The entertainment industry shouldn't be like this

Chapter 275 Crazy Inside and Outside the Movie (4K)

Two hours may be difficult for audiences who cannot enter the show; but for audiences of "Fury Road", two hours are simply fleeting.

Regardless of whether it is the premiere or other theaters that are showing at the same time, when the door of the theater is pushed open again, the audience who file out of the auditorium are no longer discussing with great interest "Is the plot interesting" and "Is the theme profound?" ", "Whether the performance is in place", but thought dumbfounded, "Ci'ao, this is unbelievably handsome, who thought of the idea, how did you shoot it?! But I don't need to think now - let's watch it again!"

So, after the smiling word-of-mouth investigators—some from theaters, some from professional research companies—welcome the audience who walked out of the theater, they got feedback like this——

"I watched it with tears in my eyes, and asked me why I was crying? Because it's so cool and handsome!"

"From the beginning to the end, people can't take their eyes off. It's the most enjoyable movie I watched this year!"

"There are no flaws in the action, art, visual effects, and sound effects. It's so enjoyable to watch!"

"I don't think it's possible to use feminism to define this film? To tell you the truth, when I watched it, I didn't pay attention to the theme at all, other than yelling 'Damn it! It's so cool! It exploded!' It's just blank."

"..."

The word-of-mouth investigators felt in a trance that these excited audiences didn't watch a movie, but seemed to be high.

Why are some investigators so unconvinced? !Isn't it just a handsome muscular guy and a wild beauty paired with an unbreakable chariot?What kind of tricks can this kind of film make?

After completing the investigation work, many people went to buy tickets out of curiosity, and then, after reading it, it was cool, it was amazing!

They finally understood how the audience's word-of-mouth of "cool, cool, and explosive" was born, just as they understood how the amazing and unanimous praise of film critics was born the next day——

""Fury Road" premiered yesterday, and there were almost zero negative reviews at the premiere. Film critics from all walks of life gave five-star praise, 'This is a milestone movie'."

"After winning the Best Actress crown, Shen Zhenyi lived up to expectations and brought us another surprise work, bringing a brand new female character; as her first film as a producer, she undoubtedly handed over a An excellent answer sheet!"

"Although it may be exaggerated for me to say this, if you are a fan of any genre of action movies, sci-fi movies, and road movies, this movie must be your first choice; Extra preference, then definitely don't miss it..."

Among them, the most sharp evaluation comes from Charlotte - "Insanity!"

"Fury Road is an unhinged movie, but not in a pejorative sense; because to be great, you have to be crazy!"

This old man introduced the concept of "wasteland movie" in a high-profile way——

"This masterful wasteland movie, the beauty is not in the story, but in other places;"

"First of all, it is the style. The current mainstream science fiction film world is the rapid development of science and technology. Human beings have rushed out of the earth, and even out of the solar system. The story is constructed under a grander framework, and its tone is upward."

"But the movie is full of decadence, full of struggles and choices, full of brutal survival under the last breath... You can't say its tone is downward, but it is definitely fanatical-I guess, the reason why it can create so much There are so many crazy scenes full of imagination, probably because the creators are shooting with a kind of fanaticism;”

"This kind of style and frenzy, if this movie was released, it might only be popular in a small circle; but after the movie came out, it went out of the circle-yeah, I mean, this movie will be in the It became popular all over the world!"

"Why? Because you can see every penny spent on the movie - from the details of every action scene that doesn't break the chain and keeps the audience in the hormone gushing all the time, you can really see the budget burning, so It perfectly presents the fighting in the wasteland of the last days to the audience."

"Before this, no one knew how this kind of movie should be successful. From this point of view, its significance is greater than the box office that may explode!"

This time, not many people in the industry scoff at Charlotte's "Dunhuang Blow", but most people in the industry still pay more attention to the box office of this movie——

The results of "Fury Road" will not only indirectly determine the fate of movies with the same period as it, but also directly determine whether the market will continue to release movies with similar themes in the next two to three years;

After all, survival and destruction can be regarded as an enduring theme in the history of human culture. Many directors have an irresistible creative impulse on this topic. Once it proves that it has a "money" potential, there will be more wasteland The establishment of a film project will really open up this market.

