Hong Kong's new giants

Chapter 443 [Real Estate and Technology]

Monday, October 3.

In the morning, Chen Xiaofen came to Lin Zuhui's office.

"Boss, the third batch of 1100 residential units in Sceneway Gardens has been sold out in three days! The sales of the rest of the properties are going very well. By the end of this month, the average sales of the previous four months should be completed." Chen Xiaofen reported seriously.

Lin Zuhui said with satisfaction: "Well, Xiangjiang's real estate market performed well in the first quarter of this year. This is the reason why I asked you to sell more real estate. However, the Hong Kong government's measures against real estate speculation last year were not ineffective, but they have not yet arrived. In particular, the power of the [-]% mortgage policy cannot be underestimated. Therefore, the Hong Kong property market should soon become flat, and prices will also be lowered (fine-tuned).”

Chen Xiaofen has to admire her boss, who is good at calculating, don't look at a small analysis and response, it will bring more benefits to the company.

Investors who do not know that New Times Group is the most efficient in real estate development in Hong Kong. New Times Group earns significantly more per square foot for the real estate developed each year; in addition to New Times Group's cheap land reserves, there is New Era Group will 'calculate'.

Chen Xiaofen said: "Currently, the main large-scale private housing estates in Hong Kong and Kowloon have already exceeded 4000 square feet per square foot. The average selling price of our Sceneway Gardens is as high as 4100 Hong Kong dollars, which has increased by about 2% compared with February last year. This fine-tuning is human intervention, but the overall property market in Xiangjiang is improving and the economy is improving.”

Lin Zuhui nodded and said, "You're right! So do you think real estate and other fields will rise in this environment?"

He believed in Chen Xiaofen's vision, so he tested it a little.

Chen Xiaofen thought for a while and said:

"First of all, it must be an office building. With the opening up of the mainland, Hong Kong capital in Xiangjiang will follow the example of the boss to invest in the mainland; in this way, it can be judged that the foreign capital that left three years ago will return to Xiangjiang one after another, and this time it will More foreign capital will come, and they all hope to use Xiangjiang as a springboard to invest in the mainland; in this way, office buildings may start to rise in the second half of the year.”

"Secondly, there are shops. Xiangjiang's tourism industry will usher in a boom, not only welcoming overseas tourists, but also tourists from the mainland."

"Finally, it should be a large-scale luxury residence. After all, the Hong Kong government is targeting ordinary residences, and the consumers of large-scale luxury residences are rich people, overseas employees, businessmen, etc. When foreign investors come to Hong Kong, they must rent properties to live in."

Lin Zuhui said with satisfaction: "It seems that your vision is not worse than mine!"

Chen Xiaofen quickly said: "The boss is joking, I have learned a little from my side, and these are not too big a secret, anyone who is more sensitive to the market can feel it."

Lin Zuhui said with a smile: "That's only a small number of people who have this ability! Your analysis is good. It just so happens that we are leading the development of another house. It should be able to sell nearly 5000 yuan per square foot in the second half of this year."

Another House in Kowloon, because it is a low-density community (height limit), and it is a large residential estate (more than 1800 residential units), it is considered a large luxury residential community.However, New Era Group's shareholding is only [-]% and New Era Group is still leading the development, with Sino and Longfeng (Wheelock) participating.

Then, Lin Zuhui said: "Director Chen, are you interested in coming to my 'Lin Zuhui Foundation' as a part-time job, but without salary?"

Chen Xiaofen was overjoyed, and quickly said: "I am willing to go, and I promise not to affect the work of the New Times Group!"

The boss invited herself to take up a position in his family's charitable foundation, which is a manifestation of great trust; moreover, she also likes to do charity, and if she retires at New Era Group in the future, she can work for charity.

Lin Zuhui nodded and said, "Well, I intend to let you get in touch with charity first. After you retire, if you are willing to continue working for charity, you will also have a spiritual sustenance. If you want to retire completely, it is also a matter of one word."

Chen Xiaofen said seriously: "Doing charity is very meaningful, and it is a kind of enjoyment in itself."

Hearing Chen Xiaofen's interest in charity, Lin Zuhui was also very happy.Chen Xiaofen's ability is very good, and she will retire from New Era Group in the future, and she will only be 50 years old, so she can continue to be a courtier for herself.

retire?
There is a saying about retirement among the rich!

After Chen Xiaofen left, Lin Zuhui glanced at the stock price on the computer and couldn't help showing a smile.

The market value of New Times Group has exceeded 950 billion (asset value is more than 1100 billion), the two real estate companies of New World and Henderson are only about 250 billion, Sun Hung Kai and Cheung Kong are only about 350 billion, and Hang Lung is only in the early 100 billion.

And the New Era Group is a proper giant group!
This is also the reason why the office building market has not exerted its strength. We must know that the development properties of New Times Group account for a considerable proportion;
The assets of the entire group are equivalent to: Sun Hung Kai + Wharf Properties + Hysan Properties + half of Hutchison Whampoa (Hengchang Enterprises), including hotel assets.

