Hong Kong's new giants

Chapter 444 [Great Development of Beverage and Food]

In early April, Lin Zuhui, together with Yuan Tianfan and others, visited the mainland again.

The purpose of this investigation is to invest in the field of beverage/food;

For this ambition, Lin Zuhui intends to build a business empire of Wanglaoji + Nongfu Spring + Master Kong + Red Bull in his previous life.

Of course, he also knows that this goal is a bit big, so everything depends on the efforts of the company's talents.

As for him himself, to put it bluntly, he can only give support for funds + development/planning direction.

Years ago, 'Hengchang Beverage and Food Group' was established after integration, and currently has three brands: Jinmailang, Wanglaoji, and Nongfu Spring.

His first stop was Yangcheng, where he inspected the Wanglaoji factory.

The Yangcheng Wanglaoji factory (beverage factory) covering an area of ​​300 mu is divided into three phases of construction. At present, the first phase of the factory has been completed, and even the equipment has been installed.

Walking into the modern factory, Lin Zuhui was in a very good mood.

Wanglaoji is not starting from scratch. Xiangjiang Wanglaoji has been sold in Hong Kong, Macao, Taiwan and Southeast Asia for nearly a year; although it has not become a popular drink, it has gradually become popular, and the team has rich experience.

Lin Zuhui said to the people around him: "Wanglaoji already has all the factors for success. There is no problem with the product and marketing. Success in the Mainland is inevitable. But there is only one factor missing. Do you know what it is?"

How could I not know, the boss has said it many times!
Wanglaoji brand president Zhang Guocheng said: "It's a sales channel!"

Yuan Tianfan, President of Hengchang Holdings, and Luo Wenxiang, Hengchang Beverage and Food Group, nodded their heads one after another!
Lin Zuhui said with satisfaction: "Huaxia has a vast land and abundant resources, and the transportation is not very convenient now, so the channel is not as easy as Hong Kong, Macao, Taiwan, and Southeast Asia. We can divide Huaxia into five large areas, and then set up hundreds of outlets. The next is thousands of distributors, and then hundreds of thousands of sales points. Of course, this is a long-term channel laying plan. Because of the huge investment, but fortunately we can share all the products of Hengchang Beverage and Food in one Channels. If the mainland opens up the retail industry, we still have our own terminal, and only mastering the terminal is the final master!"

In one word, everyone will save ten years of walking!

It seems costly to build channels at the beginning, but Lin Zuhui shared one channel with multiple brands, which saved several times the cost of channel construction.

This is a factor that makes it difficult for those single product groups to succeed.

Good products, good marketing, and good channels are the magic weapon for success.

Luo Wenxiang immediately stood up and said: "I will coordinate all the brands under my umbrella, regarding the unified construction of channels."

Lin Zuhui nodded in satisfaction. It seems that his brands operate independently, build factories and invest independently, but they are all under the overall management of Hengchang Beverage and Food Group, and also under the management of Hengchang Holdings and Lin Zuhui.

Of course, it is directly under the management, only Hengchang Beverage and Food Group, which is the management team led by Luo Wenxiang.This team has brought together the elite talents of Chinese at home and abroad. With the sycamore tree of Lin Zuhui, these phoenixes are willing to come to nest.

Lin Zuhui then asked: "How do you plan to promote it to the market?"

This is a very important question. Lin Zuhui, as a time traveler, knows that Jiaduobao started marketing in 1996 in his previous life. In 2001, the sales volume was only 1 million RMB, but after another ten years, it has skyrocketed to 150 billion.

One of the most important factors here is the growth of the motherland's per capita income.Otherwise, no matter how good the marketing is, no matter how good the product is, it will be useless.

Zhang Guocheng said: "My products and marketing are very good, but the economy in the Mainland has just started, so we need to build up word of mouth and fame step by step in the early stage. Advertising expenses are controlled within a reasonable range every year, and we can strive for five to ten years. Become a well-known, best-selling brand.”

Not in a hurry, Lin Zuhui nodded in satisfaction.

"Yes, word-of-mouth is accumulated, and the market is also established step by step. Wanglaoji is not a necessity, so if he wants to become an existence like Coca-Cola, it is the accumulated propaganda of 'if you are afraid of getting angry, drink Wanglaoji'. When a person listens to After listening to it for a long time, he will develop the habit of drinking Wanglaoji! Just like Tang Monk chanting scriptures, Wukong begged for mercy as soon as he gestured."

Everyone couldn't help being 'stunned', this kind of marketing concept, I really learned it again today.

"The boss is worthy of being a media company. This marketing concept should not be heard by others. It is simply a commercial secret!" Yuan Tianfan said with a smile.

He really admires the boss!

