To become the richest man from the beginning of the game

Chapter 725 Internet + Cold Noodles (Ask for a Monthly Ticket!)

Meng Chang continued: "Secondly, with the rapid development of the mobile Internet, platforms such as Weibo, review sites, and chat software have become brand-new marketing platforms for catering companies. help."

"One of the biggest advantages of the Internet age is that a successful business model can be spread and replicated quickly, let everyone know about it at the fastest speed, and spread to the whole country!"

"Many excellent catering brands in the past could only expand slowly from city to city. Neither capital nor popularity are enough to support the rapid replication of a successful business model."

"But in the Internet age, all this has become possible!"

"Combining these two points, it is not difficult to find that once a popular catering brand becomes a standardized, mass-produced, and high-quality online celebrity brand, it can be spread across the country at an extremely fast speed and gain huge profits. profits and great rewards!"

"The best part is that 'food is the paramount necessity of the people', as long as people live, they must eat, so once a certain catering brand is widely recognized by consumers, its long-term value will only increase!"

Speaking of this, Meng Chang observed He Desheng's expression a little bit.

He Desheng listened very seriously and nodded frequently.

Obviously, this theory is quite correct. Under ideal circumstances, there are indeed huge business opportunities for catering + Internet. For example, the food delivery and review industries where a lot of capital is now investing is the catering + Internet model.

But the question is, can something like roasted cold noodles develop into a chain brand and gain the trust of consumers?

Meng Chang had obviously expected this a long time ago, and he immediately turned to the PPT on the next page.

"After looking forward to the huge prospects and market potential of 'Cold Noodle Girl', I will explain the following content in two aspects."

"Respectively: the problems and opportunities in the baked cold noodle industry, and the implementation details of the brand 'Leng Noodle Girl'."

"Grilled cold noodles sounds like a very unrefined food, and it is also a food that has no threshold. Roadside stalls cost three to five yuan a piece, and they never appear in high-end restaurants."

"However, grilled cold noodles have a unique charm. Everyone from billionaires to ordinary people loves to eat it."

On the PPT, there is a picture of a rich man queuing up to buy roasted cold noodles. At the same time, there are screenshots of some sports stars or entertainment stars posting on Weibo boasting that the roasted cold noodles are delicious.

You can find a lot of these by searching the Internet casually.

"According to the statistics of the shopping website, on the shopping website alone, more than 1000 million raw materials for grilled cold noodles were sold throughout the year, and among the Internet celebrity foods such as snail noodles, spicy noodles, and self-heating hot pot, the sales volume ranks first. three."

"What's more, there are still many small vendors whose raw materials do not come from shopping websites."

"This is enough to show that although roasted cold noodles seem unrefined, there is a very large demand in China. In fact, this does not require data, and it can be felt only by daily feelings."

"In densely populated areas such as night markets, you can always see stalls selling roasted cold noodles, and there are often people queuing up. Small vendors selling roasted cold noodles can be said to make a fortune silently, with monthly incomes of tens of thousands everywhere. "

"Of course, this data may not be completely true. After all, various hidden costs have to be removed, but in any case, it has huge profit potential."

"However, there are still many problems and hidden dangers in the baked cold noodle industry at present. To sum it up simply: it is not formal enough, and there are many hidden dangers in hygiene; it is not refined enough, and the brand image is poor; it is not complicated enough, and there are few product styles."

"Many raw materials for roasting cold noodles are produced in small workshops. The production conditions are inherently poor, and there are hidden dangers in hygiene; vendors at roadside stalls do not pay attention to hygiene, use low-quality oil, and the ingredients are also subjected to various threats during the cleaning and serving process. Pollution."

"So, roasted cold noodles, like many other roadside foods, are actually very unhygienic. It is possible that the dust on the roadside is the least harmful substance in it except for the edible part."

"Moreover, different street vendors have different techniques for making cold noodles. Whether it is taste or shape, it is difficult to be elegant. It can neither achieve standardized production, guarantee the lower limit of taste, nor innovate and develop new tastes. and style."

"If there is no Internet thinking, the cold noodle industry will never stop at the stage of roadside stalls. How can it develop?"

"The goal of 'Cold Noodle Girl' is to integrate the already existing grilled cold noodle market and create a national gourmet restaurant brand with a high reputation!"

"In short, we want to use new thinking and new methods to create a new type of fast food that belongs to the Chinese people. We need to use good raw materials and new techniques to reproduce the traditional taste."

