Hong Kong's new giants

Chapter 440 [Three major projects in Beijing]

On the third day after arriving in the capital, Lin Zuhui finally finished participating in the official activities and began to formally enter into the activities of 'Investing in the Mainland'.

At the same time, Xiangjiang's TV station also broadcast Lin Zuhui's glorious moment in the mainland.

And Superman Li also watched TV, and could only sigh inwardly.

It turned out that this time he also received an invitation for an event in the capital, and at the same time, he planned to bring his two sons to the capital.

The only regret is that he was not the first to enter Beijing!
Of course he won't show his temper. It can be said that the door to the mainland is now open, and businessmen in Xiangjiang are observing the situation. Once the news is confirmed, they immediately start investing heavily in the mainland.If it was just a battle of emotions, then his efforts over the years would have been in vain.

Friday, April 3.

Accompanied by officials from the capital, Lu Donglai and others, Lin Zuhui came to the 'Dong'an Market' on Wangfujing Street for inspection.

Lin Zuhui naturally would not consider the 'Oriental Plaza' in his previous life because it was too complicated and the investment was too large;

It can be said that investment on Anchang Street needs to be cautious, as it is too close to the center.

Therefore, Lin Zuhui gave up the investment in Anchang Street and invested in Wangfujing Street instead.

If Anchang Street is the most important street in Beijing, then Wangfujing Street is the first commercial street.

The "Dong'an Market" on Wangfujing Street has a long history and is very worthy of renovation.

When we came to Dong'an Market, it was obvious that preparations had been made hastily and carefully. It should have been a surprise cleaning to show the importance we attached to Lin Zuhui and his party.

"Mr. Lin, this is Wang Jianjun, the person in charge of the Dong'an Market Group. The Dong'an Market Group was established last year and is now the manager of the Dong'an Market."

The so-called Dong’an Market is actually equivalent to a large department store. The people inside are all part-time workers. It is a department store with central cash register. This model is probably the most common business model in Beijing from the 90s to the early millennium.

And Xiangjiang's business model has long been: collecting rent from shops, independent operation of shops, and a modern shopping center.

Lin Zuhui stretched out his hand, and said politely: "I'm sorry, Manager Wang, can you tell us about the history of Dong'an Market?"

Wang Jianjun immediately said: "Of course, Mr. Lin, I will show you around, we will talk and watch at the same time!"

Lin Zuhui clicked, and then followed Wang Jianjun to visit the huge Dong'an Market.

"In 1903, Wang Fukui, the first generation of "Burst Belly King", set up a small stall in Dong'an Market, selling poles. The second generation of "Burst Belly King", Wang Jinliang, became a merchant and established the name "Xideshun". Hou Baolin It will say in the cappella and storytelling: "When you go to Dong'an Market, there is Xi Deshun..." In addition, Dao Xiangchun, Baodu Feng and other time-honored brands that have been passed down to this day were all founded in Dong'an Market."

"Dong'an Market has department stores, clothing, shoes and hats, stationery and paper, medicine, photographic equipment, antiques and jade, dried and fresh fruit shops, teahouses, ball rooms and other industries. In the early years, there was an acrobatic field in the east of the market."

"In 1949, the Dong'an Market Management Office was established, basically maintaining the original industry, network structure and traditional operating characteristics. In 1966, Dong'an Market was renamed Dongfeng Market, and became a large shopping mall in 1969. In 1988, Dongfeng Market The name of the Dong’an Market has been restored.”

"This is the history of 'Dongan Market'!"

Lin Zuhui listened very seriously and gave people a humble attitude, which made people around him feel a kind of charm.

"It has a profound history and culture, and it has the most prosperous commercial street in the capital. However, the environment and management here are no longer suitable for the recent economic reform requirements." Lin Zuhui turned his head and said to the city officials and Wang Jianjun.

Both of them were taken aback, after all, Lin Zuhui and his party just brought it up for investigation.

The city-level official is a high-ranking official, so he can naturally be a great master, so he immediately asked, "What does Mr. Lin mean?"

Lin Zuhui said with a smile: "What I mean is that with the reform of the inland economy, people's requirements for the environment and materials are increasing. The Dong'an market needs to be rebuilt and transformed. Our New Times Group intends to cooperate with the Dong'an Market Group. Rebuild a modern Dong'an market on the original site."

The city-level officials and Wang Jianjun were silent for a while. After all, the deepening and reformation only started one and a half years ago, and this cooperation is very important and meaningful, so I didn't know how to answer for a while.

