To become the richest man from the beginning of the game

Chapter 908 Where should I start filming the promotional video for setting up a stall?

October 2, Wednesday.

Huang Sibo came to Chang'an with the film crew from Feihuang Studio and Zhang Yahui, the representative sent by the girl with cold noodles.

China's food culture has a long history. There are many famous night market snacks all over the country, and many of them are famous all over the country, such as Gaozhuang Night Market, Dongxin Street Night Market, Zhanggongqiao Night Market, Xisi Night Market, Shizi Street Night Market, etc. Wait.

These night markets all gather local food and drink. Every night, there are a lot of people, the lights of the fire, the hawking, the sweat, and the cold beer.

The night market is a gathering place for delicious food and a good place to set up stalls.

The first filming location chosen by the program group was Dongxin Street Night Market in Chang'an.

The night market here first started in the 80s, and most of the stalls and restaurants are located in the east section of Dongxin Street. The three most famous gourmet restaurants are: Wang’s Tongzi Chicken, Zheng’s Steamed Buns and Old Chen’s Stewed Vegetables.

Before Huang Sibo came, he had already done his homework on these contents.

Although Zhu Xiaoce is the director, he should lead the team, but he still has a more important job: supervising the post-production team's fine-cutting and post-production of "Mission and Choice".

After all, Zhu Xiaoce is the director of "Mission and Choice", and he still needs to make decisions on many issues.

Therefore, this time Huang Sibo led the team to shoot and chose another newcomer director from the company, and took this opportunity to train the newcomer.

After arriving at the hotel, it was still early. After everyone checked in, they gathered in the rest area of ​​the hotel and planned to discuss how to shoot this promotional video.

Although it is decided to shoot the night market, the content of the night market is too extensive, and there must be a clear theme for what to shoot.

But Huang Sibo and the whole team didn't know anything about it. How to shoot it depends on the representative of the cold noodle girl, which is what Zhang Yahui means.

But what made Huang Sibo feel a little puzzled was that only Zhang Yahui came to the cold-faced girl.Moreover, Zhang Yahui didn't seem to know much about the business of Leng Nian Girl, he was just a stall owner who joined Leng Noodle Girl.

Huang Sibo specially called Qi Yan, the person in charge of the cold noodle girl, and asked about it. Qi Yan said that it was okay. She had already told Zhang Yahui all her thoughts. The operation and planning of the food laboratory will not be over. Let Huang Sibo discuss with Zhang Yahui if he has any questions, and call her to ask her if he is really undecided.

Huang Sibo thought about it, and that's right, with the half-dead look of the cold noodle girl, let Zhang Yahui make the decision or let the management of the cold noodle girl make the decision, probably the final result will not make much difference.

So everyone looked at Zhang Yahui, waiting for him to say how to shoot this promotional video.

Zhang Yahui has never dealt with such a professional shooting team, and now he is the focus of everyone's attention, and he is a little nervous.

He adjusted his mood, and then said: "In fact, Mr. Qi did not have any special purpose in making this promotional video. The main purpose is to record the daily life of the stall owners and show netizens the ups and downs of life in a stall. Of course, by the way, you can also promote the traditional local cuisine of China. Of course, you can also focus on introducing some street stall delicacies that have made innovations based on tradition..."

"The main reason for taking pictures of street stalls is that Leng Nian Girl has prepared a food stall food competition before, and Mr. Pei is very appreciative of this. Mr. Qi believes that digging deeper into street food stalls may be a future development direction of Leng Noodle Girl."

"Moreover, the brand image and main dishes of the cold noodle girl are also inseparable from the ground."

Huang Sibo was still a little confused: "I understand the general meaning, but the content is too complicated and there is no focus."

"Does it focus on food, or the daily life of the stall owners? The former is a regular food promotional film, while the latter is more like a documentary."

Zhang Yahui was stunned for a moment: "Uh... I really can't say that. Brother Huang, what do you think?"

Huang Sibo was a little speechless, thinking that you guys are going to make this film, and you don't have a clear idea, so why are you asking me?

But after another thought, after all, the cold noodle girl had just joined Tengda not long ago. This Zhang Yahui was just a stall owner before and had not been influenced by Tengda's spirit too much. It is normal to not understand these problems.

In this case, it is up to an old man like himself to show them the way!

So, he patted his chest: "Come on, then I will talk about my opinion from Mr. Pei's perspective."

"In the final analysis, this promotional film is to promote the cold noodle girl. At least, through the matter of 'making a promotional video for street food stalls', we want to establish a kind of 'we care about traditional food and local food inheritance' for the cold noodle girl such an impression of

"So my suggestion is that in each episode, we choose a city, a local specialty food, and tell a personal story of a stall owner, so as to achieve the effect of 'seeing the big from the small'."