So, will this movie break through the niche circle as Old Man Xia predicted?

When the box office came out on Wednesday, despite the psychological preparation, the number still made the hearts of many people in the industry jump!
The first-day box office of "Fury Road" was more than 4900 million!

At first glance, as a popular commercial blockbuster, the first-day box office results can only be considered barely; but don't forget, its rating is restricted, and the first day of release is a working day!

Of course, with Shen Zhenyi's huge fan base, it is also expected by many people to achieve such box office results on weekdays.

However, although there are disputes in some details, the evaluation of the overall quality of the film-mainly the word-of-mouth that has spread rapidly on the Internet, continues the rave reviews after the premiere!
This seems to confirm Charlotte's "out of the circle" prophecy.

Sure enough, on Thursday, the box office continued to hit more than 6500 million yuan!

Breaking through [-] million in two days!

The December schedule was completely ignited at once!
Countless people in the industry, countless passers-by and audiences instantly focused their attention on the upcoming head-on collision between "Fury Road" and "Super Energy"!
"Super Power", which was released two days later than "Fury Road", if it can't withstand the violent impact of the former, to what extent will "Fury Road" become "popular"?What kind of peak will its global box office reach?
In this regard, Tang Yu Media urgently dispatched more people to manage the theaters to ensure that the theaters would not reduce the schedule of "Super Power" due to the explosion of "Fury Road", or move it to unfavorable time slots...

And what is Dunhuang doing at this time—is it trying to stir up the heat?Or is it increasing the number of films on the side of putting pressure on theaters?

……

No, the answer is counting money!

It's not about counting the box office—it's still a long time before the box office is actually distributed.

But Dunhuang has actually received its first income!
——After the premiere, Shen Zhenyi led the crew to go out to promote, while Wang Wei, Lao Wang and others who stayed behind prepared a small "auction".

And the auction items are the props and chariots that attracted countless eyes at the premiere!
Originally, when Wang Wei asked the crew to continue repairing various chariot props after filming, to ensure that they can be driven normally, and to find buyers after the film is released, and to use it as the largest peripheral product of the film, Lao Wang somewhat felt that he was a little Fantastic.

After all, it is illegal to modify a car on the road in China; what's more, even if it is legal, such a violent and weird vehicle is not practical, how many people will move it back for collection?
But Lao Wang still underestimated the strange hobbies and tastes of some rich people-at the premiere, a rich man with many mines took a fancy to these "doomsday cars", and when the news of the "auction" spread After going out, more rich people who like this kind of "chariot" full of violent aesthetics come to their door...

Unsurprisingly, it was called by many reporters the "star" who had the most roles in the film besides the real characters - the car of the protagonist group who was invincible in countless car chases, sold for the highest price, 580 million !
The second is the electronic music float converted from a military vehicle, which sold for 430 million yuan. Let me just say that the fire-breathing guitar that Director He Wenying ordered in advance when visiting the set was strongly requested by the rich man to be equipped with an electronic The sound car was auctioned together, but fortunately, the props team prepared more than one...

The third most popular, unexpectedly, was the villain's big-footed "monster", which also sold for a high price of 390 million... Finally, every car that was pushed to the "auction" was sold as a luxury car s price!

"After selling all the 'chariots', we got back almost 1900 million early!"

As soon as the auction was over, the golden light of banknotes appeared in Lao Wang's eyes,
"Let's build a few more chariots for auction!"

"...How can it be so easy!"

Wang Wei smiled wryly and shook his head,

"Although there are a lot of rich people in this world who have money and strange hobbies, those who are willing to spend a lot of money to buy such violent peripherals are a minority after all!"

"What's more, we can sell these chariots so expensive. Apart from the good money of the rich, the value increase of these props in the movie "Fury Road" is the most important reason."

"You're right!"

