To become the richest man from the beginning of the game

Chapter 610 The Third Largest Comic Company (Ask for a Monthly Ticket!)

Bao Xu continued: "Although we have increased our efforts in self-research, we have not let go of purchasing IP. In the GOG creative community, we have a special area, which is to release all kinds of purchased IP. character, and solicit its gameplay mechanics from the player.”

"The current GOG world server seems to lack this very much!"

Min Jingchao suddenly realized: "Yes, it is indeed very lacking!"

"The IP characters we currently buy basically have a little influence in China, but basically have little influence abroad. These characters are indifferent to foreign players."

"Compared with ioi, GOG's hero library undoubtedly has the upper hand in China, but it is at a disadvantage abroad. Overseas players may have a higher acceptance of ioi's heroes."

"This is a very critical point, we must solve it!"

Ye Zhizhou thought for a while: "What if we launch GOG's creative community overseas?"

Min Jingchao shook her head: "No way. The GOG creative community is based on the premise that there are enough players. Only with a large number of players and high participation can good works emerge."

"But now GOG doesn't have many players overseas. Now that we are calling for ideas, we will definitely not be able to collect good works. The money will either not be spent, or the things bought after spending the money will be dissatisfied, which is completely meaningless."

"Should go directly to buy some successful IPs abroad!"

"In this way, the publicity effect is the same as that of a big-name star, or even better, because the target audience is relatively clear."

"We can directly implement these successful IPs into the game, which is much better than simply asking a celebrity to endorse!"

Ye Zhizhou's expression became excited: "Understood! Sure enough, this should be the standard answer for Mr. Pei's thinking!"

Everyone demonstrated again and again, and they became more convinced that the method of "buying IP" is the best solution to President Pei's puzzle, and it should have been considered by President Pei long ago.

After all, the policy of "buying IP" is the basic principle established during the research and development period of GOG. Now to promote the world server, an IP that is widely accepted by overseas players is even more needed.

Li Yada reminded at the right time: "Everyone, don't be too anxious, we haven't finished solving Mr. Pei's problem yet."

"I decided to buy IP, but how to buy it? Which one to buy?"

"If you want to buy those particularly famous superhero images, the 2000 million dollars may not be enough. After all, many rich overseas game companies are also staring at these IPs. After the film and television, the copyright of these images has long been It went up to the sky."

Ye Zhizhou thought for a while: "Buying a particularly expensive big IP may not be in line with Mr. Pei's original intention. After all, when Mr. Pei bought IPs in China, he never bought big IPs."

Min Jingchao reminded: "Don't be dogmatic. The domestic and foreign situations are different. In order to better cooperate with the propaganda offensive and achieve the final effect, we must have a loud enough IP image overseas."

Everyone was confused again.

In the end, Li Yada suggested: "So now there are nothing more than two ways. The first way is to pool funds to buy one or two well-known successful IP images; IP image."

"Since you're not sure, let's take it as two answers and let President Pei make the decision."

Ye Zhizhou nodded and stood up: "Understood, thank you everyone!"

"I'll go back and do a simple investigation, and let Boss Pei make the final decision!"

……

……

October 8, Wednesday.

Not long after Pei Qian woke up, he received a call from Ye Zhizhou.

"President Pei, we have already figured out what the final promotion plan for GOG's international server is! We want to buy some IP characters suitable for the international market and put them in the game!"

"However, now we have a problem, should we concentrate our funds to buy one or two well-known national-level IP characters, or should we buy a series of ordinary IP characters that are not so well-known but meet the tastes of overseas players? "

Pei Qian thought about it and replied, "The latter."

This kind of national-level IP role is too ruthless, and Pei Qian is very afraid that ioi will not be able to hold on.

This concern, while strange, is not unreasonable.

GOG has surpassed ioi by a large margin in the game itself: terminal games and mobile games are interoperable, charging is extremely conscientious, there are already a group of outstanding heroes, and the game mechanism is easier to learn and spread.

Now GOG is promoting overseas, mainly because of two points: whether it will be unacceptable, and how to spread its popularity.

The so-called acclimatization is mainly due to the fear that the hero image in it will not meet the tastes of overseas players and encounter cultural barriers.

And buying IP can indeed solve this problem.

But if he bought a national-level big IP, Pei Qian was afraid that he would be too heavy-handed, so he would kill ioi directly, and then he would not be able to happily spend money in overseas markets in the future.

It’s better to buy some small IPs, play slowly with ioi in overseas markets, cut meat with blunt knives, and nibble away bit by bit, so as to have the effect of being good for him or me.

