The entertainment industry shouldn't be like this

Chapter 266 I Sold the Dinosaur to the "Eldest Princess" (4K)

Isn't there a saying "begin with appearance, be trapped in talent, and be loyal to character", which is a good illustration of the importance of appearance-ugly, there is no possibility of even starting!
These days, even if they are ugly, they must be ugly and cute.

Of course, different people may have different views on the "handsomeness" of dinosaurs.

In the eyes of paleontologists like Professor Wei Jishun, I am afraid that every kind of dinosaur is "handsome" and charming!
Fortunately, he is just a guarantee for the resurrection of dinosaurs on the big screen, and other people have to check the aesthetics.

For example, another reliance on the "resurrection" of dinosaurs, to a considerable extent, determines whether the dinosaurs are "handsome" special effects master - Lei Tieniu.

He is at the top of the industry in physical effects.

This master lived up to the name of "Iron Bull". He liked to play with model props since he was a child. After entering the industry, he was employed by the top five, and later left to establish his own physical special effects studio!
The so-called physical special effects, in simple terms, are to help movies achieve certain special artistic effects through special techniques or materials such as special effects makeup, special props, and mechanical bionics.

In other words, it is a touchable, visible, non-computerized special effect.

It should be said that physical special effects have appeared since the birth of movies.

Today, in the Chinese entertainment circle, the master is naturally Lei Tieniu's physical special effects studio.

The props group of Dunhuang Special Effects Studio can only be said to be above the middle level. It is not a problem to put on special effects makeup for the actors and make some relatively simple model props, but the mechanical dinosaur model that is more than ten meters high is not something they can easily deal with. up.

In order to achieve the best effect, the crew invited Lei Tieniu, an industry leader.

The topic of the image of dinosaurs in the movie is naturally inseparable from him as a key figure.

"I think dinosaurs are handsome as long as they are realistic!"

His point of view fits well with the main point of his job - verisimilitude.

The "realistic" mentioned here is of course not 100% restoration of real dinosaurs, but to make dinosaurs more like real creatures rather than ordinary monsters.

Therefore, in order to make the dinosaurs in the movie realistic, he and Professor Wei cooperated very well——

Teach them to infer body shape from fossils, simulate behavioral movements of animals such as lizards and birds, and adjust texture and color from paleontological research;
And their studio took out the design sketches, and sought feedback from the consultant team and the director team, and proposed revisions until they were satisfied, and then entered the stage of creating mechanical dinosaur models.

No matter how much you say, it is better to see it with your own eyes. At this time, Lei Tieniu showed the first dinosaur model they made-the sick Triceratops.

"The interior is a mechanical structure. We put skin on it, painted it, and even 'armed' the teeth in place, just to restore the prehistoric texture..."

As Lei Tieniu spoke, he signaled the staff to perform synchronous control. Well, the staff "played" the dinosaur through the manipulator in the distance——

Then, it really seems to be alive, people around can even feel it breathing, the muscles on its body will tremble, and its eyes will open and close...

Whether it is Professor Wei, who can only watch fossils and use his imagination, or Wang Wei, who has only seen the image of dinosaurs on the big screen in two lifetimes, at this moment, when he comes into close contact with such a real mechanical dinosaur, he can't help but Exclaimed--

Sure enough, as long as it is realistic enough, it will be very handsome!
This sense of reality is not CG technology, at least not what the current CG technology can perfectly present.

Moreover, there is another advantage of shooting with a realistic model-the actors do not need to completely "act against the air", which makes it difficult to enter the scene.

Originally, if they were all mature actors, this problem would not be too prominent; the problem is, Wang Wei has not forgotten that there are two young actors in the movie, if they are not talented, let them directly "act with the air", um ...

Of course, this worry is a little bit less now-the crew chose to use the mixed special effects method of "mechanical model + CG special effects", which not only makes the dinosaurs presented in the film have both a sense of technology and a sense of reality, but also allows the actors to compare themselves in the performance process. Easy to get into the state.

Professor Wei didn't think too much about it. He walked around the dinosaur model twice, raised his head and asked, "Is the crew still short of people? Why don't I let some students come to practice for free..."

——There is nothing like participating in the creation of such a realistic "dinosaur" so that students can thoroughly study paleontology.

Of course, this is more of a joke.

"However, I look forward to the last Tyrannosaurus rex even more!"

