I want to be a giant of Hong Kong Island

Chapter 577 [Shatian City Project]

Xue Tianming, the president of Master Kong, never thought that the boss would personally take care of the launch of a small drink;

After all, VV Soybean Milk is not a drink like Red Bull that can be sold all over the world, but a local drink that sells well in Hong Kong and Macau;
It can even be said that even I did not focus on VV Soybean Milk!
Wu Guangyao sat on the office chair and asked Xue Tianming, who was standing, to sit down.

"I read in the media that Vivi Soymilk and Vitasoy are fighting!"

Xue Tianming said with a smile: "The media likes to join in the fun, and we are just doing normal listing and marketing!"

It can be seen that Xue Tianming is a little confident, thinking that Master Kong's strong capital and channels can crush Vitasoy.

Wu Guangyao said sternly: "Then you can't relax your vigilance! I forgot to tell you that VV Soybean Milk is related to a big market, so you can't be careless; if you can't even dominate Hong Kong, how can you snatch this big market?"

Xue Tianming was taken aback for a moment, a little confused!
"Boss, is VV Soybean Milk going to be sold abroad?"

Wu Guangyao nodded and said, "It's Vivi Soybean Milk Powder in a bag. You can drink it after brewing it with boiling water. You can ask someone to develop it!"

Xue Tianming suddenly realized that it was so!

It's also because everyone has fallen into a misunderstanding of thinking. When looking at Vitasoy, there is only drinking, and they don't think much about it!

"Yes, boss! I will prepare to set up a project team, and strive to make the powder of Weiwei Soymilk available on the market as soon as possible!"

For executives, Wu Guangyao has never asked them to have a thinking beyond the times, but only asked them to perform their tasks well and perform extraordinary!
Therefore, Wu Guangyao is quite satisfied with Xue Tianming!

Then, Wu Guangyao handed over the outline of the TV commercial of "Nostalgia" to him!
"This is a tender advertising proposal! Take it to an advertising company, perfect it, and then go to TVB to shoot! Remember, Vitasoy must end up selling itself at a low price under our powerful offensive !Since we have entered this line of work, we cannot give the enemy a chance to breathe!"

Xue Tianming was shocked, and quickly issued a military order!
Although I don't know why the boss is so keen on this matter, but as long as the boss gives the order, it must be done!

A Metro convenience store in Central, a group of white-collar workers came to the convenience store during lunch time;

Metro's bento and foreign fast food are very popular in Hong Kong Island, and Luo's Chinese fast food can only be regarded as a latecomer.

As usual, a white-collar worker took a bento and was about to find his favorite Vitasoy when he noticed Weiwei Soymilk instead;
According to the habit of most soy milk lovers, they will definitely not choose a new product immediately;
However, there is no Vitasoy right now, so the white-collar worker said to the clerk, "Miss, where is the Vitasoy?"

The clerk had obviously been trained, and said politely, "Sir, try the new Wei Wei Soy Milk, I guarantee you will like it!"

At this time, there will be two results, one is a diehard member, and the other is that you can try it once;
If you are a diehard, the clerk will immediately guide Vitasoy to the place;
After all, customers have their own right to choose!

The white-collar worker hesitated for a moment, and said, "Then try it! The recent VV Soybean Milk advertisement is quite impressive!"

Obviously, Master Kong is confident enough that the taste of Weiwei Soy Milk is no different from that of Vitasoy, and even slightly improved.

With this channel advantage, VV Soybean Milk quickly became famous!

A family of three came to a restaurant for dinner. After ordering the dishes, the next step was to order drinks.

Looking at the big posters in the store, VV Soybean Milk's publicity campaign has once again achieved results.

"Boss, here are three bottles of soy milk!"

"Okay! Boss, this is a new product, and it tastes good!"

The boss is also willing to recommend it, because he tasted it himself, and the taste is similar, but VV Soybean Milk can make him 2 hao more profit, and customers can also save 2 hao;
The boss even thought in his heart, the boss of Weiwei Soy Milk, shouldn't be losing money!
Of course, the boss didn't know who the boss of VV Soybean Milk was!

Ordinary people, who would go to the root and the bottom!

After the dishes were served, the host opened the Vivi Soy Milk and handed it to his child!
"Try it, there are quite a lot of advertisements for this VV Soybean Milk recently, let's try something new!"

The child couldn't wait to take a sip, then nodded and said happily: "It's so delicious!"

The male host showed a loving expression and said, "Just drink it if you like it. Soy milk is healthier than soda, contains high-quality protein, and is good for brain development. From now on, you should drink less soda and drink this VV soy milk!"

