After a thousand years of trading, start a million barrels of oil

Chapter 96 The Old Trick (3000 words)
Inoue was puzzled, wondering which one Nakamura was referring to?

Nakamura smiled and reminded: "Low-end strategy."

It was only then that Inoue suddenly realized that ten or twenty years ago, many machine tool companies in Huaxia gathered together to develop high-end CNC machine tools and break the monopoly of foreign countries.

As a result, foreign head machine tool companies’ strategy is, as long as a certain machine tool of yours breaks through the technical bottleneck, I will dump this machine tool directly at the cost price, so that you can’t sell any of them, and the huge R&D expenses will be in vain, and the grain will not be harvested. .

Under this strategy, companies that were originally ambitious and wanted to break the foreign blockade and earn a lot of money at the same time, after making rational decisions, they can only give up the high-end field and flock to the low-end field to fight.

This has also led to the decades of backwardness of Huaxia machine tools.

And at that moment, at this very moment.

Inoue understood immediately, that's why.

Today, Fengtian CNC has broken through these six products, so they will let the cost price of these six products be dumped, and Fengtian's long-term hard work will be in vain.

Let's see who dares to invest money in the field of high-end machine tools without looking too long in the future, which will also serve as a warning to the monkeys.

"Executive, I understand, I'll arrange it right away." Inoue smiled knowingly.

After Jiang Fan finished his meeting with He Shan, he flew back to Rongcheng.

While accompanying Lin Wan in various shopping and self-study, I found a forum about Huaxia CNC machine tools on the Internet, so I also paid attention to it.

The past few days are full of Fengtian NC news.

"Have you heard? Our Fengtian CNC has independently developed 6 high-end CNC machine tools with five-axis linkage, and the types are respectively"

"Really, these 6 models are all best-selling models with a wide range of applications. Basically, the components made of it are used on every kind of ship, and the technology content is very high, and they are very expensive."

"I know people who work in Fengtian NC, so I can't fake it. And that's why it's awesome."

"Don't talk about it. I heard inside information that these technologies were obtained from outside. At that time, more than a dozen vehicles were escorted to the factory. When entering the factory, the people in the factory were locked in the building and were not allowed to come out."

"Really, it feels like the water is very deep here. Who can get these things with such a great ability?"

"Then who knows, don't talk nonsense if you know it, don't be a walking 50."

"I understand, I really want to know who this mysterious figure is."

Jiang Fan looked interesting, and sure enough, he couldn't hide anything from the crowd.

"What are you looking at?" Lin Wan suddenly stretched her head over to look at Jiang Fan's phone, wondering, "Machine machine? Why are you interested in this?"

Jiang Fan thought about it for a while, turned his phone to let Lin Wan read the content of the forum, and said with a smile, "What do you think of this mysterious person?"

Lin Wan thought for a while: "National hero, if he is young, many girls should like him."

Jiang Fan: "Then do you like him?"

Lin Wan pursed her lips and smiled, then shook her head.

Jiang Fan: "You are allowed to like it."

Lin Wan looked at Jiang Fan unkindly: "What do you mean?"

Jiang Fan: "No."

Suddenly he caught a glimpse of a long-legged lady in black silk passing by, Jiang Fan stared directly at her back with his mouth wide open.

Lin Wan was upset, and tugged at Jiang Fan's arm: "What are you looking at?"

Then he took Jiang Fan's cell phone, looked at the word 'mysterious person' written on it, tilted his head with a smile and said:

"This mysterious man must be a handsome guy, talented and rich, and a national hero. He must also be considerate to girls and wholeheartedly, unlike Brother Smell, who is a big carrot."

Jiang Fan achieved his goal and was very satisfied. He looked back at the black-haired beauty and dragged Lin Wan to continue shopping.

In Fengtian CNC Machine Tool Factory, in a conference room, He Shan and several executives were sitting around a conference table.

"Has everyone heard about it?" He Shan asked.

Everyone nodded, and they all received the news that Daoguo Shanma Company and Deguotong Chopsticks Company jointly announced yesterday that 6 of their product models will be reduced in price.

The price cut is very large, directly from the original 30% increase to 40% of the previous price, that is, 10 yuan was supposed to rise to 13 yuan, but now the price has not been increased, but it has been directly reduced to only 4 yuan.

And these 6 products are the same as the 6 models launched by Fengtian CNC not long ago.

"This is for us." One of the vice presidents said angrily.

"Hmph, low-end trap, old trick." Another vice president said disdainfully.

"But his move is really powerful. Just yesterday, many suppliers have come to me to negotiate and cancel the contract of intent." The vice president of business replied objectively.

A vice president next to him also nodded and added: "Indeed, they have discounted the original 4% off, and the price is lower than ours. I guess they are just the cost price, and they basically don't make any money. The purpose is to drag us into the water and let us Do not make money."

Others also added: "That's right, not only us, but other domestic manufacturers will no longer be willing to spend a lot of money to develop high-end products after seeing this situation. It's really murderous."

The vice president of commerce shook his head helplessly and said: "But they can afford it, they not only have these 6 products, but also Bailai products, which don't make money, they can rely on other things to make money.

