To become the richest man from the beginning of the game

Chapter 907 "Butterfly Broken from the Cocoon" (ask for a monthly ticket~)

Meng Chang actually doesn't know much about e-sports, because it is a new industry after all, and he doesn't have much interest in it.

Do not watch e-sports games, nor play related games.

But after all, Meng Chang has a smart brain, and he can search for information from various aspects for areas he doesn't understand.

As a new industry, e-sports has been full of controversy since its inception. There are many hot topics on the Internet, and it is simply too easy to find some dirty material.

There is no need to understand too deeply, after all, he just wants to shoot a promotional video related to e-sports.

Just like shooting a promotional video for a racing car, you don’t need to actually go to the track to understand the configuration data of the car, right?

Therefore, Meng Chang spent a little time searching for some information on the Internet and collecting some materials.

To his surprise, Feihuang Studio, a subsidiary of Tengda, even made a documentary on the e-sports industry, which aroused a good response at the time.

This documentary is called "Butterfly from the Cocoon", which mainly talks about the mental journey of a professional player playing "Anti-Terrorism Project".

Training at least 14 hours a day, rarely seeing friends and family, almost no holidays... Even when he decided to play professionally, his father locked him at home, and he kicked the door out and ran to Shanghai to start his career .

In short, highlight a hardship.

The entire documentary was shot very realistically, including interviews with relevant personnel, training bases and real scenes of professional players' hometowns, with full details.

Meng Chang believes in the professionalism of Feihuang Studio. This documentary is absolutely realistic, and the feedback from the audience also proves this.

"Very good, this documentary has saved me a lot of things."

"There is such a film that can provide a comprehensive understanding of the e-sports industry, so I don't need to spend several weeks on field trips."

Although the advertising and marketing department has a lot of funds and fully supports the field trip, Meng Chang has no interest in it.

Because no matter how much money you have, it has nothing to do with you!

He just wants to finish this publicity project quickly and get his own commission, and he doesn't care about the rest.

This documentary was shot in June 2010, about a year and a half from now.

Meng Chang felt that in just one and a half years, the environment and ecology of the e-sports industry should not undergo any outrageous changes, right?

After reading the relevant materials, Meng Chang quickly locked in several key "black spots" of this promotion.

The current e-sports industry is still in a state of chaos, such as player salary disputes, clubs oppressing players, poor treatment for low-level players, difficult entry and retirement with no good way out, etc. These are objective problems.

You can find a lot of similar news with just a search.

It's just that I didn't find much negative news about the GPL, which made Meng Chang feel a little pity, and couldn't allude to it in the film.

But after thinking about it, this is also normal. GPL involves too much big capital, including big companies like Shenhua Group, and each sponsor is richer than the other. How could these negative news be allowed to flow out? , Crazy on the Internet?

They must have all been shut down.

But this does not affect Meng Chang's performance. Anyway, the e-sports industry is similar in comparison. Even if the GPL does a better job, it should not be possible to fundamentally change the characteristics of this industry.

After thinking twice, Meng Chang found an excellent entry point among these key "black spots".

In the past, the promotional videos of the e-sports industry basically focused on the top of the pyramid, that is, the small group of people who won the world championship and became famous.

For example, "Broken Cocoon and Become a Butterfly" is about the former professional player who won the world championship in "Anti-Terrorism Project". Recently, some media also hope to make a documentary for the FV club to introduce to the audience how they won the ioi global finals. course.

The content is also easy to brainstorm: first, let’s introduce how poor these professional players were from, how their family members didn’t understand when they chose to play e-sports, how hard they worked to pursue their dreams, and what achievements they achieved in the end…

These are the basic routines.

But Meng Chang wants to do the opposite, instead of photographing the small group of people at the top of the pyramid, he wants to photograph those professional players with poor grades and unknown, and even those Internet addicts who have professional dreams but have never been able to enter the industry. juvenile!

The lives of these people can be said to be very miserable.

As long as you search the Internet, you can find many similar reports.

The salaries of many professional players are extremely low when they enter the industry, not to mention five social insurances and one housing fund, and they can even pay for their food. The training environment is also very harsh. It is said that it is a training base, but it is actually a large Internet cafe.