The rental properties of Chinese Land are richer than that of Wharf Land + Hysan Land, and they are all opportunities for others to grab.

For example:

Harcourt Building, Fort Royal Building, and Entertainment Building are Liu Luanxiong's chances,
Huazhi Center (Twin Towers) is an opportunity for Lippo (Southeast Asian capital),
The World Trade Center in Causeway Bay and the network of seven shopping malls are opportunities for Sun Hung Kai,
No. [-] Central Avenue is an opportunity for mainland capital,
Tsuen Wan Plaza is the resource of Chinachem Properties,

Wing On Center is the famous Wing On Guo Family,

The four buildings of Lagu Real Estate (under reconstruction) are opportunities for Hang Lung Properties.

Central Plaza is an opportunity to snatch Sino and Sun Hung Kai,
Wanguobaotong Center is the opportunity to grab the Eagle King,

Jialan Center is an opportunity for Hysan Land to grab,
The South China Morning Post Building and Toppan Building are the opportunities for Swire Properties.

Also: Hong Kee Building and Chinese Bank Building (under merger and reconstruction), Citywalk.
Very average, as long as everyone contributes a love, the world will become a better world.

However, it is time for New Era Group to truly expand globally.

The core of global expansion is still real estate, real estate, or real estate.

The threshold for commercial real estate is low (as long as it is an open country), and the rate of return is stable (the key is to buy the bottom and buy the right time).

Of course, it does not mean that other industries will not be developed. It can only be said that the development of commercial real estate is the core.

Only when real estate continuously generates profits can the foundation of New Era Group be stabilized and then expand outward.

Beginning in the first ten days of March, Xiaomi VCD prototypes and several feature film VCD discs produced by it were shown in several major markets in Beijing, and the onlookers were quite spectacular.Surprised people questioned: where to buy CDs?Is this an international standard?
At the same time, Xiaomi Technology made a lot of advertisements in major paper media in the mainland, and for a while the VCD player not only attracted the attention of the mainland, but also attracted the attention of the world.

At the same time, the American C-Cube company, which is absolutely controlled by Xiaomi Technology, also began to propose the MPEG-1 (video decoding chip) standard to the International Standards Organization and the International Electrotechnical Commission.

At Xiaomi Technology headquarters in Xiangjiang, Lin Zuhui listened to Zou Kaixuan's report and was very satisfied with Xiaomi Technology's management measures.

Zou Kaixuan and his team had a very good idea. First, they would spend half a year promoting VCDs in print media and conducting tours across the country, but they did not produce commercial machines, only prototypes.If there is a Japanese manufacturer showing it, you can visit it, but they will not sell you a prototype.

In the past six months, more people in the country can learn that there are VCD players, and they can also wait for the formulation of the MPEG-1 standard and the VCD standard (generally very soon). Support issues (you can get state support, that is, many investors participate in the investment software market at once).

Half a year later, Xiaomi Technology's VCD player commercial machine began to roll off the assembly line from the factory and was officially launched on the market.At that time, with the help of CCTV's advertisement (Cheng Long still has a great influence, but Feng Shui is not very good, Lin Zuhui does not believe in evil), the effect of the brand will be established in one fell swoop.

After hearing this, Lin Zuhui said, "I am very satisfied with your work! After half a year, we still have half a year to establish market influence. But after one year, we will compete with international manufacturers for the VCD market in the mainland. Let the technical team To strengthen technology upgrades, software functions must consider compatibility and openness, and manufacturing costs must have advantages. In this way, with our advertising advantages (CCTV prime time, Cheng Long's influence, and popular advertising words), it is easy to It will firmly occupy the mainland market.”

Zou Kaixuan nodded and said: "Well, we attach great importance to technology. We not only continue to upgrade VCD players, but also carry out DVD technology research and development. The advantages of manufacturing costs, I plan to go to Philips in five months. Discuss the issue of movement orders!"

The cost of Xiaomi Technology has a great advantage, which is far from being available to Wan Yan in her previous life.

First of all, American C-Cube Company is the only two chip manufacturers in the world with MPEG-1 technology and production capacity, and Xiaomi Technology has invested in C-Cube Company for research and development as early as two years ago, and holds 7% of the shares.At that time, Sun Yansheng didn't even understand the application direction of the product, and the technology was not successfully developed. Naturally, he readily accepted the large check and gave up 7% of the equity.

Secondly, five months later, when negotiating the supply of movement with Philips of the Netherlands, Xiaomi Technology still held the initiative.No one can imagine that the VCD market has such potential.Therefore, Philips of the Netherlands naturally cooperated with that kind of order, which was Nintendo's trick back then.

