Chapter 122

"We also need to add the label of the rich second generation." Kong Xue added: "A Chinese opera student who can obviously inherit hundreds of millions of family property and spend money, but is self-reliant and self-reliant in pursuit of the actor's dream!"

Su Ze: "..."

"That's right." Liu Dan said excitedly: "The rich second generation is also a popular character recently. If you can't make your debut, you have to go back and inherit the family property. How many workers dream of it."

"Personal design is like fashion, it changes every year. In the past, audiences liked perfect people who seemed to be out of the world, but now the most popular are down-to-earth migrant workers."

"Many people with a sense of distance have long been OUT, such as chrysanthemums, veteran cadres, literary youths, and artists. It is hard for the public to believe that people in the entertainment industry will not fight or grab, don't gossip, read poetry and books, and have a breeze."

"Let's do it and cherish such a virtuous wife. The personality setting is not in line with the values ​​​​of the new era. It is better to bear the humiliation and start a refreshing life, right?"

"Most of the star-chasing groups are girls, and now we appreciate Mao Xiaotong's independent female personality who does not miss scumbags, dares to love and hate, and does not procrastinate."

"The proper heroine!"

Su Ze had nothing to say. Looking at Kong Xue next to him, what else could he say about the living case in front of him?
A few years ago, celebrities proved their status in the industry by grabbing the C position. Ever since they were ridiculed by the crowd for grabbing the C position at a certain fashion event, everyone began to give way to the C position?
Sisterhood?

Brother Christine?

A veteran cadre and actor loves to pretend to be in traditional Chinese characters, and persists in shaping the image of an elite man. In a certain interview, he even said that he would read articles by Nobel Prize winners in mathematics?
Was it found that he misquoted what Van Gogh did not say on Weibo?
"There is no way, not everyone can be like Tony Leung and Maggie Cheung's outstanding business ability, and be remembered as the label of actor and actress."

Kong Xuedao: "Most artist teams are struggling to find a character design that makes their artist stand out. To a certain extent, an artist is a product. Only by finding the right character design and catering to the needs of fans can the artist be successfully introduced to the market quickly."

"For example, the second generation of rich people, such as Zhou Zhennan and Yu Shuxin are examples, even surpassing the hope of the whole village called by the younger sister and Gan Wangxing, and making the rich and the poor respectively to the extreme."

Su Ze was noncommittal, and to be fair, he wasn't too cold, but it was imperative for the studio.

Just like new actors, if you want to be remembered by the audience as quickly as possible, you must show the memory points that are deeply rooted in people's hearts.For example, the good man Zeng Xiaoxian, Chen He relied on it to eat and wait for death for more than ten years, and it still works.

Veteran cadres, academic masters, literary youths, foodies, self-deprecating, straightforward, true temperament, bking, beautiful and strong, unfeminine, comedians...

Only unexpected, there is nothing impossible to stand up.

"The easiest thing to overturn is the single person setting. Countless fans have collapsed because their idols were exposed to love affairs and had children."

Liu Dan analyzed: "I think the most difficult thing to grasp is the honesty and true love character design. I have to say that this is very powerful beyond my sister, and I have a sense of proportion."

Kong Xue was listening, publicity is very important for artists, and I hope that Su Ze will communicate with his employees more, so as to deepen their understanding in order to promote better.

On the one hand, the artist team caters to the needs of the times and fans, creating more and more similar characters.

On the other hand, fans are also using their own imagination and projection to reshape and create artists. Every idol becomes the embodiment of all good things, and their faces become more and more similar.

As long as you wear a fan filter, everyone is gentle and powerful, and everyone is a legacy of acting.

In the past, the media was underdeveloped, the distance between fans and stars was very far, and stars were out of reach, but they could tell some truths.

Nowadays, there is nothing to hide from various social media, paparazzi, Reuters, and the sledgehammer thrown by people around you. Any inappropriate words or deeds will immediately encounter cyber death in the online society. Who dares to tell the truth?
Everyone lived a lively and lively period during the coffee-free period, and when they really stood in the center of the spotlight, they all became the same?
So now the rules of the game in the entertainment industry have changed to be a living person!

In the past, gods were created, but now man is created.To a certain extent, artists use persona to "deceive" fans, and fans use the increasingly powerful influence of the fan circle to "kidnap" idols.

Isn't this the theory of mimetic drama?

Su Ze thought of a certain performance theory: Everyone is an actor on the stage, and they should try their best to show themselves and shape their image in the eyes of others in various ways.

Its core concept is impression management. In the process of interpersonal interaction, actors always consciously or unconsciously use certain skills to shape their own impressions, choose appropriate words, expressions or actions to create impressions, and make others form a specific impression of themselves. perceptions and respond accordingly to the wishes of the actors.

The so-called character design is nothing more than role-playing under different values ​​of different ages, and it is a conspiracy of artist teams, fans, media, and the social environment.

No one is stupid, it's just a game that is addicted to it.

"Sister Xue has a question I've always wanted to ask." Su Ze couldn't help but said, "Shouldn't the so-called celebrity studios listen to celebrities?"

"Why do you always fight with fans?"

"This question?" Kong Xue rubbed her nose, and said embarrassingly: "There is no star team that is not scolded by fans."

"It's difficult for us too!" Wang Ya, who was sitting next to Liu Dan, couldn't help complaining: "Fans can't see the content of your work at all, they only care about the appearance of idols."

"Idol is good, it means that my idol works hard on his own, if idol is not good, it means that the trash in your studio is holding back and not doing anything!"

"Of course we will see what they are scolding, and whether it is true that the studio has not done a good job." Liu Dan was afraid that the boss would misunderstand, and explained: "If there is really suffering, there is no way, and we will never communicate with fans. , If you sell badly to your fans, they will turn around and send out screenshots, which is very dangerous."

"It's okay if it's just mental pressure on the studio and harm to public opinion. After all, we earn money from being scolded. If the scolding hurts and misleads the artist's image, it must be dealt with immediately."

Kong Xue nodded secretly. These employees were all personally recruited into the company. The Su family was not short of money, and none of them was a rookie. They were all seasoned veterans.

Su Ze looks young, but he is absolutely clear in his heart. Is it a waste of fame to be the number one major in Chinese opera?
Thinking of this, he said: "Each team has its own overall interests to consider when accepting a play. Some plays are for money, and artists also have to eat. Or you can only take this kind of play with your existing resources. "

"If fans have to decide everything, there is no way to do the work. Fans just want to give the artist the best, but they don't quite understand what is the best."

"The most common reason for fans to fight is because of their own artist's position, in fact, they are all tossing around, and the contract has already been signed in black and white."

"I'm most afraid of meeting Ping Fan. It all depends on how the film crew handles it during the official announcement. Some contracts will be signed very rigorously, and some contracts are not so rigorous, and violence is inevitable."

"It's normal for fans to tear up. Teams generally don't end, and they can't end. Many times, artists or teams are well aware of it, and even do it intentionally."

"Isn't it all for traffic?"

(End of this chapter)

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