Match point

Chapter 973
"coming!"

Click.

Click, click, click, click...

Flashing lights, overwhelming, continuous, the audience boiled, the air burned, and the No. [-] press conference room turned into a raging sea of ​​flames again.

The reason is simple, Gao Wen finally made his debut——

The post-match press conference kicked off.

Looking at the densely packed figures in front of him, Gao Wen showed a big smile and waved his right hand like a mascot at the entrance of a tourist attraction.

"Hey, good morning."

Haha.

Laughing, one piece.

At this time, local time in Melbourne, at [-]:[-] in the morning, the post-match press conference of the Xinke Australian Open men's singles champion was long overdue.

Obviously, it was a sleepless night, but also a night that will go down in history, partying all night long.

According to the official statistics of the Australian Open, in 2015, Melbourne Park had an influx of 75 spectators. This is the first time in the history of the Australian Open that the audience traffic has broken through the 70 mark, creating a record high——

For reference, the population of Melbourne is 500 million.

At the same time, the relevant data on the men's singles final day of the Australian Open also brought new highs.

On the single day of the finals, the number of spectators at Melbourne Park reached an incredible 17, which was the first time in history that the number of spectators in a single day exceeded 15.

In the men's singles final, the audience ratings all over the world also set new records, especially in the Asia-Pacific region.

In Australia, a total of 560 million viewers watched the final, which surpassed the 2012 "Derna Show" and was second only to the 2009 "Fena Show", creating the second highest ratings data in ten years.

In China, more than 3000 million viewers witnessed the historical moment when Gao Wen won the championship. This figure also easily surpassed the 2014 million figure when Li Na won the women's singles championship in 2000, rewriting the history of tennis.

And, that's not all.

The audience ratings of Neon, Kimchi and other countries and regions have all set new highs, and countries and regions such as Europe and North America are no exception. Although they have not been able to create new records, they have once again proved the popularity of tennis in these countries and regions. The finals also attracted a lot of attention.

According to incomplete statistics, more than 2000 million viewers around the world witnessed this peak duel between Huashan and Gao Wen, and also witnessed Gao Wen once again creating a new history for Asian men's players and even men's singles players.

A full two hundred million!

In all aspects, from east to west, covering the whole world, countless spectators collectively participated in this carnival moment, even if they did not support Gawain or Djokovic, even if their interest in tennis was not as great as imagined, it did not affect People take part in the fun of competitive sports—

Not because Gao Wen made history, but because Gao Wen teamed up with Djokovic to dedicate an ups and downs and wonderful peak duel.

That's enough, and it's the only thing that matters.

How much more than Melbourne Park?

For tennis lovers, this is a rave party, and no one is exempt.

However, this is just a starting point -

The next day.

The Chinese brand Luzhou Laojiao 1573 and the Australian Open held an official press conference, announcing that Luzhou Laojiao will officially become one of the official sponsors of the Australian Open. The two parties signed a three-year sponsorship contract worth US$500 million. This also marks that Luzhou Laojiao will surpass Hisense and become the largest Chinese brand sponsor of the Australian Open.

Undoubtedly, this means that the Australian Open will further develop the Chinese market, and the global promotion strategy has gradually become clear.

So, what does this have to do with Gao Wen winning the championship?

Because Luzhou Laojiao announced at the same time that Gao Wen will become the new spokesperson of the brand, and the two parties will sign a long-term contract of 1000 million US dollars per year for a period of five years.

boom!
Heavyweight, debut.

In fact, since Gao Wen won the US Open last year, the cooperation between Huaxia Brand and Gao Wen has been attracting attention.

Rumor has it that Tobias has very strict requirements on brand image and market positioning, preferring lack over abuse, and always guarding the last hurdle for Gao Wen.

When I came to Paris, there were rumors in the industry that a Chinese brand was very, very close to signing a contract with Gao Wen, and the two sides were planning a big move.

Now, it's finally here.

The total value of five years is 5000 million U.S. dollars. This is also a major signing of Gao Wen's social status. At the same time, Luzhou Laojiao will carry out in-depth cooperation with Gao Wen.

First, the brand name of Luzhou Laojiao will appear on Gao Wen's bag, accompanying Gao Wen in every game.

Second, Luzhou Laojiao will cooperate with Gao Wen and the Australian Open to set up a training camp to attract a large number of teenagers for tennis training. Finally, a group of children will be selected through the training camp competition and invited to Melbourne for the second stage of training.

They will have a friendly match with the local tennis school in Melbourne and play against more international players; at the same time, they will also conduct short-term summer camp training with Gao Wen and special guests, and will eventually be able to go to Melbourne Park to watch the game.

Tripartite cooperation.

To put it simply, this is not only the cooperation between Luzhou Laojiao and Gao Wen, Luzhou Laojiao and the Australian Open, but also the cooperation between Luzhou Laojiao and the Australian Open and Gao Wen.

For Luzhou Laojiao, he hopes to expand his international market; for the Australian Open, he hopes to expand his influence in China.

They all need to rely on Gao Wen's influence.

At the same time, for Gao Wen, it is more about cultivating China's tennis foundation, looking forward to the emergence of more good seedlings, entering the sport of tennis, maybe there will be no benefits in the short term, but this is a step by step The long-term project launched is one day earlier.

In the end, the three parties win-win.

Boom boom boom!
Absolutely heavy.

Mountains and tsunamis.

Incessantly.

No wonder!
It's no wonder that during the Paris Masters last year, three consecutive brands signed contracts with Gao Wen, but there was no movement from the Huaxia brand.

Now, the answer is finally revealed.

It's not that there is no movement, but a big move has been brewing.

In Tobias’s view, if they only pursue short-term benefits, there are countless brand companies waving checks hoping that Gao Wen will sign a contract; but in the long run, these short-term benefits are a serious harm, even It may affect Gao Wen's image and future.

However, the key point is that Tobias built Gao Wen according to the superstar template, but Gao Wen's performance in the field was not good, so what should we do?
Just like Bouchard.

Therefore, this is also a key point, Tobias needs to be careful with the scale and scale.

wait!

discuss!

Game!

In the end, Gao Wen once again repaid Tobias' trust with practical actions, and Luzhou Laojiao's gamble with the Australian Open also reaped rich returns.

At this time, when all the matches of the 2015 Australian Open were over, looking back again, all the clues seemed reasonable——

At the very beginning, in the pre-match press conference, Gao Wen was assigned to press conference room [-], while Djokovic was squeezed into press conference room [-].

I am afraid that at that time, the negotiations between the Australian Open and Luzhou Laojiao had come to an end, and their thoughts were inadvertently leaked.

So, is everything already signaled?

(End of this chapter)