Finally, the productivity of Xiaomi Technology in the mainland is also the most critical step.Cheap labor, own factory buildings, and various parts purchased in advance in large quantities.At that time, when Japanese manufacturers and South Korea's Samsung have just established their footholds in the mainland, Xiaomi Technology will immediately launch a price war.

Xiaomi Technology is also Hong Kong-funded. In the eyes of Chinese people, even if it is not as good as Japanese products, it is still better than mainland products.

Lin Zuhui is not worried about Japanese and Korean manufacturers, but he is more worried about counterfeit factories in the mainland.

In the previous life of Aiduo VCD, the boss started his business with only 80 RMB. He hired Cheng Long to shoot advertisements and bought CCTV Biaowang (the advertising fee was raised by dealers). In one fell swoop, relying on popular marketing and cheap products, Becoming the overlord of VCD players in the mainland, and even receiving the reception of the King of the Netherlands, etc., can be described as infinite glory.

However, Xiaomi Technology has the first "brand influence" to eat crabs, and it also has an advantage in advertising and marketing. With all the advantages, it will not lose.

Lin Zuhui added: "You can also find domestic audio-visual publishing units and ask them to do a lot of work on the publication of VCD programs. It's like we handed over the software to a third party. This is a win-win situation."

The major investment in genuine VCD discs is copyright fees, but if domestic audiovisual publishing units invest, then Xiaomi Technology does not need to invest too much money.

Zou Kaixuan immediately said: "Well, we are also handing over the development of the software market to more people and providing them with technical support. Of course, we have also cooperated with ATV to move the content to the mainland. Of course we will Be safe."

Lin Zuhui nodded. The first person to eat crabs will indeed encounter various problems.Fortunately, Lin Zuhui had read reports on this in his previous life, analyzed the failure of Wanyan VCD, and understood the marketing methods of BBK and Aiduo.

Therefore, Xiaomi Technology is holding a machine gun and is gesturing with a group of people with knives.

In the end, Zou Kaixuan said happily: "Xiaobawang's learning machine has been launched. Thanks to the CCTV commercial 'Clapping Songs', the distributors are now packed with orders. Speaking of which, all the planning is thanks to you!"

'You take one, I take one, Xiaobawang has a learning machine. You take three, I take three, learning is actually very simple.' This case of advertising marketing is a classic.

Lin Zuhui waved his hand and said, "Why do I want credit! However, advertising is not a panacea, you have to remember this. We are not a leather bag company, but a real technology. Good advertising is important, but the most important thing is technology and quality .”

Zou Kaixuan immediately said: "Well, I remember it clearly!" She regarded Lin Zuhui's words as the words of a saint.

Lin Zuhui added: "Little Overlord's prospects are limited, let Ah Duan do it, don't worry about it, just divide the bill."

The annual output value is one billion, and the profit of this kind of copycat electronics factory is generally only 10%, which is made for important parts. The same is true for VCD players. Theoretically speaking, the two major manufacturers of decoding chips and movement earn a large part of their profits.

But relying on the Prophet, Lin Zuhui can make Dutch Philips make a lot of less money.

"Ok!"

Lin Zuhui finally said: "Research on the development of semiconductors should also be carried out in China. You can figure it out. I can provide you with [-] million yuan of funds. Also, you use loans to expand. Our Xiaomi Technology Park, With the opening up of the mainland market, the appreciation of the money is worth a lot, and there is no need to worry about the company not making money."

Xiaomi Science and Technology Park is located in Nanshan, Pengcheng, and the land alone is more profitable than technology.

Zou Kaixuan quickly said: "5 million is not that much, you have already invested 7 million in cash!"

Xiaomi Technology has more than 3 million in debt, which is simply a trap. The main reason is that investing in science and technology park properties costs a lot of money, but this is a long-term solution.

Lin Zuhui said directly: "Let's talk! Maybe this is my last investment. In addition to the mainland semiconductor project team, we can also set up a corded phone project to develop both corded and cordless phones."

"Okay, I will definitely make good use of the funds!"

"Spend what you need, and as long as it is beneficial to development, you have to be willing to invest."

"Um"

He doesn't understand semiconductors either. Anyway, let the company start from a simple one, and it won't go wrong anyway.

However, in terms of products, he has a good research and development direction, so Xiaomi Technology will not lose money.

In the 90s, learning machines, VCD players, corded/cordless phones, MP3, U disks, repeaters and other products in the mainland, as long as they entered at the right time and relied on the brand accumulation of Xiaomi Technology, it would be difficult not to make money.

In terms of technology, the strong research and development capabilities accumulated over time, and the slowly established national after-sales service, these will be strong advantages.

In terms of environment, Xiaomi Technology is headquartered in Xiangjiang, but its production base and R&D base are in the mainland; the official also knows that it is Lin Zuhui's industry, and it will not be difficult. After all, even Japan and South Korea's electronics manufacturers have opened up, which makes no sense. The country is not open.

(End of this chapter)