"As for how the brand 'Cold Noodle Girl' is going to redefine the baked cold noodle industry?"

"Next, please allow me to explain to you one by one."

Meng Chang stopped for a while and took a sip of water.

At the same time, he quietly observed the expression of He Desheng, who was deep in thought.

Regarding the above content, Meng Chang knew very well, but it was actually a bit of nonsense.

After all, it is actually very difficult to reverse the concept that "baked cold noodles are junk food from street stalls", because its image is deeply ingrained in the minds of ordinary people.

However, Meng Chang's goal was not to reverse this concept.

Sometimes, marketing in the Internet age itself is unreasonable.Pancakes, Liangpi, and Roujiamo can all be made into Internet celebrity brands, so why not baked cold noodles?

What's more, food like ramen and sushi can have the God of Ramen and the God of Sushi, why can't there be the "God of Grilled Cold Noodles"?

Most of the time, facts are not important, stereotypes are even more unimportant, what matters is how to convince others.

Meng Chang spent two to three months preparing the whole plan and this PPT, but he never showed it before.

Because he has never found a very suitable investor.

Sometimes, whether a cake can be painted well depends not entirely on the person who painted the cake, but also on the occasion of the cake and the audience waiting to eat the cake.

If it was an ordinary investor, Meng Chang would definitely be thrown out as a liar.

Although he is indeed a liar and has never denied it in his heart, getting kicked out is unacceptable because it will affect his reputation.

From Meng Chang's point of view, his plan can only be used once, and he must hit it once.

If you find some messy investors, and these people don’t invest, you and the project’s compulsion will be ruined, and the cake will be exposed before it’s done. Isn’t this the end of the calf?

In fact, it is better to fool some rich people, such as big company executives, celebrities, rich people, etc., because these people will be more likely to believe in some lofty concepts and terms.

However, the premise of all this is that Meng Chang himself has to have a dazzling aura, so that these big shots can ignore the irrationality of this project.

Where does this halo come from?

It is obviously not enough to just graduate from a prestigious school and have senior marketing experience in a major Internet company.

"Pei Boss Investment" is a good aura. Although it is not omnipotent, it can at least bluff many people.

Once there is this halo blessing, many unreasonable places will naturally be ignored, fooling investors, and attracting a huge influx of funds.

And once he gets the money, Meng Chang can start marketing, using overwhelming advertisements and various specious concepts to guide the attention of people who eat melons and turn them into leeks.

Then, open a high-end store, create profits through traffic, raise valuations, and trigger more capital pursuits. After harvesting enough leeks, pat your ass and leave, leaving a lot of chicken feathers.

In short, this routine is perfect, provided that you pass the first level first.

If you can't even get Tengda's investment, then the following series of routines will naturally be impossible to talk about.

Therefore, Meng Chang took a sip of tea to moisten his throat, and then prepared to start his most exciting performance.

So much has been said before, but it is actually foreshadowing, and it is [-]% to [-]% reasonable for the brand "Cold Noodle Girl".

But people will always believe what they want to believe. So many IQ taxes can be established because of the [-]% to [-]% rationality.The key is whether the latter paragraph can cover up all those seemingly unreasonable places.

Various details of the brand "Cold Noodle Girl" appeared on the PPT.

"The brand concept of 'Cold Noodle Girl' is to create a brand of roasted cold noodles with a sense of quality and petty bourgeoisie."

"The name itself gives people an anthropomorphic hint. Her avatar seems to be cold and gentle at the same time. The brand's logo is traditional and youthful, just like our products are popular and refined. .”

"For the shaping of this brand, I have established a three-step goal."

"The first step is to open a 'Cold Noodle Girl' flagship store in the bustling business district of the imperial capital."

"In this store, we will fully demonstrate to all customers the difference between this brand and other roadside baked cold noodles in terms of formula, raw materials, tableware, and dining environment."

"We first spent a lot of money to study the formula and taste of 'Cold Noodle Girl', from the raw materials of cold noodles and the selection of various seasonings, to the dosage of various ingredients, to the actual cooking temperature and time, everything must be done. To achieve standardized operations, to ensure the taste of each baked cold noodles."

"At the same time, we also need to fully develop cold noodles with multiple flavors. We can't just distinguish between sweet and spicy, sweet and sour tastes, but also make more content and patterns for cold noodles."

"Of course, for the richness and diversity of the dishes in the store, we will also make various traditional cold noodles, side dishes or fruit drinks."

(End of this chapter)