The entertainment industry shouldn't be like this

Chapter 234 The blockbuster starts with a cute dinosaur

As the obstacle for Wang Guangqian to become the CEO of Weibo Technology has gradually been cleared away, the financing negotiations between Weibo Technology and Pengcheng Venture Capital have also deepened.

Although the two sides can be described as a concubine at this time, Pengcheng Venture Capital is bound to win Weibo Technology, and Weibo Technology is also coveting the M&A resources under Pengcheng Venture Capital, but unfortunately no one will make major concessions .

On the contrary, the two sides are always negotiating every penny, every bit of interest, every clause has to be dragged back and forth, and the slightest mistake will lead to thousands of miles.

This kind of work has to be handled by professionals. Apart from keeping an eye on Wang Wei, he really has nothing to do at this stage, so he was dragged back to Dunhuang by Lao Wang.

One is because "Tang Bohu Spots the Autumn Fragrance" is officially out of stock - the domestic box office is 9.2 million, and overseas is still being released sporadically, but the box office will not increase much. At present, it seems that the global box office is hopeless to reach 14 billion yuan.

"That is to say, the domestic box office still hasn't exceeded one billion?"

Wang Wei smacked his mouth, "It's only tens of millions, what a pity."

"I can't help it. I'm already charging with all my energy. I've tried everything I can to extend the schedule, strengthen publicity, etc., but I just can't make it to the hurdle of one billion."

Old Wang sighed.

What does this mean?
It shows that a single film’s domestic box office of more than one billion is still a relatively high threshold, unless it is a super-sensational phenomenon-level top-level masterpiece, and it must catch up with the popular schedule at the right time and place, it is possible to break through this threshold.

And in this way, looking at the list of films released in Dunhuang this year, it is basically impossible for a single film to exceed one billion.

Well, this is not something that anyone can control, but compared to last year's two brilliance of over one billion, this year seems to be a bit stretched.

This is not the only thing that pulls across——

"The love movie we released at the end of May was obviously not a success. It broke Dunhuang's undefeated record in the past few years..."

Lao Wang was a little ashamed.

Wang Wei has seen the box office report, saying "not a success" is already euphemistic, in fact it is a big failure!
——It was a low-budget love movie produced by a small studio that Lao Wang liked. Wang Wei also thought it was okay, so Dunhuang took over its distribution business.

The production cost is said to be 800 million. Dunhuang invested nearly 700 million in publicity and distribution, but the box office was only more than 2300 million in the two weeks of its release. With the theaters starting to reduce the number of films, the hope of recovering all costs at the box office is relatively slim.

Of course, as a distributor, after getting the box office share, the publicity fee will be deducted first, so the loss will not be too much, but this failure proves that Internet marketing is not a hundred-test-one-

The film Dunhuang still invested about 90% of its publicity funds on the Internet, using data and analysis to push the film's promotional information to potential audiences, but it did not arouse much response.

Wang Wei is not surprised. Internet marketing is a new thing after all. If it is not a very good idea, it does not mean that it will cause a boom casually.

However, this defeat still triggered a strong sense of crisis in Dunhuang—under the background that the relationship with the five major companies cannot see any hope of improvement in the short term, they want to rely on one after another low-cost explosive models to overtake, whether it is From the point of view of production or channel, it is not realistic.

"There is another disadvantage that must be faced squarely—the weak overseas box office revenue. Even if you produce a small-cost production, the overseas performance is almost bleak compared with the domestic one. This is really unfavorable for us to build an overseas distribution network. gone."

Lao Wang said after deliberation.

Wang Wei recognized it: "Do you want Dunhuang to start blockbuster mode?"

"Yes, it's not just me, Lao Xu and they all think we should try big production."

The king shrugged,

"Whether we admit it or not, the momentum of blockbuster movies is always higher than that of small-budget ones—it is also blocked by the five major productions, even if it is a big production that spends money, it can make a lot of noise; but if it is a small-budget movie, nothing else It is said that there is always a limit to the investment in publicity and distribution.”

"Also, it's time for you to make a big production."

——You can’t really afford a big production, can you?

Lao Wang didn't say this, but the meaning in his eyes was fully revealed.

Wang Wei knew why he thought so.

Because this is the opinion of quite a few people in the circle——

You, Wang Wei, seem to have mastered the consumption psychology of the audience, but you have never dared to touch big productions all these years. Presumably, you still know that you can't handle this part.

And blockbuster films are the concentrated expression of film industrialization, and they are the only way for great commercial directors. You, Wang Wei, only dare to wander around in small and medium-sized budgets. What kind of "big director" is you?
Regarding this, Wang Wei just smiled, "Well, this time we coincided."

"Do you have a new project?"

When it came to specific movies, Pharaoh immediately became interested.

Wang Wei took out a document from the drawer and handed it to him. Lao Wang hurriedly opened it and looked at it, a little confused——

"Dinosaur file?"

Don't get me wrong, this is of course not a popular science material on dinosaurs, but a survey of previous dinosaur film and television works shot by the Chinese entertainment industry and Hollywood.

In fact, dinosaurs, as an element, have been frequently appearing in various film and television works, but most film and television works are limited by visual effects, and there is no way to create a sensational effect on the public level.

——Although the mature stop-motion animation technology based on models is also very exquisite, pure model shooting cannot reflect the vividness and shock of creatures, so most of the dinosaurs are gimmicks.

Speaking of this, it is not difficult to guess the goal of Wang Wei's new film, except for the first real dinosaur movie in this world - "Jurassic Park".

——This time and space does not have a Spielberg director, nor does it have a Michael Crichton screenwriter, and the latter is the author of the "Jurassic Park" novel in that time and space.

Therefore, when Wang Wei saw that there was no "Jurassic Park" novel of the same name in the investigation report, he decided to let these prehistoric creatures reappear on the big screen.

After all, the dinosaur species discovered in Huaguo accounted for 1/5 of the world's dinosaur species, and it is the world's largest dinosaur powerhouse. It is a great pity that there has not been a serious dinosaur science fiction movie so far.

"Dinosaur research in China is in a period of vigorous development. I contacted some expert teams, and they are all happy to provide me with technical support."

Wang Wei has always been a person who likes to prepare before speaking,

"It just so happened that after the special effects studio completed the special effects production of "Resident Evil", a project team was vacated, which can be immediately invested in the new big production."

Dunhuang's special effects studio has no finished products yet, so naturally there will be no business visits. At present, it can only rely on Dunhuang's own projects for support.

Wang Wei snapped his fingers: "So, let's start our blockbuster plan with cute dinosaurs!"

"..."

Lao Wang looked at the "cute" giant beast in the data, and the corners of his mouth twitched.

——I have never really understood you monster controllers!
……

　Scum author scum attribute +1~~~
　　
　
(End of this chapter)