Actors start from the college entrance examination

Chapter 121 Creating a Character

On the sixth day of the Lunar New Year, Su Ze came to the studio, and the production team would wrap up immediately. There was no need to go there, and school would start in seven or eight days. If he had nothing to do, he came to the company for a walk, after all, he was serving himself.

Wanzi has joined the job as a screenwriter and started to collect script information. The market is very chaotic, and arranging an old fritter can save a lot of useless work.

"Next, the studio will start publicity, and the theme will be around your study and life in Chinese opera." When Kong Xue came to the publicity department, the three girls waited for Master Su's first lecture.

"Liu Dan, tell me the specific plan." Being called, Liu Dan quickly took out the plan and showed it: "We have opened Weibo and Chaohua, and the material is the clips of Brother Ze's previous performances. Can you take a look?"

Su Ze walked to the computer curiously, looked at actor Su Ze's real-name Weibo, only three posts, but more than 1 followers and more than 260 comments?

"It's just basic operations." Kong Xue said with a smile, "How can you do it without anything?"

Su Ze didn't say a word, these are the job of the agent, isn't that the purpose of setting up the studio?

He signaled everyone to sit down and quickly read the plan, basically no problem, it was nothing more than collecting more daily materials of Chinese dramas in order to create an image of a three-good student and a good baby.

"Liu Dan, tell me about the rules of the game announced." Seeing the dull atmosphere, Kong Xue teased deliberately: "I just want to listen to those things that can't be shown on TV!"

Seeing the young master smiled, Liu Dan said: "I have been working in Xuanfa for seven or eight years, and I have seen it before. If you ask me, this is a relatively secretive type of work. It is a bit like revealing the secrets of magic. It seems tall, but in fact... "

"That's what happened!"

"For example, a well-known theme song, such as "The Ordinary Road" in "The Future Will Never End", there is nothing to say about it. In the summer of 14, which hair salon did not have "The Ordinary Road" in the playlist, and which Tony would out of step with the trend of the times.”

"What's even more awesome is the viral brainwashing, such as Little Apple, which swept all the square dances. It is no exaggeration that many people bought tickets to watch the old boy movie because of this song?"

Su Ze nodded. It's a bit like happy families are similar, but unhappy families have their own misfortunes.The same is true for movies and TV series. There are not many points that can be remembered by the audience, but one that is deeply rooted in the hearts of the people is enough.

"After all, there is a small probability that the theme song will be popular, and most of the industry is hype. For example, last year's "Hundred Birds in the Phoenix" was released, and the producer Fang Li knelt down in a live broadcast."

""Your Name" retouching filter, Jiang Wen's "One Step Away" conference packaged the airport, spending money so that all planes can see the four characters "One Step Away" pushed out by the lawn mower in the sky."

""Lost in Hong Kong" imitates the Apple conference, and the bald Xu turns into Xu Booth."

Liu Dan pointed to the two girls next to him, and introduced: "They are all copywriters, responsible for all soft copy design, don't expect the navy to worry about these."

Listening to Liu Dan's introduction, Su Ze has a clearer understanding of Xuanfa.For example, all kinds of news releases, such as posting posters, teasers, and interesting stories about the MV press conference, and all publicity actions will be released on various platforms.

The film studio decides how much money to invest in based on the budget, and the media decides how much space to give the news on the website according to whether the news is important or not.

Then the artist recorded ID videos for various media, APPs, and websites, saying "I am XXX, I wish XX users XXXX, XXXX", and accepted many media interviews through this method and media and channel replacement resources.

All kinds of magazine covers and inside pages with great resources, as well as broadcasts at airports, railway stations, shopping malls, cinemas, and bus stops, after the film is released, it will go to various regions of the country for roadshows.

Don't think that you are a member of public opinion, but you are actually guided by public opinion everywhere, and even fooled and manipulated.

Countless movies, TV dramas, variety shows, artist promotions, and brand promotions bombard your consciousness and opinions every day. What you talk about is what others want you to talk about.
Overwhelming, ubiquitous, self-deceiving and deceiving.

"Talk to ten thousand." Su Ze said: "No matter how powerful the announcement is, it can only be icing on the cake, right?"

"That's right." Liu Dan is also quite a bachelor, and said truthfully: "The so-called publicity can only let more audiences who don't know this movie know about it, and let friends who know this movie deepen their impression."

"Do everything possible to get friends who remember this movie to buy tickets to watch it!"

"Brother Ze, your character design is a top student in Chinese opera." Liu Dan analyzed: "Take the positive energy and sunshine route, of course everything is real, and this year we have to start laying the groundwork in advance, and wait for the play to be played to make things happen."

"Well, the data looks more authentic this way." Kong Xue was afraid that Su Ze might misunderstand, and said with a smile: "At least half a year or even a year of preparation, the comments are all real people, and the data growth is gradual, there must be no problem."

Su Ze nodded. You don't have to worry about this kind of thing. It's just a warm-up now, or creating a character design. In all fairness, I reject this kind of routine.

There is no way, this is the rule of the game. If a newcomer wants to be recognized by the public as soon as possible, he must have a little memory, right?

"Xueba is very easy to use, and of course it's not easy to stand up." Kong Xuedao: "For example, Zhai Moumou completely overturned."

"Qian Xi is also following this path. Success is a proper shield. Not to mention himself, even Chinese opera will become his endorsement."

Su Ze nodded, this is the power of role models.

There is no absolute thing, there are gains and losses. If China Opera wants to build a gold-lettered signboard, it must cultivate influential stars.For example, Qianxi, hasn't she promoted Chinese opera in the past two years?
"If you can, I hope Ze Ge can collect more performance materials." Liu Dan said seriously: "Now everyone is calling the entertainment circle chaotic, the actors' acting skills are rubbish, and the daily salary is one million, and various substitutes cut out pictures."

"Both public and private, I think someone should stand up and refute the rumors, can't let a rat's feces spoil a pot of soup?"

Su Ze was taken aback, and couldn't help laughing: "I really can't bear this responsibility."

"The words are not rough, Liu Dan is right." Kong Xue analyzed: "You are a Chinese opera student, and you are surrounded by serious students who passed the exam based on their ability. Why can't you show your true side?"

"Why did the misunderstanding occur?"

"It's just a lack of communication, isn't it?"

"How to train at ordinary times...how to live in college...how to improve acting skills...how to sway your youth."

"Isn't this the best work?"

Su Ze suddenly realized, and couldn't help sighing, he deserves to be an old Jianghu.

When I think about it, I am not lying. I usually go to class, go to the library, eat and sleep when I should eat and sleep, and shoot some material at most.

If you meet the right one, send it out, and if you don’t fit it, you will dismiss it. If you want to see it, you can watch it, if you don’t want to see it, you can leave it. Who begs whom?
"Okay, I'll try my best." Seeing Liu Dan's expectant face, he agreed: "I will send it to you when the time comes, and use it if you can, and don't let it go."

"Thank you Brother Ze." Liu Dan was very happy. As a migrant worker, he couldn't lie flat. Why wait for the young master to have no works for the time being?

What does it mean that everything is ready and only owes the east wind?

What is planning for a rainy day?

What is sharpening a knife without cutting firewood by mistake?
The first major in Chinese opera, the monitor of the acting class, and a good classmate Zhang Zifeng, what kind of bicycle do you need for this kind of material?

(End of this chapter)