To become the richest man from the beginning of the game

Chapter 950 "Revisiting Classic Domestic Games" Promotional Plan

Meng Chang turned on his laptop and quickly tapped on the keyboard, his writing was like a spring.

With his extremely high efficiency, the rough plan was quickly written out.

But after carefully examining the plan, Meng Chang felt that there were still two loopholes that needed to be filled.

This plan requires the cooperation of ESRO's official platform and Tenda Games to package these domestic classic games into a collection, and then secretly insert "Mission and Choice" into it.

In addition, Meng Chang also has to go to Tenda Games to get the demo of "Mission and Choice", at least play a little bit to understand.

As the saying goes, knowing yourself and the enemy is the only way to win a hundred battles. An important reason for Meng Chang's failure before was that he did not have a deep understanding of the products he wanted to promote, but considered according to the inertial thinking of ordinary people.

As a result, the difference is a thousand miles away.

Facts have proved that Mr. Pei's way of thinking is completely contrary to that of ordinary people. There are many pitfalls hidden in these projects, and he will step into them accidentally.

Therefore, although Meng Chang has not played a few games himself, and it is difficult to judge whether the gameplay is good or bad, at least he has to play this game patiently, so as to ensure that his plan is foolproof.

As for how to make the ERSO official platform and Tenda game department cooperate with their own plans, this is easy to handle.

After all, his current official status is the person in charge of the advertising and marketing department, and the promotion of "Mission and Choice" is a task personally arranged by Mr. Pei.

As long as Meng Chang opens his mouth, Tenda's game department will definitely cooperate fully.

Now, Meng Chang felt that his plan was only a little short of being fooled.

And flickering has always been his strong point.

So, he finally perfected this rough publicity plan, then got up and left, preparing to go to the Tenda game department to have a wave of linkage with the person in charge, Hu Xianbin.

……

The advertising and marketing department is also in Shenhua Haojing, just a few floors away from the Tenda game department, so it will arrive soon.

Meng Chang went straight to Hu Xianbin and explained his reason for coming.

Hu Xianbin attached great importance to it: "Promoting "Mission and Choice"? Of course it's no problem! Since it's Mr. Pei's intention, brother Meng, if you have any requests, just ask, and we will definitely cooperate fully."

Meng Chang couldn't help but smile slightly. It seemed that the plan was going well and developed exactly as he expected.

"First of all, please provide a demo of the game. Although I have already thought about the promotion plan, I still have to play the specific game before I can finalize some details."

"Secondly, we need to discuss with ESRO's official platform to hold an event of 'revisiting classic domestic games'. The official platform will come forward to package all the classic domestic games from more than ten years ago into a collection, and publish them on the official platform. discount sale."

"Of course, the money sold by other games has nothing to do with us, but we have already obtained the copyright of "Mission and Choice", so we will still sell this game at the original price, which is 158 yuan."

"After the development of our "Mission and Choice" is completed, we will replace the previous game."

Meng Chang did his homework. "Mission and Choice" was released after "Command and Conquer". The original price of "Command and Conquer" in China at that time was 160 yuan, while that of "Mission and Choice" was 158 yuan.

Of course, this is the original price. "Mission and Choice" has the intention of making bad money, so various discount activities have been carried out during the promotion and promotion process, and the lowest price can even be more than 80 yuan.

But whether it was 80 yuan or 158 yuan, it was no different from a huge sum of money in the [-]s.

As for why a relatively high price was set at that time, it has to be viewed in light of the background of the times at that time.

At that time, the domestic game industry was in violent turmoil, with the rapid rise of online games and the gradual spread of piracy, the domestic genuine stand-alone games were forced to fight a price war with piracy, but no matter how much the price was lowered, it still didn't help.

The development team of "Mission and Choice" at that time, although the game was poor, knew marketing and the market very well.

They know that the price of this game must not be set low.

Because the development team knows the quality of this game well, the word of mouth will definitely collapse after the release. Since they want to make a lot of money and run away, the price must be set higher to make more money.