After a long time, the city official said, "Mr. Lin, we need to discuss the cooperation you proposed before we can give you an answer!"

Lin Zuhui smiled and said: "This is a very natural thing! But please discuss it with the leaders. A modern new Dong'an market is very important to China's transformation, to the commercial development of the capital, and to the prospects of the Dong'an market. significance. An old Dong’an market with conservative management may gradually be abandoned by the people.”

With his relationship in the capital, he is almost sure, and he can even directly skip the city officials and Xindong'an Group and directly win this cooperation.

However, he likes to follow the procedure, the little devil is difficult to deal with, and he has to deal with it seriously.

The city officials nodded seriously. He is a reformist, and he was sent to receive Lin Zuhui and his party at will.

"Mr. Lim, rest assured that our country is going through an economic crisis."

"Yeah, everyone's economy is the most important thing, and the most important thing is to have enough food."

Everyone chatted for a while, and Lin Zuhui talked about his planning and commercial operation of the new Dong'an market building.

"If we can reach a cooperation, the style of our building can match that of 'Wangfujing Street'. In addition, in terms of commercial operations, we will open up two important models throughout the new Dong'an era. One is the Central Department Store in Dong'an Market One is a modern shopping center model, in addition, we can also build an 'Old Capital Street' on the basement level, retaining the original flavor of the old capital."

Lin Zuhui was originally an 'architect', and he has worked in the real estate industry for so many years, and participated in the design of many commercial centers in Xiangjiang, so his foundation is very solid.As for business operations, he is even more out of the question.

His opinions are the soul of a successful case!

Everyone was eager to hear it, and Lu Donglai and his party wrote down the boss's words as a reference for this project.

After the inspection, Lin Zuhui held Wang Jianjun's hand and said, "I hope we can reach a cooperation agreement as soon as possible and consider the prospects of the Eastern market!"

Wang Jianjun said excitedly: "Don't worry, Mr. Lin, we all know your contribution to the motherland. And this cooperation is also a very good opportunity for us."

Lin Zuhui nodded. Compared with Xin Hongji in his previous life, Lin Zuhui's advantage is too great.

Sun Hung Kai has never donated money or done charity. The mainland still doesn't care about such a company. The government needs investment, and Sun Hung Kai has money, so it doesn't mind.

As for Lin Zuhui, the real money is poured out every year, and the charity funds of [-] billion in two years, even if he does not have the backing of the media and communication business, he is not inferior to Li Chaoren's status.

Therefore, he hopes that the cooperation with Dong'an Market will be negotiated this year, and then quickly enter the stage of reconstruction and reconstruction, and strive to open in [-].

He doesn't like to procrastinate when doing things. Of course, if it is some residential land, New Times Group (Huaxia) will also 'reserve' it.There are also some commercial land, which may also lead to development speed due to the surrounding traffic and environment.

But in general, as long as it is a project that Lin Zuhui is interested in, it must be completed as soon as possible.

After inspecting Dong'an Market, Lin Zuhui went to the east side of it.

"Leader, who are the building owners here?" Lin Zuhui asked with a smile.

An official stood up and said: "Mr. Lin, there are some subordinate departments and institutions here, most of which are residential buildings."

Lin Zuhui nodded. In fact, Lu Donglai had already reported to him.

"This location is great! It is backed by Dong'an Market, with Xiaowei Hutong to the east and Jinyu Hutong to the north. If we have a modern shopping center that attracts many tourists, then we have to satisfy the rest of tourists, that is to say, With a hotel, this is called a 'comprehensive commercial center', and it can also be called an urban complex. Therefore, we still want to invest in a five-star hotel here!"

A city-level official said: "There should be no problem with this investment. The mainland is at a time when it needs to develop its economy. We welcome Hong Kong compatriots like Mr. Lin to come and invest!"

Lin Zuhui said with a smile: "Then we will include this project in the discussion?"

The city officials nodded and said seriously: "Of course!"

In the morning, Lin Zuhui came up with two projects, which made the officials in the capital secretly click their tongues.Of course, everyone can see that the New Era Group has already established an office in the capital.

During the period, Lin Zuhui said to Lu Donglai: "This hotel can consider introducing the Hilton brand, and it can also cooperate with Baoli Group."

The high-level relationship between Lin Zuhui and Baoli Group is very good, and New Times Group and Baoli Group have also cooperated in two projects, one of which is Lijing Garden in Beijing, and the other is Scenery Garden in Xiangjiang Kowloon.

