The entertainment industry shouldn't be like this

Chapter 267 Back then you rubbed my popularity, now I rub yours (4K)

Strictly speaking, "Jurassic Park", that is, the giant studio that the crew is planning to build, has not really been sold, and it can only be said that the preliminary intention has been reached.

In other words, it is not considered "sold" out, although the final ownership does not belong to Dunhuang completely.

"In short, we will convert the studio of 'Jurassic Park' into an investment, and invest in an amusement park taken over by Princess Guo!"

Wang Chuanqi finally announced the news in front of the main creative team of the crew.

Well, including Shen Zhenyi, who is not a member of the crew, also came.

Although it is said that the ownership of the "mere" studio is not so grandiose, but because the transaction party is an "old acquaintance", people feel a wonderful fate.

In the words of Zhou Lin, a photographer who followed Dunhuang all the way - "That's the 'noble man' from whom our dreams started!"

It is not unreasonable to say so.

Back then, if it weren’t for the help of the eldest princess Guo’s marriage to the grassroots, whether Wang Wei’s debut novel would have been a hit, and whether Shen Zhenyi would have been able to soar into the sky, looking back now, there are too many unknowns.

After a few years, the two sides met in another way. Even Shen Zhenyi, who was racing against time to pay attention to the post-production work of the film, couldn't hold back her curiosity and ran over.

"It is said that after she got married, she was pushed out of the core management of the Guo Group. How is it now?"

First of all, Shen Zhenyi didn't care about the cooperation between the two parties, but put on a straightforward posture of eating melons.

It's not surprising that everyone doesn't know the current situation of Princess Guo.

After all, everyone here is not in the same circle as the Guo family, and after the "anti-marriage" scandal was exposed, Guo Zhaobing deliberately kept a low profile.

Well, there may be some secret public relations factor of the Guo family, which diverted the media's attention from the follow-up of Dagua, so it can be said that there are very few related reports.

In short, after hearing Shen Zhenyi's question, Old Wang looked down, good guy, everyone has a "waiting for melon" expression with shining eyes.

"..."

——I suspect that you are all here to eat melons, and I have proof.

However, he still considerately satisfies everyone's gossip first——

"The rumors are not wrong. She has indeed left the core management team of Guo Da Group, and only took over a declining hotel and an amusement park under the Guo Group..."

"Tsk, the sweeping out of the house by the rich is really different from the sweeping out of the ordinary people."

It was Zhou Lin who said with emotion again.

Everyone else nodded in agreement.

The "sweeping out" of ordinary families is really sweeping out; it's not like the Guo family, who can take over one, er, two companies after being "swept out".

Not to mention a company that is going downhill, even a shell company is out of reach for ordinary people when they start.

Well, thinking of this, someone can't help but take a look at Wang Wei - it seems that this guy also has a company waiting to inherit from the very beginning? !
So, these two people are not ordinary people!

"It can't be regarded as being swept away." Lao Wang corrected at this time, "In fact, let alone the eldest princess, even her grassroots lover is actually included in the operating system of the Guo family-it is said that the guy entered the family after marriage. I went to a company under the Guo Da Group to practice..."

Hearing this, Lao Zhou and other "ordinary people" became even more sour.

Damn, after marrying the "princess", she really has a second birth. Why didn't such a good thing happen to them?
"So, how is our grassroots 'son-in-law' doing now?"

Lao Zhou asked curiously.

"I'm not sure about that,"

Lao Wang had an expression of "how do I know other people's family affairs",

"I only heard that he entered several branches of the Guo Corporation for training, but he didn't reveal too many rumors. I think this can explain some problems-if he is extremely talented, the rumors would have spread out long ago. After all, the Guo family doesn't want to be ridiculed by everyone for finding an idiot son-in-law..."

Everyone looked at the eloquent old Wang, and they were all silent for a while——so, you don't know what to say! ? ?
Lao Wang continued to share first-hand information with everyone,
"The eldest princess is just the opposite. Didn't she take over a hotel? She fired a group of old employees who were self-sufficient, and then reformed the company system. In less than three years, the hotel has taken on a new look. Last year it was even more so. It was named the most surprising hotel of the year!"

"Niuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu" The others couldn't help but exclaim in admiration.

"It's obviously not an ordinary young lady who enjoys stability and wealth, why is she so lame when picking people?" Lao Zhou said with even more embarrassment.

"and many more!"

