I have a seaside five-star hotel

Chapter 676 Occupation and Expansion

The following meeting and the future strategic development intention of Langai Hotel will go very smoothly.

Long before meeting.

Chen Jianhai already had a general understanding of Qimenhong's resume and work direction through relevant materials and information on the Internet.

As one of the founders of "Yuexinyuan" coffee shop,

Qimenhong has made an indelible contribution to the development and growth of "Yuexinyuan".

"Yuexinyuan" launches the winter special drink prayer card hanging activity every year, and the planner behind it is Qimenhong.

When Chen Jianhai sat with Qimenhong and Xiang Haohe's team,
For a moment, he even had the idea of ​​whether "Little Bee" and "Yue Xinyuan" jointly sent commercial spies to infiltrate their hotel.

But... This idea was quickly thrown behind Chen Jianhai's mind.

Even if Zhou Yu beat Huang Gai, Huang Gai didn't mix up Xiang Haohe and Qimen Hong as badly.

It is estimated that it should be a sincere trust!
After exchanging ideas with each other,

Chen Jianhai said in a deep voice:

"I intend to completely separate the dessert room of Summer Meme and Langai Hotel from the hotel before the end of the year, and become an independent business organization."

"In the past few days, you all stay in the hotel first, and have a general understanding of the reality of the summer meme and the dessert room."

"If you have an idea at any time, come to me to communicate at any time."

"But I hope it won't take too long."

As soon as these words came out, Xiang Haohe and Qimen Hong's expressions immediately changed.

Before Liu Jiale and Chen Jianhai just said that they wanted to recruit talents for the hotel,

It didn't even mention that Summer Meme and the dessert room should be established separately.

The two of them originally thought that they came to work for the hotel and run the catering branch.
But he didn't expect that what Chen Jianhai wanted was to let them manage two independent enterprises!

This information gap is really a bit too big! !
Xiang Haohe tentatively said:

"Boss Chen, do you mean that not only is it summer, but even the dessert room has to be separated from the hotel?"

Chen Jianhai nodded:

"Yes."

"I just had this intention before, but because I didn't know much about the market, I never started it."

"Now that the two of you bring the team over directly, this matter can be put directly on the agenda."

said,

Chen Jianhai looked at Xiang Haohe and Qimenhong, and said with a smile:
"Of course, I don't force it here."

"Whether you want to work in a hotel to manage catering, or you are willing to run a separate dessert institution, I welcome them all."

"If you have an idea, we can communicate."

wipe……

Who is willing to manage a branch in the hotel's management system if he can take the lead and do it alone! !
Xiang Haohe and Qimen Hong glanced at each other.

Although the two of them had a rough time in the previous company,
But anyway, it is also engaged in big management.

It's really overkill to be an administrator of a small catering branch in a hotel like this.

And to put it in a bad way,

Both of them had suffered grievances in their old clubs and left with resentment in their hearts.

Now that Chen Jianhai is willing to give them a chance to face-to-face against their old club,

They must die and refuse to let go!

"Since Boss Chen trusts us, we will naturally go all out."

Qimenhong spoke.

When Chen Jianhai heard this, his face beamed with joy.

"Well."

"I'm going back to Zaomen next week. If possible, I hope to see your development direction and future plans this Friday."

"If you don't understand the specific situation, I will ask Wen Zifan to cooperate with you."

"Good boss Chen."

Xiang Haohe and Qimenhong agreed with a smile,
The three stood up and shook hands respectively,
Chen Jianhai smiled and said:
"For the question of accommodation, I have asked the staff to prepare a room for you in the hotel."

"Everyone will make do with it in the store first,"

"When you come to the hotel, everyone will be a family from now on,"

"If you have any problems in life or work, you can come to me at any time, and I will try my best to solve them."

then
Chen Jianhai exchanged some pleasantries with Xiang Haohe, Qimenhong and others,

After saying "See you on Friday" with a smile, he turned and left the reception room.

"This Chen Jianhai's work pace is quite fast!"

Looking at Chen Jianhai's back,

Qi Menhong looked at Xiang Haohe playfully, half smiling and half sighing, and said:

"We just arrived on Wednesday morning and have development reports and future plans on Friday."