Moreover, such an all-round boss pays more attention to talents.Logically speaking, Lin Zuhui's role almost occupies a large part of the company, and as long as the salaries of the executives are above the middle level, no one will have any objections.But on the contrary, the salary of New Era Group is at a very high level in the same industry, even at the top of the industry.

While chatting, everyone inspected the factory.

The first phase of the Wanglaoji factory in Yangcheng covers an area of ​​100 mu, and there are two more phases under construction, which is really too big.

Therefore, Lin Zuhui also said: "Wanglaoji's factory construction is also to build factories in different regions, dividing the country into eight major regions, which can save a lot of logistics money. Therefore, the second phase of Wanglaoji in Yangcheng (under construction, completed in 1993) , will be used in the beverage brands under Jinmailang.”

Everyone nodded, but they didn't ask for any drinks. They probably knew that the boss had already given directions.

Yes, Lin Zuhui plans to set up a research and development team again this year to develop Jinmailang's 'ice black tea' and Jinmailang's 'ice green tea'.

The only pity is that there is no patent for iced black tea and iced green tea.

In the previous life, Uni-President released iced tea first, and Master Kong and Wahaha released it the next year.

However, the first person to eat crabs must have certain advantages.

But in the previous life, the Uni-President Group seemed to have never done Master Kong on iced tea.

"How many workers have been recruited so far?" Lin Zuhui asked with concern.

Hengchang Beverages and Foods will be a large employer in the mainland, and the number of employees may reach 10 in the future. This will become Lin Zuhui's confidence and distinguish him from Li Chaoren.

Of course, Lin Zuhui didn't want to make a lot of money, because he recently put forward the slogan of "take from the mainland, invest in the mainland" in the name of Jinmailang brand.

Of course, the slogan is half-truth and half-false. He is the chairman of a listed company, so this slogan is 100% true in the early stage, 70% true in the mid-term, and 50% true in the end (half of the profit continues to be invested or charitable) , this is already very patriotic!

Zhang Guocheng said: "At present, 800 workers have been recruited, and our Xiangjiang management team is training them."

Lin Zuhui immediately said: "Gradually, we need to cultivate our own mainland management talents. They understand the mainland market better than us. After a few years of product launch, the mainland management must reach [-]%. This is my advice to you! The company remains We must pay attention to talents, care for talents, and put people first, this is my philosophy of running a business, and it is also the philosophy of New Era Group."

He makes money not from the management and employees, but from the efficiency of the company to increase the profit ratio.

The overall welfare of New Era Group is better than other real estate companies, but the profit ratio is higher than other real estate companies. The real reason is that Lin Zuhui has a good timing and direction, not to exploit the management and employees.

In the same way, the operation of Hengchang Beverage and Food in the Mainland is also based on this concept.

Lin Zuhui eliminated all the internal conflicts between Wanglaoji and Jiaduobao in his previous life. He now needs one of the original two advertising investments and channels, and it is conceivable that he will make money in the future.

Therefore, he will always pay attention to the welfare of employees.

"The boss's words, we will definitely remember!" All the senior executives said in unison.

It's not the first day for everyone to come to New Era Group, so it's clear.

What Lin Zuhui has done, maybe European, American and Japanese companies have done it in the Mainland, maybe Taiwan Island Province and Korean companies have done it in the Mainland; if you haven’t done it, think for yourself
The factory is not yet in operation. It is expected that on May [-]st, the first can of Wanglaoji produced in the mainland will officially roll off the production line, and on July [-]st the product will be launched in Guangdong Province.

This summer, Wang Laoji's goal is Guangdong Province Raiders, and the advertisement is also done in Guangdong Province.

At the same time, factories will be successively built in eight regions across the country (regions divided by themselves).

For Lin Zuhui and his party, the second stop is Jiangcheng (Wu~Han).

Jiangcheng is a good place with well-developed transportation in all directions. It is New World Zheng Yutong's favorite place to invest. He has participated in various infrastructure, renovation, and manufacturing in his previous life in 1993.

And Lin Zuhui and his party came to Jiangcheng to invest in the 'Jinmailang Instant Noodles' factory.

To invest in such an enterprise, the first choice is of course the first batch of 14 national-level economic development zones, but Jiangcheng Donghu Economic Development Zone is obviously not.

But there is no way, the first batch of 14 economic development zones are not suitable for Jinmailang.

The reason is: In October 1991, the four Wei brothers of Taidao raised funds to enter the field of instant noodles for the first time, and rented a factory in Jinmen Development Zone.If there is no accident, there are still a few months before Master Kong of the four Wei brothers will launch "Master Kong Braised Beef Noodles" and become a "phenomenal" product in one fell swoop.

Because at this time, domestic instant noodles only consisted of a bread and flour packet, which tasted unpalatable; and Master Kong’s first sauce packet created a huge sensation in one fell swoop, and dealers ordered one after another, so that the supply was in short supply for several years in a row.