Meng Chang also found some photos of domestic old clubs such as H4 on the Internet. The living environment of the players is really not flattering.

Moreover, this is still a small group of people who can become professional players, what about those who cannot become professional players?

It is said that the college entrance examination is a single-plank bridge for thousands of troops to cross, but the road to e-sports is more terrifying than the college entrance examination, because the entire industry needs too few people.

Thinking of this, Meng Chang probably had a clue, and quickly wrote a rough outline.

The other promotional videos all tell the story of the success of the teenager chasing the dream, but this promotional video of Meng Chang tells the story of the failure of the teenager chasing the dream!

……

The protagonist of the promotional film is a childish teenager.

In the first scene, he was playing GOG with high concentration in a dark Internet cafe.In the game screen, the enemy has already overwhelmed the enemy. He operated frantically and fought desperately with the enemy on his own high ground, but after a fancy operation, he was caught by the opponent's skills and instantly killed on the spot. The bright red "Failure" appeared on the screen.

The teenager was very frustrated. He took off his earphones and watched the scene of failure in silence.

But immediately afterwards, the boy mustered up his courage again, ready to start the next game and win it back.

At this moment, a middle-aged man stood behind him and grabbed him from his seat.

"Dad?" The boy was stunned.

The middle-aged man's face was livid, and he dragged him back home.

In the second act, the teenager is dragged back home by his father. Judging from the environment at home, the conditions should be very bad.

The father and son had a fierce quarrel, and the father was so angry that his face was flushed, and he picked up a feather duster from the side to beat him.

The boy was also very angry and shouted "kill me".

However, when the father raised his hand, he slammed the feather duster to the ground, and then knelt down with a "plop".

"Even if Dad begs you, okay? Go back to school and study hard, don't play games anymore..."

The boy didn't speak, he turned his head back to his room and closed the door with a "bang".

In the third act, the teenager came to the big city alone with a few hundred dollars stolen from home, and went to several clubs one by one for trial training.

But these clubs rejected him one after another, and one of the managers said very sincerely: "Sorry, your strength is not up to the requirements of our club, e-sports may not be suitable for you, I suggest you reconsider. "

The boy was sleeping on a bench in the park, looking at the starry sky, with an expression of never giving up.

In the fourth act, there was finally a club willing to accept him as a youth training player, without salary, but with food and housing.The young man was very happy. He trained hard every day, watched the main players play training games and discuss tactics, and silently envied him. He hoped that one day he could play games and win championships like them.

In the fifth act, the young man played as a substitute for the first time, but he performed abnormally and became a retreat. Messages of him being killed frequently appeared on the screen.

After the game, he took the initiative to apologize to the manager, but the manager didn't say anything, but since then, he never got any chance to play.

He just waited and waited next to the drinking fountain, and the teammates around him changed wave after wave.

Finally, the manager approached him and told him to find another way out.

In the sixth act, the desperate boy returns home, thinking that his father will beat him up in a rage, but the father doesn't say anything, but prepares the meal silently, saying that tomorrow he will find a way to find a job for him through his relationship .

In the seventh act, the sun is scorching, and the boy is moving bricks on the construction site.

The father came all the way to deliver water and food, and felt very distressed. The boy wiped his sweat with his dirty hands, smiled and said he was not tired.

But after his father left, he looked at his father's back, and for some reason, he thought of the scenes in the classroom, and tears flowed down.

Those days that he didn't cherish once will never come back.

……

After writing the outline of the story, Meng Chang checked it from beginning to end and was very satisfied.

This is called high-end black.

If Meng Chang forcibly fabricates facts and shoots some content that smears the e-sports industry, it will definitely not work, because such behavior is expressly prohibited in the agreement he signed with Mr. Pei.

But the content he is shooting now is all real!

The scenes reflected in these scenes should have been staged many times across the country.

Moreover, Meng Chang shot very restrainedly.

Unlike many traditional media, he confuses e-sports with playing games, and then vilifies game playing as "Internet addiction", and vilifies teenagers who like to play games as a kind of pathology.

He just photographed the hardships of the e-sports industry very objectively.

The boy's father didn't beat, scold and swear at every turn like other parents. It can be said that he was very kind to the boy, and that kneeling seemed extremely sad.