"Many food promotional videos in the past focused on food. For example, how precious the raw materials of this food are, how complicated the production process is, and how craftsman the boss is."

"However, if the scope is extended to the entire category of 'street stalls', this perspective is undoubtedly somewhat one-sided."

"We all know that street stalls are actually hard work, and many street stall owners actually live a very difficult life."

"So, the structure of our film is roughly divided into three parts: the first part introduces the city and night market we will shoot in this issue, briefly introduces several very famous local delicacies in this night market, and then expands to Make an overview of the food culture of the whole region, and give the audience a very broad perspective;”

"The second part focuses on a certain stall owner in this night market, and introduces his mental journey in detail. For example, how did this stall owner embark on the road of selling a stall? What sad or touching things have happened, so that everyone can better see the inner world of these stall owners."

"In the third part, after introducing the stall owner's mental journey in detail, he will introduce his exclusive food. In this way, the audience has already formed a certain impression of the stall owner, and it is easier to resonate."

"What do you think?"

Zhang Yahui nodded immediately: "Well, I think this is very good!"

"But this may have a small problem, that is, it will focus all the attention on the night market, stall owners and food, and not pay too much attention to the brand of Leng Noodle Girl."

"It suddenly occurred to me that there is another very critical factor that must be mentioned."

"The cold noodle girl is here to set up a gourmet laboratory, and will work hard to recruit all the outstanding gourmet stall owners from all over the country. Of course, many stall owners will never leave their homeland. We will buy gourmet recipes from them at a high price and train special personnel. Learning, trying to reproduce this authentic local flavor."

"After these contents are added, the focus of the promotion will no longer be a night market in a certain city or a certain stall owner, but the cold noodle girl!"

Huang Sibo nodded immediately: "Indeed."

"Since it's a promotional film, our ultimate goal must still be to promote the cold-noodle girl."

"However, this matter should not be said too bluntly, it will easily arouse the resentment of others."

"I think it's enough to add a sign of a cold-faced girl and a line of small words at the shady place at the end of the last credits."

Zhang Yahui nodded: "Well, that's ok. I'll leave it to Huang Ge's arrangement. I'm also a stall owner. If you have any questions about this, you can ask me at any time."

Huang Sibo said: "Well, I have a question to ask you now, let's have a brief exchange and touch, and then start to roughly plan how to shoot."

"Actually, I have a better understanding of those glamorous parts. I mainly want to ask, how bleak can the bleak side be?"

Zhang Yahui smiled a little embarrassedly: "Then...but it's hard to say."

……

According to statistics, there are 1000 million people in our country whose monthly income is less than [-] yuan. Although the economic development is so rapid that various high-income groups emerge in endlessly, there are still many people who are worried about making a living.

Zhang Yahui knew many stall owners who had to set up stalls to make a living.

They don't like to set up stalls, but as a last resort, they can only regard it as a means of making a living.

These stall owners do everything, some put film on mobile phones, sell magazines at newsstands, sell umbrellas at bus stations, shopping malls, and subway entrances, and some join in to make chicken chops or other snacks... …

Of course, there are also stalls selling roasted cold noodles like Zhang Yahui.

And in the process of setting up the stall, the sadness is beyond words.

For example: setting up a stall in a popular place, being smashed by gangsters, there is nothing I can do but swallow my anger and obediently "offer";

I rented a house in a hot store, but the landlord drove the person away with a demolition notice. After leaving helplessly, I found out that the landlord had changed hands and sublet it out at a higher price;

I wanted to open a small shop for catering, but first I had to go through a lot of trouble to obtain a business license, and then I was ordered to rectify it because of complaints, and the business was bleak...

As long as they walk on this road, most of the stall owners go to bed later than dogs, wake up earlier than chickens, and have no rest throughout the year, but most of them can barely make ends meet, struggling on the line of food and clothing.

Many people sympathize with small vendors, but the premise is that "the place where the stalls are set up should not be in front of my house and where I want to go."

The stalls of these small vendors are either unsafe (placed at intersections or main roads), or unhygienic (hard to guarantee raw materials, kitchen waste pollutes roads), and also bring many problems to urban management.

Zhang Yahui came out to set up a stall after graduating from high school. Although he is still very young, he has actually set up a stall for seven or eight years, and the location of the stall has changed many places. Naturally, he is very clear about his firm belief.

The shooting team of Feihuang Studio listened and recorded, and began to plan the specific shooting plan of the promotional film based on what Zhang Yahui said.

　I have something to go out today, and I didn’t get home until after 8 o’clock in the evening. There is only one chapter, and I will update it later

　　

　

(End of this chapter)