Ye Zhizhou agreed: "Okay, then we'll pick out some cost-effective small IP characters and buy them, and we'll report back to you after a while."

……

After hanging up the phone, Ye Zhizhou happily said to Lin Wan and Wang Xiaobin: "Boss Pei has made a decision! Sure enough, this is the correct answer! Sure enough, our two game departments are united, trying to figure out that President Pei's intention is invincible!"

Lin Wan looked at the materials at hand: "Don't get too excited, there is still a lot of work ahead. There are so many superhero characters in American comics, how do we choose? Which ones suit the tastes of European and American players?"

Looking at the densely packed names of heroes in their hands, everyone felt a headache.

The emergence of superheroes can be traced back to the 30s. After decades of development, the list of superheroes has grown to be bald.

Now everyone is faced with a difficult choice:

Those heroes that everyone knows are very expensive, and Boss Pei has already said not to buy them.

Those cheap heroes are unknown to everyone, and they are not well-known, so how to determine whether overseas players like it or not?

Who knows whether those lesser-known heroes were born at the wrong time, or because they failed too much and didn't meet the taste of foreigners at all?

If it's the former, that's okay. If it's the latter, GOG buying this kind of rubbish won't help the game in any way. It's a waste of money.

Ye Zhizhou said: "Don't even think about the top two comic companies. They have already been bought by big groups. The purchase prices are basically at the level of billions of dollars. We can't take advantage of this kind of cheapness."

"And they hold the character IP tightly. Even if we can buy some relatively well-known characters with our 2000 million dollars, I'm afraid it's just the game copyright, and there will be many restrictions attached."

"It seems feasible to buy some of their lesser-known IP characters, but there will also be some restrictions, and the premium may be too high for us to accept, and the cost performance is very poor."

Lin Wan thought for a while: "Then don't think about it, and look back."

Ye Zhizhou continued to browse through the materials for a while, and said: "We... seem to be able to buy the third largest comic book company in the United States. There was news two days ago that they were about to go bankrupt."

Lin Wan instinctively realized that something was wrong, and asked, "The third largest comic company is about to go bankrupt? What is the market share of the third largest comic company?"

Ye Zhizhou: "Less than 5%."

Lin Wan: "..."

Wang Xiaobin was also stunned, and complained: "Shente, the third largest comic company in the United States has a market share of less than 5%. Does that mean there are three comic companies in the United States?"

Ye Zhizhou was also amused: "Of course not, but the information shows that's the case."

"It can only be said that this is the status quo of the industry. The first two comic companies are giants, with a market share of nearly 40%. The remaining No.3 to No.10 add up to 10%, and the other smaller It’s also in the early 10%.”

"These two superhero IPs are really too much, and the market is so big. They publish comics and make movies at the same time, and their influence is not at the same level as other companies."

Lin Wan nodded: "Well, according to the standard [-]-[-] rule, leading companies account for [-]% of the market share."

"No wonder, 'the third largest comic book company in the United States' sounds bluffing, but in fact the market share is less than 5%, and with the fight between the gods of the two big bosses in front, it must be getting harder and harder to live, and bankruptcy is inevitable." No wonder."

Ye Zhizhou took the laptop and quickly looked up the relevant information: "Yes, the form of traditional comics is no longer in the doldrums. These giant comic companies rely on film and television to make money. Comics are equivalent to a huge inspiration library, which can be drawn at any time. obtain materials and stably produce movie content.”

"But for these comic companies with a small market share and unable to make movies, life is getting harder and harder."

"This 'Hurricane Comics' has a few points that are pretty good:"

"Its comic themes are not completely limited to superheroes, but more diversified. For GOG, with a more diversified image, there must be more room for choice."

"Its several IPs seem to be in line with the tastes of European and American players, such as the Duke of Purgatory, Aliens, and Mechanical Special Police."

"There is also a very important point, he really has a national-level IP image! It's just... it was 20 years ago."

"Man of Many Faces, released in 1993, received many nominations including Oscars, but did not win the final award. It invested 2700 million knives and earned 3.4 million box office worldwide. It ranked fourth among all movies in that year. The protagonist After making this movie, the salary soared 20 times."

"However, Hurricane Comics is not an investor, so it didn't get much benefit. This is its last glory, and it will become more and more outdated later on."

"But the good thing is that the IP character of Multi-Face Man still has influence, and many foreigners should be familiar with his image. More than half of the value of Hurricane Comics is in this IP."

"Although it feels a bit like picking up trash... But I have to say, it's quite cost-effective to pick up this trash."

(End of this chapter)