"Tyrannosaurus rex! That is really an unprecedented dinosaur model!"

Speaking of the most representative Tyrannosaurus rex in the movie, Lei Tieniu couldn't help but shine his eyes.

In their design plan, the Tyrannosaurus rex model weighs at least several tons, and the mechanical skull will be composed of metal sheets and powerful hydraulic devices... The thought of making such a real behemoth "live" makes him very excited.

If possible, he hopes to create a perfect "T-Rex" that represents the highest level of physical special effects!
After all, such opportunities are rare.

Although Lei Tieniu had always been a frequent visitor of major directors before he joined the "Jurassic Park" project; but he has not encountered a few teams with such a high overall level——

Professor Wei, a world-class paleontologist;
Wang Wei, a world-class commercial director;

There is also Dunhuang special effects studio, a world-class CG special effects studio;
In addition, he, who can be said to be a world-class physical effects artist... A group of top figures in the world gather together to make a movie, and they have to break through the ceiling of many movie technologies. How can this not make people ambitious?
However, ambition belongs to ambition, and people still have to face reality.

For example, although "Jurassic Park" is a dinosaur blockbuster, in the final film, the actual appearance of dinosaurs may not exceed 10 minutes; the real time left for "T-Rex" is even less .

No matter how good his plan is, it can't make up for the fact that "T-Rex" doesn't have much playing time.

"Almost enough" - this is a relatively sensible solution;
After all, in addition to models, isn't there also CG synthesis?
Unexpectedly, Wang Wei "irrationally" chose to make the Tyrannosaurus rex perfect, even to achieve the false ones!

And he immediately gave an explanation——

"I know that the more detailed and perfect the special effects are, the higher the cost, whether it is CG special effects or physical special effects; and there are two main reasons why the requirements are so high——"

He held out a finger,
"One, this movie is sponsored by advertisers, that is to say, we have money!"

"..."

A breath of local tyrants rushed over, leaving both Professor Wei and Lei Tieniu speechless.

Well, there really isn't a more hardcore reason than that.

The so-called rich and willful is nothing more than that.

Besides, the two of them quite understand the placement of advertisements in movies.

Professor Wei has substituted himself—he worked so hard to help Wang Wei make this movie. In a sense, isn't he also "advertising" for the paleontology community?

He will be optimistic about this movie, and of course other people will also be optimistic about it; it's just that he uses "knowledge" to sponsor, while other advertising placement businesses rely on spending money...

Oh, no technical content! ——The old professor silently despised in his heart.

As for Lei Tieniu, as a person in the industry, he is no stranger to placing advertisements.

As the saying goes, watching sci-fi movies, what can you see in sci-fi movies?
You can see how the protagonist goes to heaven and earth, travels through time, saves and destroys the world... Or, you can see the placement advertisements that are either caught off guard or carefully set!
The investment in movies is getting bigger and bigger, and from the perspective of cost, it is increasingly inseparable from all kinds of product placement;
After all, apart from the film incentive funds and tax rebate schemes in various countries, this is the only way for the producers to recover a certain amount of cost before the film is released. Naturally, it is impossible for a profit-seeking film company to give up.

What's more, the placement of advertisements is not without doing a good job.

Among other things, Wang Wei's "Genius Gunner" filmed before, placed advertisements in the movie. After the movie was released, he used the plot of the movie to remake the advertisement. .

Of course, this situation is not common.

Wang Wei can be regarded as a very upright commercial film director. If I remember correctly, this is his second film with a lot of advertisements?

- indeed!
This is the second time Wang Wei placed a large number of advertisements after "Genius Gunner".

Well, the debut work is embedded with its own advertisements, not counting.

No way, his first two films were either thrillers or costume films, which were not suitable for placement of advertisements.

It’s not that no merchant wants to insist on sponsorship, but Wang Wei must first tell a good story, and all shots need to give way to the narrative;

And if it is to implant a brand that does not match the plot, harm the plot and characters, just to earn three melons and two dates, he will definitely not do it!

Unexpectedly, in this way, Wang Wei's reputation in the advertising placement business is quite good - if it is not suitable, he will not accept it, and if he accepts it, he can show strong advertising monetization ability. is a good director.

So this time, as soon as they heard that Wang Wei was going to make a sci-fi film, many interested businesses paid attention.