Xiang Haohe looks indifferent:
"I told you when I introduced you before."

"Chen Jianhai is a young man who is very particular about timeliness, works diligently and pays attention to actual figures, and has a strong spirit of hard work."

"The pace of work must be fast."

paused,
Xiang Haohe suddenly showed a trace of memory on his face,
"It seems that I haven't received such an urgent task list since I was 32 years old."

"I suddenly feel young again."

Qi Menhong also laughed.

"Yeah, working with young people will indeed make you feel younger."

"Let's go and work for the new boss!
After speaking, the two smiled at each other.

He directly led his trapped team, and rushed to finish the work Chen Jianhai explained without stopping.

……

Although the time Chen Jianhai left for Xiang Haohe and Qimen Hong was very short,
But after all, the two did not fight alone, but came with a team.

They all know the basics at work, cooperate with each other tacitly, and have a natural advantage in work cooperation and work efficiency.

Besides this condition,
Another great advantage is:

The person who knows you best is not your friend, not your parents, not even yourself,
But your enemy!

As a competitor threatened by the "Summer Meme" cafe,

As early as when "Summer Meme" released advertisements on the four major platforms of the entire network and officially entered the beverage industry,
"Little Bee" and "Yuexinyuan" have already started to conduct follow-up research on the development and layout of the "Summer Meme" cafe.
Xiang Haohe and Qimen Hong are the top executives of "Little Bee" and "Yue Xinyuan",

Not only did they conduct more than one market research and analysis on Chen Jianhai's "Summer Meme" coffee shop,
Just listening to the analysis of other professionals, I have heard quite a lot of insights.

In terms of the acceptance of cognition and the level of rich information combing, it is much more than others.

As for the publicity path of the "Summer Meme" cafe, store layout, pricing and discount trends, etc.,
It can't be said that I understand every detail,
But at the very least... It might really be deeper than what Chen Jianhai himself comprehended.

Therefore,
After the two teams conducted an on-site field trip inside the hotel and the market in Nanjiang,

Combining Xianghaohe and Qimenhong with their previous understanding and mastery of this brand,

quickly,

Two proposals on the development strategy plan and future development direction of the "Summer Meme" cafe and "Dessert Room" were perfectly handed over to Chen Jianhai's desk.

At that time,

Chen Jianhai is sitting in his office, following the system for daily compulsory learning of lingua franca.

The systematic compulsory teaching method is completely different from the language education that Chen Jianhai received since he was a child.

In this high-voltage mode that is almost holographic immersion, forced input and forced output,

Chen Jianhai's common language level has been greatly improved in a short period of time.

When he found the common language paragraphs on the two development strategy plans and future development direction books in front of him, or the words that popped up intermittently,

Not only can he recognize the sevens and eights, but he can even guess what the meaning of the word is based on the context.
He was so emotional that he almost didn't cry.

He... Chen Jianhai,

A scumbag who may not even be able to understand every article in the third-year English textbooks, understand the translation, and standardize the pronunciation,
Now I can actually understand the strategic planning document in common language! ! ! !

Beep! ! ! !

Perhaps it was because I felt the sense of accomplishment from improving the common language at the beginning,
Chen Jianhai simply regarded these two strategic plans as materials to test his own learning results, and read them very carefully and carefully.

It was quiet in the office.

Only the sound of Chen Jianhai turning the pages sounded from time to time.

Sitting opposite to Qimenhong, Xiang Haohe carefully analyzed Chen Jianhai's expression and reaction.

from their perspective,
Chen Jianhai seems to be very satisfied with these two strategic planning documents...and very interested.

Especially when turning to a page written in lingua franca,
Chen Jianhai will watch very patiently and carefully, his eyes are so gentle that he can almost pinch water.

Closed the "Testing Materials" with a lot of meaning,
Chen Jianhai looked at Xiang Haohe and Qimenhong, smiled and said:

"The report is well written."

How about saying that Xiang Haohe and Qimenhong are good friends!