Seeing that the topics of the people were becoming more and more gossip, Wang Wei had no choice but to intervene.

"Then how did you hook up with him? It wouldn't be during the process of eating melons, would it?"

"...Do I have that much free time?"

Old Wang gave Wang Wei an angry look, and then had a showdown.
"Well, in fact, the eldest princess took the initiative to find her..."

Lao Wang then eloquently introduced the whole story——

After Shen Zhenyi put forward the idea of ​​building a super-large studio in Jurassic Park, even though the preparations began, the difficulties were obvious.

First of all, of course, is the grand exterior construction itself——

After working in the industry for so many years, how could Pharaoh not know the principle of studio construction——

Unless the director has a very clear understanding of the world of the whole story in his mind, it is difficult for the studio to fully reproduce the scene in the movie.

——Most studios in the industry are actually disorganized.

Most of the directors filmed it, and through editing and post-processing, they gradually realized the pictures and scenes they wanted in the final film.

So, how can it be so easy to build a detailed and realistic giant studio in advance?

Of course, Wang Wei is responsible for this part of the work, and Lao Wang has another important task to worry about - how to maximize the value of this grand plan.

If it is only for the repeated use of the series of films, it is actually a bit wasteful to build such a large and sophisticated studio; but to achieve the level of "transforming it into an amusement park to attract tourists" in Shen Zhenyi's mouth, the difficulty is only There will be more!

Not to mention anything else, just choosing a location made him embarrassed——

The location of amusement parks is always located in areas with high population density, developed economy, and convenient transportation, and this type of area means high rent and high input costs; Can't find a suitable site...

In the final analysis, Dunhuang's background is still too thin.

Lao Wang naturally came up with the idea of ​​cooperating with existing amusement parks. After all, Dunhuang has zero accumulation in amusement park projects.

With the idea of ​​cooperation, it is natural to investigate the cooperation partners, but before he inspected several amusement parks, the word spread.

And then, Guo Zhaobing came to him for his amusement park.

"So, you sold 'Jurassic Park' to her?"

Wang Wei said.

"How could it be so easy to decide? Think I'm stupid or think she's stupid?"

Old Wang complained,
"Of course I will go to investigate first."

"The amusement park she took over is also in the capital, so there's nothing to say about its location. After all, it's an old-fashioned real estate developer. I don't know how many good plots of land it has encircled—not to mention the amusement park itself. It's worth it!"

Pharaoh envied.

No matter in any era, when the economy develops steadily, the land with a good location is a sky-high price.

However, since Pharaoh only envied the land he owned, it can be seen that the amusement park itself is probably not very good.

The same is true.

"No wonder it is said to be going downhill, and Guo Zhaobing took over. First of all, this amusement park can't be called a theme park, it can only be called an ordinary amusement park."

Lao Wang introduced the results of his investigation,
"No matter how fun it is when it is first established, the same amusement park will always make tourists tired one day. Her amusement park is like this, which is a bit like a vicious circle-fewer interested tourists, and the park has no motivation to update amusement facilities. ; and the less fresh elements, the less people go, so there will be no improvement..."

"Even if Guo Zhaobing rectified the park's services after taking over, and began to eliminate some hardware equipment every year, and build some new projects to continuously add freshness to tourists, it can only guarantee the number of tourists entering the park; but for the important non-ticket revenue. , the function is still very limited..."

Speaking of this, others naturally understood why Guo Zhaobing approached Dunhuang for cooperation.

Theme parks are doing well, such as Lianya Entertainment in China and Disney in Hollywood. 60%-70% of the amusement park revenue comes from the consumption of derivative products, not ticket revenue.

Among them, of course, these two entertainment media giants have many powerful IPs, which can not only deeply integrate with the amusement park project scene, but also continuously incorporate new elements with the update and iteration of film and television.

To put it bluntly, only IP can bring derivatives, food and accommodation and other consumption, and can truly drive the income structure of the park to stabilize.

"The question is, why doesn't she cooperate with the five majors? The mature IP in the hands of the five majors is not comparable to us?" Wang Wei asked with squinted eyes.

After all, not all of the Big Five have their own amusement park business, and they are also used to authorizing amusement parks for cooperation.

Not to mention, "Jurassic Park" is just a new IP, and the movie hasn't even started shooting yet. Who dares to say that it's 100% a hit?
Lao Wang nodded, "I asked her the same way, guess how she answered?"