The hostess looked curious and asked, "When did you know so much?"

I haven't read my men's books for a few years, but today I have become more knowledgeable!

The male host smiled and said, "Advertising! When you read the ad, you only get a general idea, and you can't remember the details. I read it carefully, so I can remember it!"

That's it!

In January 1975, the Hong Kong government announced the bidding for the construction of reclamation in Sha Tin. For a while, real estate developers in Hong Kong and Kowloon sharpened their swords!

Sha Tin is close to Kowloon, only separated by Lion Rock, so the transportation is very convenient;
In addition to the Lion Rock Tunnel, there is also the Kowloon-Canton Railway that can be reached directly;

In addition, the Hong Kong government launched an electrified train project some time ago, and the traffic in Sha Tin will become more convenient.

From the current point of view, the development of the main island and Kowloon has reached a critical point, so the development to the New Territories is the trend;

In addition, the Wu family announced last month to invest in a new town in Tin Shui Wai, which made some real estate developers turn their attention to the New Territories;

Originally, several real estate companies of the Wu family had become the weather vane of Hong Kong Island;

Therefore, real estate developers on Hong Kong Island also know that the Sha Tin project is an opportunity!
But the Shatian project is not just as simple as bidding. Shatian is separated by a Chengmen River leading to the sea, and there are mountains on both sides;
Therefore, if Sha Tin is to become a new town, it is necessary to move mountains and fill the sea and level the land on both sides of the Shing Mun River.

Chinese real estate developer Lee Shau Kee paced back and forth in the office. The project in Sha Tin, Lee Shau Kee thought it was his golden opportunity in the real estate market;

Without him, I am optimistic about the New Territories, especially Sha Tin;

The population density is low, the air is fresh, and the environment is refreshing. This kind of living conditions is especially rare in the Kowloon Peninsula;
The development prospect of Sha Tin will definitely be exciting;
Lee Shau Kee believes that the government's plan for the development of the New Territories is very thorough. A new city will be more beautiful than the old city after a modern and careful design.

And Lee Shau Kee is optimistic about the New Territories, he is the most obvious among all real estate developers, and he is determined to acquire Type B land subscription;

Even Changjiang Industrial has restrained itself in recent years!

While pacing back and forth, Lee Shau Kee fell into thought:
"I won the bid for the rights and interests of the reclamation land in Sha Tin, and developed it into the first city in Sha Tin. The future profits are hard to estimate!"

"However, the cost of land reclamation is high, and my strength is not superior to other real estate developers. How can I win this project?"

"Yes, the last time Mr. Guangyao got married, he seemed to have said that he wanted to work together!"

"If you attract Cheung Kong Industrial, it is equivalent to attracting a strong partner!"

"If it succeeds, then I will pull together Zheng Yutong, Li Ka-shing, and Guo Desheng to form the Big Five, and it will definitely be sure!"

"The Sha Tin project is a large-scale housing project after all. Although there are many partners, there are also many people who share the pressure!"

"Okay, that's it!"

Lu Yu Tea House
Wu Guangyao sat with the founders of the four major families in Hong Kong in his previous life, but he knew in his heart what kind of banquet today is!

According to history, in the previous life, the Shatian project was a joint venture between the four major families, each holding 25% of the shares;
But in this life, several real estate companies of his own are extremely strong!
If Lee Shau Kee wants to win the Shatian project, he must first consider whether Cheung Kong, Hutchison Whampoa and other real estate companies will bid;
If these companies bid, what chance do these emerging Chinese-funded real estate companies have?

Although the real estate companies under the Wu family are tied up by big projects such as Tianshuiwei, Saixi Lake, Tiangushan No. 1 Land, Causeway Bay Building, etc., it doesn't mean that these companies can't spare their energy to bid!

After some greetings, everyone sat down!
"Everyone should know about the Sha Tin project, right?" As the initiator, Lee Shau Kee was very confident!

At this time, the waves of people I have drawn together are like two evenly matched parties together;
Wu Guangyao counts as one side, Li Ka-shing, Zheng Yutong, and Guo Desheng count as one side, as long as one side cooperates with him, Lee Shau Kee has the confidence to win this project.

Everyone nodded, and Wu Guangyao said with a smile: "It seems that Zhao Kei is very confident!"

Wu Guangyao and Since there is not much difference in age, so there is no need to address him as elder brother, and since he is not from Guangdong Province, he naturally does not need to address him as Sheng.

Lee Shau Kee nodded and said, "I don't have any other confidence, but I have spent a lot of energy in building the first city in Sha Tin; I have gone through a preliminary inspection of the land leveling in the early stage and the design of the housing estate in the later stage."