But the boy insisted on going his own way, and finally found that his father was right.

There are so many people who like to play games, but only a small part of them can be selected by the club to become professional players; A small number of players can become star players and are well-known to the audience; among the star players, only a small number of players can win the championship of the competition and gain both fame and fortune.

In other words, the entire e-sports road is like a big filter, and the people who can survive each stage are only one in a million.

And what happens to those who are eliminated?

As reflected in the video, they chose a wrong path, and the most precious years of their lives were wasted.

Of course, Meng Chang's original intention was not to discriminate against moving bricks on the construction site.

As long as you can support yourself and support yourself, there is no distinction between high and low occupations.

What Meng Chang wants to express is that the same occupations, some are chosen voluntarily, and some are passively accepted.After failing to take the path of e-sports, voluntary career choice basically becomes impossible and can only be accepted passively.

How miserable!

Moreover, Meng Chang will give the audience enough hints in some details, for example, when filming the club's training scenes, it is necessary to shoot the internal conditions of the club, including accommodation, meals and so on.

If these contents are filmed in a ready-made e-sports club, they will definitely not be happy, after all, this film is tantamount to publicizing the family's shame.

But it doesn't matter, as long as you set up a set according to the information found on the Internet.

All the game screens in the promotional video use GOG, because all other games have no copyright, and only GOG screens can be used casually.

Moreover, using the GOG screen can also produce AOE effects on the GPL by the way, which can be said to kill two birds with one stone!

After carefully revising the outline of the promotional film a few times, Meng Chang stood up confidently, and said to other colleagues who were fishing, chasing dramas, playing games, and sleeping: "Everyone, put aside the things at hand for a while and come to work." Already!"

Everyone immediately stopped what they were doing and looked over.

Meng Chang gave a detailed introduction to the new promotional film.

"This film is called "Butterfly Broken Cocoon"."

The reason why it is called "Butterfly from the Cocoon" is mainly to echo the documentary "Butterfly from the Cocoon".Reminder to all young people who want to take the road of e-sports: You may not necessarily break out of your cocoon and become a butterfly, but you may also be bound by your own cocoon.

Whether you can become a butterfly depends on whether you are really a butterfly or just a caterpillar.

"What do you think?" Meng Chang looked around at everyone.

On the surface, I asked everyone for their opinions, but in fact, Meng Chang had already thought about it in his heart. Even if someone objected, he would definitely shoot according to this.

However, the crowd did not make any comments.

"Very good, no comments!"

"Then I'll start refining the details now."

"I'm looking for venues and casting actors."

The entire advertising and marketing department took a 180-degree turn in an instant. Before, everyone was like a flock of sheep grazing on the green grassland. With Meng Chang's order, the flock of sheep immediately formed a square formation and started to go forward!

Although he had already had a similar experience, Meng Chang still felt a little uncomfortable.

In his view, these colleagues present two completely different qualities at the same time.

The people he has come into contact with in his previous work can often be roughly divided into two types: workaholics and fish monsters.

The former are serious and responsible for their work, but they often never finish the work at hand, and they will never be seen fishing during working hours; while the other fish-fishing monster will seize all the time to fish, even if they are assigned tasks , It will take a long time to complete slowly, without any efficiency at all.

But these colleagues in the advertising and marketing department are neither workaholics nor fish monsters. You say they are hardworking. When they are not working, they play games and sleep. They will never take the initiative to find work; you say they are lazy. , After really having a job, each of them is extremely efficient.

But Meng Chang didn't have much opinion.

These people have high work efficiency, can complete their tasks quickly, ensure that they can get a high commission, and at the same time, they will not have any doubts about their plans. No matter how you think about it, these are perfect subordinates.

Thinking of this, Meng Chang stopped worrying about this matter, but continued to look forward to his commission this month.

There was a wave of counter-propaganda from Tuwei Live, and another wave of counter-propaganda from the GPL side. The effects of these two times are superimposed, and the commission cannot be fully paid?

Although the publicity plan for Tenda's physical industry was a bit of a failure at the beginning, but the latter two plans are balanced, and the high commission is still appropriate!

Meng Chang couldn't wait any longer.

(End of this chapter)