To become the richest man from the beginning of the game

Chapter 949 Meng Chang's Imaginative Promotion Plan

After leaving Boss Pei's office, Meng Chang returned to the advertising department.

After sitting down in his seat, he suddenly felt a little stressed.

Before, he just felt that the promotion of "Mission and Choice" was of great importance, and he felt a little pity, but between conscience and commission, he chose the latter without hesitation.

It's just that after I came back and thought about it carefully, it was actually quite difficult to make a mess of this publicity plan.

Because the investment in "Mission and Choice" is too large, it is both a game and a movie, and I heard that Lu Zhiyao also participated in it.For such a large production, even the slightest bit of wind will cause enthusiastic responses.

It is really impossible for no one to care about it.

Meng Chang thought about it. Since the publicity plan cannot be unknown, he can only work hard to reverse the publicity and reduce the popularity.

It would be best if this publicity plan would cause people who saw it to feel instinctively uncomfortable and disgusted as soon as it came out, and they could also get a commission.

Meng Chang opened Qiandu, ready to search for relevant information.

He doesn't know much about games and movies, he can only be regarded as an amateur, but this is not a problem, and there are still two weeks before the publicity plan is released.

According to Mr. Pei's request, the pre-heating of "Mission and Choice" will only be carried out next month. These two weeks are enough for Meng Chang to catch up on some relevant knowledge and come up with a publicity plan that is enough to arouse the audience's disgust.

"Let's see if there is any gossip about "Mission and Choice" on the Internet."

Meng Chang first searched for the keyword "mission and choice".

To make a publicity plan for a certain product, you must first know what everyone's attitude towards it is.If everyone's impression is good, then we must strengthen this impression; if everyone's impression is not good, then we must first consider reversing and changing this impression.

Of course, this is a normal propaganda model, and Meng Changde did the opposite.

"Oh? There are so many search results?"

"No, I remember that Tenda's confidentiality work has always been done very well. How could there be so much news? Besides, it seems that there are no trending searches..."

"No, what was found here is a bunch of ghosts!"

Meng Chang looked at the search results carefully and felt a little dizzy.

"Mission and Choice (Game Software) Qiandu Encyclopedia"

"Do you still remember "Mission and Choice"? Is the development of domestic games really destroyed in its hands?"

"The worst game in history "Mission and Choice""

""Mission and Choice" ranks first, counting the nine garbage games that cheat the most money in the history of games!"

The search results are all stuff like this.

Meng Chang felt a little puzzled. He took a closer look and realized that "Mission and Choice" had the same name as a stand-alone game called "National Tour Shame" in the history of domestic games!

It was a game of more than [-] years ago, more than ten years ago.

Meng Chang doesn't usually play games, and basically knows nothing about the history of domestic games. He just learned that Mr. Pei's new game is called "Mission and Choice" from within the company, and he has no idea that there is such a thing behind it. many secrets.

He regained his energy immediately, and read the introduction to "Mission and Choice" on these web pages from beginning to end.

"I didn't expect the source of this name to be like this?"

"Then...does President Pei have any special intentions in naming this game?"

"Does Mr. Pei mean to avenge the 'national tour shame'?"

"hiss……"

Meng Chang gasped, feeling more stressed.

I have to say that the phrase "revenge of shame for the national tour" is too easy to spark topics, and it is very easy to arouse the patriotic enthusiasm of players.As soon as this topic is brought up, the attention will definitely not be low.

This undoubtedly made Meng Chang's reverse propaganda more difficult.

"From the perspective of the theme, this is an RTS game, and it is a science fiction theme."

"This type of game should not be played by anyone."

"So, if you want to prevent the publicity from having the desired effect, you must try to keep it out of the circle as much as possible."

"As long as it doesn't go out of the circle and its popularity is limited to the domestic stand-alone player group, as well as the RTS game player group, it will definitely not be able to recover the massive investment, and the publicity will naturally fail."

"Then... we must work hard on the promotional materials!"

Meng Chang quickly determined the general publicity strategy, which is to make passers-by as insensitive as possible and make the core player group feel uncomfortable.

If the situation permits, some small tricks can also be used to achieve the effect of false propaganda.

Of course, the premise is that it does not violate the provisions of the agreement or the relevant laws and regulations. How to play this edge ball is a technical task.

"At present, it seems that Tenda has done a good job of keeping secrets. The outside world basically does not know that the game Tenda is developing is a remake of "Mission and Choice."