At this time, apart from Wu Guangyao, Li Ka-shing, Zheng Yutong, and Guo Desheng all wanted to take the lead;

However, since Lee Shau Kee took the lead and won over Wu Guangyao, the three of them did not dare to fight for the leader!

The leader may not be able to obtain more profits, but he can gain a reputation, which will be of great help to future real estate projects!
As long as Lee Shau Kee joins forces with Wu Guangyao, the three of them will have no chance to form a team and defeat them.

Wu Guangyao said generously: "Recently, my energy in the real estate company under my company has been forced, and I can't take care of this Shatian project; since Shau Kee has approached me, then I will bring capital into the stock, how about it?"

Hearing that Wu Guangyao said that his company could not take care of the Sha Tin project, Lee Shau Kee was overjoyed!
"Of course! It was originally my initiative, and it happens that my company doesn't have any big projects, so how about I come to be the coordinator of the whole plan?"

In fact, Zheng Yutong didn't have any big projects. The New World Center originally belonged to him was snatched by Wu Guangyao;

Now it can only develop some medium-sized projects, which is far from the 'Shadantong' who liked to do big projects in the previous life!

Zheng Yutong said: "Very good! However, how should the shares of our five companies be distributed?"

Lee Shau Kee said generously: "Of course it is 20% each, fair and just!"

Although Guo Desheng and Li Zhaoji were cooperative allies a few years ago, there seems to be something wrong with their relationship;

On the contrary, Li Chaoren said frankly: "It's very fair, it's still Shau Kee, the promoter, who is at a disadvantage!"

Lee Shau Kee waved and said: "It's okay, I spent some energy left and right, but this time everyone can cooperate together, I am also happy!"

Guo Desheng echoed this time and said, "That's a hard work for you!"

Seeing the success of the cooperation, Lee Shau Kee said happily: "I have visited this City One Shatin project several times. After the land is leveled, it is enough to build a residential project comparable to Taikoo Shing. It is estimated that 52 residential buildings can be built. Ten thousand residential units. Various public facilities such as markets, shopping malls, schools, playgrounds, and social welfare departments can also be established.”

When Wu Guangyao heard Lee Shau Kee's talk, he couldn't help thinking that when he entered the real estate industry, he was also so "professional";
Now, I am afraid that the ability in this area has degenerated!

Wu Guangyao asked curiously: "The residents of Sha Tin don't spend a lot of money, so I'm afraid the mall won't be big!"

Lee Shau Kee nodded and said: "It's natural. It is estimated that the total area of ​​the market and shopping malls will not exceed 50 square feet, which is far from the planning of Taikoo Shing!"

Wu Guangyao didn't dislike being small, and said, "Are you planning to rent or sell the shopping mall?"

In fact, Wu Guangyao knew that with the current strength of these people, there was no way to just rent and not sell;

Quickly withdrawing funds to develop the next project is what they should do!
Even in the late 70s, it was the same!
Lee Shau Kee said with a smile: "Of course it is for sale! This kind of cooperation projects are mainly for sale, and there are very few rental projects!"

Wu Guangyao nodded and said, "The market price will be paid to me at that time!"

Everyone echoed and agreed!

This kind of packaging has been welcomed by everyone!
After all, selling one by one, the return of funds is slow, and some marketing funds are wasted.

And Wu Guangyao's attention at this time is not as simple as just a Sha Tin shopping mall. From Sha Tin through the Lion Rock Tunnel, the exit is Diamond Hill, which is the Plaza Hollywood in the former Wharf;

As long as you take down the shopping malls in Sha Tin and propose a Plaza Hollywood in Diamond Hill (the Kowloon exit of the Lion Rock Tunnel), this is equivalent to sweeping away the lives of residents on both sides of the Lion Rock;
Both sides of Lion Mountain are large-scale residential areas with high passenger flow, so Wu Guangyao came up with this idea!
During the dinner, everyone was more curious about Tianshuiwei, and Wu Guangyao briefly revealed it;
Even in the words, it does not rule out the possibility of Tin Shui Wai's residential project and invites everyone to cooperate!
Of course, everyone did not immediately enter the state;
After all, the future of Tin Shui Wai is still unknown. There is a real estate developer on Hong Kong Island who dares to intervene now!

The focus of Wu Guangyao's recent work is also on the construction of the industrial park in Tin Shui Wai, as well as various supporting facilities such as electricity, transportation, and water in Tin Shui Wai, which will take a lot of time to build.

(End of this chapter)