After dragging our part down, they can raise the prices of these products again, and then they can make money again. "

"Why are they sure that customers will choose them?" He Shan joined the discussion.

The vice president of business said: "It's not about stability. Let's promise again and have a stress test report. After all, we haven't run it in a real environment. They are word-of-mouth accumulated and summed up in countless practical applications. Who will customers trust?
On the other hand, the high-performance advantages of our products will not be reflected in a short period of time. Our conventional parts standards are formulated according to the highest standards that their previous machines can achieve. If we want to follow our machine specifications with better performance, we still need to use spare parts standards. a process.

Coupled with the fact that they are cheaper than us, customers will naturally choose them. "

He Shan looked at procurement and finance: "Then can we lower our costs? He wants to fight a price war, so we will fight him."

The two vice presidents shook their heads: "Their cost is lower than ours because of scale. Our order volume is incomparable with others. We cannot scale up and have fewer production lines. Naturally, the average cost cannot be reduced.

This is because we have basically not invested much in the research and development costs this time, otherwise it will be more expensive to cover this part. "

"Okay, let's think about it when we go back, and see if there is any good way." He Shan couldn't think of any way for a moment, so he had to end the meeting first.

With the spread of the price reduction news of Shanma and Tongchoi, suppliers have also received this news one after another.

A meeting room of an overseas supplier.

"David, has the price of Shanma and Tongchai machine tools been reduced?"

"Yes, boss, we have just received their notice that 6 of the machine tools have a price reduction of 60%. If calculated according to their previous price increase, the price reduction has reached 70%, which is already lower than what we booked. The price of Huaxia Fengtian machine tools is lower.

The most important thing is that they are mature products with guaranteed stability, and in the short term, the high performance of Fengtian will not be used much for the time being. "

"Well, this is interesting news. Our products have a high degree of coincidence with these 6 machine tools, right?"

"That's right, boss, our purchase this time includes these 6 products, and we have always bought Shanma products before. Buying products from one manufacturer will also bring a lot of convenience in after-sales maintenance."

"Well, what you said is very good, I think you already know how to do it, let's continue our cooperation with Shanma."

In different meeting rooms and offices all over the world, there are many such voices constantly ringing.

But it was reported to Fengtian that they called one after another, requesting to cancel the previous intention contract, and they had already made another choice.

"How many canceled orders today?" He Shan asked by the way as he passed by the order department.

"Mr. He, there are 46 so far today." The department manager replied.

"What's the cumulative total?"

"Total." The manager of the order department hesitated for a moment and replied, "There are more than 350 in total."

"Hey~" He Shan sighed softly, there is no way, businessmen are naturally profit-seeking, and the other party's products have an overall advantage over their own, so they will naturally choose other people's products.

"But it's not all bad news," added the order manager.

"Eh?" He Shan's eyes lit up after hearing this.

The manager of the order department went on to say: "Among the more than 170 suppliers on Huaxia's side, 140 have not refunded, and many of them have called to reassure us that they will not cancel their subscription.

Believe in our products, and we can't let foreign products overwhelm the products that we Chinese people have worked hard to develop. "

After He Shan heard this, he was a little moved. When the high-end CNC machine tools began to break through the most difficult time, there was a group of partners who walked with him, and he was not alone.

Therefore, even if the other party resorts to the "middle and low-end trap" again after more than ten years, I must hold on and will survive.

Island country, Shanma headquarters, Inoue is reporting the results to Nakamura.

Standing in front of Nakamura's desk, Inoue was all smiles this time: "Executive, your strategy is brilliant, we fought a good battle this time.

According to the data just given to me by my subordinates, more than 500 suppliers who originally signed contracts with Fengtian CNC have transferred to our company and reached a contract agreement with us, and there will be more in the future.

In this way, we have basically returned all the orders that Fengtian NC took away from us. "

"Basic? That is to say, not all come back?" Nakamura raised his eyebrows, obviously not satisfied with the wording.

Inoue smiled awkwardly and nodded: "It's mainly those Chinese suppliers, Fengtian CNC is an enterprise in their own country after all, you know, their patriotism.

Of course, it is also due to the trade-off of interests, there is a tax cost for buying them from us.

In this way, from the perspective of our suppliers in China, the advantage we have over Fengtian Holdings is not so huge, and their patriotism is enough to make up for this gap. "

Nakamura nodded to understand that many things are the result of comprehensive consideration of multiple factors.

Seeing that Nakamura did not blame him, Inoue added: "However, it is enough to have more than 500 suppliers switch to us, and it is enough to achieve the goal of crushing Fengtian's confidence in the field of high-end machine tools.

More than 100 Chinese suppliers cannot support their entire business, and it is difficult to achieve scale to reduce costs. The final winner will only be us. "

Nakamura nodded with a smile. He was very satisfied with the result, and looked at Inoue: "Mr. Inoue, you did a good job. I will personally open wine for you to celebrate after success."

"Hi!" Inoue bowed deeply to express his thanks, his bent body covered his smiling face.

(End of this chapter)