Therefore, Jinmailang must surprise and find his own position.

Take Taiwan Uni-President Group as an example. They also invested in instant noodles in the mainland this year, but they will end in a disastrous failure; because they launched the best-selling fresh shrimp instant noodles in Taiwan as a product, the mainland does not buy it very much.

Therefore, how to break through the Jinmailang instant noodles, Lin Zuhui has thought of a unique trick, that is, to launch the "Laotan Pickled Vegetable Noodles" in the southwest region (the region where spicy food is eaten).

In the previous life, this product was developed by the Uni-President Group after the millennium. It was first promoted in the southwest region, and then nationwide.The popularity of this taste is no less than the taste of "braised beef" back then.

Therefore, Lin Zuhui chose Jiangcheng, a place well-connected in all directions. It is close to the southwest region, can eat spicy food, and has similar tastes and customs. It can be said to be the best place to invest.

The reason why we did not invest directly in Shudu and Shancheng is that the high-tech development zone there is not yet mature, while the Jiangcheng Donghu Development Zone was established in 1988.

Jiangcheng.

As soon as Lin Zuhui and his party arrived, they were warmly welcomed and entertained by the government here. First, they had a dinner at the hotel, and then had a good night's rest.

The next day, everyone did not go straight to the development zone, but accompanied by city officials, Lin Zuhui and his party took a cruise ship to enjoy the beautiful scenery of the Three Gorges.

The strange peaks and steep gorges on both sides of the strait and the mighty Yangtze River flow endlessly, making people linger and forget to return.

While admiring the scenery, Lin Zuhui and his party also talked about investment with local officials.

"Leader, the people we sent to Jiangcheng for investigation also informed me of the situation of the East Lake Development Zone, and even the factory building has been optimistic! So, after discussion last night, we decided to invest 2 million RMB to establish the East Lake Economic Development Zone The 'Jinmailang' instant noodle factory. However, you have to give us preferential policies, we put aside the coastal cities and chose Jiangcheng because the environment in Jiangcheng is very good."

Because of his confidence, Lin Zuhui plans to invest more and build two production lines.It can be packed in bags or bowls.

The municipal leaders were shocked when they heard about the investment of 2 million RMB, and then they heard Lin Zuhui talk about the coastal cities, and immediately said: "Mr. preferential policies."

What preferential policies are naturally for the subordinates to discuss.

In fact, Jinmailang's team did not investigate other places at all, they have been investigating in Jiangcheng.

"Jiangcheng has parents and officials like you. It is really a blessing for the people. I believe that more and more Hong Kong investors will choose Jiangcheng to invest, because the transportation here is developed and the prospects are limitless!"

"Then trouble Mr. Lin to promote our Jiangcheng more, and introduce it to Xiangjiang friends!"

"sure!"

Everyone had a very pleasant exchange. As a Hong Kong investor, in this era, he is basically walking sideways, and Lin Zuhui is the largest Hong Kong investor, a patriotic businessman, and naturally he can get the best treatment.

Touring the Three Gorges and singing karaoke, these are what Lin Zuhui did in his trip to Jiangcheng.

Of course, the discussions and negotiations started on the ship. Du Huilun, the president of Jinmailang Company, and Luo Wenxiang, the president of Hengchang Beverage and Food, negotiated with city officials on behalf of Lin Zuhui.

Lin Zuhui chatted and sang with city leaders, and enjoyed the scenery of the Yangtze River and its banks.

But after getting off the boat, Lin Zuhui went to East Lake to inspect it, and immediately signed an investment agreement with Jiangcheng, which was quite refreshing.

Before leaving, Lin Zuhui called the senior staff of Jinmailang team for a meeting.

"The sauerkraut factory must also be modernized, and the management must be good! After the product comes out, we will be the first batch of customers!" Lin Zuhui said.

A journey of a thousand miles begins with a single step, and it must be done well at the beginning to avoid future problems.

Of course, there will still be a time of 'earth pit sauerkraut' in the future, but it will not be the Jinmailang brand; the impact will definitely be there, but at that time Jinmailang has already had various flavors, and the soup masters have also sat up.

Du Huilun said: "Okay, I remember!"

Lin Zuhui has already informed the team of the product of 'Jinmailang Laotan Pickled Vegetable Noodles', and now the Jinmailang team is building a production line, researching and developing the product, and striving to be on the market early next year.

Xiangjiang is also doing research and development, but it is mainly to develop the texture of the noodles, so Lin Zuhui's work is almost completed.

According to the current progress, the product will definitely be launched in the market next spring. At that time, Master Kong may not even be sold outside the Beijing-Tianjin wing.

(End of this chapter)