These two projects have made Baoli Group a lot of money, especially Lijing Garden. Baoli Group conservatively wants to earn 20 billion.This is undoubtedly a huge cake for a mainland company, and it was a mainland company in the early 90s.

Baoli Real Estate will become a large real estate company in the mainland in the future, and New Times Group will not go wrong in cooperating with them.

Lu Donglai immediately said: "I wrote it down!"

Lin Zuhui nodded, he only needs to hand-pick the projects in the mainland, and then hand them over to Lu Donglai.

in the afternoon.

Lin Zuhui came to Sanlitun non-stop, still accompanied by a large group of people, and the capital paid great attention to it.

While all the businessmen in Xiangjiang were still watching, Lin Zuhui came!
If the capital does not treat Lin Zuhui well, the businessmen in Xiangjiang will not dare to invest in the mainland, because Lin Zuhui is the leader of the business community in Xiangjiang.

Because of this, many of the officials who accompanied Lin Zuhui were important officials who went directly to Tianting.

But now, when the mainland needs foreign capital to help develop the economy, the importance of Lin Zuhui's identity is self-evident.

Lin Zuhui inspected Sanlitun carefully, and finally came to an area of ​​more than 10 square meters selected by Lu Donglai and others.

"Leader, we want to buy 6 square meters of land here to build a commercial center and build a low-density commercial building with a dozen buildings to form a 'Central Plaza'. Our positioning here is: fashion, Art, modern commercial center."

Officials in the capital thought it was inconceivable that the mainland really wanted to invest, but they didn't expect that the richest man in China would propose three projects in a row, which was like a big cake falling down.

The city-level official said: "Mr. Lin is a distinguished guest, and we will definitely consider seriously the investment you proposed."

Lin Zuhui said with a smile: "I'm not a guest, leader, I'm going home to invest."

The officials all laughed. There is another reason why the high-level officials like Lin Zuhui, that is, Lin Zuhui grew up in the Mainland, and he also went to Xiangjiang through legal procedures, and he has no prejudice against the Mainland. This is the reason why the high-level officials like him .

The investigation went very smoothly. Lin Zuhui managed three projects in one go. After all, it was premeditated.

He has come to the capital many times, and every time he is conducting investigations, it's just that he has only been proposed now.

That night, after the banquet with the host in Beijing, Lin Zuhui immediately called the senior staff of New Times Group (Huaxia) to hold a meeting in the hotel.

Lin Zuhui said: "Now that the mainland has been opened, the cooperation model is no longer limited to a 60-[-] split, and the mainland has to take the initiative. Therefore, the cooperation with Dong'an Market Group is our dominant position, and the equity cannot be lower than [-]%. The Dong'an market is equivalent to our Xiangjiang department store. To put it bluntly, it will be eliminated sooner or later. When the time is right, we will buy their equity. Once it does, the entire New Dong'an market will become ours. At that time, we will make the New Dong'an market Carry out the operation of all modern shopping malls!"

In the early stage, one building was given to Dongan Market to continue to operate traditional department stores, and the rest of the buildings were modern shopping centers. The two were connected through corridors to play a role in drainage.

In the past, land from the mainland could still account for 5% of the equity, but now it is no longer possible.The Dong'an market only sells land, and at most it cannot exceed [-]%, because the construction cost is much higher.In addition, it is truly open now, regardless of fairness, it is still called open!

Everyone nodded and wrote it down on paper!
At present, it is unrealistic to prevent Dong'an Market from operating a central cash register department store model in the 'New Dong'an Market (Building)'.

After all, Dong'an Market is a big brand in Beijing, together with Beijing Department Store, Xidan Shopping Center and Longfu Building, it is called the "New Four Department Stores" in Beijing.

But time and society will teach this traditional department store model a lesson!
Facts have proved that only the mode of modern shopping malls - collecting rent from shops and independent operations of shops, this model is king.

The senior staff of New Times Group (Huaxia) have to admire the boss's foresight. The cooperation has not yet started, but the boss has already planned into the future.

Lu Donglai said: "Okay, we have written it down!"

Next, Lin Zuhui explained the details of Hilton Hotel and Central Plaza.

Of course, it doesn't mean that he has completely handed over the matter to Lu Donglai and others this time. He always has to personally participate in the negotiations with the mainland once or twice.

The next day, Lin Zuhui inspected the capital again, but did not pick any more projects.

Step by step!
(End of this chapter)