Lao Wang, who had calmed down from the surprise of making a fortune, knew that Wang Wei was right.

In fact, if "Fury Road" hadn't been "out of the circle", and was even given the historical significance of boosting the development of the film, this kind of good thing that treats props as peripherals and sells them at sky-high prices would never have happened.

After all, these chariots are peripheral to the movie after all.

——It can’t be too much, too much is worthless.

It's just that it is normal people's psychology to want to continue to pray for more miracles after encountering one miracle.

"Simply, let's start filming the sequel right away, so that we can build more doomsday chariots, and there will be another auction."

Lao Wang looked like "the money he can't let go of is not making money",

"This time, we mainly attracted rich people in China. Next time, we will be more prepared. We can try to attract rich people from overseas. After all, we have been modifying cars abroad for a long time, and we don't have to worry about no one taking over!"

"Let's take a look first."

Wang Wei said noncommittally.

Again, whether the peripherals can be sold at a high price depends mainly on the quality of the movie.

As for the sequel to "Fury Road", Wang Wei's previous life memories cannot be used as a reference anyway.

——Yes, regardless of whether the props and chariots are built or not, the sequel of "Fury Road" has already been put on the agenda.

As a film critic said——"Director Lu Le threw the main theme of the film into the crazy appearances such as wild sand and storms in a foggy way, making this film full of mystery. Great charm, but also has unlimited possibilities for expansion..."

What is the foggy approach?
Well, speaking human words is a foreshadowing!

For example, the settings of glimpses that exist almost everywhere in the movie make the audience infinitely curious about this extremely dangerous and crazy doomsday world all the time in the process of watching the movie—the one-armed heroine, with What kind of painstaking process does she (he) have behind the traumatized male protagonist?

Every point is extended, full of countless possibilities!
Of course, not everything is suitable to be represented by movies, but movies are not the only link in Dunhuang's industrial chain.

"This world view of the apocalyptic wasteland has been established through a movie. Tao Kang's light-chasing comics want to take over the comics of this series. Well, this guy's reaction is fast!"

After earning a lot of money by auctioning props, Lao Wang has great expectations for digging into the extra value of this movie, or this series.

Others develop IP through novels and comics, but Dunhuang is doing the opposite, driving comics and novels from film and television—well, this is not the first time, Tao Kang’s light-chasing comics also took aim at "Biochemical" before. The comic work of the "Crisis" series;
Considering the poor comparison between movie box office and comic sales, this may not seem worth mentioning, but no one knows better than Lao Wang how movies can drive comics—and most importantly, peripherals, animation DVDs and other profit items.

Especially after this auction.

"There are also games. Gu Jinguang also took aim at this wasteland IP and wanted to develop a wasteland game. I also agreed. The concept design and details of the game can also be shared with the movie sequel..."

Wang Wei shrugged.

This is the benefit of all links in China Unicom's industrial chain.

In short, when outsiders are still evaluating the market prospects of "wasteland style" entertainment works and how to imitate the setting of "Fury Road", Dunhuang is already considering in-depth development.

——As a trailblazer, Dunhuang certainly took the biggest risk, but he also had the opportunity to enjoy the most benefits by taking the first step.

Of course, these are benefits that may only be reaped later.

Now, Dunhuang is still enjoying the box office that is not showing any signs of decline, and the surrounding hot sales driven by the box office!

Large "goods" are a one-off sale, but small goodies are available everywhere.

No, I really dare not say "everything is available" - on the third day after the film was released, many sellers of fire-breathing guitar models have already asked for replenishment.

It's sold out so soon? ? !

Not only were the melon-eaters unbelievable, even Wang Wei, Lao Wang and others were frightened!

——As the news of the "auction" came out, the news that "Fury Road" was sold like crazy, big and small, hit the front pages of many media.

Crazy in the movie, but also "crazy" outside the movie, for a while, countless people in the industry were so envious that their eyes turned green!

……

　Cough, the Lantern Festival is over, it's time to calm down, just one word, let's work~~~
　　
　
(End of this chapter)