"She said that the combination of the five major companies does not have as much cooperation potential as Dunhuang; she also said that she doesn't know if there are people in the domestic film industry who are more advanced in market judgment than you, at least she hasn't seen it yet, so she herself One came."

"Huh!"

With an exclamation, the astonishment in everyone's hearts was exhausted.

The eldest princess of the Guo family is not an ordinary person. Judging from her performance after being "swept out", she has outstanding business talents. Normally speaking, she must be very happy to be favored by her.

However, thinking of her "picking" men's eyes, the eyes of everyone looking at Wang Wei are a little strange-is this poisonous milk?Or poisoned milk?

Lao Wang did not dare to underestimate the eldest princess, because she is not only good at boasting——

"She also pointed out that from the perspective of the overall revenue of Lianya Entertainment and Disney, the total revenue of amusement parks can account for more than 30% of the group's total revenue, which is enough to illustrate its importance to media and entertainment companies;"

"If their films and TV shows are the best advertisements, then theme parks and offline stores are the best consumption scenarios and cash machines;"

"Dunhuang has a big shortcoming in this area, and as a rising star, it is difficult to squeeze into the relatively mature amusement park market; it is also difficult to fully develop the value of the film if it is just a general authorization..."

When it comes to the topic, not only Wang Wei, but also other people have fallen into thinking.

Guo Zhaobing has a relatively clear view on the management of the entertainment media industry.

If the business model of an entertainment media company is regarded as a fruitful tree, then movies are its deep roots, TV is its thick trunk, and amusement parks, media channels, derivatives, etc. are its flowers...the roots are constantly being watered, Only in this way can the trunk be thicker, and the nutrients can be continuously delivered to each flower, and then bear fruit;
Dunhuang's shortcoming is that he doesn't bloom enough "flowers", which makes it difficult for him to turn his foundation into fruit in many cases, no matter how deep it is.

Media channels are just one of them, and amusement parks are another.

And Guo Zhaobing can help Dunhuang make up for a shortcoming, and at the same time, bring his own amusement park back to life.

"Therefore, she agreed with us to invest in her amusement park with the IP of "Jurassic Park". She will open up an area in the park for the crew to build a giant studio, including props for dinosaur mechanical models, which can be converted into our investment. ..." Lao Wang said calmly about Guo Zhaobing's conditions.

"Don't we need to invest real money?" Wang Wei asked carefully.

"No, she will raise funds for the refurbishment of other facilities in the park; if there are more hot IPs in Dunhuang, they can be converted into investment shares." Lao Wang added.

"I kind of understand why she was able to bring the sunset industry back to life in a short period of time. She is quite decisive and good at making decisions."

It was Shen Zhenyi, who appreciated it after listening.

Wang Wei also nodded.

It is indeed courageous - she is equivalent to taking part of the most valuable land and changing the IP authorization of "Jurassic Park";

Although the creators of the crew are very confident in the success of "Jurassic Park", the reality is that the value of the land is obvious, but the prospect of "Jurassic Park" is unknown;
As for Dunhuang, there is no need to pay extra real money anyway - the studio was originally meant to be built; now it can also be used to buy shares and develop it into a real amusement project, so as to maximize and sustain the value of IP. Excited?
She also gave a supplementary agreement, intending to bind Dunhuang's future hot IP, and she has a long-term vision.

Of course, the premise of all this is that "Jurassic Park" is more popular, and Dunhuang can continue to develop a hot IP.

And Wang Wei still has some confidence in this aspect. He rubbed his chin and muttered, "An amusement park has targeted so many of our IPs, why does it feel a little bit of a loss?"

"Hey, Guo's has more than one amusement park." Old Wang clicked on it.

Wang Wei was shocked.

The others also looked at each other in dismay.

That's right, as a veteran real estate developer, Guo's only said that Guo Zhaobing took over a poorly managed amusement park, but he didn't say that there was only one amusement park under his banner.

And when Old Wang said that, it must have been hinted by Guo Zhaobing.

Gan!It's a heart-pounding feeling!

However, why does it still feel like being involved in a battle between rich and powerful families! ?

Old Wang nodded frantically, "I said the same thing! Then, she only said one thing, when we used to love her, now she loves us, it's reciprocal!"

"...it actually makes sense!"

……

　There is no doubt, the eldest princess really has a prototype~~~
　　
　
(End of this chapter)