Moreover, since this game is about sentimentality, a higher price can also imply to players that this game is a high-quality game of the same level as "Command and Conquer", a large-scale production, and if the price is lower, players will be suspicious.

Therefore, the original game of "Command and Conquer" sells for 160 yuan in China, and the original price of "Mission and Choice" is set at 158 ​​yuan, which is a symbolic reduction of 2 yuan.

Everyone knows the result later, the game sold more than 4 sets, and in the end, more than 3 sets were asked for a refund, and the remaining nearly [-] sets were also discarded by players angrily.

Therefore, Meng Chang also intends to sell "Mission and Choice" at the original price of 158 yuan, which is also consistent with the historical price.

Of course, the specific price depends on what Mr. Pei and Tenda's game department think. Meng Chang can't decide by himself.

Hu Xianbin couldn't help nodding: "That's a good idea!"

"The price of 158 yuan is relatively moderate. Because the initial investment of "Mission and Choice" is very large, so if it is sold cheaply, it may not be able to recover the cost. But it will be too expensive if it is sold for about 200 yuan. 158 is a more suitable s price."

"However... What's the point of bundling with a domestic classic game from more than ten years ago? Why replace the original old game after our game comes out?"

"It seems a bit unnecessary, right? And wouldn't this cause misunderstandings among the players?"

Meng Chang smiled slightly, not panicking at all, now is the time for his sharp tongue to play a role.

"The propaganda method I use is called wanting to promote before suppressing!"

"First of all, this 'revisiting classic domestic games', and then hype it up, let players start to relive the era many years ago, and trigger a certain degree of discussion."

"After a certain degree of discussion is formed, we will also cooperate with the official platform to promote the popularity of these classic games."

"At this time, many players will definitely yell at "Mission and Choice" as a 'national shame', recalling the game's deception to players at that time. At the same time, everyone will express regret for other excellent domestic games."

"In the end, we secretly replaced the new "Mission and Choice". Players will definitely not find it at first, but when they find out, they will definitely feel very pleasantly surprised. The previous 'national tour shame' has been washed away, a The crap game has been remade into a real 'Light of the National Tour'..."

"This is sure to spark a frenzy!"

"Compared to directly announcing that we have remade "Mission and Choice", this approach will definitely surprise players more!"

"Of course, the only problem is that the entire publicity process may take a long time, but I don't think this problem is serious. It's never too late for a good meal."

Meng Chang's words were half true and half false. The part of the falsehood was that he wanted to delay the entire promotion process until after the game was released, so that he could get at least two months' commission.

As for what will happen after the game is released, then he can't control it. At worst, the promotion for that month will be forfeited.

Meng Chang's words really convinced Hu Xianbin.

"Sounds like a very good publicity plan!"

"Then I will contact the official platform and tell them about this promotional plan, so that they can cooperate!"

Needless to say, the relationship between Tenda Games and the ESRO official platform is a proper parent-son treatment.

This time "Mission and Choice" is a super-big production, and the official platform also attaches great importance to it. Tenda made a publicity request. As long as it is not too much, the official should be satisfied.

Meng Chang was very happy, as long as he convinced Hu Xianbin, his plan should be half successful.

"By the way, the demo of the game..."

Meng Chang didn't dare to forget this.

Hu Xianbin said: "Okay, okay, I'll find a mobile hard disk and copy it for you, but this game is still in the development stage, try not to spread it outside, and don't use the content in it as promotional materials."

"If you have any requirements for promotional materials, tell me directly, and I will cooperate with the preparation."

Meng Chang nodded: "Of course, I just want to experience the gameplay a little bit."

After getting the game demo, Meng Chang immediately returned to the advertising and marketing department non-stop, and then installed it on his computer.

In the next few days, he was going to have a hard time with this game.

In fact, the publicity plan this time has little to do with the content of the game, but Meng Chang's main reason is that the previous failure was too painful, so it's better to be safe.

(End of this chapter)