"This is a great benefit for me! In this way, I can use the inertial thinking of netizens to mislead them..."

"In this way, the original promotional material of "Mission and Choice" is not bad, if I use it directly... what will happen?"

Meng Chang searched the Internet, and soon found a lot of promotional materials for "Mission and Choice".

As a typical representative of false propaganda, the promotional materials of "Mission and Choice" have also been nailed to the pillar of shame like the game itself, and repeatedly flogged.

At that time, the Internet was not well developed, and the main publicity was in various magazines and physical posters. The provocative slogan and the Chinese soldiers in space suits left an extremely deep impression on people.

"Your hometown, Blue Star, just suffered a devastating attack from the Zerg..."

"Defeat the swarm and save Blue Star with your comrades!"

"Cost of millions, dedicated production, grand scene, domestic model!"

Such slogans made the players at that time excited.

Of course, these slogans seem very blunt now, and the pictures on that poster are also very rough. Looking at the painting style of the [-]s and now, I can only describe it as "terrible".

Meng Chang fell into deep thought.

"If there is a positive publicity, it must be to put the most exciting parts of the game and movie on it, and then desperately promote the concept of 'cleaning the shame of the national tour'."

"In this way, players' enthusiasm for supporting domestic games can be aroused, and arouse a high degree of attention."

"But in this way, my commission is hopeless, and I have to do the opposite."

"Then you shouldn't use any material from the new "Mission and Choice" games and movies, and don't involve concepts such as 'remake' or 'washing the shame of the national tour' at all."

"Just use these promotional materials from the old game, so that the players can't see that this is a remake of "Mission and Choice"! It even makes them mistakenly think that this is just the old game from more than ten years ago! "

"Uh... No, there are still loopholes in this way."

"As long as everyone sees that this game is released by Tenda Games, they will understand that it must be a remake."

"Can you deliberately not release it under the name of Tenda Games? Discuss with the official for a while, and deliberately conceal the company that made this game?"

"Although it is a bit strange, it can also be prevaricated with 'a special marketing method' and will not violate the contract."

"Or, bundle it with many classic old games to make a collection, and organize a 'revisiting classic domestic games' activities to confuse the public."

"Although it will be revealed sooner or later, as long as it lasts for a month, won't I get my commission?"

Meng Chang suddenly realized that his previous thinking was too rigid. If he wanted to get a commission, there was actually more than one way.

What Meng Chang had imagined before was to try to make this project uninterested and never make money through publicity.

But now he finds that the difficulty is too high, because Mr. Pei's projects often have their own enthusiasm, especially the "Mission and Choice" project, which cannot be achieved at all.

That being the case, is it possible to change the way of thinking?

This month, the publicity plan was released, and no one paid any attention to it; next month, the efforts were stepped up, but no one was still interested.In this way, wouldn't the two-month commission be obtained smoothly?

As for the month of the official release, the effect of confusing the audience was lost, and the project exploded. At most, there was no commission for that month, and the commission for the first two months was still taken.

Meng Chang was overwhelmed by his wit, and immediately began to write a promotional plan.

The publicity plan this time is mainly based on the promotional materials of the old game in the past [-]s. It is still the poster and the slogan, nothing changes.

There are no Tenda-related icons or logos on this promotional poster, so that everyone will not know who the producer of this game is.

Just add a line of words: "Revisit the classics and reminisce about the domestic games ten years ago!"

Pack all the domestic stand-alone games of that era, make a collection, and then secretly stuff "Mission and Choice" into it.

It's just that before Tenda's "Mission and Choice" was released, it was the old cheating game that was stuffed in, and after Tenda's "Mission and Choice" was released, the old game was replaced.

After that, a large amount of resources were used to promote this collection on the official platform, while the promotion in other places was mainly based on the original promotional materials of "Mission and Choice".

In this way, it will have an indistinguishable effect, so that everyone will think that this is a collection of old domestic games, and they will not go into the details of what the games in it are.

In this way, at least it can be hidden for more than a month, right?

Meng Chang's request is not high, so let's take two months' commission first.

After all, he had made so many plans before, and he didn't get a dime commission, and his mentality was about to collapse, so he didn't expect to get the full commission once and for all, at least get tens of thousands of yuan first.

Of course, this idea is only a prototype, and how to operate it requires careful consideration and long-term planning.

But this general direction should be no problem.

The more Meng Chang thought about it, the more he felt that his plan was good, and he immediately started to make a publicity plan.

(End of this chapter)