Chasing dreams Deyun started from the car accident Fenhewan

Chapter 819 Here Comes the Endorsement

After "Happy Comedian" was broadcast, the public laughed out loud, hoping that anyone in the men's football team would dare to speak up again.

Unexpectedly, after two or three days, everything was calm, and the entire men's football team seemed to have become blind and deaf within a day.

Before you know it, another year has passed, and after New Year's Day, it's only a matter of time before the Spring Festival.

In "Happy Comedian", Shen Changle still has the last program recording, and as for the Spring Festival sealing and unpacking performances of Deyun Club, Shen Changle will not follow.

After all, after the Spring Festival, the engagement of Shen Changle and Gu Yunduo followed closely. Guo Taoer and Master Wang Hui naturally had 100% no reason not to ask for leave for such a top priority.

Then, just as Shen Changle was about to return home, ready to go home after recording "Happy Comedian", a good thing suddenly found him again.

"Li Ning?"

In the private room of a Korean-style barbecue restaurant in Kyoto, Shen Changle and Master Yu Qian were sitting side by side in a row, repeating a sentence in a little surprise.

"Yes, Li Ning! Their brand management approached me yesterday and wanted to ask if you and Brother Chang Le are interested in taking over this cooperation." Chen Xinmeng sat opposite and nodded.

Shen Changle and Master Yu Qian looked at each other and suddenly said: "Oh... No wonder you asked me to ask Master to discuss this matter together, so Li Ning just wants to speak for us, Master and Apprentice!"

Chen Xinmeng took a sip of barley tea and said, "Brother Changle, to be more precise, this cooperation includes endorsement, but it's not just endorsement. Li Ning executives told me that they want to set up a brand that is more in line with the Li Ning brand." The series that you and Uncle Yu are positioning, or it can also be called a clothing sub-brand."

Yu Qian said with a smile: "Oh, I know, isn't that the same as Nike's Jordan and Kobe series, and Li Ning's Wade series? But they are a shoe brand, and we are clothes, right?"

"Well, that's what it means. If I talk about some small endorsements, I usually wouldn't tell you two so solemnly back then, but this cooperation feels more formal. I think it's best to talk to you two. Let’s talk about it back then, let’s see how you two decide.” Chen Xinmeng nodded.

Shen Changle looked back at her master and asked, "Master, how do you feel? Li Ning brand has a pretty good reputation."

Yu Qian smiled and said: "That's naturally good. After all, it is the clothing brand of the world champion. In the past, Li Ning brand clothes were good. I still have a few Li Ning clothes at home, but of course the main thing is look at you."

"People are willing to find cooperation, so they must use you as a selling point, but... how about Li Ning's sportswear, it still feels a little... You should see if you can hold it , and Li Ning's clothes in the past two years seem to have a bad reputation, don't they?"

"You are young at this point, you should know more than me."

Shen Changle smiled, and knew what her master meant. Li Ning's previous business was mainly in the two major sectors of sportswear and sports shoes.

I won’t talk about shoes, the most famous Wade’s Way is a benchmark of domestic original sports shoes series, as for sportswear… how should I put it, it’s just like the school uniforms when I was in school, comfortable, wide and wear-resistant , Don't worry, it's just like dirt, it doesn't look good.

For example, the shiny color of tomato scrambled eggs once worn by national athletes, such as Haojing's green Chinese classic skin, are all one of Li Ning's previous classic clothing designs.

So in the past, the impression of Li Ning's clothes on the Chinese people was actually the same as that of most domestic products, that is, they are leather, durable, earthy and cheap.

Use the design elements and color matching that already exist abroad, and after bringing them back to China, copy and learn through the technology of domestic big brand foundries for many years.

In this way, you don't need to hire designers for clothes and sports shoes, and you don't need to spend money on research and development. Naturally, you can save a lot of money for the brand, thereby reducing the price of your own brand products.

A pair of foreign Ike and Adi sports shoes sells for more than 1000, while a pair of domestic brands sells for two or three hundred, and they make profits in the bottom-end market through price wars.

As a result, in the face of such a common domestic model, Li Ning began to seek a different transformation, and started his own original, youthful, and high-end route with the style of Long Guo, but in the first few years.

As Li Ning's clothes, including shoes, began to improve, the colors, shapes, and types of clothes began to increase, although the ornamental and aesthetic feeling of the clothes have been improved.

However, hiring a designer also greatly increases the cost of R&D, so the price is also gradually rising, from one or two hundred at the beginning to four or five hundred, six or seven hundred or even eight or nine hundred.

However, in fact, compared with the cool British Golden Wings clothing brand BOY in the same period abroad, the neon Fushen with various patterns and beautiful prints, and the beautiful off white siege marked by zebra crossings.

After all, Li Ning's clothes have only been designed for a few years, so naturally they still can't catch up with foreign brands' clothes.

Li Ning's clothes that are not ugly sell for five to six hundred, and a good-looking dress of a foreign brand sells for more than 1000. Now Li Ning has no advantage in clothes and prices.

This led to the transformation of Li Ning's clothes. At the beginning, instead of getting word-of-mouth promotion, the word-of-mouth got worse and worse. In the words of the people, there is a feeling that there is no princess's life, but a princess's disease.

However, such a predicament is just like the pain of rebirth, just like Warwick in the past, it is an inevitable process of gradual evolution and upgrading under the pressure of foreign brands.

This predicament waited until February 2018. As the first Longguo sports brand to land on the international show, Longguo Li-Ning made a stunning appearance at the Pretty Country Fashion Week.

On that night, the Dragon Kingdom elements were all over the venue. With the theme of "Enlightenment", Lining insisted on the spiritual connotation of Chinese people's "introspection, self-enlightenment, and self-creation", and expressed their understanding of Dragon Kingdom's traditional culture and modern trends from the perspective of sports. .

It not only amazed many foreign designers, but also appeared in major domestic newspapers and news the next day, which shocked a large number of people's attention and refreshed the public's brand awareness.

So far, Li Ning's clothes have been recognized by many domestic people step by step for their good prices, originality, and Dragon Country style, and this year is also the "first year" that created the Dragon Country trend.

Now that Li Ning is able to take a fancy to him, he must also have taken a fancy to Shen Changle's "national trend" elements and fiery popularity in cross talk, Peking opera, etc.

Since Shen Changle knows the general direction of the future plot, Shen Changle is naturally unwilling to miss such a good thing.

After passing this village, you may not be able to wait for him in the next village when he takes off.

"I think this matter can be studied carefully. Li Ning's headquarters is not far from the capital. Let's go to the scene and have a look and chat?" Shen Changle said with a smile after thinking about it.

(End of this chapter)