replied in the group: "Think about it, if we plan to shoot the next movie with the current mentality, what will happen?"

"The success of "Beautiful Tomorrow" is firstly due to Mr. Pei's good script; secondly, because the inspiration accumulated by each of us has burst out, and we have performed super-level performance in the process of film creation; finally, it is our first filming. Movies have a cautious heart.”

"But now?"

"I don't doubt that Mr. Pei can still come up with a good script, but the inspiration we have accumulated has been exhausted. At the same time, we have swollen, and we can no longer maintain the previous mentality."

"To make a movie in this situation, it will definitely be smashed!"

"Obviously, Mr. Pei has long seen the serious imbalance in the mentality of everyone in Feihuang Studio, so he decided to use shock therapy. Let us reflect on it and readjust our state!"

A word to awaken the dreamer.

Huang Sibo suddenly felt that it made sense!

He hurriedly asked: "Then what should we do now? Stay at home and do nothing?"

Zhu Xiaoce: "Reflecting on oneself and restoring one's mentality are only one aspect, and there is another very important aspect, which is to supplement inspiration."

"In the film industry, it is not enough to only focus on hard work and not methods. Without inspiration, you can only make bad movies. Not only do you not make money, you don't earn word of mouth, but you have to burn money and get scolded."

"Only with sufficient inspiration can we shoot better works."

"So, we are going to study!"

(End of this chapter)

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