Read the whole article,
Whether it is the development plan of "Dessert Room" that is well-thought-out, or the "Summer Meme" development strategy of Keemun Tea,
The main idea in the middle is only four words:
"Occupy" and "Expand".

Do everything possible to "occupy" the market.

Only possible "expansion" capacity.

In an aggressive and aggressive approach that is almost wild
Rapidly develop "Summer Meme" and "Dessert Room" in the fastest time.

like air, cold and heat

Fill everyone's life overnight.

And the reason why this method is barbaric,

because of its price.

These stores are almost all affordable stores rather than boutique and flagship stores.

Every product in the store can meet and adapt to the consumption of most people, ensuring that it can absorb the widest range of market customers to the maximum extent.

In addition to these cheap ordinary shops,
The strategic planning book also proposes that during the development and layout, each city will build a corresponding number of flagship stores according to the regional distribution and commercial center layout.

In the flagship store, exquisite and expensive desserts are sold,

To meet the purchase needs of customers in different consumption value ranges.

Anyway, it makes sense to look at it.

Chen Jianhai thought about it carefully,
At first, "Yuexinyuan" and "Little Bee" seemed to be such weeds, constantly refreshing the public's impressions and memories in a short period of time.

Even Chen Jianhai who doesn't like sweets very much,
You can also see a small bee shop on the way home.

There is a strong milky aroma coming from the shop.

"The idea is fine, but how to control the cost?"

Chen Jianhai asked.

Every chocolate and dessert cake in the hotel is made with good ingredients.

The taste and good taste of the dessert room are inseparable from the provision of these ingredients.

As for the labor cost of intermediate integration, store consumption, etc., they all need real money to support.

Although it is possible to get cheap things,

But you can't lose money to do business.

"It's actually quite simple."

Xiang Haohe said:

"It's like the most famous star sugar biscuits in Langye Hotel's dessert house."

"After the dessert house becomes independent, the first thing is to launch the official signature dessert."

"On the basis of cost control, we can develop several breads and cakes with rich taste and strong taste from the best materials available."

"With these breads and cakes as a staple,"

"Try to meet the dual conditions of making most customers affordable and bringing profits to the store at the same time."

"Make sure that our shop is made of golden nanmu, which grows wildly like weeds."

Chen Jianhai frowned slightly.

"How long will it take to develop the bread and cakes you mentioned?"

His current goal is to make the industry under his name go on the right track as much as possible before the end of the year, so as to ensure the smooth opening of his group.

If it takes too long to develop this food,

I'm afraid he will put aside Xiang Haohe's idea for the time being and think of other ways instead.

Xiang Haohe thought about it, and said:

"I think that this kind of research and development should not be a big problem for the craft challenge of the chefs in the hotel dessert house..."

Chen Jianhai froze for a moment,
Also!

Their craftsmanship in baking and chocolate is absolutely trustworthy.

Maybe I should trust my employees.

Similar to Xiang Haohe's thinking, Qimenhong's thinking on the management of Summer Meme Cafe is also similar.

Although Chen Jianhai is currently looking at it, he is not sure whether this kind of aggressive market extravagance is appropriate.
But he still scratched his heart and wanted to give it a try.

"It's kind of a blueprint."

Chen Jianhai took out two drawings from the desk drawer and handed them to Xiang Haohe and Qimenhong respectively.

"The Fuman business district assigned me a few shops,"

Chen Jianhai said:

"Now Summer Meme Coffee doesn't have any flagship store except in the hotel."

"Since you just said that you will establish a corresponding flagship store in each city, then simply start here."

"After choosing the address, give me a copy of the types of goods to be sold and the price of the bid."

"The rest of the corresponding preparation procedures, business registration, and product promotion, you can do it yourself."

paused,
Chen Jianhai seemed to remember something, and said again:

"Forget it... Considering the initial stage of establishment, you don't have enough manpower."

"I'm in charge of the shop decoration."

In the end, Chen Jianhai finally found a good excuse for himself to intervene.

Although he intends to let the summer meme and the dessert room be completely independent from the hotel, without taking up any funds and personnel resources of the hotel,

But the decoration and points of the system should be used!
Anyway, 1 to [-] points are all it takes...

He can afford it!

(End of this chapter)