And when Wang Wei demonstrated the concept and idea of ​​the film to some merchants with the concept map and an animation sample - the bridge section where the Tyrannosaurus rex appeared and attacked the park car - after a long time, he and a dozen companies Vendors signed a placement agreement.

The biggest one among them is naturally the car as an important prop.

The No. [-] automaker in China that will release several blockbuster models next year, after seeing the demo animation of the Tyrannosaurus rex chasing the car, is said to have even thought up the promotional slogan for next year - "Cars that even dinosaurs can't catch up to, you deserve it." have!"

Afterwards, it even took over all the props and vehicles used by the crew, including new off-road vehicles, sightseeing vehicles refitted from brand-new commercial vehicles...all sponsored for free.

Of course, this is just a "little gift".

In the officially signed sponsorship agreement, FAW paid 4500 million yuan to package all the automotive products that appear in the film, and this is only the basic sponsorship amount;

According to the supplementary terms of the sponsorship agreement signed by the two parties, if the domestic box office of the film exceeds 10 billion yuan, the sponsorship fee will be increased by another 20%; and if the global box office exceeds 20.00 billion yuan, an additional [-]% of the advertising fee will be added.

20 billion yuan, if calculated according to the domestic ticket price, the most conservative will be [-] million people will watch the movie, which is far better for the display of the brand image than the advertising film shot with a lot of money. What is the additional sponsorship fee at that time? I'm afraid the other party can't wait to order the advertisement placement of the next movie!
In addition to the car, there are also the night vision goggles of the younger brother in the movie, the shaving cream used by the researchers to cover the stolen dinosaur embryos, and even the amber-studded walking stick of the boss of Jurassic Park... All relevant manufacturers have taken down the advertising plants. Enter the right.

This also means that the film has not yet officially started shooting, and the production cost of up to 2 million has been recovered by nearly 7000 million. In the long run, there may even be a chance to recover 1 million, which is not surprising!
What's more, there is a stipulation in the agreement that after the film is released, these merchants will also conduct joint promotion with Dunhuang, which is another great boost to the film marketing.

Of course, the other two don't know the specific advertising sponsorship income figures.

Professor Wei is okay, the amount of advertising sponsorship income has no effect on him, basically he just heard about it;
But Lei Tieniu couldn't help but care.

The higher Dunhuang's income in this area, the more sufficient the film budget. Well, he can be more liberal when making special effects models-at least, the crew can cover the overspending.

And Wang Wei told him to let go of his hands and feet, not to be afraid of spending money.

Then he held out a second finger,

"The second reason to make a dinosaur as good as it gets is that someone already bought it!"

"what!?"

Professor Wei and Lei Tieniu looked at each other in disbelief.

Although it is said that dinosaur movies, dinosaurs are of course the selling point, but is the selling point "selling" in this way?
Actually selling "dinosaurs"? !

Well, it seems that it is not incomprehensible. After all, after the movie is released, dinosaur toys and figures will definitely be sold. To some extent, they will also "sell dinosaurs"... What a ghost!

This is not a dinosaur figure that can be held in the palm of your hand, but a "big dinosaur" that is ten meters high, weighs several tons, and can be driven by electromechanical models and manually controlled. Who has such a heavy taste?

Even though Professor Wei is not an insider, he was also dumbfounded by this operation.

"Strictly speaking, not only the mechanical model of the Tyrannosaurus Rex, but even the studio of the film crew have been packaged and 'sold'!"

Wang Wei's expression was a bit complicated and unspeakable, and his voice was also a bit erratic.
"Who would believe that we sold the biggest 'peripheral product' before the filming started!"

——When he was informed of the news by Lao Wang, he was so shocked that he opened his mouth!
Lao Wang really showed off this time and sold this "peripheral product" at a good price.

And the buyer is actually an "old acquaintance"!
The scene when he was told by Lao Wang came to Wang Wei's mind——

"Do you still remember Guo Zhaobing?"

"Well, it sounds familiar..."

"Guo Shi, a wealthy family."

"Oh, I remembered, Princess Guo is here! Speaking of which, she is our re-emerging 'benefactor' of Dunhuang, what happened to her?"

"I packaged and 'sold' 'Jurassic Park' to her!"

"Fuck!!!"

……

　I'm a bit busy today, let me introduce~~~
　　
　
(End of this chapter)